Premium Essay

Dissertation on Analysis of Competitor Games

In: Computers and Technology

Submitted By Toplancer
Words 4931
Pages 20
Dissertation on Analysis of Competitor Games
Name
Institution

Contents

1.0 Introduction…………………………………………………………………………….5

1.1 Aims and Objectives of the Study....... 6

2.0 Project Approach 7

2.2 Background…………………………………………………………………………….9

2.3 Current Problem 9

2.4 Solution 10

2.5 Why Educational game fails? 11

2.6 Why are arcade games so popular 11

Arcade games 11

2.7 Why games on a computer are better? 12

2.8 Tables 13

2.9 Figures 14

3.0 Approach or Methodology………………………………………………………………15

3.2 Why is methodology important 15

3.3 Software Methodology 16

3.4 Chosen Methodology (the Waterfall Methodology) 17

3.5 Summary 19

4.0 Analysis……………………………………………………………………………….19

4.1 Survey 19

4.2 Data 20

4.3 Unity 5 Game Engine 25

5.0 Implementation………………………………………………………………………..25

5.1 Design 25

List of Tables and Figures
Table 2.8 A risk analysis table 12

Figure 2.9 A generic model of the Final Year Project 13

Introduction

The main purpose of this project is to implement an educational game where children would enjoy learning mathematics without having the pressure of being in a controlled environment. An article by Dr. Brent Conrad on teaching addiction stated that “children consume just over three hours of media and two thirds is spent on screen media e.g. TV, Computers etc. while traditional reading is less than 20 minutes. We can clearly take this opportunity and be able to engage the children in a way that they will find enjoyable while increasing their knowledge. Moreover I believe that the time that today’s children spend on media will be more constructive as they will be learning mathematics which could further improve their life skills....

Similar Documents

Premium Essay

Account

...Accounting 3230 Fall 2014 Part I: Leonard Company sponsors a defined benefit pension plan for its employees. The following data relate to the operation of the plan for the years 20X2 and 20X3. | 20X2 | 20X3 | Projected benefit obligation, January 1 | $ 600,000 | | Plan Assets(fair value and market-related value), January 1 | 410,000 | | Pension Asset/Liability, January 1 | 190,000 CR. | | Prior Service Cost, January 1 | 160,000 | | Service cost | 40,000 | $ 59,000 | Settlement rate | 10% | 10% | Expected rate of return | 10% | 10% | Actual return on plan assets | 36,000 | 61,000 | Amortization of prior service cost | 70,000 | 50,000 | Annual Contributions | 97,000 | 81,000 | Benefits paid to retirees | 31,500 | 54,000 | Increase in projected benefit obligation due to changes in actuarial assumptions | 87,000 | 0 | Accumulated benefit obligation at December 31 | 721,800 | 789,000 | Average service life of all employees | | 20 years | Vested benefit obligation at December 31 | | 464,000 | (a) Prepare a pension worksheet presenting both years 20X2 and 20X3 and accompanying computations and amortization of the loss (20X3) using the corridor approach. (b) Prepare the journal entries (from the worksheet) to reflect all pension plan transactions and events at December 31 of each year. (c) For 20X3, indicate the pension amounts reported in the financial statements. Part II: The accounting records of Scotty inc show the following data for 20X2....

Words: 3092 - Pages: 13

Free Essay

Integrated Business Plan

...the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business. Keywords: e-commerce, integrated, business model, categories ii FCU e-Theses & Dissertations (2011) The Integrated Business Model for E-Commerce CONTENTS CHAPTER 1 Introduction ..................................................................... 1 CHAPTER 2 Literature Review ............................................................ 3 CHAPTER 3 The Integrated Business Model ...................................... 9 3.1 Creating an Integrated Business Model ..................................................... 10 3.2 Business ......................................................................................................... 12 3.3 Transaction Parties......

Words: 9778 - Pages: 40

Premium Essay

Brand Positioning Through the Consumers’ Lens

...DISSERTATION Titel der Dissertation „Brand Positioning Through the Consumers’ Lens“ Verfasserin / Verfasser Mag. rer. soc. oec. Christoph Fuchs Angestrebter akademischer Grad Ph. D. (Doctor of Philosophy) Wien, im April 2008 Studienkennzahl lt. Studienblatt: Dissertationsgebiet lt. Studienblatt: Betreuer / Betreuerin: A 094 146 Management Univ.-Prof. Dr. Adamantios Diamantopoulos ii ACKNOWLEDGMENTS I would like to thank Univ. Prof. Adamantios Diamantopoulos, Ph. D., for the supervision of this dissertation and for being my mentor over the last four years. I would also like to thank o. Univ. Prof. Dr. Dr. h.c. Udo Wagner, Associate Professor Kevin E. Voss, Ph. D., Professor William E. Baker, Ph. D., and o. Univ. Prof. Bodo B. Schlegelmilch, Ph. D., D. Litt, for their excellent comments on the issue of positioning effectiveness measurement. Furthermore, I am indebted to Dr. Daniel Hoppe, ao. Univ. Prof. Dr. Elfriede Penz, and Professor Rajan Varadarajan, Ph. D., for valuable comments on the qualitative study conducted in Chapter 3. Moreover, I would like to thank Florian Mailänder and Mag. Fritz Alexander from Research International Ltd. for their agreement to collaborate on the scale development project (Chapter 5) and for their valuable input from the practitioners’ side. iii iv ABSTRACT Brand positioning is a core concept in marketing. Despite the importance of the concept, however, there is limited research in the field of......

Words: 12483 - Pages: 50

Premium Essay

Marketing Plan for Sonyerikson

...marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace opportunities. The marketing planning process forces us to assess what is going on in your marketplace and how it affects our business. Based on the above analysis we are going to identify and analyze marketing plan to our new product “ The Sonic 1000” through its information. [pic] I. EXECUTIVE SUMMARY According to the latest industry research, the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently, Sonic, a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business market in order to compete with the existing PDA makers such as PalmOne, Samsung, Nokia, HP, Sony, Apple...and so on. II. SITUATION ANALYSIS Sonic is entering in a mature market such as USA, Sonic 1000 will face many challenges which come from the competitors, development of technology, industry consolidation, and pricing pressure as well. However, Sonic 1000 offers a unique combination of exclusive features and functionality at a value...

Words: 5050 - Pages: 21

Premium Essay

Situational Analysis Rim Canada

...Principles of Marketing Essay Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent. Top Mobile OEMs September 2011 Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | | Share (%) of Mobile Subscribers | Total Mobile Subscribers | 100.0% | Samsung | 25.2% | LG | 20.0% | RIM | 14.3% | Apple | 12.0% | Nokia | 10.1% | Smartphone Platform Market Share 8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent. Top Smartphone Platforms September 2011 Total Canada Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |......

Words: 1579 - Pages: 7

Premium Essay

Mesoeconomy

...An Investigation of Competition within the UK Food Retail Industry Abstract This dissertation set out to explore the nature of competition within the UK Food Retail Industry as well as to evaluate the competitive strategies undertaken by firms in the market. This task has been undertaken through a critical analysis of a range of literature focussed on establishing the current state of play in the UK supermarket industry, examining general theory on competition and competitive strategy, as well as a review of literature that specifically addresses competition between supermarkets in the UK. Looking first at the nature of competition in the UK food retail industry, it was clear from the literature review that while the industry has many characteristics of an oligopoly as it is dominated by a small number of major firms, it is undoubtedly highly competitive. The evaluation of the competitive strategies undertaken by firms in the industry showed that between the leading firms in the market that Tesco had the best balance between price and customer perceived value but there was clear evidence to suggest that the other leading firms were positioning themselves around Tesco in order to reduce its apparent competitive advantages. While the analysis showed similar competitive strategies for the big four, it revealed different strategies being adopted by other firms in the industry who look to operate in niche markets within the food retail industry, such as Lidl and Aldi, who......

Words: 12207 - Pages: 49

Free Essay

Future of Fashion

...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...

Words: 6600 - Pages: 27

Premium Essay

Dissertation

...Table of Contents 1. INTRODUCTION 3 1.1. Background of the study 3 1.2. Hypothesis 4 1.3. Aim 4 1.4. Objectives 5 1.5. Structure of the dissertation 5 1.6. Summary 7 2. LITERATURE REVIEW 8 2.1. Introduction 8 2.2. Comparison of traditional and online sales 8 2.2.1. The individual businessman segment 9 2.2.2. The business group segment's sales channels 10 2.2.3. Individual travellers' sales channels 10 2.2.4. Sales channels of leisure group travellers 11 2.3. Sales and sales tools in the hotel industry and their development 12 2.4. Distribution channels 16 2.4.1. Types of distribution channels 17 2.4.2. Participants of the distribution channels 18 2.5. Development of distribution and the appearance of e-reservations 19 2.5.1. Early stages 19 2.5.2. Internet Distribution System 20 2.5.3. Online Travel Agents 21 2.5.4. Latest tendencies 23 2.5.5. Social Media 24 2.5.6. Consumer Generated Media 25 2.5.7. Meta Search Engines 25 2.6. Travel, booking and research behaviour among Hungarian travellers 26 2.6.1. Travel behaviour 26 2.6.2. Booking behaviour 27 2.6.3. Research behaviour 29 2.7. Summary 30 3. METHODOLOGY 31 3.1. Introduction 31 3.2. Secondary Research 31 3.3. Primary Research 32 3.4. Data Analysis Methods 33 3.5. Summary 33 4. EVALUATION OF RESULTS 34 4.1. Introduction 34 4.2. Interviews with intermediaries 35 4.2.1. Mr. Mate Hegedus, Revenue Specialist of Expedia Lodging Partner......

Words: 18021 - Pages: 73

Premium Essay

Integrated Marketing Communication

...benefit them. Table of content A. Background of Hewlett Packard Company 4 1.0 HP’s Target Audience 4 1.2 Integrated Marketing Communication objectives of HP 6 2.0 The Integrated Marketing Communication Mix of Hewlett Packard 7 2.1.1 Advertising 7 2.1.2 Online Marketing 8 2.1.3 Personal Selling 8 2.1.4 Sponsorship 8 2.1.5 Public Relation 9 3.0 Measuring IMC outcomes 9 B. UNICEF 12 1.0 Target Audience of UNICEF 12 1.1 Market Segmentation 13 1.2 Integrated Marketing Objectives of UNICEF 13 2.0 The Integrated Marketing Communication Mix of UNICEF 14 2.1.1 Social Media 14 2.1.2 Sponsorship 14 2.1.3 Online marketing 15 2.1.4 Events 15 2.1.5 Public Relation 15 3.0 Measuring IMC outcomes 16 4.0 Analysis of IMC practices between the two organizations 16 5.0 Conclusion 17 6.0 References 19 Appendix A: 21 APPENDIX B: 22 APPENDIX C: 22 A. Background of Hewlett Packard Company Hewlett Packard (HP) is an American Multinational company that delivers personal computers, software’s, technologies, and solutions to companies, government, and healthcare and education sector.  HP was established in 1939...

Words: 5112 - Pages: 21

Premium Essay

Information System Dissertation

...Information Systems Dissertation The Impact of Cloud Computing on Small and Medium Sized Enterprises. Word Count: 12,497 Abstract In recent years a new computing paradigm has emerged: Cloud Computing. Whilst there seem to be an endless number of definitions for this new term, including one by the National Institute of Standards and Technology (NIST) that is nearly 800 words long, nobody seems to be able to settle on a true characterisation of the subject matter. In its simplest form cloud computing can be described as IT-as-a-service. Instead of building your own IT infrastructure to host databases or software, a third party hosts them on their own servers. Companies have access to their data and software over the internet (which in most diagrams is depicted as a cloud). However, is this new paradigm simply a new term for something we are already doing or is it truly going to change the future of IT as we know it? This dissertation investigates the phenomenon commonly known as cloud computing, focussing closely on its impact on small and medium sized enterprises (SME’s), and ultimately attempts to assess the future of cloud computing. The research throughout this paper is based solely on secondary research. No primary research into the topic area has been made. In order to gain a broad view and understanding of the topic various existing papers and studies, on the topic of cloud computing and technology adoption within SME’s, have been studied and......

Words: 18031 - Pages: 73

Premium Essay

Miss

...Differentiation between international published products & Analysis 3 2.4. Recommendations of product 7 2.5. Promotion 8 2.6. Recommendations of Promotion 10 3.0 Reference Group in Game Culture: take Korea as an example. 11 4.0 Conclusion 13 5.0 Reference List 14 1.0 Introduction Riot games, a game company established in 2006 in the USA. “Players experience first” is the core value of Riot Games (Riot Games, 2013.) This core value makes them succeed within only 5 years by running its most well-known online game -League of Legends. The team is trying to make games not only games, but a part of every player’s life. Other than that, their great success in international market also brought great funding opportunity to them; for example, Tencent, the biggest network company in China, has now acquired the majority stake of Riot Games. (Riot Games, 2011.) It also helps them penetrate the Chinese market. 1.1. League of Legends League of Legends, the only game which is run by Riot Games, is one kind of massively multiplayer online games (MMOGs), the feature of this kind of game is team cooperation. It is session-based and including multiplayer. In each session, players need to destroy nexus which protected by numbers of turrets. The team destroys the nexus first wins the game (leagueoflegends, 2014). The main competitors of League of Legends are DOTA2 and World of Warcraft. The latter was the most popular game in this category before; however, the first place......

Words: 4022 - Pages: 17

Premium Essay

Marketing

...Abstract In the world of today with rude competition everywhere, customers’ expectations have become higher than ever. It is not the customers who come towards the products but it is the products which should make their way to the customers. And for this, only competitive businesses that are able to stimulate customers’ interests survive in the market. Therefore firms need to increase customers’ awareness about their products or services to be able to pull and encourage them to engage in purchase of their products. And as such, the promotional mix used by a company is really important for this task. The promotional mix in itself is very broad, consisting of various tools, like advertising, personal selling, direct marketing, public relation and sales promotion. To make the optimum use of these tools, marketers usually select them, depending on their budget and objectives, as well as the sector in which they operate (Kotler & Armstrong 1997). As such, research has been conducted on the use of promotional mix and research questions and objectives have been set. The methodology which will be used has been devised. We shall be doing a descriptive study through a survey questionnaire, in which there will be open as well as close ended questions and the questionnaire will be administered through personal interview that is direct, face-to-face. The sample size will be 100 persons and will all be customers of J Kalachand & Co Ltd. After the research, we will......

Words: 4233 - Pages: 17

Premium Essay

Dynamic Capabilities of Firms

...knowledge into institutional explicit knowledge. The competitive advantage of firms is seen as resting on distinctive processes (ways of coordinating and combining which is more difficult among horizontal levels but easy in the vertical levels applying the chain of command), shaped by the firm's asset positions (such as the firm's portfolio of difficult-to-trade knowledge assets and complementary assets), and the evolution path(s) it has adopted or inherited. The importance of path dependencies is ampled where conditions of increasing returns exist. Whether and how a firm's competitive advantage is eroded depends on the stability of market demand, and the ease of replicability (expanding internally) and imitatability (replication by competitors). If correct, the framework suggests that private wealth creation in regimes of rapid technological change depends in large measure on honing internal...

Words: 4356 - Pages: 18

Premium Essay

Red Bull Marketing Plan

...and offer a refreshing lift to help people conquer their overfilled schedules and endless meetings. However, with only one flavor and a seemingly narrow target demographic, is Red Bull really capitalizing on their significant brand equity? In this marketing plan, we will discuss the possibilities that lay ahead for Red Bull, including modifications to product, pricing, distribution, and promotional strategies. Since Red Bull is such a polarizing drink, the marketing plan will take a dual approach of increasing the rate and profitability of sales from existing loyal customers, while addressing the needs of potential new customers who have not recently found their needs met by Red Bull’s current offerings. Situational Analysis A classic SWOT analysis of Red Bull reveals many positive attributes that make the drink a strong product upon which to build a successful marketing campaign, but also show that there are negative aspects of the product that lead to a wealth of opportunities for improvement in marketing and product design.  The product’s strengths are numerous, but the primary strength of the product is its strong brand recognition.  Because Red Bull was the first energy drink to become widespread in the American market, most people are familiar with the brand, and they trust that Red Bull will affect a distinct change in energy level of the consumer.  Like Kleenex, its brand recognition is so universal that individuals sometimes refer to the brand name to......

Words: 2838 - Pages: 12

Premium Essay

Consumer Behavior

... A Dissertation presented in part consideration for the degree of “MSc International Business” Table of Content Page numbers Abstract i Acknowledgements ii Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing 1.2 Background information of China and the UK clothing markets 1.2.1 China clothing market 1.2.1.1 Chinese spending habits 1.2.1.2 Impediments to China’s clothing brand development 1.2.2 UK clothing market 1.2.2.1 British spending habits 1.2.2.2 Characteristics of the UK clothing market 1.3 Theoretical framework 1.4 Objectives of the dissertation 1.5 Outline of the dissertation 1 1 2 2 3 4 5 5 6 7 7 8 Chapter 2: Literature review 2.1 Introduction 2.2 The important roles of brand 2.2.1 The characteristics of successful brands 2.3 Brand equity 2.3.1 Brand awareness 2.3.2 Perceived quality 2.3.3 Brand loyalty 2.3.4 Brand association 2.4 Consumer buying behaviour 10 10 10 11 12 13 15 16 17 19 2.4.1 Models of consumer behaviour 2.5 Summary 20 23 Chapter 3: Methodology 3.1 Introduction 3.2 Theoretical backgrounds 3.2.1 Review of different research traditions 3.2.2 Quantitative versus qualitative analysis 3.2.3 Reliability and validity of data 3.3 Justification of research method 3.4 Sampling 3.5 Interview schedule 3.5.1 Stage one 3.5.2 Stage two 3.5.3 Stage three 3.6 Administration 3.7 Analysis strategy 3.7.1 Grounded theory and its relationship to qualitative data analysis 3.7.2 Within-case and cross-case analysis......

Words: 22431 - Pages: 90