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Swot Analysis Of Canon

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Background of the brand/client profile Canon Inc. (as known as Kyanon Kabushiki-gaisha) is a Japanese multinational corporation that specialized in the manufacture of imaging and optical products such as scanners, LCDs, camcorders, photocopiers, cameras, single lens reflective, steppers and some medical equipment. It is a worldwide brand that you can found at any country. Canon Inc. headquarters are located in Ohta-Ku, Tokyo, Japan while the founder of Canon is Takeshi Mitarai, Goro Yoshida, and Saburo Uchida but the current Chairman and CEO is Fujio Mitarai. In the first place, Canon Inc. was once named Precision Optical Industry Co. Ltd. ( Seikikogaku Kenkyusho) which is founded at 10 August 1937. The first produced camera name Kwanon …show more content…
It means that “Living and working together for the common good” but Canon with a further destiny aim for “ All people, regardless of race, religion or culture, harmoniously living and working together into the future.” Canon strives hard to contribute to prosperity of society and the happiness of humanity, not only develop on company growth but also bring the world closer to achieving total harmony. Being a global companies, not only fostering good relations with consumers and communities, Canon also benefits the nations and environment. Canon also bear the responsibility for the impact of their activities on societies. Canon is trying to realize the idea of ‘Paperless …show more content…
The advanced hybird CMOS F II achieves high speed, comfortable during Live view and movie shooting and it also comes with Capacitive Touch Screen LCD that enables Touch AF and touch Shutter release.
-Market positioning strategy
i) By attributes The all new Canon EOS 100d is the smallest DLSR in the world and also the smallest and the lighter among its competition it weight only 370g with the size of 116.8mmx90.7mmx69.4mm, however it still retain the full capabilities expected of an EOS camera, from this point, the Canon is target on the non- professional user, light user or female user because it have the good performance and the highly portable characteristic.

ii) By ability surpass the competition The all new Canon EOS 100d is the lighters and smallest DSLR which is other camera company don’t have a categorizes focus on it. The canon companies not only focus on professional photographers but also the light users. The canon EOS 100d have much advantages with the small mirror-less camera because it still have the DSLR functional element in the small capacity is not like the other mirror less camera which is less

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