Premium Essay

Media Influences on Sport

In: Social Issues

Submitted By blaine
Words 4231
Pages 17
Media Influence On Sport

When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes with all television networks for a market share of the audience. Network companies such as Fox buy the contracts to show American football games for millions of dollars, which they in turn make their money back through companies wanting to advertize on their network during these football games. The audience Fox attracts by showing these games also provides an audience for companies...

Similar Documents

Free Essay

Influence of Media on Sport Fans

...Daily mail articles, Bayern Munich v Arsenal, 13th March 2013. Fabrication, this article was published before any confirmation of the teams were announced and was completely wrong, Cazorla and Walcott both started the match and Arsenal played there strongest available team, for the record beat Bayern 0-2. According to research done by ‘Arseblog’, this story is believed to be a complete fabrication and according to the source the Daily mail were actively pursuing supporters to give an anti-Wenger slant to their article. When the mail failed to convince a supporter to lie about not travelling…they convinced another….. Well again shabby journalism, I believe to even grant it ‘journalism’ is a disgrace, completely idiotic to fabricate this story that was completely untrue, even worse for Gary Lineker to give any sort of opinion in continuation with his anti-Arsenal stance of late, see his ‘joke’ portrayal of Arsene Wenger…im afraid he and the mail are the only jokes here… Another anti-Arsenal article, quite fascinating, so did Fabianski live up to this billing? No. He only turned up and kept the first clean sheet against Bayern Munich for the first game in 44 matches, their first loss at home all season and third overall, this loss also equals there record loss at home in Champions league history, if that wasn’t enough Fabianski was named as one of the front runners for man of the match on the night….. Yes that is true, Arsenal have no hope of beating Bayern Munich,...

Words: 277 - Pages: 2

Free Essay

Cultural, Media and Arts

...extent to which arts, sports and media both reflect and influence culture. Word Count: Introduction: 24529 24530 In the world today, virtually every individual is part of a culture Art, sports and media heavily influence and reflect culture as it permeates everyday lives of society. Arts, sports and media coincide and go hand in hand with each other defining who we are today through a variety of different ways. Sport reflects and influences culture immensely and holds a variety of different meanings across different cultures. Internationally Australian culture is perceived as laid back, with hot summers, drinking beers and watching or participating in sports. It refers to “the values, ceremonies and way of life characteristic of a given group and the place of sport within that way of life” (Jarvie, 2006). Cricket is one of Australia’s most popular summer sport that has been around since the colonial days. It is one of the many sports that clearly identify our Australian culture with the influence from media advertisements in local newspapers to television, Foxtel, radio and internet, “it is part of the social and cultural fabric of different localities, regions and nations” (Jarvie, 2006). A case study that was conducted by Nathan Saad on the Sydney cricket ground (SCG), demonstrates the roles of understanding the significance of sport in Australian......

Words: 1446 - Pages: 6

Free Essay

Is Sports Journalism Dominated by White Males and, If so, How Does This Influence the Representation of Other Ethnic Groups?

...Is sports journalism dominated by white males and, if so, how does this influence the representation of other ethnic groups? Introduction The world of sports journalism has long been seen as the domain of the white, middle-class male (Farrington, Kilvington, Price & Saeed, 2012). For several decades the status quo remained the same: white male journalists reporting on white male athletes to a white male audience. However during the 1990s the emergence of black footballers, both domestic and foreign, within the British game began to change the overall dynamic. In addition to this sport became big business, moving from the back pages to the front (Boyle, 2006), and occasions such as the Olympic Games are now massive worldwide events that receive similarly massive attention from the world’s media. It is clear that sport has changed dramatically over the past 20 years, as has the diversity of the athletes who appear in our newspapers, on our television screens and on our radios. With reference to these points I intend to investigate whether sports journalism is still dominated by white males, and if so, how does this cultural bias influence how other ethnic groups are represented in the sporting media. Due to word constraints the essay shall focus on Northern Europe, specifically Sweden and the United Kingdom. Diversity in the newsroom Diversity in a news organisation can bring many benefits, including a broader spectrum of opinion, varied specialist knowledge and......

Words: 1824 - Pages: 8

Premium Essay

School

...[pic] |Course Design Guide College of Humanities SOC/105 Version 5 Introduction to Popular American Culture | |Copyright © 2011, 2010, 2006, 2004, 2003, 2002, 2000, 1999 by University of Phoenix. All rights reserved. Course Description This is an introductory course on modern American culture. The course focuses on the interactions between social forces such as advertising, media, and lifestyle and cultural trends in modern American society. Students are asked to cast a critical eye on current trends and changes in our culture. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Petracca, M., & Sorapure, M. (2007). Common culture: Reading and writing about American popular culture (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week One: Overview of Culture ...

Words: 1641 - Pages: 7

Premium Essay

Influence of Entertainment Media

...Influence of Entertainment Media Claudia Atkinson 6/27/16 HUM/186 Erin Di Cesare Influence of Entertainment Media Over the years, America has grown to one of the largest producers of entertainers in the world. With entertainment playing such a large role in the lives of many, it is going to affect the American culture and our values. These affects have a greater impact on the younger generations. Entertainment media has influenced American culture in many ways. The effects that media has on our culture can be both positive and negative. Entertainment media has grown greatly over the years. Entertainment has grown from just being books and magazines to television and the internet. These changes have helped form our generations. Television is one of the most popular forms of entertainment media. Television exposes us to many different types of entertainment media including sports, news, television programing, and advertisements. These types of media can have both positive and negative influences on American culture. Sports games can have a positive impact on society because they encourage younger generations to exercise and to play sports. Negative influences on television include programing that sex, drugs, and violence. Musical Entertainment also plays a role in entertainment media. From rap to hip hop, country to rock, music influences society. Many people relate to the lyrics of the song. Songs of love, heartbreak, or expressing other feeling, music relates to...

Words: 447 - Pages: 2

Free Essay

Sport Social Issue

...Sport and Social Issues: Researchers vs Journalists Social science researchers and media journalists use different approaches to sport and social issues. An example of this can be seen in the “publication journalism” practice by O’Neill and Mulready (2014) and the media article by Lopiano (2004). In the social science research publication more relevant subject knowledge, statistics and logic is included along with a high level of subject specific language and academic writing. This is in contrast to the media article where the journalist may find it difficult to apply academic writing as the target audience may not be as well educated. In conclusion to this, research journals are aimed at people with an interest in a specific area and who have adequate knowledge of the subject whereas media coverage is aimed at the general public who may be reading about an issue for the first time, thus meaning the author may have to include suggestive or sympathetic language styles. Another difference between the two approaches is the use of references, media publications do not always include previous research and cite specific work. Media articles, for example in appendix 1’s “Low Female Sports Coverage In Media Due to Gender Bias” are simpler written by using more emotive language to engage the reader whilst using a modest range of vocabulary so the general population can understand the point being made. This is a divergence to scientific publications which are more scientifically......

Words: 525 - Pages: 3

Premium Essay

Entertainment

...Sample Research Paper on Entertainment and Social Media Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of......

Words: 3136 - Pages: 13

Free Essay

Athletes as Role Models

...Athletes as Role Models Learning Team A SOC/105 August 26, 2013 Michelle Gardner Athletes as Role Models The effect of professional athletes has always played a big role in society. Talented, young, charming, women and men smashing world records on the field or court seem to be natural role models for our youth. These athletes and their behaviors and actions are so closely observed and mimicked by the youth it makes you ask the question should they really be considered role models? Athletes throughout history have always been considered role models for young children with a gift for sports. There have been many misdeeds that have occurred that makes us question whether athletes deserve to be considered role models. Conversely, athletes make good role models for several reasons such as promoting physical fitness, educational success, self-confidence, and a strong work ethic. The role of being an athlete is a good goal to reach in itself especially with the obesity epidemic that we are currently having in America. Athletes must have a strong work ethic and devote a large portion of their personal time to training in order to become a professional. Athletes also need to display a high degree of self confidence in order to be successful. With the exception of a very small few most athletes do go to college, and are expected to be successful, which promotes children to seek further education (Williams, 2011 ). A......

Words: 1834 - Pages: 8

Premium Essay

Sports Fans as Consumers

...1. Introduction Today, the commercialisation of sports is developing gradually in a way that not only is importance given to manage sportsmen, but the preferences of consumers are being closely looked into before any decisions are made as well. Organisations, as a whole, face implications when it comes to fulfilling both of their needs evenly in order to be certain that the respective sports industry will continue to be stable and sustainable. Therefore, it is crucial for these organisations to explore the characteristics of their target market and acquire a deeper knowledge of their interests and preferences. As such, this report will explore and highlight the unique characteristics of sports fans as consumers, discuss the implications of sports marketing that may be faced by organisations and lastly be finished off with a personal reflection. 2. Sports fans as consumers People are known to be fans when they are seen to develop a diehard interest in a particular subject. It could involve sports, authors, musicians, celebrities and so on. According to Reysen and Branscombe (2010), a person can be considered a fan when they become passionate and enthusiastic about their particular interest and show loyalty to it. Both sports fans and normal spectators may share similar characteristics however, there are various factors which would clearly differentiate fans from spectators. For example, their degree of loyalty, commitment, emotional significance and value to the......

Words: 2437 - Pages: 10

Premium Essay

Media Influence

...fifty years, the world of technology has advanced considerably, namely the media. First there was the telegraph, then the radio, the newspaper, magazines, the television, and finally the internet. Today’s society is one that depends on technological communication to keep up with school, work, and relationships. Most people wake up and read the newspaper or watch the news, then spread the knowledge they learned with family, friends, and coworkers. Most of our decisions are based on the things we see and hear in the media. We rely on the media to get the current news and facts about what is important and what we should be aware of. We put our trust in the media as an authority to give us news, entertainment and education. However, the influence of mass media on children and teenagers and society is such a widespread and controversial issue that we should be aware of it. Magazines and television constantly expose young people to images of violence, drugs and alcohol, sex, and celebrities. A child is reportedly exposed to about 40,000 ads of such criteria a year. We are taught at a young age that these things are bad; however, the media companies know that these things sell. Unfortunately, the things that sell corrupt children and teens every day. The influence of media on children and teens extends to health related issues. Television has the power to educate on nutrition and exercise. However, it can influence viewers to make poor food choices or to overeat. Excessive......

Words: 584 - Pages: 3

Premium Essay

Is Money in Professional Sport Ruining the Ethos of the Game?

...The Money or The Passion: Is Money in Professional Sport Ruining the Ethos of the Game? Ross Schreuder Supervisor: Mr. Werth English Teacher: Mrs. Schroeder Table of Contents 1. Introduction 3 2. History and Evolution of Sport 3 3. What is the Ethos of Sport? 4 4. Positive and Negative Influences of Money in Sport and an Evaluation of their Impact on its Ethos 5 4.1 Doping: 5 4.2 Throwing Matches/ Match Fixing: 6 4.3 Other Factors Contributing to Unethical Behaviour in Sport 7 4.4 Sportsmanship vs. Gamesmanship 8 4.5 The Money in Barclays Premier League 9 4.5.1 Stadium naming rights 10 4.5.2 Transfers and Individual Sponsorships 10 4.6 Philanthropy 11 5. Conclusion 11 Bibliography 12 1. Introduction Money is, undoubtedly, evident in every aspect of professional sport. Player sponsorships and contracts, team ownership, stadia, media - its everywhere. If sport was not about the game, then arguably, sport would be about the money. Each and every week, transfers of players are made, ticket offices receive income, and money is handed from one profiteering person to the next. Where sport is widely thought to be about fair play, professional sport is, in fact, like war. There can only be one winner and what one team or individual gains, the other loses. Many sportsmen and women around the world are caught up with winning, not just because of the prowess of a title but, also because professionalism is now about money......

Words: 4578 - Pages: 19

Free Essay

Management

...recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” Overview of ESPN ESPN is a multimedia sports entertainment company that is part of Media Network division of Disney. ESPN became a subsidiary of Disney when ABC’s parent company Capital Cities Communications was acquired at $19 billion 1995. ESPN provides a 24-hour service and its family of networks includes ESPN, ESPN2, ESPNEWS, Classic Sports, ESPN Radio and ESPN SportsZone. The company is also broadcasting in more than 20 languages and to more than 150 countries. Why did Disney Acquire ESPN? Figure 1 Figure 1 With an aim in building a strong family brand, Disney has been continuously engaging in intense diversification strategy to expand its products offering to cater to both children and adults. ESPN acquisition has created a strong competitive advantage to Disney as it targets a totally different target audience from other Disney channels- primarily young to middle aged men. With its popularity and large user base, ESPN has been contributing significantly to the growth of Disney through affiliates fee and its advertising revenue. It was noted that Media Network division contributes to 45% (figure 1) of the total revenue in 2013. Disney’s CEO hoped to use the synergies ESPN creates for Disney for its long term strategies - international expansion and...

Words: 1187 - Pages: 5

Premium Essay

Prince Global Sports

...Scenerio MKT 113 - Q1243: Prince Sports, Inc. Jennifer Harrison Southern New Hampshire University Prince Tennis has continually revolutionized tennis with its introduction of new products. Prince uses global marketing to reach its international customer base and the company uses a social media marketing scheme to reach its younger consumers. A partnership with some of the game’s most prominent players is helping Prince Global Sports strengthen its reputation in the tennis market. Prince is using a global marking plan that utilizes social media, player sponsorships, grass root programs, point of purchase programs and print and television ads. Prince should develop a website that reflects the sport of tennis; by using interactive games on their site they could grab the attention of their customers better. The company already employs a good social marketing scheme, but Facebook, Twitter and You Tube could be better used by Prince. The Prince brand could do a better job of reaching out to its customers with more of its own retail stores and possible their own tennis facilities. Prince needs to continue to partner with some of the game’s most prominent players, this will help Prince Global Sports strengthen its reputation and let the global tennis community know that Prince is back in the game. Prince already uses social marketing to reach its younger consumers. The company also uses professional athletes to influence the market. Junior players especially......

Words: 735 - Pages: 3

Premium Essay

Nestle

...environmental factors which influence marketing decision | 7 | 2.2 | Propose segmentation on criteria to be used for products in different markets | 7-8 | 2.3 | Choose a targeting strategy for a selected product/service | 8-10 | 2.4 | Demonstrate how buyer behaviour affects marketing activities in different buying situations | 10-11 | 2.5 | Propose new positioning for a selected product/service | 12 | | Conclusion | 12 | | References | 13 | Introduction | The purpose of this assignment is to investigate the scope of marketing. Marketing is a process of fulfillment consumer’s wants and needs. It is delivering the right product at the right place, price and time to the clients. The process of marketing is very important for the performance of the companies, because it contains analyzing every opportunity; choose markets, improving the marketing mix, control and implementation. In my study I will use as an example JD Sports Fashion, which is one of the leading retailers in sport wear and how it progress using market research. The concept of JD is influenced by giving the products and wanted brands at the correct price and in the proper places to meet with the requirement of the customers. JD Sport has been created by John Wardle and David Makin in 1981 as a shop in Bury. In 1983 a shop has been opened in London and since that time JD Sport has expanded to 900 stores in the UK and internationally. For more than 30 years JD Sport has been growing through......

Words: 2975 - Pages: 12

Free Essay

Popular American Culture

...Popular American Culture Popular American Culture Culture can be defined as set of traditions past on for generations. Popular culture can be defined anything items or forms of media influencing society in its entirety. American popular culture can influence other nation’s popular cultures in the same manner. These influences include public attitudes, perceptions, and preferences. For instance, the rest of the world recognizes the word “football” as what American’s call soccer. American football is the most popular sport in the United States and fans of football teams have his or her own cultures. Major trends in American culture I follow daily are social media, sports, and music. I am a Beachbody coach. I use social media to get my message of fitness out. I am on Facebook every day attempting to motivate my friends to get off their butts’ and prepare for their future health. Instagram, allows people to motivate me by liking or commenting my fitness pictures or videos. I am a huge sports fan. From the first time I watched an NFL game when I was 11 years old, I was addicted. I played football, basketball and ran track all through middle and high school. I listen to sports radio all day. Football is the one sport that I will ignore the world for. Music is a huge part of my life. While writing this paper, I am listening to Pandora. I have a mix of high culture with my Tchaikovsky and subculture/popular culture with my Dirtyphonic Dubstep channels. As a Beachbody coach,...

Words: 461 - Pages: 2