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International Business Marketing

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CH 14 international marketing channels
Distribution process
The physical handling of goods, the passage of ownership, and especially important from a marketing viewpoint the buying and sellingnegotiations between the producers and middlemen and between middlemen and customers

Agent middlemen
In an international transaction, intermediaries who represent the principal rather than themselves; agent middlemen work on commission and arrange for sales in the foreign country but do not take title to the merchandise

Export management company (EMC)
An important middleman for firms with relatively small international volume or those unwilling to involve their own personnel in the international function. These EMCs becomes an integral part of the marketing operations of its client companies. Working under the names of the manufacturers, the EMC functions as a low-cost, independent marketing department with direct responsibility to the parent firm.

Export trading company (ETC)
An act allowing producers of similar products in the united states to form an export trading company; the act created a more favorable environment for the formation of joint export ventures, in part by removing antitrust disincentives to trade activities.

Distribution structure
The system, present in every country’s market, through which goods pass from producer to user; within the structure are a variety of middlemen

Merchant middlemen
In international transactions, the intermediaries, located in the foreign market, who take title to the home country manufacturer’s goods and sell on their own account. Manufacturers using merchant middlemen have less control over the distribution process than those using agent middlemen.

Trading companies
Business entities that accumulate, transport, and distribute goods from many countries.

Complementary marketing
The process by which

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