In: Business and Management

Submitted By borisiskast1234
Words 311
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Assignment front sheet

BTEC ED in Business


Unit 3 1/2, Introduction to marketing
Learner name Boris de Kleer
Issue date
Submission date


Unit number and title

C. Segers
Submitted on

Please list the evidence submitted for each task. Indicate the page numbers where
the evidence can be found or describe the nature of the evidence (e.g. video,


To achieve the criteria the evidence must show that the
learner is able to:


Page number
or description


Describe how marketing techniques are used to market
products in two organisations
Explain the points of view of different stakeholders seeking
to influence the aims and objectives of two contrasting
Evaluate the influence different stakeholders exert in one
Describe the different stakeholders who influence the
purpose of two contrasting businesses
Describe how two businesses are organised.
Explain how their style of organisation helps them to fulfil
their purposes.
Describe the influence of two contrasting economic
environments on business activities within a selected
Compare the challenges to selected business activities
within a selected organisation, in two different economic
Describe how political, legal and social factors are impacting
upon the business activities of the selected organisations
and their stakeholders.
Analyse how political, legal and social factors have
impacted on the two contrasting organisations.


Page 3t/m9


Page 10t/m11


Page 12t/m15
Page 16t/m22


Evaluate how future changes in economic political,
legal and social factors, may impact on the strategy of
a specified organisation.


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