...2015: enter social media. It is rare today to engage in any type of commerce without seeing the use of social media. No matter how big or small a business, “Follow us on Facebook” is everywhere. The larger social media forums such as Facebook, Instagram and Twitter, even track your internet use based on search engines and provide advertisements specific to your most recent searches. It is inevitable to try to engage even in everyday life without seeing the importance and the power that social media has to reach a diverse group of people. With the growing use of social media it would be impossible to assume that this would not affect business: daily commerce now has different ways of advertising and able to hit different markets all together. As with anything, social media has the power to affect businesses in both a positive and negative manner, however the positive trends seem to be outweighing the negatives. Social media provides companies with a new highly effective form of communication. Both internal and external communication takes on new life, through quick and effective communication. It has never been easier to simply press as button and have confirmation that a message has been sent. In the past, letters, telephone calls and face to face interaction, took on the primary form of communication, but today even email is revived, when you can receive confirmation of when your message has been received and/or read. “For entrepreneurs, social media is already becoming...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Summary The internet plays a huge part of our everyday lives. As far as giving a typical definition it’s kind of difficult to give the internet one meaning. Unlike any other technology, the internet can be whatever we can make it. We can shape it however we may choose and the best part is how affective it’s used to connect to people, communities and countries all over the world. In the early days when the internet was still considered new, most people just used the internet to search for information. Most traditional communications media, including telephone and television, are being reshaped or redefined by the Internet, giving birth to new services such as Internet telephone and Internet television. Newspaper, book, and other print publishing are adapting to website technology, or are reshaped into blogging and web feeds. Today the internet is constantly altering itself to better provide more amazing varieties of...
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...POE, Crowdsourcing and Social CRM strategy. Coke’s ground-breaking and integrated social marketing approach could inspire many brands and their CMOs. Let’s take a deep dive here… Coca-Cola is asking its 50 million Facebook fans for creative input about how it can make the world a “happier place”, in a scheme to activate its Open Happiness theme and to collect customer data. With Coke’s new Facebook App, fans can register their interest in the scheme by filling out their details, and they can share their ideas on happiness. On the app, Coca-Cola explains that users who give their permission will next receive marketing e-mails from the company and information may be disclosed to service providers who handle campaigns on its behalf or to affiliates who may send marketing offers and information. Coke has said the ideas it is looking for will be ones which enable people to be more active, give to others, be social or “engage in other activities associated with increased happiness”. Further information, including timelines for the project, will be revealed in the coming weeks. Now there are a few things at Coke that could really inspire CMOs. Are you ready for some of my opinions? Most marketers around the globe have embraced social media, but they failed to integrate it. Organizing social media in an integrated way seems to be very difficult for brands. But not for Coca Cola. Due to the lack of big-data analyses and lack of integrated media metrics most CMOs are...
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... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
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...One of the most successful social media platforms in today’s technological era, Twitter is an information network made up of 140-character posts known as “Tweets.” In Bonilla and Rosa’s (2015) research article for American Ethnologist, the authors tease apart the significance of Twitter as an ethnographic field site and extension of modern activism and social discourse. In identifying a social media platform as a field site, Bonilla and Rosa focused in on Twitter’s use of hashtags as a way to index or mark themes in conversations, whether large or small. Hashtags filter the noise of social media down to one slice of discussion, and draw attention to what people in our world want to talk about. Racial issues are particularly salient as trending topics of discussion on Twitter, seen not only by the significant community of African Americans on the site (“Black Twitter”), but by the discourse following black teen Mike Brown’s death by the hand of a police officer in Ferguson, Missouri....
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...ocial networking websites like Facebook, twitter, MySpace, youtube and etc. are very much common among youth. Social media has several impacts on students and their academic work as Students use social media websites for discussion and for study purposes. Social media has become a vital part in modern society. Social media is becoming increasingly important for this era, because of increasing global outreach potential offered by the internet. Students can contact, address and influence many other people at the same time all around the world, via various forms of social media. Social media also have some positive points, as it helps people in online communities and enhance communication. Social media has been used in many ways in this era as it is the era of technology. Youth is learning fast on social media and using it for constructive purpose also. One can educate people about the society, good and bad, values, ethics and culture, if its use is preceded in a positive way. Sometimes, Students use these social media tools in their studies also. They talk about their lectures, subjects or a single topic of their syllabus with their campus community groups. Many of teens, youth but also adults also use it. Many of them don’t know how to use it safe. Over the past few years, social media networks have become one of the most popular applications on the internet. Social networking sites attracts youth, teens specially students towards them. While chatting and talking to friends,...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...Social media is a place where we spend the most time in than anything else we do daily. Do you spend most of your time on social media? Do you spend less time on social media? Do you even care about social media? Many people out there believe that social media is very helpful in our society nowadays. On the other, hand social media can do many harmful things to society. The three reasons that show they are harmful is that they lower confidence, hurt social skills, and they hurt your mental health. Ways that show that social media is harmful to us and especially children and teens is that it lowers your confidence. In the source: My Secure Cyberspace, "Think Time: Teens and Social Networks" They state that, "39% of teens get cyberbullied". Which explains why a lot of children and teens confidence is lowered this day and age. In the same source My Secure Cyberspace states, " Contributes to a new era of mental stress.' This is another supporting factor that social media is lowering confidence. This explains and helps us understand why social media lowers confidence. Social media can hurt social skills that are very needed to be able to interact with others on a daily basis. From My Secure Cyberspace, " Think Time: Teens and Social Networks" The video says that 79% of teens spend their...
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...What is social media? What comes into your mind when asked about social media? What is it about social media that attracted quite a lot of students in this new era? According to the Merriam Webster’s Dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”. No wonder why students nowadays are so caught up in technology. If you would look around, you’d probably notice people looking down on their phones with their eyes locked on their screens. Social media is now a norm that today’s society has adjusted to from a conservative culture. It has become a common change for people referring to their social lives. In fact, basic personal human interaction is slowly becoming displaced by this new era of technology. Unlike in personal human interaction, social media provides the convenience and the essential communication for venturing into this changing world. However, personal human interaction also gives us opportunities to be more physically healthy; talking to people, and basically being more active outside compared to being silent and...
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...Instagram, Pinterest, Twitter, and all of their other social media websites. Because so many people are using social media today, marketers and advertisers would be smart to understand social media and how it works. Technology has been growing and changing drastically over the past decade, a shocking 94 percent of marketing executives said that they are likely to spend more on social media over the next 3 years (Burton, 2011, p. 491). This shows that many marketers agree that social media is important for their business, but it is important to understand why. Some people might think you can still depend on television commercials or magazine pages for advertisements, but the truth is that the internet is a huge part of our lives now and it deals with everything we do every day. Also in the past decade, the old version of the internet has completely transformed due to the introduction of social media. The internet has turned into “an interactive and multidimensional Web”; now instead of just being for information, it is also used for influence the costumer (Simula, 2013, p. 124). The reason this is important is because it shows why the internet is so influential on our daily lives and why marketing executives should remember that. A lot of the research shows that social media is becoming more and more popular, and it also shows that much of marketing now uses social media to help the business. To describe how popular social media is for consumers, Kunz (2013) says “one-third of Internet...
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...Pikoli (4-C) 321413101 Speaking Task: Mini Research “Social Media as a Tool to Improve Writing Skill” INTRODUCTION 1.1 Basic Consideration Social media is a websites and applications that enable users to create and share content like information, ideas, and personal messages or to participate in social networking. In this era, social media has dominate the lifetime of people. Start from student from junior high school until parents have their own account on social media. We are as a human have a desire to show our emotions through words. And by the social media we can communicate with the foreign people. It is impossible to use our language to communicate in that extra-large area of community. So that we have to write in English, as a world language that can be understand by that foreign people. It will be a self-improvement especially in writing skill, because we write many of words in English and it is repeatedly day by day. And from this phenomena it says that slowly a Social Media can improve our writing skill. Based on this consideration, then I am interested on analyzing mini research “Social Media as a Tool to Improve Writing Skill” 1.2 Research Questions 1. How social media can improve writing skill? 1.3 The Objective of Research In general, this mini research is done to show people opinion about social media as a self-improvement. In specific, this mini research done to explain how social media can be a tool to improve people on their writing skill...
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...Media is the most powerful tool of communication (answer.com, 2012) Social Medias are the use of shared dialogues in communications among individuals. Social Medias are available in computers, interactive television and mobile devices. Facebook, Twitter, LinkedIn and Flickr are all examples of social media. Facebook is a social website networking service that was formed in February 2004. Facebook has more than 845 million active users. 1. It was created by Mark Zuckerberg. 2. It was created in February 2004. 3. The age requirement is 13. 4. It has 845 million active users. 5. The main use of Facebook is to communicate with friends and family. Twitter is a social networking and micro-blogging service (Tweeternet, 2012). It allows you to ask questions by sending small text messages of 140 fonts in length, which are called "tweets" to people. It was created by Jack Dorsey It was created in March 2006. The age requirement is 13. It has 300 million active users. The main use of Twister is to ask individuals questions. LinkedIn is the world’s biggest professional network with more than 120 million members. It links you to your trusted acquaintances and assistances you to exchange ideas, opportunities, ideas, and knowledge with a larger network of professionals. It was created by Reid Hoffman. It was created in May 2003. The age requirement is 18. It has 120 million active users. The main use of LinkedIn is to share ideas...
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...Question Social networking has had a phenomenal effect on communication and information flow. As a professional, demonstrate how you would utilize social media to enhance your company’s line of business? Answer The journey into how social networking is vital to my company’s business can be examined through the following business strategies: • Networking • Marketing A destination wedding is defined as a matrimonial ceremony occurring at least 100 miles from the bride’s current place of residence. The Caribbean is one of the most popular choices for destination wedding planning among the global bride with the option of an added-on honeymoon available immediately after the wedding. Wedding by Emma daily will use social networking to interact with clients worldwide to inform them about our company’s affordable destination wedding packages. When starting a new business venture one must engage in understanding what the future tasks for the business’ success would entail. A good way to do this other than literary research is through networking with others in the same industry. How do you find individuals in the same field? Thanks to social media has changed the way we meet and connect with people across the globe. Information and vital business relationships are formed and shared this way. LinkedIn, for example, is a network of professionals in a variety of industries and sectors who create profiles and get listed on one of the world’s largest business...
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...communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication...
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...Introduction Kaplan and Haenlein (2010: 61) describes social media as, a set of worldwide web based interconnected applications developed through the ideas characterised by technology that is underpinned by Web 2.0 which is the current state of internet evolution, to enable the generation and interchanging of data. In addition Mayfield (2008) mentioned that the discerning characteristics of social media involves contribution, accessibility, dialogues, groups and linkage, as compared to traditional media which only delivers content, whilst social media encourages agile user engagement (Allen & Overy, 2012). Grahl (2014), founder and president of Out:think categorises social media into six main types, being...
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