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Delta Executive Summary

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The final area of improvement would be to increase Delta’s marketing. A company’s image or its public face is a major factor in how the company does in regards to profitability, but in the airline industry, things are a little different. Since Delta’s target market is the business class that constantly travels by air for their jobs. Delta wants to make sure these frequent flyers are also frequent customers. So Delta created the Sky Miles award system back in 1981. The beneficiaries receive premium service from start to finish. This includes more comfortable seats, free food and drinks, and access to the Delta Sky Clubs. Another of its marketing strategies is to partner with other companies such as Walt Disney World and the PGA tour

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