...POSITION STATEMENT: (Unique Selling Proposition) Every TV ad is based on a position statement Don’t confuse this word ‘position’ with form or shape of a product, rather position statement would tell producer what he wants to achieve in the market and to pass on or communicate the core value of the brand Also it is a statement that is designed for customers to think like that. We associate Rolex with GREATNESS because in every ad they tell us that and hence we link greatness to Rolex. A positioning statement is not the same as a slogan or tag line though sometimes your slogan is based on position statement. A good positioning statement generally has 4 elements: The target market The need of that target market The name of your product The statement telling how your product satisfies the need and is different from the competitors. Example: For (1) families concerned about (2) safety, (3)Volvo builds a vehicle with (4) state-of-the-art safety features that give you peace of mind when driving." So now we clearly know that first of all we all need to think of a position statement for the product. We can achieve best results if we think of something that is not now associated with the company this time. THINK DIFFERENT here would lead to a good and different ad TECHNIQUES TO MAKE AN AD: Ad based on humor Animations – using animated characters Ads where actors don’t speak a word even and all is shown by the actions they do use of popular music Use of actors...
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...Strategic Position statement Strategic Positioning is defined as doing different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Many people describe their positioning based on their customer base. For example, Burger King focuses on young adult males as their target customer. There strategy and positioning is directed to satisfy this sector of the market. Wendy's on the other hand has a different positioning. They base their positioning to satisfy the older health conscious individuals. They both differ from our strategy. When you simplify things down it turns out there are only two basic types of positioning; low cost or differentiation. This is how you choose to serve your customer base, or how your customer base guides you to operate. You choose your customer base to be either broad or narrow scope. The company needs to select one or the other in both categories or they will achieve below average results and be mediocre. We have selected one and are doing it well McDonald’s has made itself to be the family friendly low cost restaurant in the fast food business. We have a narrow scope for a customer base and a low cost strategy. In recent years we have tended to broaden our scope to appeal to more customers. In recent years due to lost sales we have started to make our menu a more healthy option. We still try to keep our target market narrowed down to...
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...ANA Position Statement Reviewed. The Nurses’ Role in Ethics and Human Rights: Protecting and promoting individual Worth, Dignity, and Human Rights in Practice Setting Statement of ANA Position: Respect for the inherent worth, dignity, and human right of every individual is a fundamental principle that underlies all nursing practice. “Nurses take into account the needs and values of all persons in all professional relationships” (American Nurses Association [ANA], 2001, p. 7). “This statement on ethics and human rights provide the foundation and context for all other position statements related to the practice of nursing. The protection and promotion of human rights related to health and health care is a fundamental function of the American...
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...CHAPTER 2 STATEMENT OF FINANCIAL POSITION 1. Fran Company provided the following data at year-end: Trade accounts payable, including cost of goods received on consignment of P100,000 1,200,000 Accrued taxes payable 100,000 Customers' deposit 100,000 Herrera Company as guarantor 250,000 Bank overdraft 50,000 Accrued electric and power bills 55,000 Reserve for contingencies 180,000 What total amount should be reported as current liabilities? a. 1,840,000 b. 1,405,000 c. 1,700,000 d. 1,550,000 Answer: B Solution: Accounts payable (1,200,000-100,000) Accrued taxes payable 100,000 Customers' deposit 100,000 Bank overdraft 50,000 Accrued electric and power bills 55,000 Total current liabilities 1,405,000 2. The following account balances were gathered from Fran Company's adjusted trial balance on December 31, 2014: Cash 150,000 Prepaid rent 120,000 Mortgage payable 1,800,000 Wages payable 180,000 Inventory 560,000 Sinking fund 400,000 Accounts receivable 280,000 Short-term investment 250,000 Taxes payable 200,000 Accounts payable 200,000 What total amount should be reported as current assets in Fran Company's statement of financial position? a. 1,360,000 b. 1,560,000 c. 1,080,000 d. 1,240,000 Answer: A Solution: Cash 150,000...
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...Top of Form [pic] | Employee Retention Questionnaire | SECTION 1 Professional Background Information [pic] 1. How long ago did you leave your prior company? (yy/mm) 2. How long were you employed by your prior company? (yy/mm) 3. How long were you in your final position? (yy/mm) 4. What was your final job title? 5. What is your Occupation? 6. What is your Industry? 7. What is your highest level of formal education? [pic] SECTION 2 Factors Influencing Decision to Leave Please circle the response which best corresponds to the degree to which each of the following factor influenced or was the reason for your decision to leave 1 = None, 2 = Weak, 3 = Moderate, 4 = Moderate/Strong, 5 = Strong Influence, n/a = Non Applicable [pic] Factors Influencing Decision to Leave Another position / career opportunity 1 2 3 4 5 n/a Dissatisfaction with pay 1 2 3 4 5 n/a Lack of recognition 1 2 3 4 5 n/a Dissatisfaction with benefits 1 2 3 4 5 n/a Working conditions 1 2 3 4 5 n/a Quality...
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...below are several different types of performance measures. Please select two specific measures of each type or you may identify your own measures for each type. For each measure you have selected or identified, explain what the measure is, evaluate the usefulness and importance of the measure, and discuss what potential actions an organization may consider in light of the outcomes of the measure. You should have a total of eight measures, two for each type. • Human Resource Measures: performance evaluations, productivity reports, turnover, absenteeism, employee satisfaction survey • Financial Measures: profit/loss, return on investment, profit margin, change in level of sales, budget comparisons and analysis • Market Position Measures: market share, size of company in comparison to competitors, global distribution and sales measures • Product/Service Measures: customer satisfaction survey, rate of customer returns, product rate of failure, number of clients served This part of the paper should be between 3 and 4 pages long. In total the project should be between 5 and 6 pages long, double-spaced and a Cover Page should be included. Due Date: Post the project to your Assignments folder no later than Sunday midnight at the end of Week 8. Please submit the assignment as a file attachment using a file title “Firstname Lastname Project 4”. Before you submit the project, please be sure to proofread for...
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...Q1. What are the advantages and disadvantages of each bidding strategy: bid to win; no bid; bid to lose? NO BID FROM CHASE Advantages • Retain lending power for potential investment • Higher syndication risk under full underwriting • No more worry about the multi-strategies • No need to worry about the long tenor • No need to expose to the credit issue(15-year maturity, no collateral other than site yet to be built and market risk) Disadvantages • Absence from the loan could affect the relationship with Disneyland. • Might be a good potential deal • Lost a chance to climb the position from Top Arrangers of Global Project Finance Loans. BID TO WIN STRATEGY Advantages • Gain reputation from the well-known transaction in the region • Climb the position from the Top Arrangers of Global Project Finance Loans. • Maintain the good relationship with important client • Profitable transaction Disadvantages • The pricing and fees would be less profitable due to the aggressive competition. • Might need to decide the agent role BID TO LOSE STRATEGY Advantages • Stay in the bidding and wait for the deal becomes more attractive • Preserve some flexibility on price/terms and no need to bid at the most aggressive level • Show the respective to the important client Disadvantages • Might lost a profitable deal • Still takes time and money to do the research Q2. Why does Chase decide to “bid to lose” on the Hong Kong Disney transaction? ...
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...外企面试最常用的八大英文问题及高分回答 来源：过来人求职网 发布日期：2012-06-29 点击：1264次 [收藏] 外企面试最常用的八大英文问题及高分回答 每年的12月到次年2月都是职场人士跳槽的“多发期”，而大多数白领的新的工作意向是薪水高、福利好的外资企业。很多人从接到面试通知的电话起，心里就开始紧张，不用说想到要用英语面试、老外老板亲切却又让人紧张微笑、看似简单而又机关重重的问题……其实，只要提前准备一下，就可以避免因胡言乱语而失去你梦想工作的可能。 1. Tell me about yourself. 这是一个面试问题中的经典头道开胃菜。铁芸说这个问题主要考察求职者的个性是否符合公司的企业文化，所以回答的时候要尽量贴近这个公司的情况来推销自己的特点。比如这个公司是属于汽车行业，那么你就该回答: “Driving is my hobby. I really love the feeling of running on the road and I take cars as my best friends.” 总之是要找到自己跟这个公司的一个切合点，让面试官了解你充分适合这个环境。 自己优缺点： 2. What are your three greatest strengths? 铁芸说回答这个问题的时候不可以含混不清，不可以只是简单回答 “I’m really organized, punctual and get along well with others.” 简洁、精炼，找到这个公司所看重的特长，是回答这个问题的关键。比如要应聘金融行业，可是说 “I think my three strongest strengths are details-oriental, patient and cautious.” 但是如果应聘者是一个销售精英，可以说:“I think my strongest strengths are aggressive, hard working and communicative.”总之，需要考虑到应聘公司及职务的需要来选择表现自己的优势 3. What are your three greatest weaknesses? 铁芸强调，能够为公司增值永远是老板的最爱，老板都愿意找到一个了解、热爱工作，并能够为公司创造价值的员工。所以不要很诚实的把自己的毛病暴露出来，而是要策略的选择一些能够为自己加分的缺点。比如:“I am a perfectionist and I pay very much attention to details. Sometimes I am quite captious.” 4. Why are you interested in working for our company? 这个问题主要考察应聘者是否对这个工作进行了了解，或者是否真正有兴趣，所以需要围绕整个公司的具体情况，让面试官知道你很清楚这个公司的运营模式，以及对这项工作非常积极。因此不要以“It seemed like a good career move, ”或是 "I haven't been able to find anything else interesting.”为开始。如果能有一些实际问题回答的话，就会更大的加分，铁芸建议应聘者可以这样: “I read an article in the...
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...After reading ‘ Recruitment of a Star ’ it has become convincingly evident that only one candidate stood out amount the rest with regard to RHS corporate values, anlytical requirements and contribution potential. Although all candidates show strong qualifications, the candidate I am reffering to is Sonia Meetha First of all Mrs. Meetha’s credentials are extremely impressive.After seeking feedback from people whom Mrs. Meetha has work with, it was reported that her work is thorough, solid and insightful and that companies have come to rely on her work. She was recongized as an ‘up and comer’ as per II standards, whic is exactly where ı thınk she should be so that the fırm can benefit the most.She is at a perfect point in her career so that RHS can mold/mentor her into its culture without inheriting negative practices picked up at other big firms all with the goals of helping her relaize her full potential, which would be of an extreme benefit for the company. Also, while at WHS, she has managed to cover the franchise by herself without the assistance of a junior analyst, which tell me that her work ethic is impeccable. Her performance ratings have grown over the last three years, she’s built good networks, which include CEO’s of major companies as well as divisional managers and staff. In addition, Mrs. Meetha has shown a keen interest in organizational structure, which is something that is highly valued at RHS. As evidenced in structure, which is something that is highly...
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...and or don’t care for, will take you a long way in any part of life, I think. Leading is knowing and knowing is success I have always heard from family members on my fathers side. I like to try to add some charisma But if the managers are not so open minded or as charming as me then no, I won’t add any spunk to my reports. I have a good trait from my fathers side as well and that’s outgoing. Some people do not like how outgoing I can be so for those type people I calm it down until I know they are comfortable with me. I like to make the higher level positions think they have referent power over me but really I could go over them and show them the leader in me. I like the lower position for now. That is a risk I will take later in my career, just in case it backfire’s on me because of their connections. Risking not knowing your audience is not something you want to do. Not knowing can bring you down if you are not what they want or like. If you like your job, you like and get to know the people around you. Plain and simple. Resources Chapter 10 of...
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...1. Culture is an essential element of organizing in the P-O-L-C framework. Do you think Google has a strong culture? What would it take to make changes in that culture, for better or for worse? Undoubtedly Google has one of strongest cultures in today’s corporate World. The strong work culture has paid off for Google as it is ranked consistently as the best place to work. If Google were to remain in the best position in the future, It has to change continuously and evolve accordingly to face the competitors. Google’s cultural innovations might be imitated in other companies as well. It is easy to have a good corporate life style when the company the company is doing very well on the economic front. When company’s resources become more constrained with the maturing of its industry and its business model, these kind of investments will be harder to make. When Google slows down financially it will be difficult to retain great employees. 2. Do you think Google’s unique culture will help or hurt Google in the long run? Google’s unique culture might not help Google as it is helping today. I think so because the corporate life style, more benefits to employees are very much imitable by other companies. Any company that is doing very good financially can adopt these measures. There comes a point in future where the core competencies...
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...UPS, my position is a coordinator. I am responsible for all outbound UPS shipments and matches all purchase orders with packing slip also Provides weights to vendors and some customer via email so deal with the customers, vendors, and Brokers . Always, I have to focus on each details, I have to be organized with my paper work. I should know how to deal with any problems either with shipments, customers or any damages. I must know how to do my job professionally. The company will be very lucky to hire someone like me, I would be a great assets because I have strong working knowledge and ability to learn quickly, also my ability to use organizational skills with high attention to detail furthermore my ability to deal effectively with changes in customer orders. However, Communication is a must to be a team leader in any company or business. Secondly, team work. I firmly believe in working together to get a task done and without teamwork, we wouldn’t be able to make the dream work. To be more effective in any organization we have to be able to point out the faults and what’s not working with accomplishing our goal as a team. Once that happens, the rest becomes easy. As a coordinator, I should not only be able to perform the daily duties but have to be able to show progress as well as to be able to grow with the company and grow the company as well. Based on my performances is based how well the company can grow and succeed. One should be able to show interest in the position and have...
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...countries Until the planet becomes cash-less or De La Rue consistently fails to live up to it’s long-established reputation there is no reason to think its competitive advantages are not sustainable. If we think about this business from the point of view of a country looking to outsource such a vital component to their infrastructure as currency, then cost-effectiveness along with a long standing reputation for success become very key. The barriers to enter into this business based on the sensitive nature of the service are extremely high and simply too risky to place in the hands of an un-established leader in the industry. The botched order in 2010 and subsequent new business despite the gaffe lend credence to the fact that De La Rue’s position in the industry is solid. If the company had not made the appropriate changes to insure these problems would not come up in the future - or the subsequent orders also proved problematic, then perhaps they may have been in for some trouble. That, however, did not...
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...msm clckwckmfc wc wc s sklcmwdofnmwmcskcsxlc,womcwmcslx sxxkcmldddddddddddddkjdmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmCovers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigmeEXAMPLE: The development of SMEs in the Eastern European countries during the first years of the transition period was difficult and they had to take of work as long as it brought money into a company. The subsequent rapid growth also offered multiple opportunities and the companies made full use of them. Thus, over 70% of Bulgarian companies, for example, had a portfolio that wasn´t related to a defined business strategy and vision for long term development, and its structure reflected the market situation. However, to stay competitive, small companies in all EU countries have had to re-think and optimize their activities; they have to search for new opportunities for their development. That is why they are being forced to create or update their strategy for the future development of the business, based on the prevailing conditions. The assessment of the products and services, offered by the company...
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...The shared economy is in the process of evolving into a significant element of the economic cycle. The idea of sharing things and using them together has worked perfectly well for hundreds of years. All of sudden, however, it has begun to spawn disruptive business models with spiralling customer numbers and revenues to match. Carpooling is becoming a common way to travel and consumers are opening their homes to others e.g. Airbnb. This particular "new economy" is not going to go away again. On the contrary, it will achieve a much more dominant position in the years ahead. Why? Because it accommodates the fundamental human need to be part of a community, share with others, build relationships, make friends and, specifically, to entrust things to other people. Swapping and sharing was common practice long before we had paper money and modern-style companies. The shared use of resources was based on personal ties and/or geographic proximity However, new communication technologies are radically changing the playing field in a positive sense. The internet, smartphones and mobile positioning services are shrinking the entire planet to the size of a neighbourhood. Ubiquitous social media has breathed new life into a notion of community that had long seemed confined to private spaces and a distinctly modest scale. Now, online platforms and marketplaces are spawning new relationships that, in the past, would never have been conceivable without face to face contact. The shared economy...
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