...MA Design Management 2013-14 Design Strategy Module DES7001 by : Panita Rerkpitivit Student ID : 13178616 tutor : Caroline Norman date : 9 January 2014 1,184 words Content Content Introduction Paula’s Choice : The Former Packaging Paula’s Choice : The Problem Paula’s Choice : The New Design Summary References Bibliography Appendices A Appendices B Page A 1 2 3 4 7 8 9 13 14 Figure Content Page Fig 01 : The old package Fig 02 : The collections that divied by colour. Fig 03 : The reuasble pump Fig 04 : Sample of customer’s feedback Fig 05 : The New design Fig 06 : The Comparison between old and new design Fig 07 : Sample of others collections Fig 08 : The new three sections. Fig 09 : The message from Paula Begoun 2 2 3 3 4 4 5 6 6 Paula’s Choice A Introduction This case study examines the Paula’s Choice’s skin-care packaging. Paula’s Choice is the skin care and cosmetics brand which is established by the beauty expert: “Paula Begoun”. She is the author of 20 best-seller books on skin care, cosmetics and hair care such as “Don’t go to the cosmetics counter without me” and “The original beauty bible”. Moreover, she has reputation as “The cosmetics cop” who analyses thousand skin care and cosmetics products formulations through her book and other press. She educated women to realise whether products are worth for buying and proper to their skin types or skin problems. In 1995, Paula decided to make her own brand and named “Paula’s Choice”. The brand has four...
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...Introduction At the time of Olaf Leu’s writing, the traditionalist geometry of the international typographic style and unrestrained freedom of American design was just as important as the influences on both German design and design around the globe. The American and japan conceptual innovation and visual invention was spread throughout the globe. During the 1980s and 90s the rapid development of electronic and computer technology began to change the process and appearance of design. Overnight these big changes recurred within mail, fax machines and the internet, this all served to further shrink the human community into Marshall Mcluhans global village. Influential People Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s. As a founding partner of Pentagram in the 1970s, Fletcher helped to establish a model of combining commercial partnership with creative independence. He also developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon. Siobhan Keaney After graduating from the LCP, Siobhan Keaney worked briefly for three of London’s most prestigious design companies. She...
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...Study Guide to Accompany Meggs’ History of Graphic Design Fourth Edition Prepared by Susan Merritt Professor and Head of Graphic Design School of Art, Design, and Art History San Diego State University (SDSU) With assistance from Chris McCampbell and Jenny Yoshida John Wiley & Sons, Inc. i DISCLAIMER The information in this book has been derived and extracted from a multitude of sources including building codes, fire codes, industry codes and standards, manufacturer’s literature, engineering reference works, and personal professional experience. It is presented in good faith. Although the authors and the publisher have made every reasonable effort to make the information presented accurate and authoritative, they do not warrant, and assume no liability for, its accuracy or completeness or fitness for any specific purpose. The information is intended primarily as a learning and teaching aid, and not as a final source of information for the design of building systems by design professionals. It is the responsibility of users to apply their professional knowledge in the application of the information presented in this book, and to consult original sources for current and detailed information as needed, for actual design situations. This book is printed on acid-free paper. Copyright © 2006 by John Wiley and Sons. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced...
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...TEST 1 STUDY GUIDE! A set of letters for a particular typeface family that includes all its sizes and attributes is called? Font! ! Gothic Script or Old English is also called? black letter ! ! Which of the following typeface families most resembles handwriting? script! ! Semi-structural details on the ends of some of the strokes that make up letters and symbols are called Sans Serif true ! ! Helvetica is a serif typeface false ! ! Data Maps – combine geographic information with numeric data and therefore are considered? statistical info graphics ! ! Tables resemble pie charts. pie chart are percentages and line charts are for quantities over a period of time! ! Fact boxes are? contains a series of statements that summarize the key points of the story! ! An element in an image that gives the illusion of distance and depth is called? perspective ! ! The amount of shade in a color is termed? value! ! The way to describe individual colors through the emotional response received by the color is called?! ! Any aural, verbal, or visual element that represents some other, non-literal meaning for the viewer can be termed as a? symbolic message! ! The true physical primary colors are? red blue and yellow! ! Color can be spoken in terms of temperature. If so, red is considered as being what temperature? warm category! ! Hue is another name for color. hue is a shade! ! Warm tones are known as high-arousal colors and red, in...
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...Response to Questions Name Institution Date Explain how the ‘truth’ of photographic images has always been a contested idea. Cite one example from the ‘pre-digital’ era, and one from contemporary culture to illustrate your argument. The images of the photographic in the pre-digital era were taken as the proof and evidence of reality. However, today this belief might not hold because of the technology that might aid the editing of the photographic to assume content and the background preferred by the user. At the pre-digital era, no such techniques were available and the possibility of an individual faking a photographic image was beyond the imaginations of the people (Joyce, 2012, p. 35). This made people believe that the photographic images were nothing but the truth on the ground. This belief was majorly the reason that the people were made to believe on the existence of fairies. People believe that the two photographic images taken by the two girls, Iris and Alice, were the truth and were evidence of existence of before-then, mythical and tale fairies. Nevertheless, the ambiguous nature of the believed existence of fairies and the fact that it was only the two girls who had the chance to interact and photograph the fairies prompted the questions on the authenticity of the images (Alex, 2014, p. 50). There has been a contest to express and defend the truth of photographic images. In the article, Borderland Borms: Arthur Conan Doyle, Albion Daughters, and the politics...
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...AMA - Makati Introduction to Graphic Design – Pre Final Examination DIRECTION: Place your answer the following using Robin Landa - Graphic Design Solutions I. DEFINITION OF TERMS 1. Graphic design __________________________________________________________________________________________________________________________________________________________________________ 2. Advertising __________________________________________________________________________________________________________________________________________________________________________ 3. Branding __________________________________________________________________________________________________________________________________________________________________________ 4. Identity design __________________________________________________________________________________________________________________________________________________________________________ 5. Environmental design __________________________________________________________________________________________________________________________________________________________________________ 6. Motion graphics __________________________________________________________________________________________________________________________________________________________________________ 7. Package design __________________________________________________________________________________________________...
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...IMPRINT Imprint © 2013 Smashing Media GmbH, Freiburg, Germany ISBN: 978-3-94454016-0 Cover Design: Ricardo Gimenes PR & Press: Stephan Poppe eBook Strategy and Editing: Vitaly Friedman Technical Editing: Cosima Mielke Planning and Quality Control: Vitaly Friedman, Iris Lješnjanin Tools: Elja Friedman. Syntax Highlighting: Prism by Lea Verou. Idea & Concept: Smashing Media GmbH Preface Over the past few years, our eBook collection has grown steadily. With more than 50 eBooks already available and counting, we made the decision half a year ago to bundle all of this valuable content into one big lovely package: The Smashing Library1. As a humble gift to you, dear reader, we have now put together this Editor’s Choice eBook. It’s a little Smashing Library treat, featuring some of the most memorable and useful articles that have been published on Smashing Magazine in the last few years — all of them carefully selected and thoroughly edited. Ranging from heavily discussed topics such as responsive Web design, to ideas on UX, to trusty mainstays like nifty Photoshop tricks, to hands-on business advice and design inspiration, this eBook is a potpourri as diverse as your work as a Web designer. We hope you enjoy reading it as much as we do editing and creating each and every eBook page that finds a home in our Smashing Library. — Cosima Mielke, Smashing eBook Producer 1. http://smashed.by/library 2 TABLE OF CONTENTS Designing For The Reading Experience...
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...something that we had missed previously. The British Library is a bit like that – one of those places that you can return to and always find something new that fascinates and informs you. It is six years since we first worked with the Library on a project, then based upon a proposed Science Fiction exhibition. We are delighted to renew our partnership this year with a project that explores their huge online presence and for the first time we use archive sound as the source for the project. Our practice is based upon the printed word but now embraces the gamut of media and technologies that we use to communicate. Accordingly, we have progressively written our student project briefs for interpretation through a range of media. This project is possibly one of our most open in that, beyond identifying the particular British Library archive, the choice of topic, content, treatment and outcomes is all yours. By not defining specific media and outcomes for our projects we offer them as holistic communication challenges – deliberately breaking the perceived tradition of the typo/graphic designer just providing essentially visual skills. First and foremost we are communicators using design skills to inform, persuade and delight. This makes each project a more demanding but stimulating challenge that we can individually resolve. With that in mind I want to point out what should seem obvious – that ISTD is a society addressing the typographic aspects of graphic design. I mention this because each...
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...Response to Questions Name Institution Date Explain how the ‘truth’ of photographic images has always been a contested idea. Cite one example from the ‘pre-digital’ era, and one from contemporary culture to illustrate your argument. The images of the photographic in the pre-digital era were taken as the proof and evidence of reality. However, today this belief might not hold because of the technology that might aid the editing of the photographic to assume content and the background preferred by the user. At the pre-digital era, no such techniques were available and the possibility of an individual faking a photographic image was beyond the imaginations of the people (Joyce, 2012, p. 35). This made people believe that the photographic images were nothing but the truth on the ground. This belief was majorly the reason that the people were made to believe on the existence of fairies. People believe that the two photographic images taken by the two girls, Iris and Alice, were the truth and were evidence of existence of before-then, mythical and tale fairies. Nevertheless, the ambiguous nature of the believed existence of fairies and the fact that it was only the two girls who had the chance to interact and photograph the fairies prompted the questions on the authenticity of the images (Alex, 2014, p. 50). There has been a contest to express and defend the truth of photographic images. In the article, Borderland Borms: Arthur Conan Doyle, Albion Daughters, and the politics...
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...1 Brand guidelines Created July 2011 Minak Theatre, Cornwall Brand guidelines 2 Houses of Parliament, London 3 Welcome to VisitEngland’s brand guidelines Introduction 05_ VisitEngland’s mission 06_ Guidelines and their use 07_ About VisitEngland 4 Elements 09_ The VisitEngland logo 10_ Logo size 11_ Logo don’ts 12_ Logo colourways 13_ Logo exclusion zone 14_ Logo usage 15_ Graphic device 16_ Transparent rose 17_Working with other logos 18_ VisitEngland colours 19_ Subject area colours 20_ Everyday typeface 21_ Printed typeface 22_ Photography 24_ Photography do’s 25_ Photography don’ts 26_ Supporting devices 27_ House style 28_ Corporate responsibility Templates 31_ PowerPoint 35_ Generic cover design 37_ Briefing documents 39_ Letterhead & compliments slip 41_ Certificate 43_ E–Communications 46_ Business cards 48_ Case study/Best Practice Guide 51_ A5 flyer 53_ A4 booklet 55_ Business documents 57_ Layout grid 59_ Banner stands Appendix 61_ VisitEngland brand hierarchy Anthony Gormley sculptures at Crosby beach, Merseyside Contact Details VisitEngland’s mission | Brand guidelines | 05 5 VisitEngland will lead and drive forward the quality, competiveness and sustainable growth of England’s visitor economy by providing strategic direction, intelligence and coordinated marketing for the sector. Through partnership and collaborative activities we will support our partners at national and local levels to deliver excellent visitor...
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...[pic] The Second-Third (Draft) Value: 15% of final grade Due: April 19, 2012 for Group 2. Paper must be submitted on the appropriate day, in class. Late submissions will receive a zero; no exceptions but for proven medical reasons. For future work to be graded this assignment must be handed in. Task (place a check in each box to verify that you have completed the step) You will submit a tentative introduction (ideally a re-worked version of the intro), as well as, the second third of the paper; o Depending on the format you have opted for (stacked or blended) this will consist of either the second discipline or the second discussion point (in which each discipline must be present) Ensure that you include a reference list of sources used in writing the second third of the paper. Your reference list should consist only of those sources used in the second third of the paper. At least 2-3 of your sources should be academic. Remember that your final paper will need a minimum of 10 sources of which at least 6 must be academic and one in French. You must also have a cover page which, at a minimum, has your name and a word count Your submission must have a minimum of 850 words (excluding cover page and reference list). More words is acceptable, fewer is not Include the original copies of your proposal and outline You must submit the notes from your sources A completed version of this checklist ...
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...{Title} {block:Description} {/block:Description} body { background-color: {color:Background}; fixed no-repeat; background-position: bottom right; background-repeat: no-repeat; background-attachment: fixed; font-family: cambria; font-size: 9px; line-height: 14px; font-color: {color:Font}; } a:link, a:visited, a:active { color: {color:Link}; text-decoration: none; font-weight: normal; -webkit-transition:all 0.5s ease-out; -moz-transition:all 0.5s ease-out; transition:all 0.5s ease-out;} a:hover { color: {color:Link Hover}; text-decoration: none; font-weight: normal; -webkit-transition: all 0.3s ease-out; -moz-transition: all 0.3s ease-out; transition: all 0.3s ease-out; } i, em {font-style:italic;} u {text-decoration:underline;} strong, b, strong a, strong a:visited, b a, b a:visited {font-weight: bold; color: {color:font}} small, small a, small a:visited {font-size: 9px; line-height: 16px;} ul { list-style-type: square; } img { border:0px; max-width: 500px; height: auto;} img:hover { border:0px;} a.img, a.img:visited { border:0px;} a.img:hover { border:0px;} h1, h3, h1 a, h3 a, h1 a:link, h3 a:link { font-size: 11px; padding-bottom: 0px; color: {color:Font}; font-weight: 500; letter-spacing: 1px; text-transform: lowercase; } h1 a:hover, h3 a:hover { text-decoration: none; color: {color:link hover}; } h3, h3 a, h3 a:link, h3 a:link { font-size: 11px; padding-bottom:...
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...OPTIONAL: FOR BONUS MARKS Interview Assignment –For students who wish to improve their overall grade for the end of the semester, you can submit this assignment worth an additional 10%. Here are the instructions: INTERVIEW ASSIGNMENT Objectives: • • To develop your primary data research skills To encourage you to develop a wider network within the business community Procedures: Choose one of the following topics: 1. 2. 3. 4. 5. Careers in Training and Development Careers in Human Resources Careers in Benefits Careers in Compensation Careers in Recruitment 2. Select a company in the surrounding area as the focus for your paper, and ask who is the individual there who holds the position you wish to research. 3. Identify an appropriate individual; (not a relative, a professor or another student) who holds an HR position with responsibilities in the area you are researching. Don't be timid about asking - companies are usually very receptive to students. Schedule a 20-30 minute interview with them. Don't wait until the last minute for this - interviews sometimes must be rearranged to accommodate travel schedules, emergencies and other priorities - give yourself plenty of leeway! 4. Develop appropriate interview questions. The questions must be in written form and a copy of your questions will need to be attached to your paper as an appendix. You'll probably want to read up on your subject before you formulate the questions. Many of your questions should center around the career...
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...Final Assignment June 13, 2011 Part I: 1. Wills are important because. 4. Many people may not understand how a credit score is calculated Part II Analyzing effective writing elements After reading paragraphs one and four there is little difficulty to identify that paragraph number four was more effective than paragraph number one. Of the two Paragraphs four presented facts and percentages in his paper such as. “Payment history accounts for roughly 35% of one’s overall score. This means that on-time payments are absolutely essential. Debt level is not far behind at 30%. This accounts for near-limits and the total amount of money owed. Length of credit history is next at 15%, followed by inquiries at 10% and mix of credit at 10%.” Paragraph four’s sentence structure and word choice were in line with the text and punctuation was good. Paragraph one had only the writer’s personal view on why Wills are important. More facts and general example would have kept me more engaged in what I was reading in paragraph one. The sentences used by the write could also have given a better description of what the “things going to someone you don’t want them to go to” are? Part III How the Center for Writing Excellence and WritePoint has helped me Before I started college my biggest fear was writing, to write and have people understand what I was trying to convey. The Center for Writing Excellence and WritePoint eliminate my fear of experiencing the feeling of judgment...
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...You are the newly appointed President of the local Chamber of Commerce. You are making your first presentation to the Chamber and want to make a good first impression.Your presentation will be based on the following topic, purpose, and audience. * Topic: Expected U.S. GDP growth rate going forward * Audience: Local chamber of commerce * Purpose: To give business leaders an idea of what the economy may look like based on recent history and expected future conditions Part IWrite a 600-750 word research paper given the topic, purpose, and audience information above. In addressing GDP, consider the following: * Trends, forecasts, and statistics * How GDP is determined * Interpreting GDP Part IIPrepare a PowerPoint presentation, consisting of at least 15 slides, to supplement your research paper and be presented to the Chamber of Commerce of an area of your choice. As with any effective presentation, the PowerPoint should be in color, have at least one chart, and clip art on other slides.PowerPoint - Presentation GuidelinesThe following guidelines for your PowerPoint presentation will be used to grade your work as well: * Limit the number of words on slides. Slides are designed to supplement your presentation—not to be your presentation (in this assignment, it is to supplement your research paper). * Avoid paragraphs * Use bullet points * Use succinct phrases instead of sentences * Limit each slide to 6 bullet points * Simple fonts * Fonts...
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