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Donald Sterling's Fall

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Donald Sterling’s fall from the NBA
Controversy has surrounded Donald Sterling for much of 2014. Donald was the owner of the Los Angeles Clippers for thirty three seasons until April 2014. He was banned for life after a recording of a conversation between himself and a female friend was released to the public. In the recording Sterling was irritated over a photo his female friend posted on Instagram, where she was with Basketball Hall of Fame player Magic Johnson. Sterling said to her: "It bothers me a lot that you want to broadcast that you're associating with black people, and you can sleep with black people. You can bring them in, you can do whatever you want. But the little I ask you is not to bring them to my games.” Donald Sterling’s comments impacted the National Basketball Association greatly. The comments caused an uproar in players across the league, upset affiliates of the Clippers and himself, and caused the commissioner to get involved.
One of the first effects of Sterling's racial remarks was that players in the NBA were extremely upset by the comments made. These comments at the very least were inappropriate, especially in a league where 75% of the athletes are African American (Matthew Continetti, Polishing the silver, tarnishing the Sterling). On April 26, the day after his comments were released, the L.A. Clippers held a team meeting to discuss the incident. Both coaches and players were angered by the comments. They considered boycotting game four of their series against the Golden State Warriors the following day. The team ultimately decided against the boycott. Players instead chose to protest Sterling's remarks by wearing their shirts inside-out "to obscure any team logo" during their pre-game huddle. This showed that they were not supporting Sterling’s actions. Other teams also opposed Sterling’s comments as well. The Miami Heat players wore their shirts inside-out to show their opposition. LeBron James commented on the situation by saying, "There's no room for Donald Sterling in the NBA".
A second effect of Donald Sterling’s comments would also be how he affected the affiliates of the Clippers and himself. Donald was planning on giving money back to his Alma matter, UCLA. But after the comments were made, UCLA announced that it was rejecting the three million dollar gift Sterling planned on giving the university. Also the Los Angeles chapter of the National Association for the Advancement of Colored People cancelled its plans for awarding Sterling for a second time with its lifetime achievement award. President Barack Obama also had an input on the comments. He stated that Sterling’s statements "incredibly offensive racist statements". Chumash Casino, one of the Clippers sponsors during the prior four seasons, ended its relationship with the team. CarMax and Virgin America also ended relations (Sponsors End Clippers sponsorship).
One last effect is how the league commissioner had to get involved. Sterling received a fine amounting to $2.5 billion from the NBA commissioner, Adam Silver. The commissioner stripped Sterling of all his authority over the Clippers, and banned him from entering any Clippers facility. Sterling was also banned from attending any NBA games. (Continetti). The punishment that Sterling received was one of the worst ever imposed on a professional sports owner. Sterling was instructed to sell the team, which he complied with (Levick).
The effects of Donald Sterling’s comments were greatly detrimental to his career. Racism is an issue that will be enforced by almost any employer. People should learn from Donald Sterling’s case that acting or speaking without thought can lead to damaging consequences. Not only people employed with you; but also the general public. When speaking everybody should speak with equality to all.

Works Cited
Continetti, Matthew. "Polishing the silver, tarnishing the Sterling." Commentary 137.6 (2014): 80+. Academic OneFile. Web. 8 Sept. 2014.
This article shows the driving forces behind the punishment to Donald Sterling. It shows that not only the commissioner was pushing for punishment
Levick, Richard. "The NBA's Response To Donald Sterling's Racism Got Everything Right." Time.Com (2014): 1. Academic Search Premier. Web. 8 Sept. 2014.
In this article it states the exact punishments that Donald Sterling has received from the NBA. It shows how Adam Silver, the NBA commissioner, handled the problem swiftly.
Services, ESPN.com News. "Sponsors End Clippers sponsorship." ESPN. ESPN Internet Ventures, 28 Apr. 2014. Web. 14 Sept. 2014. Explains how sponsors responded to the comments

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