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# Marketing Plan

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Submitted By Vronica
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COURSE WORK ASSESSMENT
SESSION: DISEMBER 2011

Department : COMMERCE
Program : Diploma of Bussines Study/Diploma Accountancy/Diploma of Secretarial Science
Class : DSK1
Code & Course : PB102 Microeconomics
Type of Assessment : Tutorial of Exercise 2
Date of Assessment :
Time Allocation : 1 Hour
Topic / Sub-Topic : Consumer Choice Theory
Course Learning Outcome : CLO 2: Accomplish accurately the business problems using the knowledge of microeconomics theory.
-------------------------------------------------
Instructions : Answer all questions

Question 1

Quantity (unit) | Marginal Utility Goods X | Marginal Utility Goods Y | 1 | 60 | 80 | 2 | 48 | 68 | 3 | 36 | 48 | 4 | 24 | 32 | 5 | 12 | 16 |
Assume that income is RM20.00. Price of good X is RM2.00 and goods Y is RM4.00.
a. Calculate the Marginal Utility for each ringgit for goods X and goods Y.
b. What is the quantity of goods X and goods Y that maximize utility?
c. If the price of goods X increased by RM2.00,
i. Calculate marginal utility every ringgit for goods ii. State the new combination of goods X and goods Y iii. calculate the cross elasticity of goods X and goods Y. State the relationship between goods X and goods Y

Question 2

The table below shows the marginal utility can be obtained by the consumer from using of goods X and goods Y.

Quantity | Marginal Utility | | Goods X | Goods Y | 1 | 10 | 24 | 2 | 8 | 20 | 3 | 7 | 18 | 4 | 6 | 14 | 5 | 5 | 10 | 6 | 4 | 8 | 7 | 3 | 6 |
i. If the price of 1 unit of goods X is RM 1 and 1 unit of goods Y is RM2, what is the quantity can be purchased if consumer income is RM11?

ii. How much the utility can be obtained can be use of goods X and goods Y on the equilibrium level?

Prepared by : ____________________________ Reviewed by : __________________ [ ] [

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