...The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike's marketing strategy is accepted to be an important component of the company's...
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...Assignment 1: Social Performance of Organizations National Football League (NFL) Diallo Jones Dr. Antoinette Bridges BUS 475 – Business and Society Nov 2, 2014 Corporate social responsibility in professional sports first emerged from the idea that charitable endeavors and community outreach programs could help boost fan support and increase revenues. Today, many professional leagues and franchises use their social responsibility efforts as a way to improve their public relations and marketing strategies ( “Sports Philanthropy”, 2009). Increasingly, teams see social responsibility as critical in bridging the gap between athletes and fans as a result of astronomical player salaries and continued occurrences of player misconduct both on and off the field (Knecht,2007).More than ever before, sports franchises are using their athletes‟ celebrity-like status appeal to generate impact in the community, while leveraging these efforts to promote the image of their league and its teams. The recent rise in CSR activities illustrate that professional sports franchises fully realize importance of image and reputation. According to Public Relations Quarterly, there is a positive and linear relationship between reputation and organizational success (Gibson,Gonzales&Castanon, 2006). Consequently, reputation is the single most valued asset of an organization (Gibson, Gonzales&Castanon, 2006). While positive reputations are beneficial to the success of individuals and organizations...
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...future of professional sports and the potential for long-term injury. This is especially true when looking at traumatic brain injuries in professional athletes. Health care professionals are facing conflicting obligations in working for professional organizations and athletes. They have the ethical dilemma of whether to try to get the athlete back onto the field as quickly as possible, as long as they are healthy. That being said, with concussions and the recent findings on CTE, the long-term effects of such injuries could be damaging. Thus, it creates a complex dilemma for leagues and health care professionals on how to avoid this issue. This is especially rampant in the NFL. Although there have been some changes in concussion protocol, helmet-to-helmet hits, the moving of kick-offs by five yards to reduce concussions in the league, protection of defenseless receivers, and others, players still constantly are affected by unavoidable injuries. There is a huge dilemma at play as the NFL and players are making tons of money every year. It is very difficult for athletes to retire to avoid such injuries, as the game that they play may be the only thing that they know. It may well very be their only stable source of income as...
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...OFWESTERN SPORTS 1 The Impact of Western Sports to Chinese Traditional Sports Lyon (Yanqing, Huang) Northeastern University THE IMPACT OFWESTERN SPORTS 2 Abstract With the advent of the globalization era, the conflict in different cultural exchange becomes prominent, especially the difference between Chinese and western sports culture. The difference is largely due to the different historical and cultural background. Each of them has made a sense to the development of its own society and influenced our understanding of sports and main sport activities in the wide world. What's more, because of the impact western sport, Chinese traditional sport has changed a lot compared with last century. THE IMPACT OFWESTERN SPORTS 3 The General With the advent of the globalization era, the conflict in different cultural exchange becomes prominent, especially the difference between Chinese and western sports culture. The difference is largely due to the different historical and cultural background. Each of them has made a sense to the development of its own society and influenced our understanding of sports and main sport activities in the wide world. What's more, because of the impact western sport, Chinese traditional sport has changed a lot compared with last century. Many sports in China...
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...Management in Sports Abstract This paper examines the Ray Rice case and the importance of ethical behavior in the sports industry. Ray Rice’s career changed in that casino elevator in Atlantic City. During an argument with his girlfriend, Ray Rice, lost his temper and proceeded to punch and drag Janay Palmer out of the elevator. His actions not only changed his career, but also shed light onto the personal conduct policy in the NFL. The reputation of the NFL and its members was under a magnifying glass. Commissioner Roger Goodell, especially would face the ultimate challenge. As a result of this incident, the NFL revised its personal conduct policy to a more robust, thorough, and formal. According to the NFL.com, Commissioner Roger Goodell said, "We now have a layered evaluation process to take into account a diversity of expert views. This will better enable us to make appropriate decisions and ensure accountability for everyone involved in the process." Ethics and Crisis Management in Sports On February 15, 2014, both Ray Rice and his fiancé Janay Palmer Rice were arrested in Atlantic City, New Jersey after an altercation had occurred in the Revel Casino. Videos of the incident were released four days later by TMZ. On March 26, NFL Commissioner Roger Goodell, addresses the media about the incident and said that yes Ray Rice will face disciplinary actions when the investigation was fully complete. On June 16, Ray Rice has his disciplinary hearing with the NFL. On July 24...
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...as Advocates for Social Change. Arjun Tummala Honors US History - H Block Mr. Kurt Wahlgren March 15, 2024 To what extent did the activism of Cleveland Browns running back Jim Brown shape perceptions of athletes as advocates for social change? Table of Contents:. Introduction Jim Brown's Emergence as an Activist Public Perceptions and Reactions Legacy and Influence on Athlete Activism Tainted Legacy Conclusion. Both historically and contemporarily, professional athletes have gained popularity not solely for their exceptional abilities within their respective sports, but also for...
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...Jose A. Jilpas Rebecca Millan Engl-1302 VF1-Composition 2 - Rhetoric 9 December 2014 The Big HIT in the NFL: Head injuries are changing the way the game is played I firmly believe that the future of the NFL and all of its players is in jeopardy of being lost as the American sport as we know it simply due to the fact that too many injuries are occurring in the NFL today than what was happening in the past. Sure past players got hurt, but players now hit ten times harder, play ten times tougher, it’s obvious they are due for a serious injury, it’s just a matter of time and when, surely they make millions each year, but is all that money worth the risk of losing your life or possibly harming it? Imagine this, you’re at your sons final football game as he’s a senior about to graduate, he’s got the crowd rooting for him, he’s the one who snaps the ball, yes the quarterback of the team. The defense is running full force, showing blitz when suddenly “ WHAM!” he takes a huge hit from a defensive player and stays laid out on the floor , suddenly coaches and staff from the team rush to the field while he remains still, the crowd silent , awaiting the outcome . Slowly he gets up with the help of the staff and coaches, he’s then carted to the locker room by team staff where they tell the parents that they are checking him for a concussion because it’s UIL protocol when it comes to hard extensive hits taken by a defenseless player. Not one person who loves football can deny that...
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...Term Paper: Corporate Responsibility and the NFL MNGT 5000: Management ODC S1 2015, Professor J. W, Webster University Introduction With the recent public backlash over the National Football League’s handling of domestic violence issues with its players, the League’s ethical policies and social responsibility behaviors are being highly scrutinized. It is an example of a highly successful, profitable company that has revealed itself to have a disparity between the social responsibility programs and ethical policies it has in place, and the degree to which it enforces them. Like most companies, is the NFL is at risk of decreasing profit margins in favor of ‘doing the right thing’? This paper will review the recent issues for which the NFL has come under fire, define corporate social responsibility programs, explain what measures the NFL is currently undertaking to rectify its public image problems, and explore the conflict that the National Football League, like any company, may experience with enforcing such measures. Discussion In 2014, NFL player Ray Rice was suspended by the League for two games, a suspension received as the result of the NFL discovering he’d perpetrated an act of domestic violence against his then fiancée, Janay. After the matter had been ‘settled’ by the League, news magazine TMZ obtained a video tape of the actual domestic violence incident from the casino where it took place. The tape clearly showed the football player punching his wife in the...
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...to seek legal advice before preceding to blow a whistle. Current sports news reported such an incident regarding the New Orleans Saints, at which the defensive coordinator has run bounty system and the coach turned the other way. According to CBS (2012) The National Football League (NFL) commissioner issued a harsh one year suspension to New Orleans Saints coach Sean Payton for his role in the team's bounty system that rewarded defensive players for laying injurious hits on opposing teams. The NFL Commissioner Roger Goodell recently wrote, “The NFL’s commitment to the health and safety is not new at all, and is something that all of us have been actively pursuing for many years” (NFL, Health and Safety, 2010). When the word reached him of the New Orleans Saints violation of the organizations anti-bounty rules, Goodell was left with little choice but to come down hard on the team for exercising unethical practices that are contradictory to the NFL’s organizational values. In the aftermath, the decision that Commissioner Goodell would eventually make would shake the NFL down to its foundation. Sending both a strong message to players, coaches, fans and media that this type of conduct was unacceptable, as well as reinforcing his commitment to player safety and solidifying his objective of creating a safer NFL. Furthermore, it is well known that the organizational cultures are the values and behaviors that influence a...
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...Large Salaries of Pro Athletes Negative Effects On Athletes and Sports Abstract This paper will explain the effects of the luxury contracts of athletes on sports as well as the athlete. The debate is whether the effect is a negative effect or not. This paper will aim to show how the contracts of athletes have changed significantly over time. It will also show how the pro athlete affect the sport of college in different aspects and if that helps or hurt the college athletics or influences it in a way to help the athletes. Then we will focus on how the salaries affect the players themselves. We take a look at today’s professional athlete and wonder what it be like to live like that. Even though the professional athlete is few in numbers, the popularity of such sports industries as the NFL, NBA, MLB and etc. are well documented by the lucrative pay days. The major sports industry is at least a 100 billion dollar business and growing. The athlete’s income only consist of a small percent of this amount, which leaves the majority to the industry itself. Though we must take into account the exploits of the professional athlete. The perception of today’s athlete has drastically changed from that of the last decade, and even as early as the 80’s. One of the major changes would be the drastic increase in the salaries paid to professional athletes. The high salaries have robbed what most would say the passion for the game that the athletes of early age played before the luxury...
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...National Football League (Assignment 1) Michael Davis BUS 475 February 2, 2014 Dr. Joaquin M. Angles The National Football League My choice is the National Football League (NFL) which was founded on 20 August 1920. The NFL is made up of 32 teams across the United States; each team has 53 players on the team at the start of the regular season. The 32 teams are broken into two divisions; the American Football Conference (AFC) and National Football Conference (NFC). The NFL original name was the American Football League and the name was change on 22 August 1922 to the National Football League. The NFL is the only major sport that does not have any teams outside of the United States. Each team has one majority owner and the owners elect the commissioner of the league; the commissioner oversees the daily rules and regulations of the league. The NFL ends a long season by two teams playing in the Super Bowl for the Vince Lombardi Trophy. The NFL has become the number one sport in America; most watched and biggest profits year after year. But with that said the NFL still has its issues going forward form profits, society and business. Most teams in the NFL are privately owned and finically statements are not release to the public. In my opinion the two key factors that can affect the success of the NFL or the ownership and customers (fans). I know that ownership is internal/external because the owner is not really seen as a part of the team. The owner is one of the biggest...
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...the years following World War I sport had " its first million-dollar prizefights, and the adulation of sports heroes rose to the point almost of national hysteria". As World War I came to a close, however, the " Golden People" were anything but. The horrible devastation of the war and its terrible new weapons had shattered the idealistic notions of the Progressive reformers. The decade of the 1920s was termed the "Golden Age of Sports", and the media's creation of sport heroes during this time provided a stabilizing influence in a rapidly changing American culture. Sports stars were lionized as All-American types who exemplified American cultural values. The Four Horsemen of Notre Dame represented the American ideology of spirit, teamwork, and assimilation of diverse groups within society. Babe Ruth, the most famous of all the athletic heroes, symbolized the American dream, the land of opportunity and meritocracy, where one could succeed despite humble origins. The depiction of such heroes presented a more homogenous culture and solidified an American cultural identity, but it also masked social tensions inherent in the United States in the aftermath of World War I and during the Great Depression and World War II The media's role in constructing a popular culture- The new communication medium of radio became commonplace in the 1920s and contributed to the publicizing of athletic heroes, as announcers dramatized and sensationalized sports events for remote audiences. While...
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...1. Situation analysis There are lots of factors that influence NFL’s revenue growth, such as sales channels, advertising, marketing, corporate image and web architecture, these all associated factors play a significant roll in NFL e-commerce activities and these factors have far-reaching influence to the brand growth. The major trends of e-commerce applications are inclined to from web storefront and e-catalog through interactive marketing, web store, self-service web sales, B2C portal to the e-business empowerment by B2C model. According to B2B model, the operations automation through Customer self-service to procurement automation, extranets and exchanges, B2B portal until e-business empowerment. Overall, NFL e-commerce activities have benefits on facilitate delivery of public services at the aspects of reducing cost, increasing effectiveness, and improving quality of products. 2. Assessment of Current NFL's Adoption and Usage of Electronic Commerce NFL is currently using several significant types of e-commerce platforms and applications. The most obvious type is B2C, which means e-commerce transactions between business and consumer. NFL business cannot without B2B, which is E-commerce between companies. For the online store, NFL provides online shoppers physically shopping experience because they trend to rely on the descriptions, pictures, videos, even commons of the products for their purchases. B2C, C2C, and C2B these platforms have been reflected through online shopping...
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...Involvement and Responsibility to the Community NFL Play 60 is a campaign designed to tackle childhood obesity. Introduced in October 2007, by the National Football League, NFL Play 60’s goal is to make the next generation of youth more active and healthy by encouraging young fans to be active for at least 60 minutes every day. The NFL has dedicated over $200 million to the health and wellness of children, while also implementing in school, after school and team based programs to get children excited about being active. Childhood obesity is a national epidemic. The current generation of children is projected to be the first generation not to live longer than its parents. Only 8 percent of elementary schools provide daily physical education which has led to 33 percent of children in America being obese or at risk to be obese. NFL players from around the league have donated their time and money to encourage kids to get active. Cam Newton of the Carolina Panthers just recently did a commercial promoting the campaign as well. Players from the Washington Redskins, Baltimore Ravens, and Miami Dolphins also supported NFL Play 60 by participating in the Annual Easter Egg Roll at the White House. The players taught children that attended football skills and did some football drills with them as well. Factors that Influence the NFL's Social Responsibility A variety of factors, including education, health, and community, define NFL Play60. The school environment understands...
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...Ethics in Collect Sports - Outline Introduction * “Ethics” - a set of values that represent the moral ideals or standards of an individual or organization. A Code of Ethics or Code of Conduct is a guide specifying required behaviors for users in their day-to-day actions and decision making. It is meant to clarify an organization's such a college or university’s mission, values and principles, linking them with standards of conduct. * Competitive college or any sports have a tremendous impact on our culture. College sports influences the values of millions of players and fans. It is said that “Sport is too much a game to be a business and too much a business to be a game” (Hums, Barr, & Gullion, 1999). The sport industry is growing at an incredible rate of speed. The National Collegiate Athletic Association (NCAA) announced a new 14-year television, internet, and wireless rights agreement with CBS Sports and Turner Broadcasting. College games will be shown on CBS, TBS, TNT and t all four national networks. Should college sports be considered a business much like the NFL? Should it have the same ethical standards set forth for the management and players of the NFL? Are the ethical standards for college players, teams and schools strict enough or to strict Some of the Ethical Topics Are College Sports Compatible with the Goals of Higher Education? Does the courting of amateur student-athletes by professional player-agents go against ethical standards? Whether...
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