Free Essay

Product Development and Profiles

In: Other Topics

Submitted By chickentacos
Words 876
Pages 4
Company Profile and Product Development:

Omron Healthcare, Inc.

Production profiles and product development

Abstract:

One significant issue with post asthma attack self treatment is the quantity of equipment that is utilized by the patient. When asthma attacks occur, the standard response of the patient typically includes utilizing a rescue inhaler which provides a measured dose of Albuterol, a bronchodilators (ST). Typical post attack treatment generally involves taking readings and administering medication. Currently, the equipment used in such a situation include the following devices: Peak air flow meter, nebulizer/vaporizer, and a finger pulse oximeter. One additional device (not commercially produced or utilized as commonplace asthma attack treatment) which could be a helpful addition would be a fan or air pump which would assist in airflow. A consolidation of such devices into one portable unit would lend to a more efficient and practical device which could make administering medication more convenient. Such convenience could mean patients may take better care of their respiratory health, in turn, bettering their quality of life, and possibly extending the their life.
Omron Healthcare Inc. is a subsidiary of Omron Corporation, a Japan based umbrella corporation which creates electronic components, devices and services for industrial, automotive and healthcare businesses. Omron was founded in 1933 in Kyoto, Japan and it’s healthcare division has grown to be a leading manufacturer in bio-information sensing technologies Omron Healthcare Inc. operates out of Kyoto, Japan, where they “markets and distribute medical, home healthcare, and wellness products.” Among the products that Omron Healthcare Inc. produces for consumer use include blood pressure monitors, thermometers, body composition monitors, nebulizers, and heart rate monitors. Among Omron’s professional products are cardiovascular assessment devices, blood pressure monitors, sethescopes and thermometers. Omron’s comsumer product line takes professional grade bio-information devices and adapts their use to be simple enough for the average consumer. The intent for these products are for monitoring health statistics and to be used in home treatment of chronic conditions.
As the following graphic from their website indicate, their target market encompasses both consumers and medical professionals.

[pic]
The company is currently being run by president & CEO, Kiichiro Miyata. Omron prides itself with meeting a significant milestone on September of 2009; selling 100 million blood pressure monitor units. This milestone solidifies Omron as a significant player in the home health and professional medical equipment industry. During the 09-10 fiscal year, Omron Healthcare claimed 63.4 billion yen (733.5 million USD) in sales of its goods and services. The operations are completed with a staff of 4,037 total employees. Its US operations are conducted out of Bannockburn, Illinois.
For the intents of this profile, we will be highlighting Omron’s respiratory health products. Among the products which are manufactured and distributed by Omron, the respirtory treament devices are the ones which I personally turn to on a regular basis. Omron is the maker of

Product: A portable device which incorporates a multitude of necessary asthma treatment devices, with one currently unseen addition – assisted airflow.

With the vast array of health care companies out there, it seemed to be a rather monumental task to choose just one and invent a product which has yet to be brought to the market. With the vast number of creative minds in the field, one would imagine that most innovative products have already been created. It seems that exercises such as this acts as a catalyst for health care companies to stay on the cutting edge. Essentially, none of the ideas, which are presented, would be relevant if there was no market demand for the product. I started the process by targeting actively growing markets for products and programs.

As I sat deep in the blanket of Los Angeles smog and I plotted out potential programs and ideas, my body was preparing to lead me straight to a needed product. As I wrote, a city bus drove by, billowing out clouds of smoke and diesel particulates right in front of me. My lungs seized up, and I had a sudden asthma attack, followed by an episode of sheer panic. I rummaged through my bag for my Albuterol inhaler, and suddenly it dawned on me. There is no product on the market which combines all the necessary equipment to assist asthma sufferers through their asthma attacks. The items which asthma sufferers utilize as treatment after most attacks are as follows: a peak airflow meter, Albuterol nebulizer, and a finger pulse oximeter. One of the things which I wish I had during moments of breathing difficulty is some sort of a device (short of an oxygen tank) to help with increasing airflow, such as a fan or air pump. If all these devices could be consolidated into one single portable unit, a large asthma suffering population would likely jump on the opportunity to have much of their breathing treatment equipment consolidated into one unit. Now that the product has been isolated, the selection of the healthcare company which would have the capability of producing such a product has to be selected. I choose to profile the company which manufactures my Albuterol nebulizer, Omron Healthcare, Inc.
References:

http://www.omronhealthcare.com/

http://www.omron.com/about/corporate/outline/

http://www.healthcare.omron.co.jp/english/outline.php

Similar Documents

Free Essay

Sjdldslalnl Nsamdlkamdlk

...therapeutic development for Hodgkin Lymphoma, complete with comparative analysis at various stages, therapeutics assessment by drug target, mechanism of action (MoA), route of administration (RoA) and molecule type, along with latest updates, and featured news and press releases. It also reviews key players involved in the therapeutic development for Hodgkin Lymphoma and special features on late-stage and discontinued projects. This report features investigational drugs from across globe covering over 20 therapy areas and nearly 3,000 indications. The report is built using data and information sourced from This proprietary databases, Company/University websites, SEC filings, investor presentations and featured press releases from company/university sites and industry-specific third party sources, put together by This team. Drug profiles/records featured in the report undergoes periodic updation following a stringent set of processes that ensures that all the profiles are updated with the latest set of information. Additionally, processes including live news & deals tracking, browser based alert-box and clinical trials registries tracking ensure that the most recent developments are captured on a real time basis. The report enhances decision making capabilities and help to create effective counter strategies to gain competitive advantage. It strengthens R&D pipelines by identifying new targets and MOAs to produce first-in -class and best-in-class......

Words: 2420 - Pages: 10

Premium Essay

Trsds

...Expected learning outcomes The student shall Have broad knowledge of * Competition Profile * Differences Between Product, Service & Experience * Product Life Cycles * Differentiation versus Commodification * Innovation and Product Development * Branding * Pricing Methods * Pricing Tactics   Be able to apply * Competition profile as "brief" for product development * Strategies for Product Development * Management of Product Development * Pricing   Understand * Differentiation and Commodification * Innovation and product development * Differences between products, services and experiences * Separation, "Detachment", the needs and solution information * Differentiation and Commodification * Innovation and product development * Differences between products, services and experiences * Separation, "Detachment", the needs and solution information * Innovation, product development against, for, with and by customer * Branding * Contents Content From need to offer; from value analysis of competitive profile; competitive profile as a brief for innovation and product Competition, competition profile (Unique Selling Points, Matching Points, Non Selling Points) Competition profile as "brief" for product development   * Product, Service and Experience * Core Competence * Core Products * End...

Words: 660 - Pages: 3

Premium Essay

Ziba

...declining market share General Electric instead chose to invest in the development of new product innovation and comprehensive brand positioning (Person Education). General electric focused on developing appliances they had limited distribution, that provided capabilities and dependability that created in excitement in customers, and that allowed the company to charge high end prices for their products. Limited Distribution Strategy As General Electric looked at how to market their Profile and Monogram appliance products they chose to use a limited distribution strategy. Through the use of a limited distribution strategy General Electric not only enhanced the image of their appliance products but shopping experience for their customers. By limiting who could sell their upper end appliances and mandating how they would be displayed and supported allowed General Electric to differentiate their Profile and Monogram appliance lines from their competitors. By incorporating a limited distribution strategy, General Electric was able to brand their Profile and Monogram appliance lines as exclusive upper end products. This exclusivity created a perceived higher value placed on the product by their consumers. These tried and true marketing strategies allowed General Electric to; not only recoup their market losses, reestablish themselves as a market leader in appliances. Not only were the Profile and Monogram products well worth their asking price, shopping for these brands......

Words: 667 - Pages: 3

Premium Essay

Analysis and Comparative Study of Three Micro Small Medium Enterprises (Msme) in Bogor

...ENTERPRISES (MSME) IN BOGOR Anaiza Azlia | Ariansyah | Aditya P. Nugraha Business Profile Business Profiles : Cotton Candy Industry. This cotton candy sweets business, based on the information during the interview, was established in 1998. Monetery crisis that hit Indonesia had caused previous business collapsed and went bankrupt, causing the business owner started to sell cotton candies on the street… Cont’d to Page 4 Business Profile Busines Profile : Bening Jati Anugrah Food; A Frozen Food Manufacturing Company Bening Jati Anugrah Food is a small medium enterprise manufacturing frozen food from ocean fish as raw materials. Using Bening Food as its brand, this business is located in… Cont to Page 4 Business Profile Business profile : Hot Crispy Hot Crispy is a food processing business that was established in 2005, or roughly about 10 years ago. Products offered are …Cont’d to Page 5 December 15, 2015 http://metrovaartha.com Background M i c r o , S m a l l a n d Me d i u m E n te r p r i s e s (MSMEs) in Bogor are one among various economic sectors that have contributed in regional revenue and also in employment sectors. Approximately 11.297 MSMEs in Bogor City (kotabogor.co.id, 2015) that employ 19.035 workers, and around 15.000 people involved in MSMEs in Bogor regency (business.com, 2015). As a follow up on this significant development, Bogor city administrators have transformed the Cooperation affairs office into......

Words: 2286 - Pages: 10

Free Essay

Bluetooth Tech

...information publicly available High Performance  Powerful • >1 year battery life with CR2032 • 97dB link budget  Ultra-low power • Very low-power sleep modes • Short transition times between operating modes • Ref.design with dc-dc (TPS62730)  Quick software development • SW examples for all adopted profiles • iOS App source code TI Bluetooth low energy enabled Products Kensington Proximity tag Nokia Precious Tag Lifesense Blood Pressure Monitor Ruwido/Swisscom Remote Control UnderArmor Heart Rate Monitor Kwikset Smart door lock Schneider Notebook protector TI Bluetooth low energy enabled Products Smartbiotics Smart LED Bulbs Misfit Wearable's Shine – Activity Monitor KEEO Smart Key TI Bluetooth low energy enabled Products Kinetek LifeTrak TetherCell UniKey Parrot BACTrack TI Bluetooth low energy enabled Products Murata Polar ZOMM Schneider Bluetrek Recon Ace Sensor TI Bluetooth low energy enabled Products Blast Motion IDT Griffin Citizen MonBaby SoundOfMotion Tom Tom TI track record July 2010 Bluetooth 4.0 standard adopted by Bluetooth SIG Aug 2011 TI BLE stack 1.1 released, including support for all profiles released to date Feb 2012 CC2541...

Words: 4075 - Pages: 17

Premium Essay

Event Manager

...selection Partnership implementation Opening a subsidiary Next class : Distribution networks + E-commerce INTRODUCTION INTERNATIONAL DEVELOPMENT IS ESSENTIAL FOR LUXURY BRANDS BUT  WHAT ? Case by case according to brand specificities  WHY ? Gaining new customers and making them loyal  WHERE ? Development strategy : Understanding local specificities  HOW ? Different Business Models : The right choice at the right time QUIZ I want to launch and develop my brand and its products in one (or several) international market(s) What is your market strategy : your decisions on your project ? QUIZ : YOUR MARKET STRATEGY Project Sizing : Market critical size      Brand/Product Positioning : volume estimation ? A- Access B- High end C- Niche D- Hyperlux Locations : Market Potential ? A- Large Area B- National C- Local D- Destination Customers target profile : number of customers ? A- CSP+ B- Specific categories C- Defined Profile D- Very affluent (HNWI) Sales Development : planification ? A- Quick breakthrough B- Step by step C- According to results D- Long term Resources : budget ? A- Consequent B- Annual C- Limited D- Weak A-B-C-D numbers ? QUIZ : YOUR MARKET STRATEGY Project Nature : Market added value      Competitive Brand/Product position : Innovation vs market ? A- Traditional B- Core of the market C- Borderline D- New market Market maturity : Penetration ? A-......

Words: 662 - Pages: 3

Free Essay

Websphere Wlm

...powerful, yet simple, application server to satisfy multiple requirements around a simplified “low-end” application environment. For the developer, it provides an improved developer experience and a simplified server configuration that can have multiple versions and be maintained in source control along with the applications. This IBM Redpaper™ publication presents a high-level view of some of the features and enhancements in WebSphere Application Server V8.5. and WebSphere Application Server V8.5.5. © Copyright IBM Corp. 2012, 2013. All rights reserved. ibm.com/redbooks 1 WebSphere Application Server overview Application infrastructure trends show a push towards rapid application development and delivery. This trend is driving simplified, integrated, and automated development and operation lifecycles. The explosion of mobile, social, and cloud applications is driving unprecedented demands on middleware infrastructures. The combination of huge transaction volumes against massive amounts of data with little tolerance for delays is also driving the need for...

Words: 12331 - Pages: 50

Free Essay

Impact of Dti-Carp Program to Arc Assisted

...promote social justice and to move the nation toward rural development and industrialization, the Comprehensive Agrarian Reform Law (RA 6657) was enacted on 10 June 1988. The law spells out the mechanism for the implementation of the Comprehensive Agrarian Reform Program (CARP) which aims to redistribute all public and private agricultural lands, including lands of the public domain suitable for agriculture. Under the program, landowners are allowed to retain a maximum of five hectares. The CARP, which is primarily envisioned to accomplish equity objectives through land distribution, also aims to address efficiency issues by increasing farm productivity. Improved farm productivity is expected to be accomplished through the adoption of appropriate farming practices and technology by the new landowners and the provision of the complementary support services. These include, among others, infrastructure support, credit, technical training and appropriate technology. The program is also designed to encourage production in idle and abandoned lands which is expected to increase overall land productivity. In view of its comprehensive scope, the implementation of the CARP involves the Department of Trade and Industry through the establishment of the Small and Medium Industry Technology Transfer Development Program (SMITTDP) in July 1989. SMITTDP is primarily supportive of the government’s focus on countryside development through setting up of rural industries. More specifically,...

Words: 2182 - Pages: 9

Premium Essay

Pd the Patterns of Success in Product Development a Case Study

...THE PATTERNS OF SUCCESS IN PRODUCT DEVELOPMENT KIVANC UNCU Applied Business Research And Communication Skills Dr. Peggy Bilbruck June 21, 2014 ABSTRACT Getting a successful result in product development can be considered a typical purpose for any R&D business. The purpose of the paper is to make a good solution the differences of success at R&D project levels. Using the verification from industrial example, the paper shows that the sophistication of the concept of achievement in product development. The paper finalizes that there is often just an indefinite correlation between aspects of R&D success –financial, technical and project management. The main idea of the paper is on the development of investment products for the paper industry. Keywords: R&D success, product development, Performance measurement INTRODUCTION Industrial research and development (R&D) uses science and technology to create new things or it improves products or processes for profit making companies. Product development, which is a very important part of R&D, can see the situations that are expected to improve a company’s competitive advantage and increase future success in periods. R&D management has been an essential point with the increase in investments. At the same time, performance measurement also has been an important contribution to increase of product development. Comparably, the research usually has been used a theory by companies instead...

Words: 2833 - Pages: 12

Free Essay

Business Decision Making

...abstract is typically a short summary of the contents of the document.] | Table of Contents Introduction 2 Task 1-A 2 Primary Research Plan 2 Customer profile 3 Customer preference 3 Customer attitude and buying behavior 4 Data Collection Method 5 Sampling Techniques 5 Task1-B 6 Secondary Research Plan 6 Size of the market & Market structure 6 Competitors and their market share 7 Task 2 8 Summary of Collected Data and research findings 8 Data analysis 9 Study of correlation 9 Task 3 10 Report to senior manager 10 Health and wellness issues in the beverage industry 11 Task 4 14 Project Plan for the development of a new product 14 Resource Allocation 15 Project Costing 15 Business Analysis on the projected revenue and cash flow 16 Conclusion 17 References 17 Appendix 18 Introduction Star Bottling and packaging company is a medium sized business which is working for years in the UK market. Recently Star has decided to follow the diversification growth strategy by introducing a new product in a new market. The opportunity exists outside the current market. The beverage industry of UK is highly attractive and Star is planning to launch new drinks in the UK market. As the coordinator of the new product development it is important to analyze the customer profile and the customer preference and the consumer buying behavior and attitude about the soft drinks. This report focuses on data collection about the UK......

Words: 3983 - Pages: 16

Premium Essay

Asdasd

...analysis, Macroeconomic environment and economic situation analysis and influence, Functional beverages industry policy and plan, Functional beverages product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Functional beverages capacity production cost price profit production value gross margin etc details information, at the same time, statistics these manufacturers Functional beverages products customers application capacity market position Activationontact information etc company related information, then collect all these manufacturers data and listed Global and China Functional beverages capacity production capacity market share production market share supply demand shortage import export consumption etc data statistics, and then introduced Global and China Functional beverages 2009-2013 capacity production price cost profit production value gross margin etc information. And also listed Functional beverages upstream raw materials equipments and down stream clients survey analysis and Functional beverages marketing channels industry development trend and proposals. In the end, this report introduced Functional beverages new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis of Global and China Functional beverages industry. In a word, it was a depth research report on China Functional beverages......

Words: 1973 - Pages: 8

Premium Essay

New Product Development (Npd)

...* Saad _ LipStick Stereo Headset NEW PRODUCT DEVELOPMENT (NPD) The idea of our product has to do with improving and updating product lines. Most of the products go through the stages of their lifecycle and eventually have to be replaced. With our product we try to extend the lifecycle because it’s a combination of product. In particular the idea is covering a specific kind or chronological lifecycle that would be extended. Our Product is a combination of an mp3 high gadget technology and a Lipstick (in 3 colors, which our costumer can choose which one she prefers). And she has the opportunity when the lipstick finishes to replacing it with a new one, of her choice. * STAGES: 1. IDEA GENERATION Saad Ltd. Company, within the ongoing efforts to import and distribute high quality products, addressing the needs and demands of consumers has created something unique. Inspired from competitors of our two different products, within the company, customers, distributors, supplies and others we came with a new product. 2. IDEA SCREENING The product is very attractive not only from the outside but also from the inside. High Fashion Brand Loyalty Brand Awareness Lack of e-commerce (WEB) STRENGTHS WEAKNESSES New entry of products There is no position of the brand Specific average of specific needs Design challenges Existing customer reactions ...

Words: 1543 - Pages: 7

Premium Essay

Apple Inc- Swot

...strategy for its business and can also help in analyzing its internal environment (Strengths & Weakness) and external environment (Opportunities & Threats). First of all, according to the article “Apple Inc. : Services - Company Profile, SWOT & Financial Report”, the author states that strong R&D capabilities and great brand image are the biggest strengths of the company. Apple’s strength relies on focusing Research and Development, “In the last three years, the company invested more than $7,592m in research and development. The R&D team of the company executed several projects to enhance and develop various products and technologies.” (“Apple Inc. : Services - Company Profile, SWOT & Financial Report” 19). R&D helps the company to create innovative products and stand out from its competitors. Apple expenditure trend shows that the money spent for R&D increases year after year. Apple’s return of investment on R&D paid off with innovative products and with company’s revenues. Moreover, Apple’s brand image is highly recognizable and holds brand awareness to the majority of consumers. This solid brand image can increase the sales of the new products compared to their competitors. For example, according to the article “Apple Inc. : Services - Company Profile, SWOT & Financial Report”, the author reports that “Among the top 100 brands, it was ranked 1st in 2012 as well as in 2011, an improvement over the 2010 ranking of 3rd. Apple’s brand value is about $75 billion ahead of its......

Words: 721 - Pages: 3

Premium Essay

Oosad

...Universiti Tunku Abdul Rahman UCCD 2003 Object Oriented System Analysis and Design Faculty Information Communication and Technology Group Assignment Title: Professional Temporary Staff Hiring System Student Name | Student ID | Student Course | Chong Shan Yan | 1103129 | IA | Loh Wei Lun | 1103625 | IA | Tan Rong Pin | 1004353 | IA | Done for: Mr. Koon Kim Peh 1.0 Executive Summary As in today’s world, there is a lot of organizations are hiring skilled and professional technical employees for a short period.These employees are in temporary basis to work for special projects and to assist with their technical skill.Therefore a report discussed on the proposal about the Professional Temporary Staff Hiring System is developed for the Professional and Scientific Staff Management (PSSM), a temporary staffing agency. What the system can do is matching contract number, review the terms and conditions of the contract,checks the validity of the contract, searches for available professional and scientific staff in the database, change the status of the individual in the database, and generating bills.The main purpose of this report is to demonstrate on how is the system developed following the software methodology approach with the aids of UML diagrams to design the system structural design, gantt chart to show the process of work and a sample model of the system. 2.0 System Request 3.1 Project Sponsor Tan Sri Dato' Seri Vincent Tan Chee......

Words: 9372 - Pages: 38

Premium Essay

Burton Case

...world-class sport. Founder and owner of Burton Snowboards, Jake is Burton’s most avid product tester and strives to snowboard over 100 days per year. The Industry Leader Burton Snowboards has led the snowboard industry since its inception. With headquarters in Burlington Vermont and offices in Innsbruck, Austria and Tokyo, Japan, Burton is solely dedicated to making the best snowboarding equipment on the planet. Burton’s primary business continues to be wholesale, driven by independent Burton reps who distribute Burton product to authorized specialty retailers throughout the world. There are approximately 4,348 specialty retail shops globally that carry Burton products – 1,563 in the U.S., 451 in Canada, 1,629 in Europe and 705 in Japan. Owned by Jake Burton Snowboards is a privately held company owned by Jake Burton himself. Because it is privately owned, Burton does not release financial information. World’s Top Pro Riders Burton supports a team of many of the world’s best snowboarders. From halfpipes and rail jams to backcountry descents in Alaska and slopestyle contests, Burton’s team dominates all aspects of snowboarding. Burton sponsors riders who are in the earliest days of their careers like young Luke Mitrani to the best pros in the world like Shaun White and Ross Powers. Rider-Driven Product Development Process Riders are involved in every step of the product development process at Burton....

Words: 3318 - Pages: 14