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Motivating People

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Submitted By veronica1101
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Las compañías están recortando sus programas de incentivos, pero pocas utilizan otras formas de inspirar al talento.
Los estudios concluyen que algunos motivadores no financieros son más efectivos en construir un compromiso a largo plazo que un dinero extra que podría generar un aumento de la energía a corto plazo, la que podría traer consecuencias no deseadas.
En definitiva las crisis que piden reducir costos y equilibrar el rendimiento a corto y largo plazo, da a los líderes una oportunidad de reevaluar la combinación entre incentivos financieros y no financieros.
Una encuesta de McKinsey, revela los 3 incentivos no financieros que causan al menos el mismo efecto que los incentivos financieros mejor rankeados:
No financieros (NF) * Elogios de la jefatura Directa * Atención del líder o jefatura (reuniones y conversaciones uno a uno) * Oportunidad para liderar proyectos o grupos de trabajo
Financieros
* Bonos en efectivo * Aumento del sueldo base * Stock options

Con los NF, los empleados se sienten valorados, sienten que la empresa toma su bienestar en serio, y que están pendientes de crear oportunidades para el crecimiento profesional.
No puede haber un mejor momento de implementar los incentivos NF que cuando las empresas están ejerciendo presión para disminuir los actuales incentivos financieros, por disminución en los ingresos, bajas en los precios de mercado, creciente escrutinio de reguladores, accionista y público en general, los expertos dicen que en estos escenarios las empresas reducen los costos de remuneración en un 15%.
Las empresas en crisis se enfrentan al desafío de retener talentos en medios de despidos, generalmente la plana mayor es la que más rápido tiende a irse. Una fuerte administración del talento es crítica para reclutar a los que han salido de otras empresas o se están sintiendo desencantados con ellos.
¿Porque no todos usan los incentivos NF, cuando los recursos son difíciles de obtener? * Algunos no se atreven a desafiar al tradicional incentivo monetario y miden la motivación según el tamaño de la compensación. * Otra razón es que el camino de estos incentivos NF requieren más tiempo y compromiso por parte de los altos directivos. * La acostumbrada falta de interacción entre los jefes y sus equipos, generan un vacío que mina el compromiso del colaborador.
Crear una política de incentivos no financieros, una estrategia de retención de talento que hace hincapié en el uso constante de estos incentivos, beneficiará a las empresas en tiempos difíciles y estarán más preparadas para salir de la crisis y cuando esto suceda las empresas serán más fuertes de cuando entraron en ella.

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