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Globalisation Testing No


Submitted By user1234abc
Words 19799
Pages 80
Survey of the Theories of

Wendy M. Jeffus
Southern New Hampshire University



II. Internationalization versus Globalization Multinational Enterprises Exporting Licensing/Franchising Strategic Alliances Joint Ventures Wholly-Owned Subsidiary Emerging Economies Developed Economies Universalizers versus Particularists World-systems Diversity of Cultures Global Mindset

III. HYPERGLOBALIZATION Conflicting Goals Environmental Consequences Social Consequences Extended Product Responsibility Subsidies and Preferential Treatment of the Corporation Lack of Accountability Misaligned Incentives Short-term Profits Money versus Spirituality Borderless Economy Liberalization Conflicting Goals Misaligned Incentives Short-term Solutions versus Long-Term Growth Protection of Natural Resources Lies, Damn Lies, & Statistics Standardization versus Adaptation Regional Focus New Paradigm

IV. GLOBALIZATION AND STRATEGY Global versus Multidomestic Strategies Service Industry Common Global Misunderstandings Developing and Implementing a Global Strategy Organizational Culture

V. GLOBALIZATION AND PUBLIC POLICY Approaches to Economic Organization Historical Review Determinants of Economic Organization Corporate Political Strategy International Environmental Policy Performance Requirements Global Political Economy International Financial Markets International Relations

VI. Globalization as a Discourse Capitalist Globalization Democracy and Free Markets Corporate

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