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Maytag

In: Business and Management

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ROBERT F. HARTLEY • Cindy Claycomb

12th Edition

T W E L F T H

E D I T I O N

MARKETING
MISTAKES AND
SUCCESSES
Robert F. Hartley
Late of Cleveland State University

Cindy Claycomb
Wichita State University

VICE PRESIDENT & EXECUTIVE PUBLISHER
SENIOR EDITOR
PROJECT EDITOR
EDITORIAL ASSISTANT
ASSOCIATE DIRECTOR OF MARKETING
MARKETING MANAGER
MARKETING ASSISTANT
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PRODUCT DESIGNER
SENIOR PRODUCTION MANAGER
ASSOCIATE PRODUCTION MANAGER
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George Hoffman
Franny Kelly
Brian Baker
Jacqueline Hughes
Amy Scholz
Kelly Simmons
Marissa Carroll
Harry Nolan
Allison Morris
Janis Soo
Joel Balbin
Eugenia Lee
Kenji Ngieng

This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford.
The cover was printed by Courier/Westford.
This book is printed on acid-free paper.
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