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Marketing Languaje


Submitted By shany
Words 260
Pages 2
Mind your language!
Here’s a heads-up for you – Business owners have a tendency to write from the world they live in. This doesn’t just apply to Irish business owners, it is a world-wide phenomenon. Business owners usually write in a technical way that can, unfortunately, bore, confuse and/or scare your potential consumer. (Sorry about that). To illustrate my point, have you ever read an article written by a doctor, or a lawyer? Ugh!
You need to remember that when you are writing marketing pieces, you are not writing for your peers who understand the business jargon of your industry, you are writing for your mostly non-technical potential customers. And they need to ‘get’ what you’re saying.Long-winded technical jargon and terminology has no place in your marketing pieces. You run the very real risk of alienating your potential customer by making them feel stupid. Or you can confuse them unnecessarily by being too technical in your descriptions. Of course you would never do this intentionally, but in my experience this can, and does happen – often.
That’s why it makes sense to run any marketing piece you write by your marketing partner. Your marketing firm specialises in getting your marketing message across, and they deal with writing press releases and articles all the time. They can cast a professional eye over what you’ve written, and advise you on any changes that may be needed. Or if you prefer, you can ask them for their help with writing your marketing pieces.

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