...COLD CHAIN LOGISTICS- THE INDIAN PERSPECTIVE RAKESH MEHROTRA MANAGING DIRECTOR/CONCOR Agricultural Sector The Agriculture Sector of Indian Economy supports approx. half a billion people and provides employment to 52 % of the workforce. Yet the share of agriculture in our GDP has been showing a steady decline over the years. This is basically due to the fact that our agrarian economy continues to suffer from vagaries of nature on one hand and non-remunerative prices to small and marginal farmers leading to a poor subsistence level for them. The Horticulture Sector contributes around 30 % of the GDP in agriculture and Fruits & Vegetables contribute around 60 % of the Horticulture production. India is the second largest producer of food next to China and has the potential of being the biggest if we are able to focus on Scientific Management of this sector by minimizing wastages at different stages of Food Value Chain and tapping the potential in full by exploiting the possibilities of Bio-Technology, Pre and Post Harvest Interventions and a well designed Food Value Chain with emphasis on generating Value Added Products. This requires a holistic approach and an Inclusive strategy . Horticultural Sector While India produces around 170 million tonnes of Fruits and Vegetables every year and is the second largest producer in the world, yet its share in Global Markets is only 2 %. The average Indian Consumes...
Words: 1645 - Pages: 7
...COLD STORAGE DEVELOPMENT INDIA PROJECT TITLE : COLD CHAIN DEVELOPMENT IN INDIA INDEX Sr. No. | Title | Page No. | 1 | Abstract | 3 | 2 | Cold Storage Classification | 4 | 3 | Demand-Supply | 4 | 4 | Cold Storage Overview | 5 | 5 | Distribution in India | 8 | 6 | Demand Analysis in India | 10 | 7 | Government Sentiments | 14 | 8 | Thrust Scheme | 17 | 9 | Warehouse Types and Selection | 20 | 10 | | | | | | | | | | | | | | | * ABSTRACT COLD CHAIN is now recognized as a sunrise sector in India. It is true that in a country which ranks first in milk production in the world, is number 2 in fruits & vegetables production and has substantial production of marine, meat & poultry products, the country needed a fully developed cold chain sector. However the current scenario reveals that there is a tremendous scope for the development of cold chain facilities. The cold storage sector is undergoing a major metamorphosis, with the Government focusing on food preservation. A lot of stress is being laid on energy efficiency as the cold stores are energy intensive. With the advent of newer materials / equipments, every part of a cold chain renders itself amenable for improvement. As a result type of construction, insulation, refrigeration equipment, type of controls – all of them are witnessing changes. Realizing the significance of the cold chain industry...
Words: 4735 - Pages: 19
...McDonald’s India Behind the golden arches – Building a robust supply chain Some facts about who we are… • International – First restaurant opened in 1955 in Des Plaines, Illinois USA – Single largest Food Service Retailer in the world – Serves around 50 million customers every day – Around than 30,000 Restaurants worldwide across 120+ countries • India – Started in 1996 – Currently present in around 40 cities with around 180 restaurants – Serves around 500,000 customers daily – Unique menu with Vegetarian products and Nonvegetarian products (Fish, Chicken) …World’s largest democracy … 2nd largest population in the world …fastest growing middle class consumers Incredible India A land of huge opportunities • At 175 million tonnes per annum, India is the second largest producer of fruits and vegetables ……but more than 15 billion US$ worth fruits and vegetables wasted every year post harvest …. only 2.2% of the produce is processed 3rd largest producer of potatoes …..but less than 5% of potatoes grown are process grade • • World’s largest producer of milk …however yield per lactation cycle of a buffalo is 1/10th of US Supply Chain Challenges Agriculture •Outdated farming and irrigation practices Logistics & Distribution •Poor road and other infrastructure conditions •Cold chain – virtually non-existent •Huge wastage of natural resources (water, electricity etc.) •Lack of proper storage facility at farm level for storing post harvest produce •Crops like iceberg lettuce...
Words: 1128 - Pages: 5
...GFML 3053 INTERNATIONAL LOGISTICS CASE STUDY ASSIGNMENT 1 GROUP B ------------------------------------------------- LECTURER: Assoc. Prof. Dr. Nik Ab Halim Nik Abdullah ------------------------------------------------- NAME: Nor Fadilah Binti Anwari MATRIC NO.: 234866 Answer 1 Mali’s mango industry faced many problems which are poor transport connections, small markets and lack in managing organization and technical assistance. Poor transport connections of sea shipment logistics because it is land-locked countries and the exportation of mangoes to the small market of air-freighted was less efficient to supply fresh mangoes from Mali to Europe. The high cost of air-freight was impeding the expansion of production and export. Other than that, producers lacked in organization, extension services were non-existent and no incentives to private operators were given. Moreover, other problem is the little or no technical assistance provided to the farmers due to mangoes are cultivated by smallholders that only representing less than five hectares of the plantations. Apart from that, full payment to the farmers was often haphazard. This arrangement resulted in little investment in the horticultural sector specifically in the plantations sector and difficult in finding an investors for the export of perishables from land-locked countries. As a consequence, grower revenues diminished significantly with current yields estimated at only 20% of the export potential...
Words: 850 - Pages: 4
...3PL Services in India: Challenges, Opportunities and Recommendations - A Study at IIFT Contents 3PL Services in India: Challenges, Opportunities and Recommendations - A Study at IIFT ..................................................................................................................................... 3 Methodology ....................................................................................................................... 3 Introduction ......................................................................................................................... 3 Discussion Point 1: Definition of 3PL and its Evolution.................................................... 3 Discussion Point 2: Elaboration of the reasons for choosing 3PL. What is meant by value added services? ................................................................................................................... 4 Discussion Point 3: What are the salient findings from the literature? ............................. 5 What is lean supply chain? ................................................................................................. 5 Discussion Point 4: Discuss the functions of 3PL. ............................................................. 6 What services are provided globally (reference to additional literature)? ........................ 6 An Overview of the Logistics Sector in India .................................................................... 7 Discussion point...
Words: 18261 - Pages: 74
...objectives and logistics Introduction Supply chain management is a subject which is popular today and most companies have realized the importance of operations management because effective operations management gives the potential to improve both efficiency and customer service simultaneously (Slack et al, 2010). With the development of the world, supply chain has become a key for company to success in every industry. Harrison and van (2008) mentioned logistics can support supply chain to achieve competitive advantage though meeting end-customer demand properly. The company can gain better performance by using suitable logistics system to increase its competitive advantage. The McDonald’s Corporation is one of the models good at using its special logistics system to support the supply chain. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion（McDonald’s Corporation, 2012）. McDonald entered China market in 1990 to open the mainland’s first branch in Shenzhen. The emergence of KFC and McDonald inspired many China’s catering enterprise join in the competition of food and beverage chain industry. Some China’s catering enterprise imitate McDonald’s chain expansion...
Words: 3405 - Pages: 14
...problem facing the Indian agricultural industry is the highly inefficient supply chain. Because of lack of cold chain infrastructure and also a food processing industry about 20 per cent of all foods produced in India (Rs. 500 b) are wasted. By building an efficient and effective supply chain using state of the art techniques it is possible to serve the population with value added food while simultaneously ensuring remunerative prices to the farmers. The surplus of cereals, fruits, vegetables, milk, fish, meat and poultry can be processed as value added food products and marketed aggressively both locally and internationally. Investments in cold chain infrastructure, applied research in post harvest technologies, installation of food processing plants in various sectors and development of food retailing sector are mandatory for achieving gains in this sector. Strategic growth plans for achieving both national and international competitiveness of the food industry are essential. 1. OUTLINE OF THE PAPER In this paper we identify emerging opportunities in the food and cold chain sector in India and present ways in which existing market challenges in India can be overcome using technology and experience. In particular, we identify opportunities for improvement in real estate and cold chain infrastructure, establishing food processing plants, wholesale, retail, third party logistics and technology. In Section 2, we discuss the current state of This research was...
Words: 4988 - Pages: 20
...382: SUPPLY CHAIN MANAGEMENT Credit Units: 03 SESSION PLAN- SUPPLY CHAIN MANAGEMENT FACULTY: PROF.A.RAMASWAMY IYENGAR Marks: Hundred. Objective: The aim of this course is to develop the understanding of the various components of the integrated supply chain. The learning is focused on developing the supply chain to suit domestic as well as global markets. Session No | Topic | Pedagogy | Student name | evaluation | 01 | Introduction of Logistics and SCM | Interaction Lecture | Manoj P | | 02 | Evolution of Logistics and Importance of Supply Chain Management in the Overall Organization Functioning, Inter-functional coordination, | PPT & Case study | | | 03 | Customer Focus in Supply Chain, | Lecture | | | 04 | Supply Chain Logistics Operations, | Industry visit | Avinash K | | 05 | Objectives of purchasing, Purchase strategies, Outsourcing in SCM, Vendor Management and Development | PPT Lecture | | | 06 | Liquid Logistics, Cold Chain Operations. | Class room session | | | 07 | Strategic Issues in Supply Chain Management | Group discussion | Priyanka B | | 08 | Value chain and value delivery system, Inter-corporate cooperation, | PPT lecture | | | 09 | Different Modes of Transportation, Choice for Transportation, | Video lecture | | | 10 | Concept of multi-modal transportation and infrastructure needs | Lecture | | | 11 | Third Party Logistics, Fourth Party Logistics, Distribution...
Words: 472 - Pages: 2
...Press room * Education * Jobs * Conferences (les entretiens) * Products and features * Trading times and closing dates * Traffic information * How to get to Rungis * Market Map * Eating * Sleeping * Your communication at Rungis * Setting-up at Rungis * Book a reception room * Visit Rungis * Photo library * Video library * Who does what at Rungis * Why setting-up at Rungis * Property * Request information * They set-up at Rungis Home » Media/Education/Jobs » Products and features >> FeaturesFeatures The cold chain : facilities and regulationsThe cold chain occupies an essential place in the food sector, at a technical, economic and regulatory level. Because of its inherent evolution in relation to technological progress, it is present at every stage, from production to consumption.The majority of food products are mandatorily subject to cold chain compliance, from production to consumption. This method of preservation is the only one that avoids the proliferation of pathogenic...
Words: 2809 - Pages: 12
...Pandey CABM GBPUAT Pantnagar Ques: Why do we need FDI in food retail? Ans: 1. Supply side constraints: The main driver for this policy of allowing FDI in retail seems to be the recognition that the Indian economy faces serious supply-side constraints, particularly in the food retail chains. 2. Lack of investment in logistics, cold chain transportation and warehousing: There has been lack of investments in the logistics of retail chains creating inefficiencies in the supply chain. 3. Huge food wastages: Currently, lack of adequate storage facilities causes heavy losses to farmers. As per industry estimates, 35-40% of fruit and vegetables and nearly 10% of food grains in India are wasted annually. Though FDI is permitted in cold chains to the extent of 100%, in the absence of FDI in front-end retail, investment flows into this sector have been insignificant. Thus, FDI in retail would help in addressing this issue with compulsory investment of 50% in back-end. 4. Consumer benefit: With entry of foreign retailers, consumers will experience more variety of products, with improved quality at lower prices. Foreign 'low-cost' big players will adopt an integrated supply chain management system that, in turn, should help lower prices of products, benefiting consumers at large. 5. Wider distribution channels: FMCG companies are expected to benefit too. This would be evident through the increased volume of sales due to wider distribution channels. Currently, FMCG...
Words: 1146 - Pages: 5
...McDonald's Food Chain Case Study It was early evening and one of the 25 McDonald's outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain, which extended from these outlets right up to farms all across India. US-based fast food giant, McDonald's success in India had been built on four pillars: limited menu, fresh food, fast service and affordable price. Intense competition and demands for a wider menu drive-through and sit-down meals - encouraged the fast food giant to customize product variety without hampering the efficacy of its supply chain. Around the world (including India), approximately 85% of McDonald's restaurants were owned and operated by independent franchisees. Yet, McDonald's was able to run the show seamlessly by outsourcing nine different ingredients used in making a burger from over 35 suppliers spread all over India through a massive value chain. Between 1992 and 1996, when McDonald's opened its first outlet in India, it worked frenetically to put the perfect supply chain in place. It trained the local farmers to produce lettuces or potatoes to specifications and worked with a vendor to get the perfect cold chain in place. And explained to the suppliers precisely why only one particular...
Words: 2734 - Pages: 11
...| Airpork case study report | Analysis of marketing strategy and recommendations of future growth | | Kartic Kapur | 11/1/2012 | | Executive Summary This report was commissioned to examine the factors that influenced growth of Australian pork limited’s export to Singapore from 1999 to 2001 and to analyse the effectiveness of the marketing campaign launched in May 2001. The report also intends to recommends ways to fuel further growth in future. The research draws attention to the fact that Australian pork’s product image was built by its success in Japan prior to the time period identified for analysis. This, along with its presence due to investment in pilot cold chain process led to Australia emerging as natural choice for pork imports when Nipah virus outbreak in Malaysia and Indonesia lead to the imports being banned from those countries. The advertising campaign launched in 2001 was successful in launching the Airpork brand as brand of choice for young consumers who preferred shopping in supermarkets. This campaign was also successful in dispelling the belief that frozen meat is not fresh and is unhealthier compared to fresh meat. It is recommended: * That Airpork conducts thorough analysis of potential competitors to position itself as brand of choice. * That Airpork creates strategies and advertising to target different market segments. * That CAPE conducts and audit of processes for cold chain system. Table of Contents * 1...
Words: 2390 - Pages: 10
...Logistics Sector Present situation and way forward January 2012 www.deloitte.com/in 2 Contents About Deloitte About ICC Overview I. Challenges faced by the Logistics industry in India II. Impact of challenges faced III. The way forward Bibliography Websites Contacts 4 5 6 8 13 14 16 18 19 Logistics Sector Present situation and way forward 3 About Deloitte Deloitte is one of the largest professional services organizations in the world with a worldwide presence of over 182,000 professionals in over 150 countries, with $28.8 billion in annual revenue (FY11). Deloitte’s global presence is highlighted below. the right combination of local insight and international expertise. Deloitte in India provides a full range of management consulting, financial advisory services, Accounting, Tax and IT solutions delivery to clients, tailored to Deloitte: Global network - 150 countries : 182,000 people Europe 297 offices in 47 countries Key Offices: London, Frankfurt, Paris, Rome, Dusseldorf, Madrid, Moscow, Prague Asia Pacific 113 offices in 26 countries Key Offices: Pakistan, Singapore, Thailand, Vietnam, Indonesia North America 131 offices 2 countries Key Offices: New York, San Francisco, Los Angeles, Denver, Toronto, Montreal South America 69 offices in 28 countries Key Offices: Sao Paulo, Mexico City, Buenos Aires, Santiago, Caracas Africa & Middle East 46 offices in 35 countries Key Offices: Johannesburg, Cape Town, Kenya, Tel Aviv India 15000 Professionals...
Words: 6051 - Pages: 25
...future 7 4.1 rMarket-bases asset concept to be adopted for Airpork 7 4.2 Strategies to increase sales for the future 7 5. Conclusion 8 Reference 8 Executive summary This report explores in depth of Airpork’s success in Singaporean market after a spread of ‘Nipah’ virus caused by Malaysian imported pig. As the need for replacement pork supplier rises, Australian pork demands in Singapore naturally rise. Opportunity was well taken by Australia and by analysing Singaporean’s preference of fresh and quality pork, Australian Pork Industry Quality (APIQ) program was established to ensure high quality pork was produced by Australian farmers. Cold-chain logistic system was also established to ensure freshness of the pork and also to meet the Singaporean Agrifood and Veterinary Authority (AVA)’s freshness criteria. This was accompanied by Australian Pork Limited (APL) employing market orientation approach and creating Airpork brand and building brand image of fresh pork. Combination of utilitizng the right marketing mix and effective advertising campaigns, Airpork acquired 95% of chilled pork market in Singapore by 2001. However, in order to ensure Airpork’s continued success, branding strategy of Airpork should be evolved to increase brand equity and better meet target different segments....
Words: 2031 - Pages: 9
...SUPPLY CHAIN AT PFIZER Global pharmaceutical companies are modelled with a supply chain, which ensures that the right drug reaches the right people at the right time and in the right condition. The pharmaceutical firms also ensure 100% product availability at optimum cost by carrying huge inventory, which maintains 100% fill rate. Manufacturers are also trying to cut down development time to save costs. So, pharmaceutical companies today are designing the supply chain to be as responsive as possible to reduce entry time to the market thereby increasing profit margins. PFIZER’S GLOBAL SUPPLY CHAIN Complexity of Pfizer Supply chain can be judged from the following numbers: 3000+ Formulations 89 Manufacturing Sites 200 Transportation Centres 500+ Suppliers 54 Internal Logistics Centres 175 sites for distribution networks A unique feature of the Pfizer’s supply chain is that it operates two very different types of supply chains at all times. One supply chain supports the drug development phase and the other one to sell a successful drug in the market. While one supply chain is focused on facilitating a quick completion of the clinical trials to obtain a quick approval, the aim of the other supply chain is to meet sales targets. As a result the drivers motivating the supply chain design are speed and high availability respectively. After a drug is launched, a completely different set of objectives, drivers, and constraints become dominant. Now, the focus shifts from...
Words: 401 - Pages: 2
