...Q 1. Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. In the U.S., the term TV ratings immediately makes people think of Nielsen because Nielsen Media Research has become the de facto national measurement service for the television industry in the United States and Canada. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media. This research is worth billions of dollars. Advertisers pay to air their commercials on TV programs using rates that are based on Nielsen's data. Programmers also use Nielsen's data to decide which shows to keep and which to cancel. Nielsen uses a technique called statistical sampling to rate the shows -- the same technique that pollsters use to predict the outcome of elections. Nielsen creates a sample audience and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. Electronic metering technology is use for Nielsen ratings process. Two types of meters are used: set meters capture what channel is being tuned, while People Meters go a step further and gather information about who is watching in addition to the channel tuned. Nielson viewership data collection system provides many advantages:...
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...BEHAVIOR OF MOBILE COMMUNICATION DEVICES USERS’ STATISFACTION LEVEL A Research Developed in Fulfilling the Course Completion of Managerial Data Analysis by Daniel Vincent Hadikrisno December 2011 . STATEMENT BY THE AUTHOR I hereby declare that this submission is my own work and, to the best of my knowledge, contains no material previously published or written by another person. Jakarta, 18th of December 2011 ( Daniel Vincent Hadikrisno ) ABSTRACTION The main purpose of this research is to study the behavior of mobile communication device customers; what affects their decision in deciding to purchase and use a particular mobile communication device over the other. This is done by analyzing their statisfaction level towards their current mobile communication device based on factors that the writer have determined beforehand. The data are gathered using questionnaires that are distributed to young adults and adults who are currently using at least one of the three most popular mobile communication devices in Jakarta: Blackbery, iPhone, and Android. The data are then gathered and transformed into three different regression model, where test of significances can be taken towards them. The result is that the three mobile communication devices are each fulfilling a different specific need of the customers. These differences are actually their competitive advantage over their direct competitors. Therefore, should a new product would like to be released, make...
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...FINANCIAL HOLDINGS STRATEGIC MANAGEMENT PROF. V K RANJITH GROUP #10 MEMBERS: NEETU MURALI SOUNDHARYA S RAO BHARGAV SEERAM RAMESH DEBARMA 121202030 121202067 121202079 121202125 Foreword: Fairfax Financial Holdings announced on Friday (September 23, 2013) its interest in acquiring Blackberry. The focus of this case is to understand the implications of this acquisition for both the parties. What strategic alternatives are considered by the Blackberry Management team, who knew the problems of the company? Why did they focus on a platform which was already a failure (like in case of Nokia), Why didn’t they consider Android in their phones which gave Samsung a chance to capture the market? Why did they give away BBM, their core competence to android and iOS? Or is it a BBM spinoff? Why did they miserable fail from 2010 till now in launching the devices which were only attractive to few consumers. Why did they not target mass market and instead engrossed to niche market. Why did they not publicize about the QNX 10 which is used in 60% of Automobile Technology now? Why does a company who operates in insurance and investment management want to acquire a communication technology company? What benefits does it seek? Is it simply patriotism or something else which the company is bothered? The case is a more or less compilation of the news articles and only few facts have been taken out of the company’s website and other sources. The events occurred during August and September of 2013 form...
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...Compiled by Allan Simiyu for BBM 312 Students only 1 CHAPTER ONE INTRODUCTION 1.1 Introduction Whether a business concern is big or small, it needs finance to fulfill its business activities. Finance may be defined as the art and science of managing money. According to Oxford dictionary, the word ‗finance‘ connotes ‗management of money‘. Webster‘s Ninth New Collegiate Dictionary defines finance as ―the Science on study of the management of funds‘ and the management of funds as the system that includes the circulation of money, the granting of credit, the making of investments, and the provision of banking facilities. Therefore, Finance is defined as the procurement of funds and their effective utilization in business concerns. The concept of finance includes capital, funds, money, and amount. But each word has a unique meaning. Studying and understanding the concept of finance become has an important part of the business concern. 1.2 Corporate Finance Financial Management or corporate finance, deals with procurement of funds and their effective utilization in the business entities. Financial management is the broadest of the three areas of finance and is important in all types of businesses including banks, financial institutions, industrial concerns, and retail firms, governmental institutions such as schools, hospitals and even local governmental departments. Corporate finance is concerned with budgeting, financial forecasting, cash management, credit administration,...
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...Case Study ( Research in Motion (RIM) Richard Okusaga Ms. Kulic BOH 4M1-02 Friday May 5, 2011 I. Summary of the Facts • Research in Motion (RIM) is a multi-award-winning company that designs and produces hardware, software, and service solutions for wireless communications used by worldwide business and consumer markets (Case, 1). • RIM is a Waterloo-based company founded in 1984 by two University of Waterloo engineering students, Mike Lazaridis and Douglas Fregin. Today, Mike Lazaridis and Jim Balsillie, who joined the company in 1992, share the leadership role in the company as co-CEOs (Case, 1). • The first BlackBerry device came to market in 1999 (Case, 1). • In 2002, RIM was sued for patent infringement by an American company, NTP. The case was finally settled in 2006, with RIM paying NTP $612.5 million, the same year RIM had revenues of over $2 billion and a net income of $382 million, and having the board of directors still entirely made up of Canadians (Case, 1 & 3). • ‘“They're not seeing much demand for their high-end products because they've got so many new ones coming out and all of the competitive issues aren't getting any easier,” Robison said from San Francisco (Young).’ II. Statement of the Case RIM, through community contributions and succession in generating revenues, has the ability to continue to be a global leader in wireless innovation in a highly competitive business environment. ...
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...Student Information Sheet (the information provided here may be used for research but it is mainly to help me know and understand you. Your data will be kept confidential apart from specific items that are already publicly known and which you do not mind sharing. In any event, I will seek your permission first if there is a need to utilize your information here for a genuine and specific need) 1. Name Student ID 2. Name you prefer to be called 3. Programme (Circle One): BBM BBS Other_______________ Semester: _____ 4. Are you a transfer student from another Sunway campus? If yes, please state which campus and from what programme ______________________________________________________________________________________________________________________________ Are you a transfer student from a different college/university (circle one)? YES NO If yes, which college/university ______________________________________________ 5. Nationality: ____________________ Ethnicity: _________________________ Religion: __________________________ 6. Home town: 7. What Pre-University/Matriculation programme did you take before joining this programme at Sunway University? ______________________________________________________________________________________________________________________________ (for example: Form 6, UEC, FIA, A-Levels, AUSMAT, SAM, CIMP, IB, etc.) Were there any science/technology...
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...in today’s era is to implement the effective marketing strategy with the endorsement of accurate marketing mix. Through initiatives & marketing strategies company attempts to capture maximum returns - this entire practice refers to value based marketing. Here Blackberry is in consistent effort to create a strong brand which influences consumers to give constructive feedback. Value based marketing starts with escalating correlation of sales and marketing. One of the core concepts of Marketing is Holistic Marketing concept, where everything matters in marketing is acknowledged. Wider and incorporated outlook is essential for the developing, implementing and designing marketing strategies for Blackberry. For RIM it’s inevitable to see the challenges from brand’s viewpoint but it’s not complete without considering consumer’s perspective. Once the market’s needs have changed, Blackberry should shift with it. [pic] • The complex market of phone industry forces Blackberry to deliver variety of differentiated products with fast pace in global market. All products should be distinguished with each other with the means of functionality and should be able to engage customer with unbeatable features and designs. Here the Holistic Approach comes in light and it binds customers, network of suppliers, internal team & partners in a single knot. Blackberry should see the larger picture to increase brand value, with relevant marketing strategy to execute brighter success for...
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...MARKETING PLAN FOR THE MOBILE PHONE MANUFACTURING BUSINESS (BLACKBERRY) 1.0 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the current and prospective profitability of BlackBerry, the strengths, weaknesses, opportunities and threats they have in the Trinidad and Tobago (T&T) market and how to overcome it. Bmobile, one of T&T’s mobile providers has been distributing BlackBerry for over 5 years and they have 6 main outlets but over 100 authorized partners throughout T&T. BlackBerry, T&T’s most popular Smartphone device has been chosen because of its traditional business appeal and product development in order to respond to the local pressures and sustain in a highly competitive business environment. Blackberry has been in the T&T market for 8 years and possess approximately 41% market share. Blackberry’s regional director Sean Killen recognised that they had a great customer base in the T&T market and couldn’t give customers what they needed and he said “loyal customers deserve the latest technology and hardware, the most modern and innovative navigation systems in a Smartphone. As such, in a bid to remain viable in the local mobile market, Bmobile carried out market research to determine the preference of consumers and their attitudes and perception of Blackberry. This brand of mobile phones is best known for its technological advancement and as a basis for investigation, PESTLE analysis, Porter’s competitive forces have been...
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...A Visit to Yakult Factory Date: 16/01/2013 (Wednesday) Time: 9.00 a.m – 12.00 p.m Venue: No. 276, Jalan Haruan 1, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan Darul Khusus Participants: Class of BBM 202 OPERATIONS MANAGEMENT Yakult was born over 75 years ago and since then has been loved by 28 million of consumers overseas. However, in Malaysia, Yakult is still a young and growing company. Yakult Ace was launched here just a few years ago in 2004. Yakult (Malaysia) Sdn Bhd is a wholly owned subsidiary of Yakult Honsha, Japan. Yakult has committed millions of ringgit to establish and operate their one and only local factory in Seremban, Negeri Sembilan and their Head Office in Glenmarie, Shah Alam. The factory visit was held successfully on 16 January 2013. On that morning we gather in front of the hostel and took bus to our destination. We depart at 9.00 a.m and arrived at the destination around 9.45 a.m with forty five minutes of journey. Right after we arrived, the representative of Yakult gave us a warm welcome speech and brief introduction about Yakult. We entered into a room and the representative conducted a presentation. The presentation includes on the background of the Yakult company and product, followed by an educational video shows on the importance...
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...and at the same time each of them is incorrect. • Toastmasters and Guests I stand before you today to urge you to break-the-chain, to stop being part of chain-mails, Well, not all chain-mails are bad. My grudge is against the mails that seek to lure or threaten the recipient into forcefully continuing the chain: the ones, which are meant to spread hatred, superstitions or misinformation or simply to continue the chain. In 2002 there was a horror film named The Ring, it depicted a video of a white ring, a person who saw the video will receive a phone call from a little girl saying they will die in 7 days, that one movie created a chain depicting the video, posing as an email with an promotional video for Feed The Children. In Whatsapp and BBM, you get a message from someone you admire, your heart starts racing thinking about what she has to say to you, is she accepting your offer for dinner at Lucianos?? but you immediately are disappointed when you found out its only the notorious chain of Blackberry or Whatsapp is shutting down or its going to cost you money, forward to 10 either contacts so your account can remain free. Yes, the headaches of chains are even in social media for example on facebook a photo of Jesus and The Devil with the heading “Share this photo if and you want to go to heaven, scroll down and ignore and you will go to hell...Really? sharing a photo will decide my faith?? This juncture, many of you may be feeling what harm an innocuous...
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...Arnaldo Perez Consumer Behavior Current Topics Assignment 2/13/13 Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch screen Z10 and its QWERTY Keyboard counterpart (for those who still demanded a keyboard). Features that were innovative to the new Blackberry 10 (aside from full-screen touch capability, video chat that other phones offered) is the brilliant Blackberry HUB. The HUB allowed for easier view of the things that “everything important to you easy to view in a single space”. The HUB is powered by single swipes to view messages, get in and out of menus, programs for easier multitasking, therefore leaving the pages that you are currently on in menu blocks (similar to the windows phone square tiles). The big issue with the new Blackberry 10, are trying to gain back all the customers that it lost to iPhones and Android powered devices. Blackberry has not kept up with the ways of these smart phones since 2011 (when Android had grown in popularity). This brand is a cult classic, famous for its comfortable size and keyboard, it lacked in many areas. In a market where it is now pre-dominantly...
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...ustrIndustrial Visit Report A VISIT TO OXYGEN ACRES Prepared by: Anusree Nair Hridya P.K Kripa Sajith Maya Abraham Supritha R Kulkarni INTRODUCTION On 19th November 2012, we the students of BBM 5th went for the industrial visit as a part of our curriculum at Oxygen Acres at Mysore. Oxygen Acres is a diary farm spread over 10 acres and solely owned by Mr.Chida Shivanna . Oxygen acres is an attempt to emphasize the importance conserving agricultural land for farming purposes only instead of destroying the green spaces that surrounds Mysore for real estate development ventures. It is an effort to provide an the community an opportunity to experience peace and tranquility away from the run of the mill modern day life style’ We reached the place at 11 am and returned at 2. Oxygen Acres mainly produces milk, milk products like butter, paneer, ghee and soap. It comprises of 7 acres of land for grass cultivation, a cow shed for 40 cows and 7 calves, and a poultry farm of 40 hens. Moreover there is a party hall and a dining cum catering hall where events like birthday parties, farewell parties, get-togethers etc are conducted. The main attraction of the farm is its well planned and constructed...
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...Elijah Ongeri Matini BBM2735/14 BBM 413 Assignment a) Alpha A measure of performance on a risk-adjusted basis. Alpha takes the volatility (price risk) of a mutual fund and compares its risk-adjusted performance to a benchmark index. The excess return of the fund relative to the return of the benchmark index is a fund's alpha. Alpha is one of five technical risk ratios; A positive alpha of 1.0 means the fund has outperformed its benchmark index by 1%. Correspondingly, a similar negative alpha would indicate an underperformance of 1%. The Jensen index, or alpha, bears some relation to the capital asset pricing model, or CAPM. The CAPM equation is used to identify the required return of an investment; it is often used to evaluate realized performance for a diversified portfolio. Because it's assumed that the portfolio being evaluated is a diversified portfolio (meaning that the unsystematic risk has been eliminated), and because a diversified portfolio's main source of risk is market risk (or systematic risk), beta is an appropriate measure of that risk. Alpha is used to determine by how much the realized return of the portfolio varies from the required return, as determined by CAPM. The formula for alpha is expressed as follows: |α = Rp – [Rf + (Rm – Rf) β] | Where: Rp = Realized return of portfolio Rm = Market return Rf = risk-free rate The Jensen index measures risk premiums in terms of beta (β); therefore, it is...
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...Tools and Techniques for On-the-Job Training Nathan Vaughn Wilmington University BBM 315 DIS Kevin J. Cullen June 26, 2011 Abstract The purpose of this paper is to highlight a couple of different tools and techniques that can be used for on-the-job training. Some methods may work better than others, depending on the situation. Communication is very important throughout the whole training process because if two way communications fail, the instructor may think that their method is working, when in fact it is not. If the trainer is instructing and the trainee makes it known that they do not fully understand the instruction, the trainer can try a different method for relaying the information, which may prove to be more successful in helping the trainee learn. There are also different acronyms that, providing the instructor uses it, can promote the success of the training. One such acronym is “FIREARM”. “FIREARM” will be explained later in this paper. Along with previous techniques stated, I have also included personal techniques that have proven to be successful while training employees in the past. Encompassed in personal methods are the empowering and authoritarian approaches. Both are affective in their own right but should only be used when applicable. Tools and Techniques for On-the-Job Training If you were to ask any successful businessman or woman to write their biography, they would probably write about how they started out, tools and techniques they...
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...Growth Of Micromax Introduction Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It started selling mobile telephones in 2008, focusing on low pricing to compete with international brands. Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It prompted him to launch a feature telephone with an extended battery life. Micromax launched X1i, its first telephone with a month-long battery back-up. In 2014, Micromax's sales exceeded those of Samsung to become the mobile telephone manufacturer shipping the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia. The Achievement Traditionally, the dominant mobile phone companies in India have been foreign giants—be it Nokia Oyj, Samsung Electronics Co., BlackBerry Ltd or Sony Corp. But through sustained marketing efforts and the introduction of products at lower price points but with the same specifications and contemporary design that their global counterparts offer, Indian handset makers have been steadily gaining market share. The forerunner among them is Micromax Informatics Ltd, which according to latest International Data Corp. (IDC) data had a 22% share of the Indian mobile handset market, second only to Samsung, which had a 26% share, and much ahead of other foreign competitors like Nokia, Sony and BlackBerry. The Strategy: A large...
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