...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...and goals be put into place 2. Time period of each one iv. It pushed many national health care sectors that have never taken involvement in a effort like this to become involved. v. Each health campaign needed to have training for the staff that would educate them and the patients 1. Allow other programs or initiatives to be added on to this existing program. (Fenner 1988). vi. After they think the diseases has been eradicated no new cases for 2 years (Fenner 1988). vii. Mobile teams were implemented to look for unreported cases of smallpox (Fenner 1988). viii. Main point of identification (Fenner 1988). 1. Last outbreak, suspected...
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...company is running a CSR program from within the marketing function. In 2007 they launched the ‘Choices campaign’, aiming at 18-to-24 age group. The campaign ended with the sentence: ‘A night to remember? Or one to forget? The choice is your’. With this they showed that responsibility is at the heart of all their marketing, with the aim to change the attitude towards alcohol. Ethical strengths - Raising awareness - Closeness to consumer provides something that public health agencies lack - Product safety - They have in-depth knowledge of consumers, the ability to get under their skin and understand what makes them behave in the way they do. - Organization succeeds by outperforming their competitors in providing superior value to their customers, in order to create a positive change in people’s attitudes to alcohol. - They do not mislead their customers - They try to ensure that consumers properly understand the risks involved in consuming their product - Brand names are not dominantly present in the advertisement, focus is on responsibility message Ethical weaknesses - Fitness for purpose - Creation of artificial wants - Reinforcing stereotypes - Targeting vulnerable consumers Issues in Product Policy i) To what lengths should the producers of goods and services go to make them safe for the consumer use? ii) To what extent are producers responsible for the consequence of the consumer’s use of their products...
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.....5 I.1 EARLY LIFE.....................................................................................................................5 I.2 COLLEGE..........................................................................................................................5 I.3 LAW SCHOOL..................................................................................................................8 CHAPTER II: FAMILY, LIFE AND FIRST LADY OF ARKANSAS............................9 II.1 FROM THE EAST COAST TO ARKANSAS..................................................................9 II.2 EARLY ARKANSAS YEARS........................................................................................10 II.3 LATER ARKANSES YEARS.........................................................................................11 CHAPTER III: FIRST LADY OF THE UNITED STATES............................................13 III.1 ROLE AS A FIRST LADY............................................................................................13 III.2 HEALTH CARE AND OTHER POLICY INITIATIVES.............................................14 CHAPTER IV: SENATE ELECTION OF 2000................................................................17 CHAPTER V: UNITED STATES SENATOR...................................................................18 V.1 FIRST TERM...................................................................................................................18 ...
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...The United Nations The United Nations is an intergovernmental organization established on 24 October 1945 immediately after the World War II having replaced the Leauge of Nations as it failed. The League of Nations came into action after the end of World War One, they had a task to ensure that war never broke out again. At a social level the League did have success as teams were sent to the Third World to dig fresh water wells, the Health Organisation started a campaign to wipe out leprosy. This idea - of wiping out from the world a disease - was taken up by the United Nations with its smallpox campaign. Work was done in the Third World to improve the status of women there and child slave labour was also targeted. Drug addiction and drug smuggling were also attacked. But there were failures also, especially in the 1930’s, showed the weaknesses of the League of Nations and played a part in the outbreak of World War II. 'Article 11 of the League’s Covenant stated: "Any war or threat of war is a matter of concern to the whole League and the League shall take action that may safeguard peace." Any conflict between nations, which ended in war and the victory of one state over another, had to be viewed as a failure by the League.' The UN began with 51 members as they came together with the purpose of promoting peace throughout the world through mutual cooperation. It is a treaty that sets out the rules and obligations of member nations. The UN aim to maintain international...
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...the largest group of health care workforce in the United States (US), with more than 3 million members (Institute of Medicine (IOM), 2010). Nurses can play an important role in helping to fulfill the goals set by the Affordable Care Act in 2010 (IOM, 2010). However, many obstacles are blocking nurses to advance change in the health care settings. These obstacles need to be lifted for nurses to better position themselves to advance health and lead change. The goals of this paper is to discuss the Institute of Medicine (IOM) report with the Robert Wood Johnson Foundation (RWJF) committee “Future of Nursing: Leading Change, Advancing Health”, the importance of the IOM report on nursing workforce, Campaign for Action, state-based action coalitions and initiatives. IOM report, "Future of Nursing: Leading Change, Advancing Health" In 2008, the IOM, in collaboration with RWJF, launched an initiative to meet the challenges of the nursing shortage to transform the nursing profession (IOM, 2010). With the RWJF initiative on the Future of Nursing, the IOM appointed the Committee with the intention of creating a roadmap to fulfill the RWJF objectives for the future of nursing (IOM, 2010). The RWJF recommends nurses to utilize the fullest extent of their training and education; pursue higher education and training via an educational system that promotes ease of academic progression; collaborate with inter-professionals and physicians as full partners in improving health care in the US; and...
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...Contents……………………………………………………....02 II. Executive Summary…………………………………………………....03 III. Management Resume...........……………………………………….05 IV. Company Fact Sheet………………………………………………......06 V. Smack Energy Bar Ingredient list.............………………........07 VI. Smack Energy Bar Nutrition information...........................08 VII. Marketing Plan.......................…………………………….………..09 VIII. Retail Outlet Commitments………………………….............…….12 IX. Promissory Note ………………………………………………….……...14 Executive summary 3WAY Enterprises is a marketing and branding firm registered in the state of Maryland with operations in the state of Virginia and Washington DC. 3WAY Enterprises was founded by three friends who saw a window of opportunity, in bringing together two All-American phenomena: sports figures and energy bars. 3WAY Enterprises will produce, market, and distribute uniquely- branded products in partnership with sports and entertainment personalities. Each of our well-known partners will work with 3WAY Enterprises to develop a product that complements the personality’s style and appeals to their audience and fan base. Tailored originally as a performance food used in conjunction with athletic activity, the energy bar market has grown from its meek market entrance as an energy supplement to a snack alternative for busy, health conscious Americans. Most Americans have...
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...information, or public health. One of these organizations is the World Health Organization, a coordinating authority for health was created in parallel to the United Nations and headquartered in Geneva, Switzerland. In the 19th Century, there was a massive eruption of diseases, most importantly the cholera epidemic. All around Europe, countries were pushing towards an international health convention to try to address the issues at hand, and while many conventions were finally held, there needed to be something more global to set things right. After the First World War plagued the world, the League of Nations came about and created several agencies to help in aiding the world. One of those agencies was the League of Nations Health Organization. The Health Organization was primarily made to control diseases and try to prevent them. However, their successes came to a halt when the second World War broke out. In 1945, when the war had already ended, the United Nations came about and replaced the former League of Nations. The 61 members of the United Nations all signed the constitution of the World Health Organization in 1946, and two years later, on April 7th, 1948, the constitution finally came into force making that day an annual celebration of ‘Health Day’. The Assembly’s first president was Andrija Stampar and their first Director General was Brock Chisholm. Together, having secured a budget of 5 million dollars, they set to enforce public health. Their top priorities at...
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...Box 4 Budget Balance and Realignment | BUDGET | REALIGNMENT | TOTAL | | (July – Dec.2011) | | | I. INSTITUTE | | | | A. TRAINING | 7,051,651 | 0 | 7,051,651 | Health for Local Executives | 449,399 | 2,001,923a | 2,451,322 | Health for Professionals | 6,185,822 | (1,801,923)b | 4,383,899 | Alumni Program | 416,430 | (200,000)c | 216,430 | B. RESEARCH AND POLICY STUDIES | 3,225,017 | (1,073,450)d | 2,151,567 | C. ADVISORS/CONSULTANTS /TRAINERS | 445,297 | - | 445,297 | D. OTHERS (Small Grants/Manuals) | 1,129,080 | 373,450e | 1,502,530 | SUBTOTAL-Institute | 11,851,045 | -700,000 | 11,151,045 | II. OPERATIONS GROUP | | | | MENTORING | 2,094,168 | (750,000)f | 1,344,168 | SUPPORT IN COMMUNITY PROGRAMS | 11,629,022 | (9,250,000)f | 2,379,022 | INFRASTRUCTURE GRANT | 6,544,729 | 7,000,000g | 13,544,729 | SMALL EQUIPMENTS | (219,280) | 5,000,000g | 4,780,720 | HEALTH INFORMATION | 1, 266,041 | (1,000,000)h | 266,041 | CONSULTANCY (Monitoring & Evaluation) | 1,171,500 | | 1,171,500 | ALLIANCE (ZAMBO, etc) | 858,943 | | 858,943 | BEHAVIOR CHANGE COMMUNICATIONS | 2,285,000 | (1,000,000)f | 1,285,000 | SPECIAL PROJECTS (Card-MRI, JollibeeBLT) | 855,869 | | 855,869 | COLLOQUIUM | 136,421 | | 136,421 | SUBTOTAL: Operations | 26,622,413 | - | 26,622,413 | III. SUPPORT GROUP | | | | A. FINANCE & ADMINISTRATIVE...
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...Outline Structure I. Introduction A. Thesis: The use of drone strike’s is morally and ethically sound based on evidence that shows drone warfare saves American lives, are just as accurate as conventional air strikes, and save tax payers millions of dollars. II. Body Paragraph 1: The use of drone strikes has enabled the United States to neutralize thousands of terrorist targets without direct threat to American lives. B. Supporting evidence: 1. Explanation: You cannot put a dollar amount on a human life, however a U.S. military pilot has millions of dollars of training invested in them and the aircraft to make combat aviation safe. Look at the F-35 program for example it is highly experimental and has costed 1.5 Trillion Dollars. The most advanced drones such as the X-47B have only cost the United States 900 million dollars to develop and deploy due to the removal of the human element from flying the aircraft. 2. So what? If you look at all the aircraft crashes over the past decade they have killed 277 Americans. If you would have had drones in those combat areas versus manned aircraft those are 277 lives that could have been saved along with hundreds of millions of dollars in death benefits, lost training, and the cost of the aircraft. III. Body Paragraph 2: Topic sentence goes here. C. Supporting evidence 3. Explanation 4. So what? D. Supporting evidence 5. Explanation ...
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...Arthritis and Musculoskeletal conditions; Osteoporosis The Australian government has recognized nine national health priority areas (NHPAs) as a response to the World Health Organization’s global strategy Health for All by the year 2000 to combat diseases and conditions that contribute significantly to the wellbeing of the Australian community. The NHPA initiative framework aims to reduce burden of illness and injury by ensuring the continuity of care from preventive measures through to treatment, management and maintenance. Arthritis and musculoskeletal conditions is one of the nine latest NHPAs having larger impact on the health of Australians. Musculoskeletal conditions are conditions of bones, muscles and their attachments such as joints and ligaments. It is not only highly prevalent but also large contributors to pain, illness and disability in Australia. Arthritis and musculoskeletal conditions also constitute more than half of all chronic conditions globally and are the significant cause of severe, pain (long-term) and disability (physical) (Murray and Lopez 1996). There are five common musculoskeletal conditions: i) back pain and problems, ii) osteoarthritis, iii) rheumatoid arthritis, iv) osteoporosis and v) juvenile arthritis. All these conditions are diverse with respect to functional changes that results from the disease. However, their association with pain and impaired functioning are anatomically linked. The risk factors are congenital anomalies, metabolic abnormalities...
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...situation analysis a. Trend in Thai market b. SWOT c. Competitors 2. objectives a. to increase awareness among chocolate lovers b. to build loyal customer base 3. definition and insights of target audiences a. STP b. Insights 4. concept for the launching of chocolate facts a. life is chocolately bitter sweet i. life is like a chocolate that has bitter and sweet taste 1. bitter time in life ( chocolate to comfort 2. sweet time in life ( chocolate to celebrate 5. marketing communication massage & channels (viral/online and consumer activations) a. IMC i. Advertising ii. Public Relations iii. Sales promotions iv. Activations v. Viral vi. Website 6. Detailed budget for the entire program 7. success measurement methods a. lead back to objectives SITUATION ANALYSIS [Market Analysis] The level of chocolate consumption in Thailand is considered as relatively low when compared to other foreign countries, especially those in Europe region. Although the chocolate consumption rate in Thailand has gradually increased from 0.144 kilogram per year per person in 1997 to 0.26 kilogram per year per person in 2007, countries in the Europe region have the chocolate consumption rate as high as 11 kilogram per year per person. While country in...
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...take – ensuring no bias and no preferential selection. Questionnaires were handed out to random individuals frequenting the most popular and well-known markets: Shaw’s, Hannaford, Super Fresh and Pathmark. **Please note, individuals were interviewed in these locations, however, other locations were verbally given as a preference for grocery shopping. It was discovered that a majority (75%) of interviewees were not aware of the difference between sodium and salt which showed a direct correlation to healthy levels of sodium consumption: 75% did not know or were unsure of what a healthy consumption level was. A little over 81% were not aware of the importance of sodium in their diets yet a large percentage (75%) knew the potential health effects of consuming too much – namely high blood pressure. With the...
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...Welcome to Florida’s 2nd To no surprise, Florida’s 2nd District turned out to be one of the closest House races this past election, between Republican Steve Southerland and opposing Democrat Gwen Graham, where Graham trumped the incumbent by just over 1 percent of the votes (Ballotpedia). What each of these candidates hoped to accomplish within their represented district differed dramatically, and now that it’s nearly six weeks past Election Day, its clear that Gwen Graham will have the opportunity to show the people of Northern Florida what she’s capable of. It’s an interesting case that a Democrat, and a female nonetheless, has secured her seat in a district that has been predominantly Republican in regards to congressional elections. The rural makeup and political landscape has naturally favored the Right in recent decades, but Graham was able to raise, and therefore spend, significantly more money within the region. The democratic victory was significant in an election that was defined by an overwhelming red republican wave as shown in Table 1. The money aspect of Florida’s 2nd, coupled with the image that each candidate aimed to display during their campaigning are two of the main concepts that will be discussed more in depth throughout the remainder of this study. As previously mentioned, North Florida, including Florida’s 2nd District is ultimately rural and has a constituency that is 71% Caucasian, stretching a whole thirteen counties. Although mainly republican...
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...The elections for governor of Virginia in 2013 attracted attention because of the negative campaign with personal attacks from both of the candidates Terry McAuliffe (D) and Ken Cuccinelli (R). The media were quick to pick up on the political platforms of each candidate and started building up news stories. Terry McAuliffe is a known businessman that has been involved in the Democratic Party for quite a long time serving as a chairman of the Democratic National Committee from 2001 to 2005. McAuliffe also was a co-chairman of President Bill Clinton’s re-election campaign and also was chairman of Hillary Clinton’s presidential campaign. McAuliffe’s first run for office was in the 2009 Virginia gubernatorial election where he did not win the democratic nomination (Biopgraphy Terry McAuliffe). On the other hand, Ken Cuccinelli was a more experienced politician, having been elected in the Virginia Senate in 2002 and 2007. In 2009 Cuccinelli was elected Attorney General of Virginia. During his time as an Attorney General, Cuccinelli was very vocal about his extreme right-wing like views on LGBT rights, climate change, immigration, and health care. He drew a lot of public attention and was often a subject of discussion in the media outlets (Senator Ken Cuccinelli). The start of the campaign was slow until The Washington Post (WAP) uncovered the relationship of governor McDonnell (R) with Jonnie Williams, the CEO of Star Scientific, a nutritional supplement company (The American...
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