Gillette

In: Business and Management

Submitted By vinaymoh
Words 341
Pages 2
The Marketing plan should be focused on the following aspects.
Optimizing the distribution system
An evaluating plan must be devised to select the right distributors which gives a satisfaction score by evaluating various factors like a. Sufficient working capital and bank credit line b. Good infrastructure to stock sufficient inventory c. Ability to transport d. Political reach and influence

Advertising and promotion of System products
Gillette product lines are mainly into three different categories namely double edge blades, Disposables, System Blades. Unit sales data show that Double edge blades have the highest sales followed by System blades. Gillette double blades have a decent awareness unlike the Systems blades. Advertising and promotion for the system products must be designed showing its benefits to increase the market share.

Increase awareness on various beard grooming styles
With the increase in awareness of western grooming styles, more emphasis must be laid on advertising various beard styles promoting Gillette product line which can target the first time users (college students). This Market segment can be potential source of generating revenue as it helps set trend and influence other market segments hence contributing to increase in market share.

Product repositioning for premium customers as the prediction shows decent increase in the population earning income greater than $10,000
Increase focus on super stores and targeting retail market
Retail markets can be direct customers to Gillette and is an alternate way of selling apart from distributor. Gillette expects most of their sales from the top five cities (four in Java and one in Sumatra). There is a significant increase in customer earnings and this will continue to grow hence promoting growth of retail stores. It is also evident that most of these customers use…...

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