...UNIT4 IMPACT OF THE USE OF IT ON BUSINESS SYSTEMS P2-D1 The impact changes that will have on Tesco's are: -Cost -Impact on procedures -Impact on staff -Interrogation of legacy systems -Security -Legal requirements EXTERNAL PRESSURES It is very important to keep up with competitors, this is important because if ASDA has better offers than Tesco’s people will stop going to Tesco and start going to ASDA this will have a bad impact on Tesco. This will have an impact on Tesco’s because they will start to lose profit so it is important for Tesco’s to have better offers then ASDA so that the costumers will stay at Tesco’s and more people will start to shop at Tesco leading to an increase in profit. ENHANCED BUSINESS OPERTUNITY Costumers want new products the companies that are not able to demand the costumers request could start to lose profit. An example is if Tesco’s didn’t respond to the request of the public and ASDA did then all the people that shopped in Tesco’s will go to ASDA therefore Tesco will start to lose costumers leading to less profit. So it is important that Tesco’s improves costumer service so that these demands are responded to. COST When Tesco's purchase new IT systems like self checkout tilts it is a positive impact on Tesco. It is a positive impact on Tesco's because they don’t have to pay there staff because they are being replaced by these self checkout tilts therefore Tesco will save money because staff are not being paid. Another reason...
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...brands and how this impacts on their behaviour” Background The perceived value is “the worth that a product of services has in the mind of the costumer. The costumer’s perceived value of a good or service affects the price that he or she willing to pay for it. For the most of the part, costumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. This in order to obtain a higher price for their products, procurers may pursue marketing strategies to create a higher perceives value for their products. Perceived value is often used with perfumes, for example. Perfumes tend to be associated with a glamorous celebrity in order to create a mystique and perception of luxury. As a consequences of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years consumer behaviour acquiring its own status among sciences. However scientists concern with the study of consumer behaviour covers a time span of many decades. There have been several approaches related to consumer behaviour concertized In fundamental theories and models, such as Marshall “economic model”. And marketing is the management process through which goods and services move form concept to the costumer. Marketing activities and strategies result in making product available that satisfy costumer while making profits...
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...INTRODUCTION Total quality is a description about the standard, attitude and culture of the company and the organization. Knowing the customer behavior and full fill the needs is as per the quality is very important for any organization by providing good services to their customers. Every organization should have made a strategy by which they can provide the quality standard of the guest in all the hotel chain. The standard should be maintain with the equipment, food & beverage services, accommodation and any transfer etc which understood the guests expectation( Gillespie & Morrison, 2001). Every strategy has a positive aim to deliver the excellence services and product with their experience. According to Drucker quality is not a goods which given by the supplier in a product or services, it is the things which increase the willingness to use it again and ready to pay for it. By John s. Oakland quality is a word which specifies the products or services excellence. Satisfied the requirements and internal or external needs of the customer is a good standard which every organization have to obey for their future. Quality makes a balance between customer and suppliers to get the aim. Quality means an organization which has an excellence standard of their product and the services of any things either goods or the staff, who gave the good services with the experiences. Right services in a right time and in a right place are a picture of a good company. (Taylor and Pearson 1994)...
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...goals. Also by doing this the company is getting more done in an effective way. Moreover by setting goals for the employees that have just recently come aboard due to the merge there is no need to replace them. Stakeholders also provide guidance describing strategic plans in great detail. For the most part as I address the stakeholders I will discuss the importance of the new employee’s positive impact on the company. As far as the stakeholders in Saucer know the only thing they know is that Princeton needed this merge to stay in business. What they don’t know is the qualities that the employees of Princeton hold. Some of these employees may have department manager potential or even CEO potential. And since I am a product of that company it’s my job to inform them of what Princeton employees are capable of, which would entail me listing their strengths and potential. Moreover how to keep all of our long standing customer’s interest is something the new employees from Princeton would know. They would know what kind of costumer service that costumer is looking for and expecting. And also what that customer is looking for in any particular product. Also...
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...available at the menu. But now the situation is changing the competitors are arriving with technologically advanced, and with wholesale coffee business in the market. To move the Broadway Café into the current century we need to upgrade its business perform with the information systems. New technology and competitive advantage strategy will conduct future decisions to maintain and bring new costumers to the Cafe. Through the IT and a good management the Broadway Café will have capacity to reach a competitive advantage over its adversary. It will enables the Broadway Café to create better price for its customers and superior income for it self, by delivering the equal products as a competitor but with lower cost, and by delivering unique variety of menu that exceed advantage those competing products. The Broadway Café will make every effort to maximize its profits, and enlarge the market share. The Broadway café will take advantage on Network, Telecommunications, and Wireless Computing. By utilizing M-coupons, offering free Wi –Fi to the customers. The Broadway café will also maximize the costumer relationship reaching virtual customers using Second Life 3D Internet and You Tube. Thus, the Broadway Café, will utilize outsourcing IT, the Broadway...
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...TUI Marketing analyses of : [pic] I. INTRODUCTION TUI Group GmbH (Touristik Union International) is a German multinational travel and tourism company established in 1968 and headquartered in Hanover. First, it was an association with some medium-sized companies like Touropa, Scharnow-Reisen, Hummel Reise and Dr.Tigges-Fahrten. During 33 years, TUI joined airline companies and participated to different hotel brands. They also expended their company to Switzerland, Holland, Austria and Belgium. In 1998, they took acquisition of the group Hapag Touristik Union and 3 years later, in 2001, they became 100% subsidiary of an industrial and transportation Company named Preussag AG, which in the 1990’s decided to concentrate their company on tourism, shipping, and logistics. On 3 September 2007 the tourism division of TUI AG merged with First Choice Holidays PLC to create TUI Travel PLC, an international leisure travel group listed on the London Stock Exchange. TUI AG owns 43% of the new company, operating in 180 countries and serving 30 million customers. On March 2009, they decided to sell big parts of their important container shipping company Hapag Lloyd AG to the to the Albert Ballin consortium of investors. TUI retains a 43.3% stake in the firm and continues to wholly own and operate the cruise line Hapag-Lloyd Kreuzfahrten. This means that TUI has become a pure tourism oriented company. This...
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...Business is getting increasingly sophisticated due to the huge concurrence of global markets. Each organization either small or big has to stick to a kind of structure and strategy within its operations to make projects successful. During the last decades, companies moved from Logistics Management in 1986 to Supply Chain Management. Today’s Supply Chain Management also includes production and distribution by creating a chain of information from suppliers to costumers through the company. Since the customers’ expectations and global markets’ demand are getting more consequent, companies are forced to invest in and to pay attention to their supply chain to manage both cost and customers’ requirements. Supply Chain Management is one of...
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...under the grounds of Quality, Inventory and Capacity management. This report has been prepared for the purpose of International Operation Management module for MBA program of ANGLIA RUSKIN UNIVERSITY. | | 0977106/1 137068/268400 | 4/14/2011 | | LONDON COLLEGE OF ACCOUNTANCY INTERNATIONAL OPERATIONS MANAGEMENT PREPARED BY: LCA STUDENT NUMBER: 137068/268400 ARU STUDENT NUMBER: 0977106/1 WORDS IN TOTAL: 3847/4338 Table of contents: 1. Introduction........................................................................4 1.1 Case Introduction.....................................................................4 1.2 Introduction of the company...................................................5 1.2.1 Brief Introduction of raw product...........................................7 2. Product Design process....................................................8 2.1 Filet-O-Fish: - History of its own............................................10 3. Capacity and Inventory management issues..............12 3.1 Inventory management for filet-o-fish in McDonald’s...........13 4. Quality Management........................................................14 4.1 Total Quality Management.....................................................14 4.2 Quality Management System..................................................14 4.3 Quality Check Tools.......
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...(GM), first of all GM needs to focus on their strengths. The advantage that General Motors had it’s the brand value that they made over these pass decade. Everything started in Michigan; General Motors was created around 1900’s. They always has been made some amazing high quality cars for their customers, and from this remarkable work they were know as one on the best automobile brand worldwide. The products that General Motors provide are safe and they guaranty a long lasting service to their client. In addition GM wanted to be unique compare to the competitor such as Ford whom as been on the automobile market at the same period. GM developed a large different brand such as Cadillac, GMC, Buick and Chevrolet. With These different products line General Motor was able attract a large number of costumers. Another strength, General Motors from been just an US company afterward they became an international company. Even though they had been successful in the worldwide market but not as great as the US markets. General Motor sell they car oversee in 60 countries over the globe. To make this possible GM needs partner such as dealerships over the world to provide they new product and they service to the costumer. GM has one of the most important and biggest dealership network in the globe. Through those dealerships tried to satisfied their clientele with same marketing strategies such as cars serviced, cleaned. Weaknesses The weakness of General Motors can be really problematic...
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...alone.IT can be used for operational effectiveness. What is an advantage? Performing the same tasks better than your rivals. * Design * Customer Service * Technology * Quality A Winning Strategy is about: * Sustaining differences * Strategic Positioning * Digital Capabilities * Preforming different tasks or operating tasks differently Value chain: is a set of interrelated activities together Vertical integration: a firm owns several layers of its’ value chain Competitive advantages is through resources and capabilities RBV resource based view Key resources of competitive advantages: * Imitation resistance Value chain org: Zara * Brand: Google * Scale: Blu Line * Data: facebook * Distribution channels * Patents and alliances its about what you do with the technology * Valuable assets are rare lasts * Digital strategy is not IT * IT is about digital distribution * To create value true technology and physical resources should be combined * Digital strategy transforms processes business models and costumer experiences * Digital strategy combined with digital technology creates capabilities rather than replacing old operations * Digital market is where firms leverage their IT power to provide digital products or services * Hybrid digital market: Best Buy, Amazon * Purely digital market: Google * Purely physical market: Municipal market * Digital market: value...
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...complement and thus lead a proper structural relationship. The departments of Sales, Marketing, Human Resources and the role of the manager are the areas that we will be covering to ensure success and the proper functioning of the business. Also here are some recommendations to consider when performing the functions of each one of these. The Sales Department as a functional area on any kind of business gave a deep look on whom, how, when the working team wants to achieve their future goals at short and long terms. This part of business is the beginning and the heart of any company even is a service or a products selling company. The important role of the Sales Manager begins with the fact that they have to know every product or service from the beginning to the end. They are the ones who take the customers and convince them of the high qualities and the good usage of any product or service they sale (Mehta, Anderson, Dubas, Dubinsky & Liu, 1999). Also, using three set of factors in consideration for the decision making process help them to get a better look of their role in the organization. The first one should be the behavioral activities like, leading, training and motivating. The second factor are the outcomes, the Sales Manager is responsible for the performance of their Sales Force, using efforts to optimizing financial...
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...Performance-based-bonuses. 5 1.3 Issues within and between teams 6 2. Support Services Division 6 2.1 Lack of employees’ participation 6 3. Information Technology Services Division 7 3.1 Informal atmosphere leads to disorganized tasks 7 3.2 Formal system lead to rigid behaviour of employees 7 4. Marketing & Sales Division 8 4.1 Inapplicable method of recruitment & selection 8 4.2 Lack of training and development 9 Conclusions 9 Proposal for a Recommendation on Training and Developing Staff in Gateaway Engineering Limited 10 1. Introduction 10 2. Proposed recommendation for each division 11 2.1 Operations Division 11 2.2 Support Services Division 12 2.3 IT Services Division 12 2.4 Marketing & Sales Division 14 3. Case Study Examples: Learning is Business at Nokia 15 References 16 Bibliography 18 Acknowledgements At this time it gives me great pleasure to acknowledge gratitude to the Mrs. Hanaliza who has made the completion of this assignment possible. Without your support and encouragement I would not have been able to achieve my goal. Most especially thanks to all my family and friends for their supports. And to God, who made all things possible. Introduction For 47 years, the company has made excellent performances for its special techniques and management system which attracted a lot of companies assign their works to Gateaway Ltd. As the company is doing a good job and costumers meet their satisfaction, therefore the company has always proud...
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... Analysing Service Design Elements MRKT20026 – Service Product Marketing Assessment 3 Term 2 2012 Student Name | Student ID/Number | Tatiana ZAPATA | S0203520 | CQU in Brisbane Campus Lecturer/Tutor: Patrick GOH Paper Count: 2.628 Due Date: 27 of September 2012 Date Submitted: 27 of September 2012 Executive Summary This report provides a critically analyse of a design elements of two different service providers, Juan Valdez coffee shop and Guzman & Gomez fast food restaurant. This also involves the Russell’s Model of Affect and how this model is relates to the service elements identified in the services providers. The report also provides some recommendations to service providers in order to improve their physical environment to better suit the needs of their customers. Regarding the aim of this report is analysing the service design elements, relate the elements to Russell’s Model, and linking with relevant literature. The findings reveal that servicescape can be defined as a consumer’s mental representation of a service environment on dimensions typically used to imprison and people’s personality. The Russell model also allows a direct assessment of how costumers feel while they are in the service environment. It can be conclude that service environment plays a major part in shaping customers perception of a business image and positioning. A well designed service environment makes costumers feel good and...
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...Business Ethics Case Analysis: Apple Finds Human Rights Violation In Supply Chain. Using the 7-step model of Hartman & DesJardins, which helps examining the Impact of individual characteristics and organisational policies on ethical decisions. I will review an article written by the journalist Chilton Tippin on February 17, 2011, discussing the situation that many employees are experiencing, when working with organisations, where their moral rights are not met. According to the article, Surprisingly 8 months after the scandal suicides at Foxxcon’s Shenzhen factory in China, apple continues finding events where human rights are violated. For the first instance “Human rights violations”, would be the main ethical issue surrounding the case, “however”, I consider indispensable starting the research by firstly giving a clear definition on ethics and the importance of its application in business. Besides from identifying the problem of the case and knowing who is fighting against whom, an analysis of the stakeholders is going to be completed to understand what does the organisation mean for the stakeholder and vice versa. Next process would be weighing the options and finding the available alternative routes of action, while searching how they might affect the stakeholders, this with the use of ethical theories to support each of my arguments. Seek guidance would be the next process on the decision making model, which consist in identifying rules and norms setting initiatives on...
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...“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customer will find credible and aligned with their values”. Simon Mainwaring “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customer will find credible and aligned with their values”. Simon Mainwaring Jessops Marketing Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Jessops Marketing Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Table of Contents Table of contents………………………………………………………………………….. Page 1 Introduction……………………………………………………………………………….. Page 2 Marketing Environment: PESTLE………………………………………………………………………………... Pages 3-4 SWOT analysis………………………………………………………………………. Pages 5-6 Mission and objectives……………………………………………………………………...
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