...How To: Analyse a Case Study - Approaching a case study - Writing a case study - Common problems in case study analysis How to analyse a case study Case studies offer descriptions and data of situations, from which you have to: [pic] How to approach the case study How to write the case study An effective case study report should • Clearly identify the core problem(s) • Analyse the issues underlying the problem • Discuss and justify alternative solutions using theory / experience • Present feasible recommendations • Be presented in an appropriate format. The report format Introduction Overview of the situation and identification of key issues underlying the problems identified in the case study Main body Present and analyse the issues. Consider and assess possible solutions in terms of theoretical grounding, strengths and weaknesses and possibly risk factors. Draw from both literature and experience Conclusion Summarise main findings Identify and justify strategy proposed Recommendations Recommendations should be in line with your analysis. May be separate or within conclusions Appendices – A compilation of supplementary and illustrative material. Do not include items that are not mentioned in the report. Bibliography - A list of sources consulted or referred to in alphabetical order Tables, charts, graphs and diagrams - may be included within...
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...Concept Analysis Response Concept Analysis Response In the article, Overcoming: A concept analysis, the authors evaluate the process involved in combating conditions that may be challenging or addictive within the nursing framework. In order to accomplish the task, the authors first define the concept before undertaking a systematic analysis using the Walker and Avant method of concept analysis (Brush, Kirk, Gultekin, & Baiardi, 2011). In nursing, the professionals often have to understand the concept of overcoming as they encounter numerous health and social problems among patients that require overcoming. The assessment studies the conceptual makeup of overcoming and how if applied well can help alleviate conditions affecting patients. Method of analysis The Walker and Avant method of conceptual analysis was used in this assessment. Under each step. The method is considered to be the most effective and influential method of concept analysis in nursing science (Fitzpatrick & Kazer, 2011). The Walker and Avant concept analysis method involves eight concise steps in assessing a concept; selecting a concept, determining the aims/ purpose of the analysis, identifying all uses of the concept, determining the defining attributes, constructing a model case, constructing additional cases, identifying antecedents and consequences, and defining empirical referents (McEwen & Wills, 2014). Applying the method, the authors of the article are able...
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...concept of personality then it is an individual level issue. A list of concepts and their related levels is provided in a separate document. Focus of paper-related requirements: Outline: Submit a formal outline for your paper, complete with references. The purpose of the outline is to help you organize your content, which also results in increased clarity, improved logic, and better structure of the paper. There may be adjustments from this document to your final paper, but at this stage the paper should not require major revisions. Final Paper: Use a case study format for the structure of your paper. Identify and analyze issues using course concepts, and propose recommendations for the organization you are focusing on. Use of course concepts 1. Use a minimum of 8 concepts for the paper. Include a list of the concepts you used at the beginning of the paper. 2. Briefly define each concept you use within the text (a paragraph or two). 3. For each concept, write a diagnosis at one level (e.g., the person level). For example, you might write “The employee misses work frequently due to stress from conflict with her supervisor.” Note, stress and conflict would require definitions.) 4. For each concept, write a solution or solutions. Identify the level(s) you addressed in Step 2. For example, you might solve the absenteeism problem by mediating the conflict, offering stress management, or by transferring (if warranted) the employee to a different supervisor...
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...opportunities and threats in the market. For example, your business may be expanding into the business-to-business sector in the following year, which represents a significant opportunity for growth for your company. Or, you may have a competitor opening several new offices in the coming year, which represents a threat to your company. Analyze the data you compiled. This step is where you really put "rubber to the road" when writing your marketing case analysis. First, review the strengths and weaknesses of your company, and compare them to the external threats and opportunities. The key here is to determine two or three key differentiating factors you can use in your marketing materials. Identify these factors and use them to write the first part of your marketing case analysis, which are your objectives. For example, "The purpose of this marketing case analysis is to communicate how AB Industries leveraged its low-cost strategy in its marketing materials in 2010." Write your strategy you used to achieve the objectives you identified. For this part of your marketing case analysis, outline several specific steps you took to achieve your goals. For example, "To leverage our low-cost strategy during the year, AB industries used a variety of marketing materials to communicate our...
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...Running head: CASE STUDY 1 1 There are many methods to case analysis to include the Brenau University method, the Marketing Management (MK715) method and the Hitt, Ireland & Hoskisson’s method. Each approach has its advantages and disadvantages. This paper discusses those advantages and disadvantages and offers a hybrid approach to thoroughly analyze cases for the duration of the Strategic Management capstone course. Brenau University Approach The three goals of this case analysis are to analyze complex situations; to differentiate significant data from interesting data, and to practice decision-making based on generating alternatives. In this approach, students are encouraged to read the case three times to (1) understand the overall situation; (2) to integrate the reading with associated data tables and spreadsheets, and (3) to categorize thinking. This approach has five sections: analysis of the current situation; alternative solutions; recommended alternative; implementation of the plan, and consideration of other factors related to the results (Case analysis and presentation, 2010). Marketing Management Approach In Brenau’s Marketing Management course, students are taught another way to analyze cases as it applies to marketing. Although the process is geared towards analyzing marketing cases, it is applicable to other business scenarios. Seven steps define this approach, which begins with a summary of the background and facts. Students are then...
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...for Case Analysis Case analysis is a problem solving process. You are demonstrating in a systematic way how you have defined a key problem/issue, identified plausible, realistic alternatives (not necessarily limited by those suggested in the case), analyzed these alternatives using common criteria, and finally developed a complete set of recommendations. This process challenges your organizational and communication skills as much as your analytical and quantitative skills. Step 1. Situation Analysis. The first step in systematically analyzing an organization's marketing problems is to conduct a situation analysis. This is not part of the written case brief but it is needed before you can begin the problem solving process. Step 2. Define the Problem/Issue. Once you have conducted a thorough situation analysis, you can identify the problem(s) facing the organization. Be careful not to assume that the characters in the case are objective or accurate in identifying the problem or make a rush to judgment about the problem. Step 3. Identify plausible alternatives. What are reasonable options for solving the identified problem? While you should at least initially consider the options discussed in the case, do not assume that these are the best or even appropriate alternatives, especially if these options are not consistent with the problem. Alternatives should be plausible, not "straw men" that are just knocked aside in order to make a bee line for some obvious solution. Step 4....
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...Outline for Case Reports: Please follow this outline for all written case reports. Please note that this follows the discussion below. 1. Situation Analysis 2. Assumptions and Missing Information 3. Problem Definition 4. Development of Alternatives 5. Evaluation of Alternatives and Recommendation to Management 6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses. The Case Analysis Framework The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case. As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success: 1. No one can analyze a case after reading it only one time, or even worse, doing the analysis during the first reading of the case. You should read through the case once just to get an understanding of the nature of the case. During the second reading, you can begin to structure and classify the issues as they appear. A truly comprehensive case analysis will probably require at least three readings. 2. Don’t get trapped into thinking the “answer” to the case is hidden somewhere in the case text. There is never a single answer to a case just as there is never a single marketing strategy that is...
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...CASE ANALYSIS A case analysis method of study provides experiential education—learning by doing. Therefore, the amount of learning students receive from an individual case is directly related to the amount of work they put into it. A major goal of the use of cases is to allow students to gain experience in problem solving. Cases help students learn to: • develop an understanding of problems, • learn how to dissect the various factors relevant to a problem, • learn how to think creatively about solutions to a problem, • learn to critically and thoroughly evaluate alternative solutions, • learn how to make a final decision—one that you are willing to move forward with and one that you feel confident in supporting. Through the use of cases, students learn that the most obvious solution is not always the best solution. The only way to discover a “best” solution is to consider all (the emphasis here is on the ALL) possible alternatives, to identify the potential positive and negative outcomes for all alternatives possible, and then to select which alternative course of action seems best, based on their analysis, and marketing theory, concepts, and principles. Students need to understand the basic factual and theoretical foundations for marketing management...
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...The analysis of logistics and supply chain management cases Given by Yang Cheng Assistant Professor, PhD chengyangxy@gmail.com Purposes • This talk is o To outline a framework for analysing supply chain situations o This is not a prescriptive approach that can be applied without thought to all situations, rather it provides a series of checklists of factors to consider • Cases o Some deal with the full scope of an organisation’s supply chain from raw material supplies through to delivery of a finished product to the end user o Others deal with one part of the supply chain such as retailing or manufacturing o Advisable to set the specific problem in the context of the overall supply chain system Defining logistics and supply chain management The process of planning, implementing and controlling the efficient, cost-effective flow and storage of raw materials, in-process inventory, finished goods and related information from pointof-origin to point of final consumption for the purpose of conforming to customer requirements ---US Council of Logistics Management in 1986 Key features of logistics • It is concerned with movement and storage of materials • It is concerned with managing the information flows that underpin the flow of materials • Its scope ranges across the whole supply chain from point of origin of raw materials to final consumption of finished products • It requires a single logic to plan and organise this flow of materials throughout the supply...
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...Devry BUSN319 Week 1 Discussion 1 & 2 Latest 2015 October http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ Discussion 1 How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Discussion 2 Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time...
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...How To Present A Case After you’ve analyzed the case, you will be asked to present the case in a written report, and verbally to the class. During your presentation you have two overall objectives. First, you should inform your Instructor and classmates, whether in writing or through the verbal presentation, of the results of your case analysis. Here you will discuss the steps you completed during case analysis, including the formulation of the problem and the sub problems, the identification of important variables, the objectives and the goals of organization, constraints and restrictions to be considered, alternatives facing the organization, important assumptions, the technique(s) employed, the input data for and solution from the quantitative technique(s), how the solution was tested and analyzed, how the action plan was formulated, and suggestions for action plan implementation, evaluation, and maintenance. Your second objective is to convince your Instructor and classmates that your approach is better and will help the organization discussed in the case to obtain its goals and objectives while solving its inherent problems. In preparing the written case report, you should have a well-organized report. The following outline should be used as a model in preparing major sections of your written report: o o o o Table of Contents Summary of Findings Background Information Problem Statement if there are any o o o o Analysis of Alternatives ...
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...argue for a particular point of view or to explain the steps necessary to complete a task. Either way, your essay will have the same basic format. If you follow a few simple steps, you will find that the essay almost writes itself. You will be responsible only for supplying ideas, which are the important part of the essay anyway. Don't let the thought of putting pen to paper daunt you. Get started! These simple steps will guide you through the essay writing process: • • • • Decide on your topic. Prepare an outline or diagram of your ideas. Write your thesis statement. Write the body. • • • • • • Write the main points. Write the subpoints. Elaborate on the subpoints. Write the introduction. Write the conclusion. Add the finishing touches. Choose a Topic for Your Essay Topic Has Been Assigned You may have no choice as to your topic. If this is the case, you still may not be ready to jump to the next step. Think about the type of paper you are expected to produce. Should it be a general overview, or a specific analysis of the topic? If it should be an overview, then you are probably ready to move to the next step. If it should be a specific analysis, make sure your topic is fairly specific. If it is too general, you must choose a narrower subtopic to discuss. For example, the topic "KENYA" is a general one. If your objective is to write an overview, this topic is suitable. If your objective is to write a specific analysis, this topic is too general. You must narrow it to something...
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...Analyzing Marketing Problems and Cases HIGHLIGHT 1 A Case for Case Analysis Cases assist in bridging the gap between classroom learning and the so-called real world of marketing management. They provide us with an opportunity to develop, sharpen, and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating the results of past strategies. -Developing and defending new strategies. -Interacting with other managers. -Making decisions under conditions of uncertainty. -Critically evaluating the work of others. -Responding to criticism. Source: David W. Cravens and Charles W. Lamb, Jr., Strategic Marketing: Cases and Applications, 4th ed. (Homewood, IL: Richard D. Irwin, 1993), p. 95. The use of business cases was developed by faculty members of the Harvard Graduate School of Business Administration in the 1920s. Case studies have been widely accepted as one effective way of exposing students to the decision-making process. Basically, cases represent detailed descriptions or reports of business problems. They are usually written by a trained observer who actually had been involved in the firm or organization and had some dealings with the problems under consideration. Cases generally entail both qualitative and quantitative data, which the student must analyze to determine appropriate...
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...Ansys Workbench Basics Guide Suhail Mahmud and Mohamad Wissam Ansys Workbench Basics Guide Suhail Mahmud Mostafa Mohamad Wissam Farhoud December - 2013 1 Ansys Workbench Basics Guide Suhail Mahmud and Mohamad Wissam Abstract With the emerging importance of CFD and finite element analyses, it is of great necessity that engineering students get a good base of knowledge on one of the most used software packages in the industry of simulation, ANSYS. This brief tutorial states a few simple examples of the main applications of the software package ANSYS and highlights some of the possible problems students may face during their journey in discovering this application. The flow of information is structured that the reader gets an understanding of how important ANSYS is, and how it works and what type of machines are needed for the student level research expected. Then the tutorial goes on with simple straight forward examples of structural and fluid physics simulated using the ANSYS package. Eventually, the tutorial addresses the most important problems generally faced by the students such as unsuccessful meshing, or divergent solutions. Disclaimer It is extremely important to note two points while following this tutorial: The knowledge contained in this paper is by no means, accepted as mainstream, or an industry best practice. It is merely the product of the experience of senior engineering students who explored the program and desired to share their experience...
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...Australian School of Business ACCT5910 Business Analysis and Valuation Class 1: Introduction Lecturers • Peter VASSALLO – (Lecturer in Charge) – Office: Quad 3101 Tel: 9385 5840 – Email: p.vassallo@unsw.edu.au – Consultation Hour: Tue 2 – 4 pm Australian School of Business • Jeff COULTON – Office: Quad 3061 Tel: – Email: j.coulton@unsw.edu.au – Consultation Hour: Wed 3 – 5 pm 9385 5811 Focus of Acct5910 Australian School of Business Fundamental Analysis and Value 3 Success: Warren Buffett Australian School of Business Warren Buffett Australian School of Business • Born on August 30, 1930 • The richest person in the world 2008 with $62 billion, and the third richest in 2010 with 47 billion • Lives in the same house in the central Omaha that he bought in 1958 for $31,500 and today, it is valued at around $700,000 • Largest shareholder and CEO of Berkshire Hathaway • Recent News: – Invested aggressively during the current crisis – Lost $25 billion in 2008-2009 – Called for more income tax for rich Americans (but not necessarily investment tax) Warren Buffett Australian School of Business • Newspaper delivery boy at age of 13 • First investment in pinball machine at age of 15 • Graduated from Columbia and worked as an security analyst for 2 years • Started an investment partnership with $100 at age of 26; 13 years later, he cashed out with $25 million • Controlled Berkshire Hathaway and transformed it into an investment vehicle ...
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