...strategy. Additionally we will identify which of Porter’s three generic strategies is Google employing. Finally we will analyze Google's strategy and the type of market disruption it has created using a dynamic environment perspective. Case Summary Google Inc was founded in 1998, and has grown to serve hundreds of thousands of users and customers around the world by providing access to a free search engine that locates information on the World Wide Web. Their mission is to organize the world’s information and make it universally accessible and useful. Google has created a simple but successful business strategy that is focused on attracting Internet users to their search engine and earning revenue from targeted advertisement. According to Sounders (2013) Google is operating on a simple but innovative business model of attracting Internet users to its free search services and earning revenue from targeted advertisement. They are accomplishing this task through the use of their AdWords and AdSense programs. According to Sounders (2013) AdWords enables businesses to place ads on Google and its network of publishing partners and AdSense allows them to push advertisements on publishing partners websites targeting specific audiences. Google Inc currently offers over 120 different products or service and is actively seeking to enter new markets or develop new products. According to Sounders (2013) Google continues to take risks and expand into new markets. This strategy has been supported...
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...devices. These companies know how to keep their consumers on their toes. They are constantly releasing the latest in technology with cell phones, tablets and laptops. Because of their creativity and out of the box thinking, they are two major players in the technology world compared to, for example, Nokia and Blackberry. Leaders influence whether or not individuals and teams can innovate. They can control the strategic thinking, influence other avenues, and control organizational practices. Innovation only happens when all members of the team are committed. Leaders themselves do not necessarily have to be the most innovative individual, but they must be able to inspire. 70 percent of organizations report that innovation is among their top three priorities (McKinsey Global Survey, 2007) and therefore, innovative thinking and managing innovative teams should be high on the agenda. In order to create an organization that is successful with innovation, it is important to pay attention to the company’s practices, processes and policies. These practices lead to a standard of work, but even these must be revamped to create new tactics that make it easier to be innovative. It is only by customizing a new plan for the economy today where innovation can happen systematically. Strategic Planning is translating vision into...
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...December 5, 2011 To: Google Management Subject: Google Corporate Strategy Larry, this summarizes our analysis of Google’s current corporate strategy and outlines recommendations to guide future strategic decisions in Google’s incredibly volatile marketplace. Our goal is to help identify where Google’s environment is shifting and how Google can respond proactively to continue the market-beating growth and profitability of past years. Recommendations: 1. Google should continue with its acquisition strategy, utilizing the 70/20/10 plan, and internal operations with refined real options approach. 2. Use the Motorola Mobility acquisition to stage growth by entering the mobile hardware market. The integration of hardware and software capabilities opens a huge door for the company. While understanding the importance of advertising revenue to Google and the need to sustain it, the timing is right to diversify revenue streams and monetize the Android platform through the manufacture of integrated Google phones. This recommendation is important as a means of protecting Google from experiencing the preverbal paradox of success. Moving into mobile manufacturing also helps diversify Google’s revenue stream as Google finds itself losing advertising revenue to other websites, such as Facebook, Netflix, and others. Thus, beyond the importance of protecting Google’s right to make the Android operating system through the acquisition of 17,000 patents, a move which ultimately protects...
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...of bringing out new products into the market with innovates ideas and upgrading it self according to the current market needs with a break through in getting any information on WWW (World Wide Web), Smart Phones and placing it self in various market segemets helped Google to be a Strategic Marketing Planner and to be the among the top most businesses in the dot com industry. Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the formulation of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within which the organization operates, The organization’s ability to add value to what it does and other core elements include clarification of strategic direction , strategic analysis, development of strategic options, strategy implementation and management of strategic change. Traditionally, Google...
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...The Right Focus and Market: Amazon The first two parts of the book Strategic Thinking made me realize how and why large companies such as Amazon, Google, and IBM are still so successful up until this day. Primarily focusing on Amazon, which was founded in 1995, I actually have noticed the drastic changes in the way the company has been running its business over these past few years in comparison to a decade ago. Amazon’s business structure manages to keep up with the market by constantly introducing technology that meets the needs and improves the lives of shoppers and sellers around the world. The company and its e-commerce business is still continuing to grow and evolve as the world’s e-commerce platform. Based on the information I have learned from the first two parts of the book, Amazon changed the rules of the game by offering more services than just selling a book and dove into new opportunities to keep up with the ever changing market. The greatest take away for me in part I of the book was the idea of “strategic thinking”. I used to think strategic planning was one of the most important elements to have in a business, but strategic thinking is the real prerequisite to success because it places the focus on a long term mindset. Because our economy operates in rapid change, it is crucial for businesses to keep up with it. The book places a big emphasis on what the focus should be while making sure that it is in the right activities. Amazon’s business structure is a great...
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...Name of Student: Case#: Case Analysis 4 Name of Couse/#: Strategic management of technology (NETW583) Date: 1. Why did Google make this move? What do hope to accomplish Answer Google made this move so that they could become innovative. Google wanted to be known for a broader scope of activity instead of just for web site and maps . “Google interest in the spectrum came after AT&T and other larger broad band provider expressed interest in recent years getting web base business to pay more fir their customer use of broad band network.” (http://www.cio.com/article/160601/Google_to_Bid_in_700MHz_Spectrum_Auction). Google wants monopoly over internet experience and the device that host it. If they won the bid they could control sales for their services. Google wanted the same bid on their network. Due to the 700 MHz spectrum it was perfect for wireless industry as it could travel farther than others wireless network 2. How does Google support for open access fits into Google plans Answer “Google has said it would bid on the 700MHz spectrum only if the FCC guarantees certain open-access principles; including open access for companies wanting to buy wireless capacity wholesale.” (http://news.cnet.com/Googles-battle-for-wireless-spectrum---page-2/2008-1039_3-6199374-2.html). The four freedom laid down by Google was i. Use any application on any device they want ii. Other company would be able to license their spectrum at wholesale price iii. Limiting...
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..."What does Google want?" A favourite pastime among people who watch the tech industry is trying to figure out why Google does things. The Verge was downright plaintive about it the other day, and I get the question frequently from financial analysts and reporters. But the topic also comes up regularly in conversations with my Silicon Valley friends. It's a puzzle because Google doesn't seem to respond to the rules and logic used by the rest of the business world. It passes up what look like obvious opportunities, invests heavily in things that look like black holes, and proudly announces product cancellations that the rest of us would view as an embarrassment. Google's behaviour drives customers and partners nuts, but is especially troubling to financial analysts who have to tell people whether or not to buy Google's stock. Every time Google has a less than stellar quarter, the issue surges up again. As I wrote recently when discussing Dell, it's a mistake to assume there's a logical reason for everything a company does. Sometimes managers act out of fear or ignorance or just plain stupidity, and trying to retrofit logic onto their actions is as pointless as a primitive shaman using goat entrails to explain a volcano. But in Google's case, I think its actions do make sense – even the deeply weird stuff like the purchase of Motorola. The issue, I believe, is that Google follows a different set of rules than most other companies. Apple uses "Think Different" as its slogan, but...
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...Company Motivational Profile Google is a company which was formed in 1998 by two men; Sergey Brin and Larry Page. The search engine was named “Google” after a similar word “googol” which means a number “1” followed by “100” zeros, meaning “a lot” of information. The two men shared one mission which was to organize information on the internet, making it so everyone could access, making it more useful overtime. When Google.com was formed in 1998, it was basically a search engine which allowed people to search for basic information. Today’s Google.com offers a much broader selection of services which can be found through their search engine. Google also offers many services along with its famous search engine such as Google Maps, You-Tube, Google Apps, Google Earth, Gmail, Google Calendar and Google Docs which are all programs designed to help users find information more efficiently. Google also earns profits through advertising; from displaying text ads for mobile advertising to large and small companies as well. Google first came to light with their first advertising program in 2000 called Ad Words, which was a program that allowed people to see how ads can be useful. Currently, the company is involved into display advertising which is growing rapidly due to products such as their Google Display Network, comprised of over 1 million partnered websites including other Google-owned websites such as YouTube. Google has recently posted a third-quarter revenue of $7.20...
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...Strategic Analysis Google (GOOG) Presented By Josh Schumacher Charity Thomas Frieder Mack Jennifer Bell “To organize the world’s information, and make it universally accessible and useful.” 1998 2000 September, Google opened its door in Menlo Park, CA. Google officially became the world's largest search engine with its introduction of a billion-page index June 26, Google and Yahoo! announced a partnership that solidified the company's reputation — not just as a provider of great technology, but as a substantial business answering 18 million user queries every day. 2001 August, Dr. Eric Schmidt joined Google as CEO 2003 Google acquired Pyra Labs and became the home for Blogger, a leading provider of services for those inclined to share their thoughts with the world through online journals. July, Google acquired Picasa, a digital photo management company helps users to organize, manage and share their digital photos. October, Google acquired Keyhole, a digital and satellite image mapping company based in Google's own headquarter town, Mountain View, CA. 2004 2005 Google acquired web analytics firm Urchin Software. Corporate Culture “If we don’t have any of these mistakes we’re just not taking enough risks”. “Crazy definitely triumphs comfy at Google” Get Uncomfy: That means never settle into an equilibrium (a.k.a. "rut"), but don't fall apart either (a.k.a. the "chaos trap") Pace Yourself: The goal should be creating an internal rhythm...
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...crucial to the continuing process but yet beneficial for the community and profitable for the business organisation. In this modern history of computer age, the development and launching of GOOGLE search engine made a huge impact in every individual and to the community on all aspects of life. It was created to organise the world’s information and to make it universally and useful. Its goal is also to preserve history and making it available to everyone. Internet entrepreneur and computer scientist Larry Page teamed up with grad school buddy Sergey Brin to launch this search engine in 1998. Larry Page is the current CEO of Google and leading one of the most innovative and successful companies in the world, perhaps in history. Sergey Brin is the multi-billionaire co-founder of Google who has been involved with some of the company’s most innovative technologies including Google Glass, and Google’s self-driving cars. (www.startupguide.com , “Creating a Better World Through Entrepreneurship,”) (www.entrepreneur.com) As a research project at Stanford University, Page and Brin created a search engine that listed results according to the popularity of the pages, after concluding that the most popular result would be the most useful. They called this search engine “Google” after the mathematical term “googol”, which refers to the No. 1 followed by 100 zeros, to reflect their mission to organise the immense amount of information available on...
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...Member Survey, 2009).” By setting expectations for investors through guidance reporting, reporting companies believe that they are mitigating any potentially negative effects on the company (i.e., a lowering of stock price) due to the possibility of missing target earnings. However, opposing business views believe that offering guidance actually has a negative effect on reporting organizations, causing companies to focus on short-term thinking while neglecting strategic and tactical management decisions that could have a bigger impact on the shareholder’s long-term upside. Many publicly traded companies, such as Costco, Ford, UPS, Coca-Cola and AT&T, agree with this opposing view of no guidance and have decided not to provide forward earnings. They too assert that it “promotes short-term thinking and does little or nothing to increase the company’s long-term value (Delloite, 2009).” Google’s management decided to not provide earnings guidance due to myriad reasons, including their commitment of continuing independence of Wall Street. Google believes that remaining independent of Wall...
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...competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? Ever since Google was created there really haven’t been any competitors that have come close to giving them a scare as far as competing with what they offer. Of the five competitive forces the threat of substitute products or services and the power of buyers are the highest. The weakest of the five for Google is the threat of new entrants because the entry barriers for the industry are high, and high customer loyalty to Google would make it much more difficult for a new entrant. 2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years? Throughout the case, it mentions many times that the next big thing in the search industry is cloud computing. However, there are many other new areas that Google is entering such as Google TV, and they are continuing to develop their Google Maps and other areas such as their Android market (phones, tablets, and Google TV will be powered by android). After reading the case and thinking about what will bring in a major change, I think it will be cloud computing. Although most companies are still in the early stages of this, Google is projecting this to grow up to $95 billion by 2013. 3. What are the key factors that define success in the industry? What are the key competencies, capabilities...
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...By this time next month, there will have been the usual sudden year-end jump in ownership of Kindles, thanks to the season of gifts. If book industry analyst Mike Shatzkin is to be believed (and I believe him) the sales at retail bookstores will have fallen by about 10% by this time next year. Physical retail book stores have been seeing an annual doubling in revenue reduction percentages ever since the Kindle was introduced. Shatzkin writes: One bookstore owner I know has been doing a great job; the store held its own despite the overall slide in print. The bookseller told me that this year, through October, sales at the store were down 5%. Not bad. They were down 2% year-on-year last year. They were down 1% year-on-year in 2009. And they had a record year for sales in 2008. There’s a pattern there. The percentage reduction is doubling each year. When I said, “so you’ll be down 10% next year and 20% the year after that, right?” Bookseller said, “probably.” If you are an Amazon watcher, there are patterns like this everywhere. The company is nothing if not deliberate and systematic in everything it does. When unexpected things happen, Amazon, unlike most companies, does not immediately respond with knee-jerk PR damage control. As Bezos said during an interview a while back, the company is willing to be misunderstood and endure temporary PR blowback. The larger gameplan is too important. Which is why the current furor over the price comparison app, and the related...
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...Corporate Entrepreneurship | Strategic Management II | | MDI Gurgaon | 8/9/2014 | | Group 8 13P131 Ashir Madaan 13P168 Shivang Gupta 13P170 Shweta Verma 13P172 Siddharth Gautam 13P174 SK Armaan Sarkar 13P175 Sohan Shetty Contents Executive Summary 3 1. Introduction 4 2. Corporate Entrepreneurship 5 3. Google & Corporate Entrepreneurship 5 4. Strategies followed by Google 5 4.1 Involvement of top leadership 5 4.2 Project Kennedy 5 4.3 Launch & Iterate 5 4.4 Lead Users 5 4.5 Leveraging employees for fostering innovation 5 4.6 TGIFs & FIXITS 5 4.7 Googlegeist 5 4.8 Google Moderator 5 4.9 Google X & Moonshot mentality 5 4.10 Recruitment policy 5 5. Google’s eight pillars of Innovation 5 6. Results 5 7. Issues faced by Google with respect to Corporate Entrepreneurship 5 8. Conclusion 5 9. References 5 Executive Summary Corporate Entrepreneurship is a concept in Strategy whereby companies in order to trigger innovation in their organization tap into the entrepreneurial ability of its employees. The process of innovation can vary and methods are different for mature organizations and young organizations. In this project we have tried to review the how corporate entrepreneurship is employed in Google to innovate its products and services. As Google is a young company competing...
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...BMT 2750 Week 1 : Summary Review Questions: 1. How is "strategic management" defined in the text, and what are its four key attributes? Defined as: Consists of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. * “Overall organizational goals and objectives” * Including multiple stakeholders in decision making. * “incorporating both shortterm and long term perspectives” * The balancing of Effectiveness vs. Efficiency 2. Briefly discuss the three key activities in the strategic management process. Why is it important for managers to recognize the interdependent nature of these activities? The three key activities are: * Analysis: Where managers obtain a understanding of the company's internal, external environment, and goals. This helps lay the foundations for the following activities. * Decisions: is the plans that companies come up with to outperform rival companies. By using the analysis they can better decide what strategies work best for their companies, and what they can do when things change to stay ahead of the competition. * Actions: This is when the company distributes necessary resources, and come up with plans to make the strategies a reality. The interdependence of these activities show when the company starts implements their well planned out strategies. Because you can't plan for everything, and things constantly change ...
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