...Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes. What is his vision for the monastery? A new Mount Carmel in the Rocky Mountains. What is his vision for Mystic Monk Coffee? To produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website. What is the mission of the Carmelite Monks of Wyoming? A 500-acre monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage presented a formidable challenge. produce a Mystick Monk website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition...
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...Jamaica, a leading per capita export country known for its commitment to creativity, innovation and exceptional quality. April 2009 The National Export Strategy of Jamaica was developed on the basis of the process, methodology and technical assistance of the International Trade Centre (ITC). www.jamaicatradeandinvest.org/nes | 1-888-429-5NES (1-888-429-5637) 4 i n d u s t r y s e c t o r s t r at e g y Coffee Introduction Rationale The Jamaican brand of coffee, Blue Mountain, remains an iconic brand globally and stands as a symbol of a high-quality product from Jamaica. It is also an example of a protected mark, serving as inspiration and a viable model to several other products and product groups from Jamaica. In addition to this qualitative rationale for the industry, coffee contributes to the Jamaican economy, grown in a region with full employment, something very few geographical areas are able to boast. In addition to its social contribution there is significant export potential that may be realised from both increased production and export volume, increased value of export by expanding the percentage of value added production locally, as well as development of value-added products. It is argued that the sector has negatively impacted the natural environment and is likely to continue doing so, however, farm practices have improved with increased utilisation of natural fertilisers and pesticides. Further damage to the environment is not likely to...
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...Company/Industry COMPANY PROFILE: San Francisco Coffee House (SFCH) is the first American-style coffee house in Croatia. Jasmina Pacek and Denis Tensek after spending six years in America decided to enrich their home country Osijek with a completely new concept: they opened San Francisco Coffee House – a unique place in Croatia where one could enjoy the original atmosphere of an American city coffee house. The California-style coffee house offers the quality, service, product assortment, ambiance and efficiency found in sophisticated coffee shops in developed markets, at a locally affordable price. Problem Although San Francisco Coffee House has been a major success, one of the key challenges the couple now face is how to grow nationally. Specifically, should they consider franchising over organic growth? If so, how should they go about franchising in a country where the market is developing and where franchising is under-regulated, underdeveloped and not completely understood. Strategic Options The major strategic option that the coffee house now has is which business model it should choose in order to expand in the market. Should Tensek and Pacek consider franchising or should they choose organic growth? An important factor that could decide what model they choose depends upon the threat that they could face from the competitors. Another strategic option to improve their profile is that they could work upon their brand name recognition by better marketing, advertising...
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...Name: Institution: Instructor: Date: LP: SIX COFFEE PRICES Characterization of a perfect competition market depends on a number of issues or attributes. Evidently, the coffee market is not a perfectly competitive market given the fact that the players in the market are not price takers. Corporations that buy coffee from the farmers are acting as cartels in a bid to affect the prices of coffee, which is consequently hurting the farmers who receives little payment of their coffee. Oxfam is giving indications that the current crisis is as a result or coffee rosters deliberating on the prices to pay farmers thereby interfering with the free market. Hence, the market for coffee is not perfectly competitive given that the players cease to be price takers and affect those prices. In perfectly competitive markets, there are infinite sellers and buyers in that the entry or even the exit of one seller or buyer does not affect the market (King et al 61). In addition, there should be absence of either political or social barriers that will hinder the entry of other companies into the market (Baumol and Blinder 27). Products offered ought to be homogenous and the concept of no increasing returns to scale facilitates the sufficiency of firms in the market. Clearly, there are a score of characteristics that the coffee industry fails making it not a perfect competition market. As a result, companies like affect the market directly and the collapse of such companies will render the entire...
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...Café Paradiso – Sample Business Plan Business Plan 2007/2008 Commercial-in-Confidence Date Table of Contents 1.0 Executive Summary 1 1.1 Business Opportunity 1 1.2 Product/Service Offering 1 1.3 Marketing Plan 1 1.4 Management Team 1 1.5 Financial Plan 2 2.0 Business Opportunity 3 2.1 Business Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition 8 5.0 Marketing Plan 9 5.1 Marketing Objectives 9 5.2 Marketing Mix 9 Table 4: Value Propositions 9 5.3 Action Plan 11 5.4 Sales Analysis and Forecast 11 Figure 1 Sales forecast 11 6.0 Legal Matters and Risk Management 12 6.1 Business Structure and Business Name 12 6.2 Registrations, Licences and Permits 12 Table 5: Listing of registrations, licences and permits 12 6.3 Contracts and Agreements 13 Table 6: Listing of contracts and agreements 13 6.4 Risk Management 14 Table 7 Risk assessment 14 6.5 Insurances 15 Table 8 Listing of insurance policies 15 6.6 Intellectual Property 15 Table 9 Listing of intellectual property owned 15 Table 10 Listing of permissions for use of intellectual...
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...The History of Coffee In 1637 a meeting place in Oxford started to sell a new hot bitter drink, which had just been introduced into Britain. This drink was called coffee, which was soon to become very fashionable amongst the well to do. Coffee had been discovered in Ethiopia thousands of years before. At this time the local tribes mixed the fruit of coffee plants with fat and ate them. Before AD 1000 the Arabs used coffee cherries to make cold drinks. Within 200 years a hot drink made from coffee beans was available throughout the Middle East. Coffee Houses – the Beginning In the early 17th Century, traders brought coffee to Europe. Pope Clement VIII (1536-1605) gave coffee his blessing and the first coffee house opened in Italy. Coffee houses opened all over Europe and they became popular places to meet friends or conduct business. It is rumoured that Lloyd’s Insurance and the Stock Exchange both developed from the 17th Century coffee houses. Coffee is grown mainly in Brazil, Colombia, Ivory Coast, Uganda and Central America. The berry is ground and used in most countries as a breakfast beverage. Chocolate Chocolate starts life as a bean within a pod produced by the cocoa plant. Today, the beans are produced from West African trees. The pods are harvested and the beans are left to ferment. The beans are stored in a temperature of 500O C between layers of banana leaves and left for 5-6 days. After this, the beans are dried in the sun...
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...Tools of the Trade More businesses than ever today realize the importance of information security, data retention, disaster planning as well as the added value of penetration testing. The pen-testing marketplace is seeing increased competition and Total Security, LLC wants to ensure that you are able to focus your time and efforts on your business and not be distracted by the many pitfalls that can derail your company’s day to day operations. Total Security, LLC relies on many tools and techniques focusing on seven key areas so that you focus your attention on the details important to you. Our team of experts ensures that your website, data, networks, and infrastructure remain safe and secure. As a full service solutions provider we are able to not only make use of our skills as penetration testers but to also provide a full company-wide audit and incident response for all of your IT needs. Allow us to differentiate ourselves from the competition by providing you solutions to all of your After contracting with Total Security LLC we establish the scope of the pen-test, auditing, and other services and then leverage our knowledge, skills, and tools to provide your executive team with a report of vulnerabilities and areas of concern as well as remediation steps and an implementation and solutions schedule. The key areas that our team focuses on are: * Web Application Security * Data Confidentiality, Integrity, and Availability * Network Security * Operating...
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...Essay The quest for knowledge is unlimited as are the human wants. Perception is the basic idea behind every accomplishment. The field of business administration in itself is a line with inquisitive and progressive future. The very immediate applicability of the subject and its consequent results on improvisation of society on whole is a rewarding experience to go through. The one thing in present day and in future that will remain constant will be the progress and development of mankind. Thus the focus will inevitably be on developing the business structure. This being one of the main factors that directly reflect any countries growth and index of development has scope for challengeable and innovative future. The very beauty of this field which inclined me towards it is the fact that this field is never confined and ever emerging by bounding and integrating with different fields towards extracting the best we can do! Ever since my childhood I was always fascinated by the way a business works. I always showed interest towards the working of a business and from my schooling I used to accompany my father in his business. I used to help him with maintaining accounts and learnt various business tactics. Today when choosing a specialization it is a great relief that what I want to pursue is not only a fast developing and long lasting field but also a subject of immense interest to me. Combined by my full commitment and wholehearted interest towards the subject and after...
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...five years and self-service cafe which menu includes tea, coffee , ice-cream and sweets. It will have open reading place in lawn, which will have wall of glass and closable ceiling in autumn-winter.Our customers not only read our books , they can also buy our books for cheap and take them home the same day. Our organization provides students with an opportunity to sell their old university books for cheap.We provide the students with a very efficient , effective , and safe way of purchasing books.Customers are welcome to enjoy our free wireless to surf the internet on their laptops or mobile phones. SWOT analysis Strengths – Location, less competitors,membership discount, design, exellent specially beverages ,cheap cost of goods (tea, cofee, sweets, books), panoramic view of the Caspian sea and open air area ,superior atmosphere, cheap work force, parking for bicycle. Weaknesses – Every business has a weakness. Expences (for rent),low budget Oportunities – Increasing tendency in reading, renovation and repair of Seaside park (Bulvar) may increase number of people coming here) .Students need a good place to study with their group. Threats – Seasonal business (There are no customers , students during summer) We plan celebrate...
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...never stop pursuing the perfect cup of coffee by buying the best beans and roasting them to perfection. They do this through a variety of methods. First, the vast majority of our purchases we negotiate prices outright. This way our suppliers know in advance that they will be paid a fair price for their high-quality coffee regardless of any downturn in the market. It allows them to pay fair wages to their workers and earn enough to reinvest in their farms and communities, develop the business skills needed to compete in the global market for coffee, and afford basic health care, education, and home improvements. Second, Starbucks has invested in a “Small Farmer Support Programs” that provide funding to organizations that made loans to small cofee growers until they sold their crops. Furthermore, Starbucks also provides farmers the technical knowledge to improve the quality of their coffees, thus making their coffees more marketable. Partners Schultz wanted to send all Starbucks employees a message that would cement the trust that had been building between management and the company’s workforce. Health Care Coverage for All Employees as a core strategy to win employee loyalty and commitment to the company’s mission. Another strategy of Schultz is that turning all Starbucks employees into partners, give them a chance to share in the success of the company, and make clear...
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...Competencia monopolista La competencia monopolista es una forma de mercado muy común. Casi todas las operaciones minoristas forman parte de esta forma de mercado. Las pequeñas empresas de cualquier sector pertenecen a esta categoría. Establecer un negocio es relativamente fácil, pero mantenerlo no es tan fácil: se necesita habilidad para convencer a los clientes de que un determinado producto es diferente y mejor que los productos de los competidores. Este es un tipo de competencia imperfecta ya que no es igualmente competitivo. Sus características son: * Existen muchos vendedores o empresas que compiten entre sí para tener mayor cantidad de clientes. * Existe diferenciación de productos, esto quiere decir que pueden ser similares pero no idénticos, a diferencia de la competencia perfecta. Y puede ser física o por medio de la publicidad ya que muchas veces la diferencia se hace solamente en la mente del consumidor. En ocasiones, el desarrollo de los productos es solo estético, para dar una impresión de novedad. Pero un riesgo puede ser que por la excesiva diversidad, los consumidores se pueden llegar a confundir. * Hay libertad en las entradas y salidas, es decir que los productos pueden transitar sin restricción alguna. Sin embargo, debido a la necesidad de diferenciar sus productos, las empresas pueden necesitar llevar a cabo operaciones ajenas a los precios, que en caso de no dar resultado, echarían a la empresa del mercado. * Hay libertad para subir y...
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...The Vietnam Experience The Vietnam War is one oft the most gruesome wars after 2nd world war. The war was between the years 1959-75. It was twenty years of war to no avail. Millions of people lost their lives – young soldiers from America and Vietnam, and many civil. After several years of war in Vietnam with France, a peace treaty was signed and the republic of Vietnam was created in South Vietnam with Ngo Dinh Diem as leader, and the north was ruled by communists. South Vietnam was receiving financial and military support from the United States, but the Diem regime was corrupt and the repression was a help to strengthen the communists opposition in South Vietnam. The military wing, called the Vietcong began in 1956 a guerilla war, where the smaller forces is fighting against a bigger strength. In 1964 the United States participate in the war, because they claim that some of their ships has been attacked. Systematically the U.S. started bombing the North Vietnamese cities, but while America were more advanced in the military, they where not able to defeat their opponents. The Vietnam War is especially known for its cruelty towards the civilian population, for example the My Lai massacre. The Americans were not familiar of this kind of guerilla war as the Vietcong's performed, and that is why it lead to a significant loss of civilian populations. Many stories and movies has been written and made to show just how extremely horrible and terrible this war has been, both from...
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...Starbucks Coffee Company Integrantes: Pamela Tenorio Jorge Brocal Sebastian Saiz Profesor Mario López Política de Empresas- Caso Starbucks Índice 1) ANTECEDENTES--------------------------------------------------------------------------3 2) Misión--------------------------------------------------------------------------------------5 3) VISION -------------------------------------------------------------------------------------5 4) Estrategia----------------------------------------------------------------------------------5 5) Ajustes en su Misión--------------------------------------------------------------------6 6) AJUSTES EN SU VISIÓN-----------------------------------------------------------------6 7) Ajustes de Estrategia--------------------------------------------------------------------7 8) Puesta en Práctica y Ejecución------------------------------------------------------10 9) Análisis de la Industria----------------------------------------------------------------10 10) 5 FUERZAS DE PORTER----------------------------------------------------------------11 11) FODA---------------------------------------------------------------------------------------13 12) Estrategia------------...
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...Stephan Orgiazzi 1 PepsiCo - The Company Pepsi (formerly known as Pepsi-Cola) is a cola carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 by Caleb Bradham, it was named Pepsi-Cola because of the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. During over a century, the company product line expanded with the creation of alternative cola recipes such as Diet Pepsi and the purchase of popular soda companies like Mountain Dew. In 1965, the Pepsi-Cola Company merged with snack company Frito-Lay, Inc. to become PepsiCo, Inc. Interesting fact: PepsiCo was the first company to stamp expiration dates, starting in March 1994. (1), (2) Vision of the company The mission of the PepsiCo focuses on products and performance primarily, with a few values thrown in for good measure. The mission statement of the PepsiCo Company is: "Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity." (3) ...
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...Global Strategic Management Control Class Assignments 11/1/2015 Kavitha Balakrishnan I. Select firms by yourself and describe process of internationalization of selected firm using a relevant framework to explain. * What is Internationalization? * As the process of increasing involvement in international operation. * Internationalization envelops all activities that a company undertakes with regards to its relations with foreign markets. * Internationalization can take many forms, such as investing in a foreign country (foreign direct investment), forming partnerships with foreign companies, subcontracting foreign experts, taking part in international networks, and many more. * Why consider going international? * To increase overall customer base * To offset seasonal fluctuations in local markets * To minimize risk of losing market share to clients who themselves use internet to find goods\ services in overseas markets * To offset increasing costs of doing business at home * To gain prestige with customers at home * Why STARBUCKS? In a globalized world where every company has the opportunity to explore the world in search of other profitable markets, there are different challenges and opportunities faced. I would like to explain this by focusing on Starbucks, one of the world’s leading coffee chains. Starbucks has come a long way from a coffee bean retailer to one of the world’s most recognized...
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