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BTEC Business Studies (Level 3)

Unit 39
International Business
Aim and purpose
The aim of this unit is to introduce learners to the role played by international business. The importing and
Exporting of goods and services are important economic activities to any economy. Learners will study
National and international businesses and the framework in which they operate.

In this unit you must explain the importance and differences of international trade. You will explain key economic terms and demonstrate an understanding of how to trade internationally. Many of the tasks will cover several Passes and Merit Criteria.

Barr’s are soft drink manufacturers who are famous for manufacturing Irn Bru. They have just appointed you as their marketing manager and are keen to explore the idea of selling Irn Bru abroad. They have identified Germany as a possible option.
They have asked you to research into the benefits and costs of doing business internationally. They have asked you to write a report and then present your findings to the board.

P1 explain the international
Business environment in
Which a selected organisation

You decide to look at a company that is successfully trading internationally. * Write a profile of a multi-national company
Where is its headquarters? Where does it sell its goods or services? What percentage of its market are in different countries etc? How long has it traded in different countries? Turnover etc?

* Answer the following questions?
What is Globalisation?
What are the benefits and costs of Globalisation?
What is an import?
What is an export?
What is the balance of trade?

* Show the UK’s balance of trade figures.

Do we import more than we export?
What are the main goods that we import in the UK?
What are the main good that we export from the UK?

What are the benefits and costs of

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