Premium Essay

Mar Comm

In: Other Topics

Submitted By jasonlimxz
Words 1984
Pages 8
1. Introduction
In 2014, Hello Kitty will be celebrating its 40th birthday. And to celebrate this milestone, on 18th April 2014, McDonald’s Singapore announced that they will once again collaborate with Sanrio to launch a set of six Hello Kitty dolls named as Hello Kitty Bubbly World. In this latest series of collaboration, Hello Kitty will be dressed up as six of her friends. And they are, ‘Pompompurin’, ‘Osaru No Monichi’, ‘My Melody’, ‘Kerokerokeroppi’, ‘Bad Badtz-Maru’, and ‘Tuxedo Sam’. And furthermore, it is also announced that Singapore will be the first in the world to launch the Hello Kitty Bubbly World. 1.1 Target Audience
In this new collaboration, the target audiences are, the toy collectors and fans of Hello Kitty.

1.2 Main Objective
The main objective of this new collaboration is not only to celebrate Hello Kitty’s 40th Anniversary, but it is also aim to push the sales of McDonald’s Singapore. In doing so, both Sanrio and McDonald’s have employed the co-branding strategy.
However, unlike previous years, where the plush toys are made available over the counter and delivery, for the first time, McDonald’s Singapore will introduce the online order system, partnering Singpost. In doing so, McDonald’s Singapore aim to decrease the amount of people queuing overnight for the plush toys and also the fracas that happened in the previous collaboration.
The aim of this essay is to analyze the marketing communication effort of McDonald’s Singapore.

2. Pre-Launch Publicity Build Up
In the build-up the launch of the plush toys, McDonald’s Singapore applied at least four of the seven commonly used PR program tools; Press Release, Internet, Community Involvement and Exclusives.
2.1 Press Release
Press release is a relatively popular and inexpensive way to gain visibility. (Williams, 2010). And prior to the launch, McDonald’s issued a press release...

Similar Documents

Premium Essay

Basic Review

.../assignments/data_sources 3. Which of the following are examples of manipulation and transformation commands? (Choose all that apply.) a. sed b. pr c. join d. paste 4. Which of the following is true of the pipe operator? (Choose all that apply.) d. It redirects the output of one command to the input of another command. 5. Because the data was formatted the same in two inventory files, you decided to combine their contents into one file. Now you want to determine if there are duplicate entries on consecutive lines in the new file. Which of the following commands enables you to find the duplicate entries? c. uniq 6. Your friend is using the command comm entryfile, but is getting an error message. What is the problem? (Choose all that apply.) b. It is necessary to use either the -m or -t option with the comm command. 7. Your boss is trying to import the customers file into her spreadsheet program, but the data goes into the spreadsheet incorrectly. This is because the fields are separated by dashes (-) and the spreadsheet program requires the fields to be separated by colons (:)....

Words: 971 - Pages: 4

Free Essay

Astrobio Essay 2

...Midterm Essay – Searching for Life on Mars Is there other life in the universe? The answer to this question has eluded man since he began asking it. Whole philosophies and religions are based on the idea of the answer to that question being either yes or no. In the following we will be discussing a brief background of the habitability of Mars. Then we will discuss an outline of a mission to Mars to search for primitive life. First of all, a brief background of the habitability of Mars. Approximately 3.8 billions years ago, it is thought that Mars was a much warmer place, had a much dense atmosphere and possibly sustained liquid oceans. The probability of life existing in those conditions is much higher than they are today. Mars is now very cold, dry and has a thin atmosphere. This means that the only life which could exist today is primitive microbial life. So how can we find this life? To answer this question a detailed outline of a mission to Mars will be presented. What will we be looking for and where are we looking? Life, Mars. That is the short and sweet answer but it is much more complicated than that. When Mariner 4 flew past Mars it was only looking for evidence of water canals to support ideas of complex life existing on Mars. After returning a barren rocky landscape the notion of complex life was thrown out the window. Since then missions like Viking 1 and 2 have been conducted searching for microbial life. It returned only results which pointed to......

Words: 650 - Pages: 3

Premium Essay

The Solar System

...e,The Solar System * The Solar System consists of the Sun and the astronomical objects bound to it by gravity, all of which formed from the collapse of a giant molecular cloud approximately 4.6 billion years ago. Of the many objects that orbit the Sun, most of the mass is contained within eight relatively solitary planets whose orbits are almost circular and lie within a nearly flat disc called the ecliptic plane. THE SUN The Sun is the most prominent feature in our solar system. It is the largest object and contains approximately 98% of the total solar system mass. Did you know? The Sun is big enough to hold over 1 million Earths. Many rituals and monuments are devoted to worshipping the Sun and/or marking important times in the Earth's orbit around the Sun. Mercury * Moon * No satellite * Giovanni Zupi * Has magnetic field * Mariner 10 * Revolution: 88 days * Rotation: 59 days Venus * Earth * No satellite * Galileo Galilei * No magnetic field * Mariner 2 * Revolution : 224.7 days * Rotation : 243 or (242 days) Mercury * Roman messenger of the gods * Smallest planet * Shortest year * Core: iron * Mantle: silicates * Crust: cratered terrain from meteors and small comets. Venus * Roman goddess of beauty * Hottest planet * Longest day * Core: iron and nickel * Mantle: unknown composition * Crust:......

Words: 2153 - Pages: 9

Free Essay

Mercury

...SCI 321 Research Project July 28, 2012 Mercury - History and Naming Mercury, the planet closest to the Sun, circles the Sun faster than all the other planets in our solar system, which is why the Romans named it after the swift-footed messenger god Mercury (Space exploration, 2013). Human observers have been looking up at Mercury since at least the time of the Sumerians – the 3rd millennium BC (The planet mercury, 2013). These Greek astronomers believed even then that Mercury (and Venus) both orbited the Sun, and not the Earth. Mercury was the god of commerce, travel, and thievery in Roman mythology, hence the naming of Mercury. Slide 2 Early beliefs of Mercury Mercury was known since at least Sumerian times roughly 5,000 years ago, where it was often associated with Nabu, the god of writing (Mercury, the sun's, 2013). Mercury was also given separate names for its appearance as both a morning star and as an evening star (Mercury, the sun's, 2013). Early beliefs thought that perhaps there were two different planets. However, Greek astronomers knew that both names referred to the same planet (Mercury). Back in the nineteenth century, astronomers made very careful observations of Mercury's orbit, but they could not explain the orbit adequately using Newtonian mechanics (The planet mercury, 2013). There were discrepancies between what they observed and what was mathematics predicted. This problem would last for decades. Einstein's General Theory......

Words: 2548 - Pages: 11

Free Essay

A Poem in the Mountains

...My hometown, Shangnan County, located in the southeast Shaanxi Province, is famous for its beautiful landscape and various agricultural products, these make her a poem in the mountains. Among these different kinds of plant products, the featured one is tea, behind which there is a story that proves the wisdom of the people here. Once a saying tells that tea cannot survive once go beyond the thirty degrees in the north latitude, while located at about thirty-three degrees in the north latitude, it seems Shangnan is not an appropriate place for tea growing. However, about thirty years ago, the pioneers in Shangnan found a few tea saplings in the wild, then they began to cultivate, tens of years of endeavor bring them success. They make the tiny saplings of tea into a complete industrial chain, which support the whole economy powerfully. The creative and hardworking characteristic of people in Shangnan has made an impossible thing come into reality. Furthermore, they give tea a new favorable habitat in the northern areas in the planet. The beautiful scenery in Shangnan is also impressive. Among these beauty spots, the most well-known spot is Gold-Silk Gorge. As a Five-A class National Forest Park, the Gold-Silk Gorge is chartered by its varieties of species of plants and animals besides its spectacular sight. In the gorge, here you can enjoy the soft and gentle curves of the mountains, while on the other side, the steep cliff from the heaven down to the earth may take your......

Words: 425 - Pages: 2

Free Essay

Deep Space

...find a way to capture an asteroid and bring it to orbit and possibly land it on the moon so that we can study it. This information came from, A Rocky Road to Mars found in http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/pdfviewer/pdfviewer? vid=1&sid=16e2fe8a-1da9-4eb7-8c76-ea32f6e9fb16%40sessionmgr114&hid=106 There are many ideas like Book; Presents the variety of evidence and speculation toward faster-than-light possibilities. "The Space Race." History.com . A&E Television Networks, n.d. Web. 1 Jan. 2013. <http://www.history.com/topics/space-race>. I used this website to give myself just a basic idea of what the space race was, why it happened, etc. also Mauldin, J.H., Prospects for Interstellar Travel , American Astronautical Society by Univelt Inc. San Diego CA, (1992). Book; (370 pages) An overview of interstellar travel , the problems, proposed solutions and social issues. It contains sufficient details to lead researchers to more substantive material. It also touches on longer-term and more speculative ideas, including space warps, Zero Point Managing the Weight With a reminder that it had been nearly a quarter of a century since America developed a new vehicle for space exploration, Bush issued a call for a new manned space vehicle. [The Best (and Worst) Mars Landings] "We will build new ships to carry man forward into the universe, to gain a new foothold on the Moon, and to prepare for new journeys to worlds beyond......

Words: 765 - Pages: 4

Premium Essay

Audit

...Auditing Inventory Test.. Physical Counts – ideally year end but in the interim period..roll forward- reconciling items to get to the balance sheet dates. Disclosure and Presentation Complexity Susceptibility to theft Movement of inventory Lower of cost or mrket Effects og gross profit Production plan for Apollo Think about planning, quantitiy, disclosure Review clients instructions, stop flow of goods, make test counts Inventory listing- physical listing.. Apple, boeing, healthcare 985-605-15-3c 605-20-25-1 985-604-25-78 QUESTION NUMBER 1 What is the primary purpose and design of Jupiter (including risks that Jupiter was designed to create and pass through to its variable interest holders)? SOLUTION Jupiter was created as a joint venture from Saturn Inc. and Venus Inc. One of the purposes for the creation of Jupiter was to give Saturn an opportunity to expand its manufacturing of children’s clothing and to provide Venus with a chance to exit this business line. Although, the main purpose was to own and operate organic clothing design and manufacturing facilities, and sell organic clothing. Risks that Jupiter was designed to create and pass through to its variable interest holders include labor pricing risks, outstanding receivables on sales of inventory, and product pricing risk based on purchases of raw materials and sales to retailers. SOLUTION 2 In order to determine if Saturn Inc. and Venus Inc. are variable interest holder the ASC......

Words: 1162 - Pages: 5

Free Essay

The Martian Child by David Gerrold

...pardon?" I wasn't certain I had heard her correctly. I had papers scattered all over the meeting room table - thick piles of stapled incident reports, manila-foldered psychiatric evaluations, Xeroxed clinical diagnoses, scribbled caseworker histories, typed abuse reports, bound trial transcripts, and my own crabbed notes as welclass="underline" Hyperactivity. Fetal Alcohol Syndrome. Emotional Abuse. Physical Abuse. Conners Rating Scale. Apgars. I had no idea there was so much to know about children. For a moment, I was actually looking for the folder labeled Martian. "He thinks he's a Martian," Ms. Bright repeated. She was a small woman, very proper and polite. "He told his group home parents that he's not like the other children - he's from Mars - so he shouldn't be expected to act like an Earthling all the time." "Well, that's okay," I said, a little too quickly. "Some of my best friends are Martians. He'll fit right in. As long as he doesn't eat the tribbles or tease the feral Chtorran." By the narrow expressions on their faces, I could tell that the caseworkers weren't amused. For a moment, my heart sank. Maybe I'd said the wrong thing. Maybe I was being too facile with my answers. The hardest thing about adoption is that you have to ask someone to trust you with a child. That means that you have to be willing to let them scrutinize your entire life, everything: your financial standing, your medical history, your home and belongings, your upbringing, your personality,......

Words: 14333 - Pages: 58

Premium Essay

Living on Another Planet

...Conclusion………………………………………………………………………..9 VIII. Reference…………………………………………………………………………10 Introduction Mars is the fourth planet from the sun, the closest neighbor to Earth, and as a planet, is the most similar to our planet out of all the other planets in our solar system. These facts lead to an obvious question. What would it be like to live on Mars? Is such a thing possible, or merely just science fiction? Scientists have worked for many year to find out if we can live on another planet. What that being sad in this paper I will show you that you could live on mars. In this essay I will explain to you what is needed to sustain life on another planet i.e. mars. I will also give you the characteristics of the planet. Why as human we choose to be on the planet. Also what is needed to sustain life? In this essay I will tell you the possible and maybe one main issue, which is isolation on humans. I will also explain who will be needed for this to work. The reason why I have chosen mars is because if life ever evolved on any of the other planets, Mars is the likeliest candidate. After Earth, Mars is the planet with the most hospitable climate in the solar system. So hospitable that it may once have inhabited primitive, bacteria-like life. Outflow channels and other geologic features provide extensive evidence that billions of years ago liquid water flowed on the surface of Mars. Continuing changes is an accomplishment in modern American technology and it gives the world a......

Words: 314 - Pages: 2

Free Essay

Docx

... (more info from NASA Spacelink) Mariner 3 launched on November 5, 1964, was lost when its protective shroud failed to eject as the craft was placed into interplanetary space. Unable to collect the Sun's energy for power from its solar panels, the probe soon died when its batteries ran out and is now in solar orbit. It was intended for a Mars flyby with Mariner 4. Mariner 4 the sister probe to Mariner 3, did reach Mars in 1965 and took the first close-up images of the Martian surface (22 in all) as it flew by the planet. The probe found a cratered world with an atmosphere much thinner than previously thought. Many scientists concluded from this preliminary scan that Mars was a "dead" world in both the geological and biological sense. Mariner 9 Mariner 9, the sister probe to Mariner 8 which failed on launch, became the first craft to orbit Mars in 1971. It returned information on the Red Planet that no other probe had done before, revealing huge volcanoes on the Martian surface, as well as giant canyon systems, and evidence that water once flowed across the planet. The probe also took the first detailed closeup images of Mars' two small moons, Phobos and Deimos. Apollo 6 manned landings on the Moon and sample returns 1969-72. (The seventh landing,...

Words: 3562 - Pages: 15

Premium Essay

Mission to Mars

...Population Size……………………………………………..pg. 4 • Report 3&4 Mission Location and Description………………………..pg. 6 Impact on Social Structure/Economy………………………pg. 6 Energy Use and Generation…………………………………..pg. 7 Design of Colony……………………………………………..pg. 8 Transportation………………………………………………….pg. 9 Life Support Systems……………………………………………pg. 9 • References…………………………………………………………………pg.11   Project Statement Mission Location and Description The current operation is to advance to Mars and colonize. In order to so we must terraform the planet. Currently the planet is a husk of nothingness. On the bright side, ice caps have been discovered a few inches beneath the surface, so water will be available naturally in due time. The soil will take time to cultivate for farming as it is somewhat contaminated. “Water and sulfur and chlorine containing substances, among other ingredients, showed up in samples Curiosity’s arm delivered to an analytical laboratory inside the rover”. (NASA) The distance from the sun to Mars is 141.6 million miles. The location of Tyrrhena Terra, where we are developing, is at 18º south and 99º East. Climate Characteristics The terraforming process will begin with the use of genetically modified organisms. We are able to alter organisms so that they possess certain traits needed in accelerated terraforming. These organisms will be used to repair environmental damage. Currently only two organisms are used in synthetic biology projects, e. coli, and......

Words: 2367 - Pages: 10

Premium Essay

Earth Perspectives

...EARTH PERSPECTIVES The biological and geological future of the Earth can be extrapolated based upon the estimated effects of several long-term influences. These include the chemistry at the Earth's surface, the rate of cooling of the planet's interior, the gravitational interactions with other objects in the Solar System, and a steady increase in the Sun's luminosity. An uncertain factor in this extrapolation is the ongoing influence of technology introduced by humans, such as geoengineering, which could cause significant changes to the planet. The current biotic crisis is being caused by technology and the effects may last for up to five million years. In turn, technology may result in the extinction of humanity, leaving the planet to gradually return to a slower evolutionary pace resulting solely from long-term natural processes. Hawking: How Humankind Will Survive the Future Listen, people of Earth: Everything's going to be fine. All we have to do is survive another century or two without self-destructing as a species. Then we'll get off this rock, spread throughout space, and everything will be all right. If this is not your idea of "optimism," then you are not Stephen Hawking. The esteemed physicist garnered headlines, and some eye-rolls, after telling Big Think last week that humanity needs to leave the Earth in the future or face extinction. As The Atlantic noted: He's not knocking climate scientists' attempts to figure things out on Earth-he's just thinking......

Words: 3800 - Pages: 16

Premium Essay

The Little Prince

...For readers who would like a quick reminder of the book and its main storyline, here is a summary of The Little Prince’s travels and those he met along the way. If Saint-Exupéry is to be believed The Little Prince is a book for children written for grown-ups. It can be read on many different levels to provide pleasure and food for thought for readers of all ages. The author, an aviator, crashes with his aeroplane in the middle of the Sahara desert. While he is trying to repair his aeroplane, a little boy appears and asks him to draw a sheep. The author learns that The Little Prince comes from asteroid B-612 where he has left behind three volcanoes and a rose. Before reaching Earth, he has visited other planets and met some very odd people: a king, a conceited man, a drunkard, a lamplighter, a geographer… Since arriving on Earth, he has spoken to a fox who has taught him that to know someone or something, you must « tame » them, and that makes them unique. « What is essential is invisible to the eye, says the fox. » In order to return to his planet and his rose, The Little Prince allows himself to be bitten by a poisonous snake: his planet is too far away, he cannot take his « shell ». The aviator, who has succeeded in repairing his plane, also quits the desert. He still hopes The Little Prince will return one day and asks us to write and tell him if ever we should meet his friend.Pour les lecteurs qui souhaitent se remémorer le livre et ses principales lignes,......

Words: 336 - Pages: 2

Free Essay

Earth

...MERCURY Mercury is the first planet from the sun and the smallest planet at the moment. Its revolution period is 88 earth days and its ration time is 59 days. Mercury is made up of core-iron-nickel alloy, mantle, and then the crust which is silicate. During the day mercury’s temperature reaches 800°F and at night it goes down to -279°F. Mercury looks similar to earth’s moon; it is covered with craters which are made from meteors, asteroids, and comets and it covers 70% of mercury. Its diameter is 3,031 miles, its mass is 5% of earth’s mass, and the sun is 6.3 times brighter. Mercury was named by the Greeks, after the messenger of their g-d. Mariner 10 visited mercury, it mapped 45% of it, and it was the only one which visited more than one planet during its mission. It went up from Cape Canaveral, Florida on November, 1973 and went to Venus in February of 1974. Never attempt to observe Mercury or anything close to the sun with a naked eye because it can cause permanent damage. And with binoculars or telescope it is even more dangerous. VENUS Venus is the second planet from the sun it is called the evening star because it can be seen by sunset and also by sunrise. Venus is made up of molten metal core, mantle, and crust of various rocks and 98% of carbon dioxide with traces of nitrogen and other gases. It is the only planet that the day is longer then it’s year, it’s year is 225 earth days, and its day is 243 earth days. Venus is known as......

Words: 699 - Pages: 3

Premium Essay

Gs1140 Project

...GS1140_Burke Mindy Cohen Project B: Living on another Planet/Designing a Green building Biosphere-Project — Dan Burke’s Class Purpose - A Feasibility Study - to see how different planetary light cycles/ seasonal changes and isolation does to the behavior of 25 humans, plants and animals on the surface of Mars. Duration of experiment 5 Years. **** (Why this project is not feasible at this time--We can’t work/live safely on the surface of mars without getting radiation poisoning, the atmosphere is too thin for us to breathe. It’s consists mostly of carbon dioxide, and temperatures on Mars can dip down to -87 degrees C, and rarely get above 0 degrees C). We definitely should first try to build something similar on earth, perhaps on the ocean surface or on the ocean floor- this also would be very difficult, but at least if anything goes wrong, we are not so far from home. MARS – What resources are readily available on the Surface? Weather Conditions, Gravity. How long is a day, Seasonal changes? Soil conditions? In 2013, NASA's Curiosity rover discovered that Mars' soil contains between 1.5% and 3% water by mass (about two pints of water per cubic foot or 33 liters per cubic meter, albeit attached to other compounds and thus not freely accessible). Besides silicon and oxygen, the most abundant elements in the Martian crust are iron, magnesium, aluminum, calcium, and potassium. The Phoenix lander returned data showing Martian soil to be slightly alkaline and containing......

Words: 1576 - Pages: 7