Free Essay

Ocean Park

In: Business and Management

Submitted By ionaramio
Words 4372
Pages 18
Alejandro Portugal Martin Pretorius Iona Ramió Mateu OCEAN PARK CASE STUDY INTRODUCTION
Ocean Park Hong Kong is a marine animal theme park located in the Southern District of
Hong Kong. It was inaugurated in 1977 by the Government with the intention to bring somewhere where Hong Kong citizens could feel some sense of space as a large part of the population lived in a crowded locality. So it was inaugurated as a nonprofit organization that aimed to provide visitors a unique experience in entertainment, education, and conservation.
Firstly, in the absence of competition, Ocean Park became really popular but existed without direction and focus. When Hong Kong's officials signed an agreement to bring Disneyland to
Hong Kong in 1999, the Ocean Park's viability started to be questioned. By 2005, when
Disneyland Hong Kong was inaugurated, Ocean Park was unprofitable and widely expected to lose out. Nevertheless, the Park responded with a development plan and showed their abilities for adaptation and turn threats into opportunities. It expanded the number of attractions and rides, raising the number of visitors, becoming the world's 13th most visited theme park and the largest theme park in Asia in 2014. Since 2012 Ocean Park's is in a similar situation, however, not just regarding one competitor but many. So how can the park face and deal with this new critical setting? 0. INDUSTRY DEFINITION

What are OP operating industries?

What are the strategic groups in the industry?

Which are the direct and indirect competitors of OP?

The industry and strategic groups within the Ocean Park:

Ocean Park forms part in global terms of the tourism industry and concretely of the modern theme park industry. These kinds of parks are characterized for trying to create a fantasy atmosphere of another place and even time. Theming is reflected through architecture, landscape, costumed personnel, rides, shows, food service, merchandise and other services that contribute to the guest's experience. Ocean park Hong Kong not only includes amusement providing facilities for educational, recreational and conservation activities to the public but also rides, an assortment of aquariums, animal exhibitions, observatories and educational laboratories. Strategic Groups in the Theme Park Industry:







Direct Competitors:

Hong Kong Disneyland

Snoopy’s World

Noah’s Ark

Hong Kong Wetland Park

Indirect Competitors:

Theatres (Shows and Events)

Shopping Centres


Adventure Tours

City Markets

Nature Reserves



Harbour Tours

Timeline of the company:
1957: The first idea of a marine theme park was suggested in Hong Kong by J.D. Bromhall.
1977: Ocean Park was officially opened.
1977: The park was proclaimed as education, entertainment and conservation provider.
1987: Ocean Park separated from the Hong Kong Jockey club and all it’s assets.
1992: The parks Chairman stated, “Financial viability has not been the park’s sole objective, but merely a means to achieve its broader corporate goals… To supply these outstanding facilities at affordable prices.”
1993: The park had a reduction in their fees.
1993: The Ocean Park Conservation Foundation was found with the objective of improving the attitude and practise towards wildlife conservation.
1995: The first loyalty program was started for local visitors.
1997: Avian Influenza epidemic hits the park.
1998: The start of the Asian financial crisis.
2000: Ocean Park changed their icon that has served them from 1977.
2001: The park launched their Halloween Bash that has turned into a popular festival.
2003: SARS breakout ends.
2003: Allan Zeman was appointed as Ocean Parks’s Chairman.
2004: Tom Merhmann was recruited and named CEO.
2005: Tom Merhmann created a Master Redevelopment Plan for Ocean Park.
2005: Master Redevelopment Plan was formally approved.
2006: Construction started and was separated in eight phases.
2007: The “Sky Fair Celebration” helium ride was introduced.
2008: The Executive council of Hong Kong has given the green light for the new rail line that was to be built.
2009: The world's first indoor­outdoor multi­Asian species exhibition, “Amazing Asian
Animals” was unveiled.
2011: Aqua City was launched with over 5000 marine animals was launched.
2012: The final phase of the new attraction the, “Polar Adventure” was completed.
2015: The South Island Line is due to be completed that was started in 2008. 1. PROBLEM DEFINITION

What are Ocean Park´s problems as of 2012 onwards?

What are the main challenges now?

Ocean Park was enjoying 20 years of operational stability and prosperity. From 1997 to 2003 many external factors like for instance the Asian financial crisis of 1998 and the avian influenza epidemic directly affected the performance of OP. In order to survive through that crisis, current administration decided abandon expensive attractions and decided to concentrate more on less on less costly and creative projects. After the crisis, in 2003 the Chinese government implemented a “Individual Visit Scheme” to allow mainland citizens to travel more freely to Hong Kong, this measure helped a lot in the recovery face of OP. At the same time the government of China announced that a new
Disney Park was going to be built and that they will own 57% of the shares creating a state of nervousness within OP because they did not know if OP was going to be able to survive against Disney. With this giant competitor, trying to maintain a high quality theme park at low entrance fees was very challenging and difficult. This is the reason why in 2002 a task force was created to plan OP´s future. Allan Zeman was hired by the Chinese government to be the new chairmen of OP. Since he did not have much experience in the theme park industry, he hired a new CEO named Tom
Mehrmann. He had to create a Master Redevelopment Plan (MRP) to rejuvenate the whole park. In December 2005 the new MRP was approved by the legislative council. The MRP was very successful, in 2011­12 the attendance grew 20.3% compared to previous years and they achieved their own attendance projection 10 years earlier. Ocean Park is facing a similar problem nowadays, during the last few years the number of theme parks in Asia has tripled. Disneyland is building a new park in Shanghai 4.7 times the size of the one located in Hong Kong. Also the problem is that tourism is not growing at the same pace as theme parks are doing, so basically they will have to fight for the limited amount of tourist available in a very competitive market. 2. ATTACKING THE PROBLEM We are going to focus the models for problem solving on 2012 onwards, since the problems they had before were solved partially by the Master Redevelopment Plan (MRP) implemented by the new CEO and his team.

Questions for Class Discussion:

Which were the political, economical, social, technological, environmental and legal factors that had an impact on HK Ocean Park?

How well does the company carry its primary and secondary operations?

How was the amount of competition Ocean Park faced from 2012?

Where would you classify the different core products in a GCB Matrix? What information does this classification gives us?

What strengths, weaknesses, threats and opportunities would you point out about this theme park after all the analysis we have gone through?

PESTEL ANALYSIS To break down the whole spectrum of influences and key pressures, we can establish the kind of strategy that was set into motion by all parties involved through a PESTEL analysis.
Ocean Park is believed to be influenced by politics, economics, social and the environment from China, still more influences were present and latent at the moment. Thus, we take a look at each and one of them. It is imperative that to take into account the Political,
Economical, Social and Environmental aspect of the analysis now that carries a heavy burden within the model: Political

J.D. Bromhall.Dreamt of a park for the local people and the Government provided him with the needed ground.

Master Redevelopment Plan was formally approved by the Government.

The Government helped to fund the Master Redevelopment Plan.

The Executive council of Hong Kong has given the green light for the new rail line that was to be built.


Ocean Park separated from the Hong Kong Jockey club and all it’s assets.

Avian Influenza epidemic hits the park in 1997 which had a economical effect on the park and was the start of the dark ages for Ocean Park.

In 1998 is the start of the Asian financial crisis.

SARS breakout affect the park financially.

Master Redevelopment Plan was funded between the Government and Commercial


The park was proclaimed as education, entertainment and conservation provider.

1993: The park had a reduction in their fees.

The park launched a Halloween Bash that has turned into a popular festival.

A loyalty program was started for local visitors in 1995


In 2007 the “Sky Fair Celebration” helium ride was introduced.

The South Island Line is was due completion in 2008.

The “Ocean Express” a funicular train was opened in 2011 that connected the
Headland and the Lowland.

With the completion of Macao Bridge and China’s high speed rail system would reduce the travelling time.


The Ocean Park Conservation Foundation was founded in 1993 with the objective of improving the attitude and practise towards wildlife conservation.

The Park inspire to connect people with nature.

The world's first indoor and outdoor multi­Asian species exhibition, “Amazing Asian
Animals” was unveiled.

Aqua City was launched with over 5000 marine animals was launched.

The final phase of the new attraction the, “Polar Adventure” was completed in 2012.


With the backing from the Chinese Government, legal issues were not a factor as it would have been if Ocean Park was created by a Private company. The government supplied land for the park to be built upon, granted a loan to the park for their Master
Redevelopment Plan, in exchange to boost the tourism in the area. Both parties benefited out of the transaction.

PORTER'S 5 FORCES This model will help us understand the industry better and the amount of competition Ocean
Park faced from 2012.
Threat to New Entry:
The threat of new entrants refers the possibility that the profits of established firms in the respective industry may be in danger because of new competitors. In terms of the amusement park industry, the entry barrier is very high. First and foremost there is a need to invest large amount of financial resources which can range from $50 million to $3 billion, depending on market. To build an amusement park it also requires large territory, over 50 acres of land for a full scale development and since land is not cheap in the Hong Kong area that is a key factor. There are others that can use a smaller area but those wouldn't be competing with Ocean Park anyway. In Hong Kong it is also extremely important the location of the park as the accessibility for customers will depend on it totally.
Threat of Rivalry:
Rivalry among the existing competitors takes the form of process of fighting for the position and it is done by implementing different tactics like price competition, advertising, offering new experiences, new services and so on. This can be observe in the amusement park industry of the country, due to high threat of rivalry, different players are implementing different plans and activities such as renovation and introduction of new attractions in order to catch the attention of the customers. In this kind of industry there cannot be much differentiation between the parks that is why the price fee at the entrance is the main factor that defines their final decisions.
Threat of Substitution:
In the industry this kind of threat is very low because the main substitute for the product is other aspects of leisure of the tourism industry including cinemas, theatres and many others but cannot be compared with amusement parks.
Threat of Suppliers:
A high bargaining power of suppliers over participants in any industry could mean a great facility for them to raise prices and thus be a threat for the industry. This is not the case of this industry because the suppliers do not have much power as is easy to exchange between local and international players in terms of technology. The primary supplier of

visitors in this case would be the airline industry which is also in the Park's favor as demand for cheap travel packages is growing.
Buyer Power:
The buyer or the visitors and tourists have a medium influence over the industry because the products and the services offered are important for them, plus the fact we have already mentioned that can not be replaced by any substitute. Amusement parks are really popular around China. VALUE CHAIN ANALYSIS

This model serves as a tool to analyse what a company does capturing the fact that it does a series of functions and evaluates how these functions are done. In a way it helps to identify the ways in which you create value for customers and how to maximize it.


Build and create an atmosphere

hire people to entertain customers arrangement of special service for disabled customers


advertising on magazines, TV, newspaper special events





new hotel restaurants HUMAN RESOURCES MANAGEMENT

hire local employees


keep expansions going on in the park

rides innovations

new trail line


The theme events generate large amounts of cash because of their strong relative market share but also consume large amounts of the cash because of their high growth rate; therefore cash in each direction approximately nets out. If the theme

events could maintain their large market share and decrease in growth rate it would become a cash cow.

The rides together with the animals and ocean are what is known as cash cow meaning receive a return on assets which is greater than the market growth rate and thus generate more cash than they consume. So both activities should be “milked” extracting the profits and investing as small amounts as possible.


In conclusion:
After the cultural web analysis post 2012, we found that Ocean Park has stuck to their core values created back in 1977 while all 6 factors pertaining to the core values has been developed to favorable fashion through CEO, Tom Mehrmann Although this model requires another segment to compare possible changes, the current set model created have been working for Ocean Park and is believed to serve them well currently and in the future to come, although this was only realized after the completion of the cultural web diagram.
Ocean Park should maintain these values building forward.



Hybrid Offering of activities

decision making

Long history on relationships with

Creation of loyal generations of


Situated in natural landscape

No good transportation from downtown Hong Kong to the Park

Competitive entrance fees

Visitors spend less time at the park due to the lack of accommodation

Easy accessibility by public

Lack of financial support and backup from the government

customers (local and mainland

The hotel project is slow to complete travel agencies

Because OP is supported by the government could lead to slower

Oldest Amusement Park in the country (Hong Kong)

Limitation on land development
(expensive and rare land)

Connecting people with the wildlife and nature

Critics of environmental entities for capturing wild animals

(animals, fun and education)

Slow adaptation to change

OP is currently financially strong

Brand Awareness

OP are focused on education




areas and amusements

Implementation of new themed

Increasing number of direct

Continue to improve relationships with mainland Chinese Government

Diversifying the business entering other strategic groups

Differences between citizens of mainland China and Hong Kong

Global financial crisis that can affect

Creating alliances with local

the visiting behavior and buying

universities, high schools and

behavior of the tourists.

corporations in order to attract more


Individual Traveling Scheme was implemented in 2003 and it's currently the biggest source of visitors ●

Strong purchase power by Mainland

The renovation plan of the
Disneyland Hong Kong that can help the organization to regain their past position in the market.

Ocean Park is the only animal facility outside of the Americas to earn important industry recognition and validation of superior animal care which could be developed more that could attract more “nature lovers” ●

Op are focused on being environmentally friendly

Internet marketing could broaden
OP visiting crowd

Fluctuating Chinese economy
(Economy are slowing down)

Land is owned by the government



Intended Strategies:
The $5.55 billion Master Redevelopment Plan of the Ocean Park Corporation, featuring over
70 attractions, was endorsed by the Chief Executive, Tom Mehrmann, in Council in October
2005, and the funding arrangement was approved by the Legislative Council in December
2005. The redevelopment plan continues to emphasise the importance of community involvement and the park's role in supporting conservation and educational initiatives in
Hong Kong. The redevelopment plan was intended to place Ocean Park as one of the top

theme and entertainment park in the world while redeveloping their image and brand to the wider audience. Non­realized Strategies:
Within the master redevelopment plan, the only non­realized plan was the Hotel and Spa resort. This plan are currently re­addressed although it has not realized yet. Further development within the park’s animal conservation and development has earned most of the management team's attention leaving the Hotel and Spa resort as second priority. Deliberate Strategies:
The new CEO´s (Mehrmann) strategy was that instead of being just the employee's boss, he was going to be a confident and will adopt a coaching managing style. In order to change the aversion to risk from the staff members, Mehrmann advocated a caring corporate culture and assured the staff that anyone was going to be removed. He implemented the “Staff
Survey”, All Staff Communication Meeting” and the “Chief Executive Exchange Sessions” in order to get more feedback and fresh ideas from his staff. Emergent Strategies:
As a result of staff on the ground suggesting more innovative animal shows, Ocean Park has implemented new animal shows each fiscal year with animals from Australia and New
Zealand in the 2014/2015 fiscal year funded by the Banking Group Limited (ANZ). Although not single handedly, these shows has contributed to by attracting more visitors to the park and saw Ocean Park recorded 7.4 million guest throughout the 2014/2015 fiscal season.
This is their third highest number of guest recorded. Realized Strategy:
In 2005 the master redevelopment plan was approved and in 2006 Ocean Park started the building of new attractions while normal operations of the park were being runned. They implemented the “Sky Fair Celebration”, the world's largest integrated indoor and outdoor multi­Asian­species exhibition, a funicular train connecting the Headland and the Lowland and much more. By 2012 the number of attractions increased from 35 to 70.






Strong financial situation would allow OP to consider entering into new strategic groups like the Hotel
& Spa industry
Use brand awareness to pull more customers through marketing campaigns Maintain customers with the different activities
Increase education and awareness to make research with private investors ●

Because of the creation of loyal generations for customers, the fluctuating economy would not have as much influence on the customers due to the discount system Use good relationship with travel agencies to fight the lower amount of visits due to the economic crisis

Because of the lack of support from the government, OP will possibly have to loan money in order to fulfill their plan of creating a hotel complex or fund the project themselves Completion of railroad in order to improve transportation Accept new private investments to expand, franchise rides
The number of direct competitor are increasing and OP has a slow adaptation to change since every decision has to be approved by the Legislative
Create alliances with direct competitors in order to increase the possible flow of clients


Following through with the development of a Hotels & Spa complex:

There was already a plan implemented with a research about building a complex with three hotels inside the Ocean Park location. This plan will not only increase the number of visitors but also the number of hours they will spend inside the park, by following through with the program they will enter a new strategic group diversifying their business.


Build on the reputation of being an accredited animal park and education centre:

Ocean Park has concentrated on upgrading the theme park combined with the animal park over the last decade. The park has grown it reputation in both criteria’s and competes with the direct competitors as far as the theme park is concerned.
Ocean Park’s animal park are the only one of its kind in the Asiatic region and need to be exploited by the strategic management. Further growth in the animal park’s reputation and expansion can be a possible. Ocean Park has got no competitors on their level and should maintain their market share within the Asiatic region. Although
Ocean Park has developed their park by adding more animals, constant upgrading and development need to be done.

4. THE SAFE CRITERIA AND TECHNIQUES EVALUATION Within the SAFe model, the first bullet point will address point (1) of the proposed strategy and the second bullet point will address point (2). Suitability

Does the proposed

● Yes, the strategy involves implementing the idea of

strategy address the key

building hotels to improve the possible visitors by

opportunities and threats

25%. Also the implementation of Spa would give the

the organisation faces?

hotels a competitive advantage over the competition.

Yes, the strategy involves building on an already established animal park which is the leader in the
Asiatic region. By implementing the strategy Ocean
Park would remain market leader and could possibly take over the whole market

Acceptability Does a proposed strategy

● The idea was already discussed but not yet rolled out

meet the expectations of

which question if the government is on board with the


idea and would help funding the project
● Yes, the park would become more valuable which would satisfy the stakeholders.

Is the level of risk


High risk, since OP would have to loan the money from the government or finance the project themselves ● Because of the already established park and high market share in the animal park industry, risk would be low.

Is the likely return

● It will possibly increase the number of visitors and


hours they spend in the park but would see a tremendous amount

of investment from the

government or commercial investment should be considered as an option (the same way of funding they collected funds for the redevelopment plan)
● Yes, although it might not be as high due to an already existing market leadership.

Will stakeholder reactions

● Maybe not since it requires a lot of funding, and OP

be positive

seems to be doing well right now
● Yes, unless the stakeholders feel it is unnecessary to widen the market leading gap.


Would the proposed

● The strategy has been implemented by other Theme

strategy work in practice

Parks and seems to work well although in OP’s case, the problem is with the funding which makes the project less likely.
● The strategy are already working in practise.

Can the strategy be financed ●

The Hotel and Spa was originally in the redevelopment plan and is currently in completion but not completed yet. Further investment has to be made either by the government or private loans, since OP has not considered private investment.

Yes, due to high funding from the Chinese government, this expansion would be possible.

Do people and their skills exist or can they be obtained ● They would have to be obtained although some of the skills are already obtained.
● The skill are already developed by the Ocean Park staff. 5. ACTION PLAN The proposed strategies are both strategies that have shown success with in the Asiatic region. As Ocean Park reached success with their theme park and animal park after the redevelopment plan, certain areas within the plan can be developed more and implemented.
The redevelopment plan of Ocean Park was developed in order to keep the park competitive in the growing market of theme parks within the region. A growing numbers of direct competitors has raised the level of which Ocean Park has to operate in. As the competition in the theme park industry are so strenuous, other strategic groups has to be explored.
Ocean Park has already set themselves apart from the direct competitors through rigorous investment in their animal park section and has been accredited for their achievements.
Their only focus now would be to keep their leading market share within the market by developing the animal park over years to come. One facility that was originally developed and planned but not fully developed, was the hotel and spa resorts. By reinstating these plans would generate a more rounded park which will cater for all required needs. The action plan would be to first concentrating on the development and completion of the hotels and spa’s before the expansion of the animal park. Longer visiting hours and a larger number of visitors would be a result of the completion of the hotels and spa’s. Although completion of the Hotel and Spa resort would be the most favourable solution, the recurring problem that occurs throughout the SAFE model, are the funding of each project.
The previous Redevelopment Plan has been completely funded by Government and commercial Loans while, private investment has not been considered yet since the Chinese
Government own the land. If the any further development is done within Ocean Park, funding would become the issue of debate. The best solution in funding any future development,

listing Ocean Park on the Chinese stock market would attract Private Investors and help the growth of the park, although this strategy has not been considered by the Government yet. If the strategy of listing Ocean Park on the Chinese stock market is not approved by the
Government, looking for other possible ways of getting funds should be considered.

Similar Documents

Free Essay

Ocean Park Case Study

...OP issue & Challenges -Ocean Park was an old and tired brand and no one knew what it stood for. -HK has few scenic endowments hence need to create own attraction which take long time and high investment -Econ dwntn(1997) & SARs(2003) strike in Asia,fell by70%attendance,threat to close down. External environment analysis- PEST Factors Political -in 2009, the Govt of HK tourism board(HKTB) introduce removal of the quota of the Hong Kong Tour Group Scheme of Mainland tourists in 2002 -implementation of Individual Visit Scheme (IVS) enables Mainlander to visit HK as free and independent tourists without the need to apply for special visas. Economic As of Feb 12, high inflation rate lead to increase tickets price. From $208 (in 2009) to $280 (in 2012) .Decline in revenue will force OP to increase their retail price to sustain profit. Social -caters tourist from mainlander who are not sophisticated and they require long education campaign - Different market- locals & business group, and international tourist; family oriented Technological -use of latest technology in lighting, music and multimedia special effects, to enhance amazing undersea creatures. Industrial Analysis- Application of Porter’s 5 Forces 1. Threat of entry – very high -the entry barrier is high due to the need to invest large amount of financial resources -required land for a full scale development 2. Bargaining power of supplier (OP) – low -OP known in the industry hence weaken the......

Words: 1229 - Pages: 5

Free Essay


...For many people who live in cities, parks are an important part of the landscape. They provide a place for people to relax and play sports, as well as a refuge from the often harsh environment of a city. What people often overlook is that parks also provide considerable environmental benefits. One benefit of parks is that plants absorb carbon dioxide—a key pollutant—and emit oxygen, which humans need to breathe. According to one study, an acre of trees can absorb the same amount of carbon dioxide that a typical car emits in 11,000 miles of driving. Parks also make cities cooler. Scientists have long noted what is called the Urban Heat Island Effect: building materials such as metal, concrete, and asphalt absorb much more of the sun’s heat and release it much more quickly than organic surfaces like trees and grass. Because city landscapes contain so much of these building materials, cities are usually warmer than surrounding rural areas. Parks and other green spaces help to mitigate the Urban Heat Island Effect. Unfortunately, many cities cannot easily create more parks because most land is already being used for buildings, roads, parking lots, and other essential parts of the urban environment. However, cities could benefit from many of the positive effects of parks by encouraging citizens to create another type of green space: rooftop gardens. While most people would not think of starting a garden on their roof, human beings have been planting gardens on rooftops for......

Words: 420 - Pages: 2

Premium Essay


...Oceans Name of student Name of institution Oceans About seventy-one percent of the planet is covered with water bodies most of which consists of the five major oceans namely: the Pacific, the Atlantic, the Indian, the Arctic and the Antarctic. The word “sea” is sometimes wrongly for “ocean”, but “sea” represents the saline water body surrounded by land. In terms of hydrosphere, the oceans cover about ninety-seven percent of the earth’s water bodies. The ocean is so vast and one can sail for day without encountering land. Oceanographers state that exploration so far has only covered five percent of the world ocean. The world ocean is part of the carbon cycle and influences climatic and weather patterns, therefore, it is crucial for our existence. The ocean is home to about 200,000 known species, although estimates put it at over 2million species, because exploration has not covered most of the ocean’s depth yet. Year in year out, thousands of fishing fleets bring in millions of tons of fish and other sea creatures which are used for diverse purposes from food for human and livestock to making chemicals. The oceans and their beaches are also a good place to have fun. People tour beaches all around the world for a lot of interesting activities such as swimming, surfing and sailing. They also just lie and play in the beaches to enjoy the sun and the sand. ...

Words: 921 - Pages: 4

Premium Essay

The Ocean

...The Ocean The ocean makes up around 70% of the Earth’s surface. It is divided into several separate oceans which interconnect bodies of salt water. The major oceans are the Pacific, Atlantic, Indian, Southern, and Artic Ocean. The ocean has many functions. It keeps the Earth’s temperature moderate by absorbing solar radiation. It is then stored as heat energy which is distributed around the globe by the ocean currents. This keeps the land and air warm during the winter and cools it down during the summer. According to MarineBio, temperature and density share an inverse relationship. As temperature increases, the density—spaces between the water molecules—decreases. On the other hand, salinity and density share a positive relationship. As density increases so does the salinity—the amount of salt in the water. Temperature will always change within the depths of the ocean because warm seawater floats and cold seawater sinks. When the temperature, density, or salinity of a layer of ocean changes rapidly, the region is known as a cline. Thermoclines are areas of rapid change in temperature, where most people swim in the ocean and are the most important. Pycnoclines are areas of rapid change in density and haloclines are areas of rapid change in salinity. Living in San Francisco, the ocean is pretty hard to ignore. Around my neighborhood tons of people head out to Ocean Beach on a hot sunny day. Watching the waves go back and forth from the shore to the ocean is......

Words: 624 - Pages: 3

Free Essay


...Oceans are large bodies of saltwater. Life on this wonderful planet earth began in these huge bodies of water. Oceans are unique in this galaxy. No other planet on the Solar System has water on its surface. Oceans cover approximately 71 percent of our planet's surface and hold around 97 percent of the planet's water. There are five oceans and many seas on the planet. The five oceans are: the Pacific Ocean, the Atlantic Ocean, the Indian Ocean, the Southern Ocean and the Arctic Ocean. The Pacific Ocean is the largest and the deepest ocean in the world. It is larger than all of the planet's land areas combined. Oceans support the lives of nearly 50 percent of all species on our planet. They play a major role in shaping the earth's climate. For instance, how the monsoon fares will depend to a great extent on what happens in the Indian Ocean. Oceans play a key role in the planet's water cycle. They are the sources of water vapor, which is necessary for heat transportation in the atmosphere. Excess water in the land flows to the oceans. Oceans act as huge reservoirs of carbon and play a major role in the global carbon cycle. Oceans play a critical role in regulating our planet's temperature. They act as thermostats. They absorb carbon dioxide from the atmosphere, thereby reducing the temperature. They also emit heat absorbed by the sun, thereby increasing the temperature of the surrounding atmosphere. They keep the atmosphere warm during the winter and cool during the summer. ...

Words: 416 - Pages: 2

Free Essay


...current in today’s society. Much of the world lives without access to clean water, this is something most people forget and take for granted. This semester I decided to stop buying cases of bottled water, and start to only use a Brita. Buying a bottle of water is something that I have never thought twice about. During my day when I am on campus I will normally buy at least two-three water bottles. I was unaware of all the harmful effects plastic has on the environment. Bottled water produces up to 1.5 million tons of plastic waste per year (Baskind). Assume that every empty bottle makes its way to a garbage can. Plastic waste is now at such a high volume that vast eddies of current-bound plastic trash now spin endlessly in the world's major oceans (Baskind). This issue holds a great risk to marine life endangering animals such as birds and fish, that accidentally mistake our garbage for food. Nearly 90% of plastic water bottles are not recycled, instead take thousands of years to decompose. After researching and learning this information, my activity is to give up plastic water bottles. I will no longer buy any kind of plastic water bottled drinks. Instead I have purchased the Brita pitcher, which I will be committed to using. After exploring Brita’s website, I found out, “Over the course of a year, the average Brita pitcher filters 240 gallons of water or about the same as 1800 standard 16.9-ounce plastic bottles.” By purchasing a Brita I am also saving money. One filter......

Words: 489 - Pages: 2

Free Essay


...Tides The Earth’s waters move back and forth every-day, causing currents and tides. Tides are the daily or twice daily rise and fall of the oceans. Tides are caused by the gravitational pull of the moon and sun on the ocean. The rise and fall of tides causes water to move in and out of estuaries, bays and harbors. This movement is called a tidal current. When the tide is rising, water flows from the ocean into the bay creating a flood current. When the tide falls, water flows from the bay back into the ocean creating an ebb current. The highest tides, called spring tides, are formed when the earth, sun and moon are lined up in a row. This happens every two weeks during a new moon or full moon. Smaller tides, called neap tides, are formed when the earth, sun and moon form a right angle. This causes the sun and moon to pull the water in two different directions. Neap tides happen during a quarter or three-quarter moon. I once went fishing with my dad at the beach and the tides were really low. We had to wait until the next morning to get a nice high tide to be able to catch any fish. The low tide waves were so far away that the fishing line barely went out. This is my personal connection because tides make a big impact on people who love to fish. Normally, fish like to be away from shore so if the tide is low, there wouldn’t be any fishes. My life does not depend on tides, however; but the fishes do.....

Words: 275 - Pages: 2

Premium Essay


...Executive Summary In the case of Ocean Carriers, protagonist Mary Linn must decide upon the best alternative regarding the building of a capesize carrier that a client has requested. Her choices in the matter include: 1) Building the ship and salvaging it after 15 years for a $5 million profit 2) Building the ship and keeping it in operation for its full 25 year operating life 3) Denying the request and not building the ship at all. Through my research I’ve found that the best decision for Mary Linn and Ocean Carriers would be to deny the request from the client due to steep potential losses that are likely to be incurred over the life of the ship. Problem, Opportunity, and Objectives In this case the protagonist, Mary Linn, must decide if building a new capesize carrier per request from a client will be a profitable venture for the Ocean Carriers shipping company. Opportunity/Problem | Cost | Anticipated Result | Through looking at the different approaches to this opportunity Mary Linn hopes to find a solution that will allow Ocean Carriers to generate the greatest amount of cash flow. | The cost in this situation is the amount of cash flow Ocean Carriers will receive, or not receive, depending on the approach they choose. | Mary Linn and Ocean Carriers will choose the solution that allows Ocean Carriers to make a profit. If a profit is not possible they will undoubtedly not proceed with the project. | Analysis of the Situation When making the......

Words: 1065 - Pages: 5

Free Essay


...3. Please write a 250-300 word essay describing a person, issue, event or problem that has somehow shaped your life, and explain its importance.    Growing up on the small three mile long, island of Green Turtle Cay, I have always had a love for the ocean and its inhabitants. From the time I could walk, I found myself tagging along with my big brother and father in the boat. However it wasn’t until my second week of work experience at Brendal’s Dive Center that I realized my true love for the ocean and viewed it from a different perspective.  We arrived at the dive spot we had been previously been to, but this time I was going to scuba dive. Once I geared up, I stuck the regulator in my mouth, took a deep breath, and slowly slipped beneath the surface. The world lit up beneath me with many shades of bright tropical colors and beautiful Caribbean fish.   We slowly started to make our way to ‘the caverns’. At the entrance massive silver tarpon sit guarding the door. As the tarpon parted, we made our way into the caves where life got less abundant but more unique. The interesting concept that is the creatures that live in the caves have to adjust to living in an environment with little sunlight and less oxygen. I drifted my way through the caves, taking in everything from sea centipedes with over 100 legs to black jacks with eyes as big as baseballs.   About halfway through the light increased; it was the most stunningly beautiful thing I have ever seen. As rays of sun......

Words: 321 - Pages: 2

Premium Essay

Ocean Park

...ADMN 4076 International Business Management Topic: Individual 5th Case Assignment (Ocean Park Fights Disneyland) Question 1: Why was Ocean Park able to turn a threat into an opportunity? Ocean Park was able to turn a threat into an opportunity because they understand their value and they were a local company in Honk Kong who stick with their cultural heritage. They focus on animals and nature , they were about reality whereas Disney was about fantasy. They did not try to compete with Disney but stick to their core competencies, roots and focus on nature and wildlife with many animal related activities and make a few changes such as: • They position themselves as a world class attraction • By letting the resident of Hong Kong know they were a home grown park who cater to families from children to grandparents • Strengthen its core competency in real nature as compared to Disney’s strength in cartoon characters. • By introducing annual pass to boost attendance. • By differentiating itself from the competition • By not trying to compete with the competitor and sticking to core competencies. • Did a create campaign that tapped into the locals psyche for seasonal holidays. • Adding to wild life by adding 33 new species of animals. • They revamp their product line. • Improve its brand image. Question 2: Ocean Park made the decision not to compete head –to-head with Disneyland. Will this strategy always work when local companies face......

Words: 477 - Pages: 2

Premium Essay


... University of Phoenix Material Earth’s Dynamic Ocean and Atmosphere II Worksheet From Visualizing Earth Science, by Merali, Z., and Skinner, B. J, 2009, Hoboken, NJ: Wiley. Copyright 2009 by Wiley. Adapted with permission. Part 1 Figures 1 and 2 depict two important features of the world ocean. Figure 1 shows one way in which the ocean basins filled with water and Figure 2 represents one of the many mineral sources contributing to ocean salinity. [pic][pic] Figure 1 Figure 2 1. Explain the origin of ocean water in 150 words. 2. Discuss the particular way in which Figure 2 contributes to the salinity of seawater. What is the current theory on the evolution of the world ocean? Part 2 This critical thinking question is from Chapter 12 in your textbook: In May 1990, a container ship called Hansa Carrier encountered a storm in the North Pacific at about 48° north latitude, and lost 21 containers overboard, five of which contained 80,000 Nike shoes. The shoes carried serial numbers that identified them as being from the containers. By the end of 1990, shoes were washing up on Vancouver Island, British Columbia, and Oregon. By the winter of 1991, shoes were appearing on Hawaiian beaches. Using Figure 12.11 in the textbook. Answer the following questions: 1. Which ocean currents were most likely to have transported the shoes? 2. Locate and describe one other surface current in the world ocean. Part 3 [pic] Figure 13.3 in the textbook helps visualize how......

Words: 391 - Pages: 2

Free Essay

Ocean Park Analysis

...five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education, recreational and conservation activities to the public on a self-financing basis. The Chinese government launched the individual Visit Scheme (IVS), lifting restrictions on the travel of mainlanders to Hong Kong in response to the impact of SARS. The scheme allowed mainlanders from designated cities to travel to Hong Kong in an individual capacity rather than only on a business visa or in a group tour as before. The government also reshuffled the Park’s board of directors and appointed new members to replace half of the board. Economic Factor: The park was dealt with the outbreak of the Severe Acute Respiratory Syndrome (SARS). As tourists shunned Hong Kong and Hong Kongers stayed home as much as they could, attendance at the Park fell by about 70%. Investors in the theme park industry had increasingly turned their eyes to Asia. Analysts forecasted industry growth for Asia at 5.7% between 2005 and 2009. Asia has population of more than 3.7 million. The management saw the opportunity to boost the Park’s revenue by increasing in-park spending up from 15% of total revenue. In terms of economic benefits to the territory, the revamping of the park was expected to contribute with 0.5% of Hong Kong’s GDP by 2010. Social......

Words: 4168 - Pages: 17

Free Essay

Ocean Park vs Disneyland

...Individual Assignment You are required to prepare a case analysis of the case that you choose to present (2000 words, +/- 10%, excluding references). Submission deadline: 1:00pm, Friday, 29th April 2016. In this assignment: * You are required to address all the case questions. * You need to demonstrate in-depth understanding of the case, the questions and the theories covered in the lectures. * You are expected to relate the case to the relevant theories discussed in the lectures and also use relevant additional materials from a range of sources, including journal articles, books, conference proceedings etc., when formulating your assignment. * You are encouraged to update the information on the case when analysing the case, if necessary. * You are also encouraged to use additional examples or cases to compare and contrast when analysing your case. * Your case analysis has to be a coherence piece of work. Submission procedure: You are required to submit an electronic copy via KLE. No hard copy submission is required. Students submitting their work after the 1:00pm deadline on the same day will receive a 5% penalty. Students submitting their work up to seven days after the due date will be marked to a maximum of 40%. Essays submitted more than seven days late, without good cause will be marked at 0% and lead to a failure of the module, with the possibility of re assessment with a maximum mark of 40% overall. If you are ill......

Words: 347 - Pages: 2

Free Essay

Aquatic Parks

... Guests and children are just far too blind to notice it. While marine parks are  entertaining for families and visitors, they should be shut down and banned because of the  negative mental and physical impact occurring on the animals being held captive.  Whale and dolphin capturing for captivity have been around for a long time and it needs  to be put to an end. From 1964 to 1989, a total of 138 orcas were captured for entertainment in  aquatic parks. In 1972, 1,133 dolphins were picked out of the United States’ ocean to be held  captive (Zimmermann). As of August 2015, there are 59 orcas being held in captivity in 14  marine parks in 8 different countries ("The Fate of Captive Orcas”).  People do not realize these  mammals have been horribly treated since the early 1960s until now. Orcas and dolphins have  been kidnapped from their families and friends so people could keep them in enclosed pools for  He 2  entertainment.  These mammals are being stripped away from their families and are put with  other mammals they do not even know. According to Zimmermann’s studies, 42 parks are still  alive around the world today “and over the years more than 130 died in captivity”. Animals were  created and born into a habitat especially designed just for them and they should not be removed  from or tampered with. Despite the fact mammals are shamelessly being plucked out of the  ocean for captivity, aquatic park owns do not care about the well being of the animal, b......

Words: 1646 - Pages: 7

Premium Essay


...Guide for Case Analyses “Ocean Carriers” Objectives of case: The key objective is to develop an understanding of how discounted cash flow analysis can be used to make investment and corporate policy decisions. 1. Determine the value and net present value of a real assets; 2. Distinguishing between book value and market value; 3. Identifying and forecasting incremental expected cash flows, including initial and ongoing capital expenditures, investment in net working capital, and proceeds from asset sales; 4. Understanding the tax consequences of depreciation and asset sales; 5. Evaluating whether a policy of reselling or scrapping a vessel is most valuable. Guideline questions to cover in the case analysis: 1. What is the key issue addressed in this case? Or in other words, what is the major decision to be made by Ocean Carriers? 2. Do you expect daily spot hire rates to increase or decrease next year? 3. What factors drive average daily hire rates? 4. How would you characterize the long-term prospects of the capsize dry bulk industry? 5. Help Ms. Linn to make the purchase decision on the $39M capsize: should she buy it? Make two assumptions – first assume that Ocean Carriers is a U.S. firm subject to 35% taxation. Second, assume that Ocean Carriers is located in Hong Kong, where owners of Hong Kong ships are not required to pay any tax on profits made overseas and are also exempted from paying any tax on profit made on......

Words: 542 - Pages: 3