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Should College Athletes Receive Monetary Compensation

In: Business and Management

Submitted By yutman
Words 4076
Pages 17
Running head: MANAGEMENT

MANAGEMENT: should college athletes receive monetary compensation?

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The exploits of student-athletes in sports have variously been advanced as generating a lot of dollars in forms of revenues for their respective institutions, which has generally raised the question as to why they shouldn’t be compensated for their sporting prowess. As noted by Kaufmann (2007), student-athletes generate tens of millions of dollars for their respective athletic departments and ideally then should be reimbursed. However, as per the guidelines of the National Collegiate Athletics Associations (NCAA), athletes are not supposed to receive any commercial use of their personas and likenesses and are indeed not expected to gain any monetary compensation for their sporting engagements. This has generally been interpreted to mean that they cannot enter into agreements for endorsements in their sporting activities as has been the case with professional engagements. Instead, students are expected to benefit from the payment for tuition fees from their sporting activities. The borne of contention however has been that the universities they play for can enter into agreements of endorsements or other forms of commercial engagements and contracts by utilizing the players identities (Mueller, n.d). This would posit that students surrender their rights of publicity to the universities, raising both legal and ethical concerns. Essentially, this parity in opinions among the different players constituted the motivation for the current study. Based on a detailed review of literature on student-athletes, the paper will present both the pros and cons of monetary compensation for their sporting activities. Conclusions on whether students should be compensated or not will then be presented based on

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