...the question ‘‘did our futures research create any value?’’ .Further in the paper the author have supported his argument with a literature review and empirical investigation. Based on the literature review the author have found out three main group of potential value creations (Rohrbeck 2011) • Trigger organizational responses, including identifying relevant external change, start new innovation initiatives and challenge innovation development to ensure state-of-the-art • Start and facilitate strategic discussions to enable strategic change, including challenge and change existing mental models, moderate strategic discussions, promote participation and support breaking away from path dependency • Identify and support acquisition of needed strategic resources, including identify resources, decide on development of acquisition From the strategic management perspective the article finds a process logic of dynamic capabilities which describes the four phases of the adaptation of an organization to the changing environment (Helfat, et al. 2007) (1) Search and selection of new resources, (2) Decision-making based on their adoption, (3) Configuration and deployment, and (4)...
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...Research proposal Consumer choice of service provision in services industries Birgit Rettinger Author: Dipl.-Kffr. Birgit Rettinger Doctoral Student ESCP-EAP European School of Management Berlin Chair of Marketing (Prof. Dr. Frank Jacob) Heubnerweg 6 14059 Berlin Germany T: ++49 (0) 30 / 3 20 07-129 F: ++49 (0) 30 / 3 20 07-118 birgit.rettinger@escp-eap.de I. Introduction In the past decade the range of service provision modes in services industries has increased considerably especially as information technology got increasingly sophisticated. Accordingly, the phenomenon of multiple service provision options, owned by one company and providing similar services simultaneously is relatively new (Neslin et al. 2006). Moreover, modified consumer habits and lifestyles have led to altered attitudes concerning modes of service provision. At the same time, there has be a growing call for a paradigm shift to customer focus and value creation (see for instance, Sheth and Sisodia 2003). In line with this, the notion of the consumer‟s part in value creation has changed. Consumers now are seen as actively involved in creating value instead of being only passive responders (Beckett and Nayak 2008; Vargo and Lusch 2004; Xie et al. 2008). II. Statement of the Problem and Purpose of the Study The research is intended to focus exclusively on the consumer‟s perspective concerning the choice of service provision in services industries. This is regarded as consistent...
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...The role of scenarios in strategic foresight” Article Summary In the context of the global financial crisis and the turbulence that this has brought to the world economy and therefore to organisations, the article “The role of scenarios in strategic foresight” by Gill Ringland published in the journal Technological Forecasting & Social change volume 77 (9) aims to persuade the reader on the need for strategic foresight over the next decade and what role scenarios can play within strategy foresight activities in organisations (Ringland, 2010). The author predicts that organisations in the west will experience a period of great change and that they are mostly ill-prepared to deal with the rate or the enormity of this change. Ringland believes that conventional business planning will need to change and suggests the need to develop a systematic review of organisational practices that will lead to strategic foresight. This will ensure that organisations are in a position to cope and survive changes in their external environment. Ringland begins by pointing out that the current position of the world economy shows that business and government have a significant debt burden that will take years to pay back especially in the west. In an environment of unemployment, reduced consumer spending and debt repayment, wealthy nations will recover slower than developing nations. There is also a shift in international competitiveness due to changes in labour skills and costs as well as technological...
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...State theory Marxists argue that the state serves the dominant classes in society. The state is "the executive committee of the bourgeoisie". In capitalist society the state rules primarily in the interest of the capitalist class. For example the state takes as its top priority increasing economic (i.e., business) activity, when it is clear that this is now accompanied by a falling quality of life and by environmental destruction. The state's most important characteristic is that is has the power to coerce members of society; e.g., to jail, fine or execute, and to make war. Marx claimed that the state will cease to exist when society becomes classless. He seems to have meant that the coercive apparatus, e.g., police and army, will not be necessary because these function primarily to enforce rules which benefit the dominant classes, but there will still be a need for bureaucracy to look after organisation and planning. Although Marx and Engels never put forward a unified presentation of the theory of the state, their conception of the state is a fundamental aspect of their outlook, and of what has since come to be called Marxism. In fact, theories of the state constitute critical facets of all totalitarian credos, not just the Marxian. After all, a given ideology may be overwhelmingly totalitarian in underlying logic, but if it lacks a focus on using the state as the means of transforming society—that is, of imposing its ideas—its totalitarianism will remain implicit....
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...Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert Buckeldee 20 2 Author: Anjali Puri Director, Customized Products & Services Group, Asia Pacific The Nielsen Company 2nd Floor, Block B, Sri Rama Deevana, No. 21, Ulsoor Road, Bangalore – 560042, India email: anjali.puri@nielsen.com Phone: 91-80-25559692, 91-98456-18854 Fax: 91-80-25559688 Anjali currently works with the Customized Products and Services team at Nielsen. She has over 14 years of qualitative research experience, and has worked extensively in the arena of OTC medication. Anjali is a regular presenter at ESOMAR and other international market research forums. Sumeet is currently the Category Head for Horlicks, health food drink company General Manager, Marketing in India. In his previous role, Glaxo SmithKline Consumer Healthcare Sumeet was head of the DLF Plaza Tower, DLF Phase 1, Gurgaon, Crocin brand, a popular OTC Haryana, India analgesic in India. Sumeet email: sumeet.g.saluja@gsk.com has also spent time in sales Phone: 91-124-2540700,...
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...Foundations of Psychology Paper Since, “psychology was born from the womb of philosophy” (Kowalski & Westen, 2009), any philosophical questions about behavior thought, and feelings, came from using logic and argumentation. As the late ninetieth century came along, a new alternative approach in trying to understand the mind and behavior emerged. This new approach was to study the mind and behavior scientifically. William Wundt, “who founded the first psychological laboratory in Germany, and was also described as the father of psychology, use scientific methods to uncover the elementary units of human consciousness that combine to form more complex ideas” (Kowalski & Westen, 2009). The method Wundt and his students used was called introspection, where observers reported verbally what goes on in their minds when presented with a task to do. After recording his observers responses, Wundt conclusion was that “the basic elements of consciousness are sensations and feelings” (Kowalski & Westen, 2009), and can become a more complex idea if a person focuses attention, and mentally manipulates them. Wundt considered experimentation essential for studying the basic elements of the mind, while other methods, such as, the study of myths and religion requires higher mental process. However it was the next generation, (Wundt’s student) who took a different view of psychology. The student did this by staying away from philosophical thinking and developed a fully scientific...
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...Jason Francis Herbert Pimlott Rhetorical Analysis November 13, 2012 This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate. To understand the exigence of this article, the interpretation of Orwin’s implied audience is necessary to grasp how the two concepts within exigence, kairos and phronesis, both link text, context and audience together. Through an extensive analysis of the assumptions made by Orwin, the implied audience consists predominantly of instructors. Moreover, Orwin’s motto: “Don’t teach until you see the whites of their eyes.” Also used as...
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...1 ENTREPRENEURSHIP AND THE ENTREPRENEURIAL MIND-SET I. THE NATURE OF ENTREPRENEURSHIP A. Entrepreneurial actions begin at the nexus of a lucrative opportunity and an enterprising individual. . B. An entrepreneurial opportunity could stem from introducing an existing technological product used in one market to create a new market or it could be creating a new technological product for an existing market or creating a new product for a new market. 1. Because opportunities exist in high uncertainty, entrepreneurs must use their judgment about whether or not to act. 2. The individual’s prior knowledge can decrease the amount of uncertainty. C. The McMullen-Shepherd model explains how knowledge and motivation influence two stages of entrepreneurial action. 1. Signals of changes in the environment that represent possible opportunities will be noticed by some individuals but not others. 2. Individuals with knowledge of markets and technology are more capable of detecting changes in the external environment, and if motivated will allocate further attention to processing this information. 3. The result of Stage 1 is an individual’s realization that an opportunity exists for someone. 4. The result of Stage 2 is the individual then needs to determine whether it represents an opportunity for him or her. D. To be an entrepreneur is to act on the possibility that one has identified an opportunity worth pursuing and it involves...
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...Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Second Edition Bob Ryan Robert W. Scapens Michael Theobold Australia . Canada . Mexico . Singapore . Spain . United Kingdom . United States Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Copyright © Bob Ryan, Robert W. Scapens and Michael Theobold 2002 _______________________________________________________________________ The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. While the publisher has taken all reasonable care in the preparation of this book the publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions from the book or the consequences thereof. Products and services that are referred to in this book may be either trademarks and/or registered trademarks of their respective owners. The publisher and author/s make no claim to these trademarks. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library _______________________________________________________________________ ISBN: 978-1-86152-881-0...
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...Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Second Edition Bob Ryan Robert W. Scapens Michael Theobold Australia . Canada . Mexico . Singapore . Spain . United Kingdom . United States Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Copyright © Bob Ryan, Robert W. Scapens and Michael Theobold 2002 _______________________________________________________________________ The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. While the publisher has taken all reasonable care in the preparation of this book the publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions from the book or the consequences thereof. Products and services that are referred to in this book may be either trademarks and/or registered trademarks of their respective owners. The publisher and author/s make no claim to these trademarks. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library _______________________________________________________________________ ISBN:...
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...which I will now attempt to explain in my own words, but before I do I would like to use one of the infamous quotes from Carl Yung himself… "We need more understanding of human nature, because the only real danger that exists is man himself . . . We know nothing of man, far too little. His psyche should be studied because we are the origin of all coming evil." —BBC interview, 1959 (http://www.alternativereel.com/soc/display_article.php?id=0000000022) Contrary to previous observations based on temperamental or emotional behaviour patterns, Jung was amongst the first to look at the psychic energy and ‘the way in which one habitually or preferentially orients oneself in the world.’ (Personality Types, page 12, para 2) Jung broke down his model into...
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...caregivers’ insight in the different ways children grow and learn. Cognitive theory helps explain how senses, environment, and an individual’s brain effect how and what kind of personality develops and possibly predicting a future. If parents believe that intelligence can be strongly influenced by experience, they make special efforts to help them learn, if believed inborn and unchangeable, they are less likely to make any effort. Children have their own internal drives and needs as well as heredity endowments that influence development. The cognitive theory is only a stepladder and there may be different equations added in either direction but we are given a building block foundation. Cognitive theories emphasize the mental aspect of development like logic and memory and focus on Jean Piaget’s theory children are born with an inborn ability to adapt to their environment. STATEMENT OF THE ISSUE TO BE INVESTIGATED Jean Piaget’s cognitive theory on child development and the stages at which a child processes information and the relevance to teachers and parents as to what a child can accomplish at each stage. Applying Piaget’s theory results in specific recommendations for a given stage of cognitive development (Wadsworth, 1988, pp. 56). LITERATURE REVIEW Brainerd C. (1978). Piaget’s...
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...to Rowe and Mason (1987), each decision style elicits specific traits and/or preferences. For example, the following decision making styles of analytical, behavioral, conceptual, and directive, respectively prefer specific facts, accurate and complete data, broad coverage of many options, and limited data that are easily understood (Rowe & Mason, 1987). Further, Rowe and Mason (1987) believe that style descriptors should be able to describe an individual’s mental predisposition, cognitive process, and problem solving ability. They also deem that the style descriptors can be contextually explicit—describing the environment in which the decision is being made (Rowe and Mason, 1987). These theorists describe four elements of an individual’s decision style. The four elements are: • Perception and reception to stimuli, • Capacity to handle information and to reach a meaningful conclusion, • Intuition or creativity to develop alternatives, • Dexterity to make a decision (Rowe and Mason, 1987). Rowe and Mason’s model provides general descriptions of each style through specific categories such as organizational fit, problem orientation, level of tolerance for ambiguity, technical concern, leadership, and major criticism. The general descriptions of each decision style are as follows: Analytical Style This style is characterized by a problem solving and intellectual orientation. These individuals have a greater tolerance for ambiguity and a cognitively complex...
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...of a Goods-Based, Manufacturing Model Stephen L. Vargo University of Maryland Robert F. Lusch Texas Christian University Marketing was originally built on a goods-centered, manufacturing-based model of economic exchange developed during the Industrial Revolution. Since its beginning, marketing has been broadening its perspective to include the exchange of more than manufactured goods. The subdiscipline of service marketing has emerged to address much of this broadened perspective, but it is built on the same goods and manufacturing-based model. The influence of this model is evident in the prototypical characteristics that have been identified as distinguishing services from goods—intangibility, inseparability, heterogeneity, and perishability. The authors argue that these characteristics (a) do not distinguish services from goods, (b) only have meaning from a manufacturing perspective, and (c) imply inappropriate normative strategies. They suggest that advances made by service scholars can provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing. Keywords: service; goods; intangibility; inseparability; heterogeneity; perishability Early marketing thought was built on a foundation of goods marketing, essentially the distribution and monetized exchange of manufactured output. Since marketing grew out of economic science, with models developed during, and intended to...
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...functionally assessing the relationship between a targeted behavior and the environment, the methods of ABA can be used to change that behavior. Research in applied behavior analysis ranges from behavioral intervention methods to basic research which investigates the rules by which humans adapt and maintain behavior. A daydream is a visionary fantasy, especially one of happy, pleasant thoughts, hopes or ambitions, imagined as coming to pass, and experienced while awake.[1] There are many types of daydreams, and there is no consistent definition amongst psychologists.[1] The general public also uses the term for a broad variety of experiences. Research by Harvard psychologist Deirdre Barrett has found that people who experience vivid dream-like mental images reserve the word for these, whereas many other people refer to milder imagery, realistic future planning, review of past memories or just "spacing out"--i.e. one's mind going relatively blank—when they talk about "daydreaming."[2] Habits (or wonts) are routines of behavior that are repeated regularly and tend to occur subconsciously.[1][2][3] Habitual behavior often goes unnoticed in persons exhibiting it, because a person does not need to engage in self-analysis when undertaking routine tasks. Habituation is an extremely simple form of learning, in which an organism, after a period of exposure to a stimulus, stops responding to that stimulus in varied manners. Habits are sometimes compulsory.[3][4] The process by which new behaviours...
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