In: Business and Management

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Communication Channel Scenarios
Scenario 1
The communication channel that best suits this situation is a team meeting. This is the best choice because as the marketing manager, information can be relayed in a timely fashion and a quick response from the teammates can be received. With the deadline being a week away, it is vital that quick feedback is delivered. Being that the content is rich in information, the face-to-face communication helps to reduce any misunderstanding. If this issue were to arise, it can be resolved immediately. While relaying the strategy plan to the Vice President, a face to face conversation is also necessary. By implementing this communication channel, information can be presented with minimal time and with rapid feedback, additional changes can be made promptly.

Scenario 2
To contact the IT department, a phone conversation would be the appropriate form of communication. The reason for this communication is because it is an issue that has a high demand to be resolved quickly. To inform employees, an email with the new login name and password would be sent immediately. Written communication is the best choice for this routine message because it is concrete and can be easily accessed at a later date if needed.

Scenario 3
If faced with the issue of reducing the number of employees in order to stay productive, the proper communication to inform workers of the decision is a one-on-one meeting with each employee. Being that the message has high channel richness, oral communication would be the best choice for delivery. This communication channel in conjunction with a formal letter announcing the changes will be the appropriate methods to be presented to the affected employees. Faced with similar circumstances, CEO of Cerner Corporation chose a low channel communication for a non-routine message which ended with detrimental results.…...

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