Free Essay

Pocket Tissue Shopping Experience

In: Business and Management

Submitted By ashley123
Words 768
Pages 4
I often patronize the nearby supermarket to buy the necessaries of life on the weekend. There is one thing I purchase every time – pocket tissue. Because we often need to use the paper towels which are easy to carry.
One Saturday night, I walked around in the nearby Wal-Mart, then stopped at the pocket tissue stall. I’m going to buy 12 packed pocket tissues because I found all
One summer day, I would travel with my boss to another city for business. But suddenly, I found I didn’t have semi-sleeve shirt, and the business is very formal. The flight would take off in four hours and two hours had to be reserved for transportation and check-in. So I had only two hours to buy semi-sleeve shirt.
After packed my luggage, I took taxi to nearest plaza-Chicony Plaza. And I went straight to male floor. I walked fast to check every shop if there is any shirt I like. Just walked through two shops, one saleswoman talked to me passionately: “What do you want, sir?” I replied: “Semi-sleeve shirt”. Another older saleswoman inside replied quickly: “we have several styles here; you can look them for your favorite”.
I knew everything in plaza was not cheap and I didn’t like wear shirt (both full-sleeve and semi-sleeve shirt) at all. So I asked the two saleswomen: “what’s your average price?”“From several hundred to more than two thousand, what’s your preference?”. “So, pls. show me some shirts less than eight hundred.” I said my price ceiling. And I added:“do you have any discount now?”“Well, there are several styles has 50% discount and some are bestselling.”
Then first saleswoman showed me a baby blue plaid shirt, and the older one was busying in selecting more shirts for my selection. I saw the plaid shirt, and looked around display clothes on the wall. It seemed the plaid shirt was OK, so I wanted to try it. “Is this shirt size OK for me?”“Yes, it should be” After I put on the plaid shirt, saleswoman invited me to check myself in front of dressing mirror. Not bad. I planned to buy it.
“What’sthe price?”“Original price is 1299, now you can take it by 779.”“It’s not half price.”“Yes, this one is 40% discount.”“Hum, OK.”
My original plan was to buy one shirt, but I was not sure if we would stay there longer than plan. So I did offhand decision to buy two. “How about rest styles? I’d like to try.” The older saleswoman selected a light pink stripe shirt for me. Same process as before, and the shirt was also OK for me.
“The total price?”“1499.”“OK, I’ll check them to make sure no defect”. After two minutes check, I asked them to make out invoice.
Before I went to cashier desk, I asked them to ironing the two shirts thus I can wear them tomorrow. “So I suggest you do not need the package as it’s more suitable for your wearing in tomorrow; and if you find there arewrinkles in night, you can wet them by a little water. Thus, the shirt is OK for wearing in tomorrow morning.”
The whole process was less than half an hour.

For me, my target was clear: I wanted to buy semi-sleeve short for formal meeting. Since time was urgent, first thing I had to ensure was I could buy shirt in time. Of course, the shirt quality should be OK for formal meeting. So price/brand factor was not most important at that time.
For the two saleswomen, they did normal process as they usually did. But lucky to them, the consumer-I was in a hurry to airport and I wanted to get a change shirt temporarily. So they sold two shirts in a short time.
If consumers are in a hurry to something else, their purchase process will be very effective. If the target can meet necessary requirement, they will pay for it and go away. Clear target and quick trade.
Let’s we focus on clothes, so how clothes manufacturers sell their product to busy business people in limited time? Maybe set up store around airport and high speed train station. Just make sure business people can buy suitable clothes before they leave or just after arrive.
The target consumer scale is hard to evaluate. After all, most business people prepare well before every formal meeting. Anyway, there is market open for potential pioneers if their elaborationlikelihood model can meet the consumer requirement with reasonable cost.

Similar Documents

Free Essay

Development Through the Life Stages Unit 4, P5 and M3

...Oestrogen is the female sex hormone that regulates a woman's periods on average woman reach the menopause at the age of 52, some woman experience the menopause in their 30s or 40s . when woman have the menopause under the at of 45 it is called a premature menopause. as the woman is starting the menopause she might get really heavy or could be light periods. also The frequency of a woman periods may also be affected. woman may have one every two or three weeks, or you may not have one for months at a time. when a woman is going through a menopause they have mostly emotionally and physical symptoms. for example when woman are going through the menopause a woman would experience hot flushes night sweats which may cause lack of sleep palpitations headaches tiredness mood changes such as depression and anxiety. lose interest in having sex with their partners self conscious If you experience the menopause suddenly, rather than gradually, your symptoms may be worse. Symptoms will usually last between two and five years before disappearing, although they can last longer. m3 the menopause can cause an affect on the woman's self confidence and self esteem is a positive and negative way....

Words: 3049 - Pages: 13

Free Essay

Service Operations

...Mission: “To spread the spirit of rock ‘n’ roll by creating authentic experiences that rock.” To spread the spirit of Rock 'n Roll by delivering an exceptional entertainment and dining experience. Hard Rock Services 1. Hard Rock Cafes 2. Hard Rock Hotels 3. Hard Rock casinos From their services I took the Hard Rock Café services Hard Rock Café Locations in India * Gurgaon * Hyderabad * Mumbai Andheri * Mumbai worli * New Delhi * Pune Hyderabad Hard Rock Café Started in...

Words: 8790 - Pages: 36

Premium Essay

Health and Social Care.

...A doctor Hayflick proposed that most body cells can only renew themselves fifty times or so, and when cells can no longer renew themselves, body processes breakdown, body tissue becomes wasted and eventually we die. This limit to cell life is called the Hayflick limit. A theory that links with the Hayflick limit is one which suggests that cell DNA contains a region at each end called a telomere. Each time a cell renews itself, the DNA inside is copied and part of the telomere is lost. By old age, all the telomere can be used up and DNA can no longer be replicated. This results in cell death. Hormone production decreases with age and this reduction results in an inevitable breakdown of biological systems. It is also possible that cell DNA simply becomes damaged with age. Another theory is that our cells become changed by the build-up of molecules known as free radicals. Free radicals are toxic substances that we breathe or eat and are capable of damaging DNA and disrupting the way body cells work. These are the...

Words: 2939 - Pages: 12

Premium Essay

Pkgs

...Introduction Packages Limited was born out of a dream to set up in Pakistan an industry of excellence based on local raw materials and talent. In July 1954 while on a visit to Sweden, Syed Babar Ali the first Managing Director and now Advisor to Packages Limited, negotiated the setting up of a packaging plant in Lahore with the collaboration of AB Akerlund and Rausing (Sweden). Packages Ltd. is one of the most famous and successful companies in packaging industry. It is situated at the south side of Lahore city in the industrial area., Packages emerged as a company geared to provide solutions. Sprawled over 105 acres, Packages is a dynamic example of cross-functional integration of various processes. Initially, Packages helped the consumer industry by providing packaging solutions in the form of cartons for cigarette, tea, confectionery, pharmaceutical and soap industries. However, supply of paper and board by local mills did not meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It is sole largest company, which is serving the 35% need of a county in its category. Today, Packages Ltd. is considered among the leading, fully integrated packaging complexes in Asia.. It was the dream of Syed Baber Ali to set up in Pakistan an......

Words: 33006 - Pages: 133

Premium Essay

Ipod Case from Internet

...iPod driving Apple to Number One Innovative Company iPod, powered by Apple, introduced in 2001 and masterminded by Steve Jobs, combines outstanding design, easy-to-use interface, superb performance, and an experience like no other. Apple assumed the world’s number one innovative company position and held it again in 2006 in large part due to the exponential growth of iPod – aptly called the iPod phenomenon. Just ask the tens of millions of fans walking, driving, jogging, exercising, chatting, playing, humming, relaxing, singing, rocking, screaming, and above all enjoying their daily iPod experience. Imagine if they were to miss their iPod for a day, or even for a few hours. iPod is oxygen – pure and simple – the source of life for these millions of fans. Not to mention iPod has become associated with personal status and symbol that...

Words: 7813 - Pages: 32

Free Essay

Marketting Mgt Segments

...Term paper of marketing management On Colgate cold cream WASEEM RAJA J&K BANDIPORA LEC. IN LSB R315B35 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT I would like to express my gratitude for the helpful comment and Suggestions by my teacher. Most importantly I would like to thank my PROF. MR.PARVEEN SINGH KALSI, for her days of supervision. Her critical commentary on work has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING...

Words: 6754 - Pages: 28

Premium Essay

Ccd Project Reort

...INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it's head quarters in Chikkamagaluru, Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore, and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across metropolitan India following strong economic growth resulting in an increase in youth spending power. It has even tied up with WorldSpace and Microsense to enable its cafes with satellite radio and Wi-Fi, respectively. Its first Wi-Fi cafe was opened on Lavelle Road, Bangalore. CAFÉ COFFEE DAY VALUES- PRISM [pic] PRIDE - I take pride in my work and in my organization. RESPECT - I respect my customers, my subordinates, my peers and my superiors. INTEGRITY - I will show the highest level of integrity towards my work and my company under all circumstances. SELF - DISCIPLINE - I will imbibe and practice self-discipline in all my daily activities. MOTIVATION - I will always be motivated to give the best for my organization, my team and my customers. COMPANY HISTORY Amalgamated Bean Coffee Trading Company Limited (ABCTCL) is an entrepreneurial venture of......

Words: 14250 - Pages: 57

Free Essay

Internship Report at Packages Limited

...It also produces all types of tissues available in the local market as well as for export purposes. There are more than 3000 employees working in the company. Packages Limited has had a joint venture with Tetra Pak International in Tetra Pak Pakistan Limited to manufacture paperboard for liquid food packaging and to market Tetra Pak packaging equipment. Packages commissioned its own paper mill with a production capacity of 24,000 tonnes in 1968. The mill produces paper and paperboard based on waste paper and agricultural by-products like wheat straw and river grass. With growing demand the capacity was increased periodically and in 2003 was nearly 100,000 tonnes per year. In the beginning 22 Swedish Experts came to Pakistan to run the factory and to train the Pakistani staff. Packages Limited was established in 1957 as a joint venture between the Ali Group of Pakistan and Akerlund & Rausing of Sweden, to convert paper and Paperboard into packaging for consumer industry in 1958 production of packaging cartons for different industries started packaging. Cartons include soaps, biscuits, cigarettes, tea, and pharmaceutical products and many others. a joint venture agreement was signed with Mitsubishi Corporation of Japan for the manufacture of Polypropylene films at the Industrial Estate in Hattar, NWFP. This project, called Tri-Pack Films Limited, commenced production...

Words: 26025 - Pages: 105

Premium Essay

Ggggggg

...Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4 Springer Berlin Heidelberg New York ISBN-13 978-3-540-28399-7 Springer Berlin Heidelberg New York Cataloging-in-Publication Data Library of Congress Control Number: 2005932316 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springeronline.com ° Springer Berlin ´ Heidelberg 2006 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does......

Words: 158632 - Pages: 635

Premium Essay

Marketing

...1 LO1 LO2 LO3 LO4 LO5 Creating Customer Relationships and Value through Marketing UNIQLO: UNIQUe cLOtheS, UNIQUe ShOppING  eXperIeNce  A hugge Japanese adult consumer preferred luxury brands, whereas the teenage crowd tended to frequent niche fashion shops to stay current with the latest trends. At the time, casual clothing in Japan was thought of as being either affordable but poorly made or of high quality but expensive. The market for casual clothing was also fairly limited, with people in general perceiving such informal wear to be trendy and impractical, and to cater mostly to younger people. Tadashi Yanai, the founder and chairman of Fast Retailing—the parent company of UNIQLO— set out to change all that, aiming to provide consumers with casual clothes that were affordable and yet of good quality, and to expand the market for casual clothes to the entire population. In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. It proved to be UNIQLO’s best selling item and is still one of its most popular products today. Suddenly, fleece garments—and UNIQLO— were “cool” and hip, and the demand for UNIQLO’s affordable, casual wear exploded. LearNING  OBJectIVeS After reading this chapter you should be able to: Define marketing and identify the requirements for marketing to occur....

Words: 13952 - Pages: 56

Free Essay

Physical Therapy

...TENNIS RECOVERY A Comprehensive Review of the Research Editors: Mark S. Kovacs, PhD Todd S. Ellenbecker, DPT W. Ben Kibler, MD A United States Tennis Association Sport Science Committee Project Tennis Recovery: A Comprehensive Review of the Research Copyright © 2010 United States Tennis Association Inc. ISBN 978-0-692-00528-6 Editors: Mark S. Kovacs, Todd S. Ellenbecker, W. Ben Kibler TENNIS RECOVERY A Comprehensive Review of the Research A United States Tennis Association Sport Science Committee Project Editors: Mark S. Kovacs, PhD Todd S. Ellenbecker, DPT W. Ben Kibler, MD Introduction In the last two decades, physical training and competitive opportunities have increased dramatically in junior, collegiate and professional tennis. This arose due to a multitude of factors, but much of it has stemmed from an increase in knowledge and understanding of scientifically based training programs focused on improving performance. As this focus on performance has increased, the area of recovery has received relatively limited focus. Recovery is a multi-faceted paradigm focusing on recovery from training—session to session, day to day and week to week. Recovery is also vitally important during training as well as in competition between matches and between days during multi-day tournaments. As more information is needed in the area of tennis specific recovery, the Sport Science Committee of the United States Tennis Association (USTA) sponsored an extensive......

Words: 64903 - Pages: 260

Free Essay

Chuck Palahniuk

...Acclaim for Chuck Palahniuk’s Choke “Just as dark and outrageous as his previous work. … His voice is so distinctive that he exists as a genre unto himself.” —The Washington Post “Palahniuk’s language is urgent and tense, touched with psychopathic brilliance, his images dead-on accurate. … [He] is an author who makes full use of the alchemical powers of fiction to synthesize a universe that mirrors our own fiction as a way of illuminating the world without obliterating its complexity.” —LA Weekly “Puts a bleakly humorous spin on self-help, addiction recovery, and childhood trauma. … Choke’s funny, mantra-like prose plows toward the mayhem it portends from the get-go.” —The Village Voice “Oddly, defiantly, addictive.” happily —Daily News “[Choke] shines a flashlight into America’s dark corners. … As darkly comic and starkly terrifying as your high school yearbook photo.” —GQ “Palahniuk is a gifted writer, and the novel is full of terrific lines.” —The New York Times Book Review “[Palahniuk’s] most enduring trait … is that marvelous quicksilver voice of his. … The exuberance of his language makes it still worthwhile to brave these often chilly and dark waters.” —The Oregonian “Choke is another welcome antidote to antiseptic consumer life, and you can’t blame it for grabbing you by the throat.” —Maxim “Palahniuk is a cult writer in the truest sense.” —Entertainment Weekly “His subversive riffs conjure a kind of jump-cut cinema of the diseased imagination,......

Words: 70866 - Pages: 284

Free Essay

Business

...Business Plan Of LE-CHATEAU IN INDIA Submitted to MOHAWK COLLEGE HAMILTON In partial fulfillment of the requirements for the award of Diploma in INTERNATIONAL BUSINESS MANAGEMENT Under the guidance of Professor. Alyce Lyne Amritpal Kaur 000309497 Amritpal Kaur 000313218 David Nmoye 000304076 Chukwuma Nwachukwu 000309201 Karanveer Singh Khaira 000318652 Department of International Business Management Mohawk College, Hamilton Table of Contents Executive Summary: 3 Corporate Profile: 4 Nature of Business 4 Product Offering 4 Organizational Chart 6 Human Resources Management 6 External Resources: 8 Company strength 8 Company weakness 8 Target Market & PESTE Analysis 9 Target Market Segmentation: 9 PESTE Analysis: 10 Opportunities 11 Threats: 11 Market Entry Method: 12 Market Strategy: 13 Global Supply Chain 16 Warehousing & Inventory: 17 Legal System 18 Company contracts 18 Free Trade Agreement 19 Risk Management: 21 Internal Risks 21 External Risks 22 SWOT Analysis 23 Summary: 24 Conclusion: 25 References: 26 Executive Summary: Le Château Inc. is one of Canada’s oldest specialty retailers and manufacturer of contemporary fashion apparel, accessories and footwear’s all at valued pricing...

Words: 9694 - Pages: 39

Premium Essay

Edlp, Hi-Lo, and Margin Arithmetic

...Stephen J. Hoch, Xavier Dreze, & Mary E. Purk EDLP, Hi-Lo, and Margin Arithmetic The authors examine the viability of an "everyday low price" (EDLP) strategy in the supermarket grocery industry. in two series of field experiments in 26 product categories conducted in an 86-store grocery chain, they find that a 10% EDLP category price decrease led to a 3% sales volume increase, whereas a 10% Hi-Lo price increase led to a 3% sales decrease. Because consumer demand did not respond much to changes in everyday price, they found large differences in profitability. An EDLP policy reduced profits by 18%. and Hi-Lo pricing increased profits by 15%. in a third study, the authors increase the frequency of shallow price deals in the context of higher everyday prices and find a 3% increase in unit volume and a 4% increase in profit. Finally, they draw a conceptual distinction between "value pricing" at the back door and EDLP pricing at the front door. R etail formats come and go with changes in consumer tastes, lifestyles, and trends in demography and the economy. Recently it is the "everyday low price" (EDLP) format that has experienced rapid growth and media popularity. The prototypical description of an EDLP pricing policy is as follows: The retailer charges a constant, lower everyday price with no temporary price discounts. These constant everyday prices at the EDLP outlet eliminate week-toweek price uncertainty and represent a contrast to the "HiLo" pricing of......

Words: 7731 - Pages: 31

Premium Essay

Fraud Triangle

...Chapter 2 Who Commits Fraud and Why I, Dennis Greer, am making this statement on my own, without threat or promises, as to my activities in regard to the activity of kiting between Bank A and Bank B. As of May 19XX, I was having extreme emotional and financial difficulties. For religious reasons, I was required without notice to move out of where I was living, and I had no place to go. Also, my grandmother—the only family member I was close to—was dying. I had to live out of my car for 3 1/2 weeks. At the end of this time, my grandmother died. She lived in Ohio. I went to the funeral and I returned with a $1,000 inheritance. I used this money to secure an apartment. The entire sum was used up for the first month’s rent, deposit, and the application fee. From that time, mid-June, until the first part of August, I was supporting myself on my minimum-wage job at the nursery. I had no furniture or a bed. I was barely making it. I was feeling very distraught over the loss of my grandmother and problems my parents and brother were having. I felt all alone. The first part of August arrived and my rent was due. I did not have the full amount to pay it. This same week, I opened a checking account at Bank B. I intended to close my Bank A account because of a lack of ATMs, branches, and misunderstanding. As I said, my rent was due and I did not know how to meet it. On an impulse, I wrote the apartment manager a check for the amount due. I did not...

Words: 15238 - Pages: 61