...Publix Strategy Recommendation As an individual, “Goals play (an) extremely important function in our life by organizing our thinking and giving our life order and direction” (Chaffee, 2012). Goals influence our decisions and suggest courses of action (Chaffee, 2012). The same can be said of business. Whether as a human entity or a business entity, we grow and become fruitful (profitable) by solving problems, making intelligent decisions and achieving goals that have purpose and provide fulfillment (Chaffee, 2012). Businesses, regardless of industry or size have one ultimate goal in common, that goal is to maximize profit and/or shareholder wealth. And, it is how a business goes about achieving this goal that determines how mighty an opponent the company is in its industry. Take Publix for example. Publix and the Supermarket Industry Publix Super Markets, Inc. was founded by George W. Jenkins in 1930. The company is a member of the highly competitive supermarket industry. Publix made its start in Winter Haven, FL and now operates 1,068 supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The company is largest employee owned supermarket in the United States with over 157,000 employees, and is also one of the top ten largest supermarket chains in the United States (“Publix”). Top 10 U.S. Food Retailers by Sales | 1987 | 1997 | 2007 | Safeway | Kroger | Wal-Mart* | Kroger | Safeway | Kroger | American Stores | Wal-Mart* | Safeway | ...
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...Business Analysis, Part I Amanda Simpson MGT/521 February 25, 2012 Linda Teza Kulka University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc. (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket...
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...Financial Analysis Rayshon Harris Institution of Learning Financial Analysis Company Overview Business (enterprise) possesses all the signs of the goods and can be an object of purchase and sale. However, it is a specific type of goods, the features of which cause principles, approaches, and methods of its estimation. Business as the goods has a number of features. Firstly, these are the investment goods, which are performing for the purpose of a return in the future. The costs and reception of the incomes are united in time. The size of the expected profit is unknown; it has a likelihood character, and, therefore, the investor should consider the risks of a possible failure. Secondly, business is a system, but it can be on sale as both a whole system, its separate subsystems, and even its elements. Actually, not business, but its separate components become goods, and the estimation determines a market value for separate assets. Thirdly, the requirement for business as the goods depends on the processes occurring in business and its external environment. In fact, on the one hand, instability in economy leads to the instability in business; on the other hand, its instability leads to the further increase of instability in the whole economy. One more feature of business as the goods is the requirement for an adjustment of business, estimation process, and the necessity to consider the quality of a business management at business valuation. ...
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...Publix SWOT Elton D. Thompson MGT/521 MANAGEMENT September 5, 2012 Dr. Carlton Robinson Publix SWOT On April 19, 1930 in Winter Haven, Florida; George Jenkins founded a private employee-owned American market. Publix Super Markets, Inc. (Publix) is one of the largest regional supermarket grocery chains in the United States. According to Fortune magazine in 2011 it is one of the top 100 Best Companies to work for ("Fortune", 2012). Earning even more accolades in 2011 Forbes ranked Publix as the No. 6 on the list of as one of the best largest private companies in the United States to work for. The company has a great reputation for providing a great shopping atmosphere, outstanding customer service, and taking care of its employees. This type of dedication to the customer and employees can be seen in the company sales which totaled $27.1 billion in 2011 and profits which were estimated to be $1.5 billion. With these sales figures in place Publix ranks #106 out of 500 of Fortune top American companies. Currently Publix based on 2011 figures Publix is the 14th largest retailer in the United States. Publix Mission Statement, Our Mission at Publix is to be the premier quality food retailer in the world. To that end we commit to be: * Passionately focused on Customer Value, * Intolerant of Waste, * Dedicated to the Dignity, Value and Employment Security of our Associates, * Devoted to the highest standards of stewardship for our Stockholders, and * Involved as...
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...An Analysis of Actual Personnel Policies for Publix Super Markets, Inc. Lisette Medina Dafne Naranjo Lindsay Orange Lourdes Rodriguez Wendy Wright Florida Atlantic University MAN 4301 Dr. Elliot Ser November 23, 2011 Contents Internal and External Environment 5 Company History 5 Company Financials 5 SWOT Analysis 6 Impact Among Human Resource Management Policies 10 Personnel Needs 11 Department Personnel 11 Bakery Department 11 Deli Department 12 Meat Department 12 Position Descriptions 13 Recruitment and Selection of Employees 13 Recruitment 13 Selection 14 Types of Training 14 Training Process 14 Needs Assessment 15 Development 15 Conduct of Training and Evaluation 15 Upgrading Skills 16 Tuition Reimbursement 16 Total Compensation System 17 Total Compensation 17 Financial Incentives 17 Performance Appraisal Policies 18 Performance Achievements 18 Pay for Performance Plan 18 Unionized Policy 18 Union Substitution Approach 18 Anti-Union Legislation 19 Quality of Work Life 19 Balance 19 Overall HR Assessment 20 Most Effective 20 Least Effective 20 Conclusion 20 References 21 Abstract From its humble beginning in 1930, Publix Super Markets, Inc. has grown exponentially to be the largest supermarket chain on the United States southeastern coast. The company has won numerous awards: Employees’ Choice-50 Best Places to Work (Glassdoor), 100 Best Companies to Work For (Fortune), 100 Best Companies for Minorities...
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...Strategic Analysis Kroger Executive Summary This strategic analysis of The Kroger Company will take a look at the changing trends of grocery retailers, profitability and strategic position. Included is a PESTEL analysis and Porter’s Five Forces model for a closer look at Kroger and the industry. Competition is a big threat and since Rodney McMullen became CEO of The Kroger Company in January 2014 the company has rapidly gained market share and is currently second only to Wal-Mart (United States Department of Agriculture, 2014). With recent strategic acquisitions Kroger is better positioned to sustain their level of growth. There are several problem areas that Kroger will need to stay on top of and plan for how to combat those areas. We will provide a couple recommendations on the strategic direction that will most benefit and sustain competitive advantage for The Kroger Company. Introduction The Kroger Company was established in 1883 by a man named Barney Kroger who opened the first store in Cincinnati, Ohio. Since the opening of that store, Kroger has been an innovative leader in the grocery industry. With annual sales exceeding $108 billion it is one of the world’s largest retailers. Kroger can boast the following firsts: ● 1st to establish bakeries ● 1st to sell meat and groceries under one roof ● 1st grocery chain to routinely monitor product quality and scientifically test foods ● 1st to test an electronic scanner ● 1st grocer to formalize consumer research Kroger...
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...States, with the leading competitor (Heinz 57) not being in direct competition with them ( they are quite different in taste and appearance, making their marketing about versatility, not direct competition. A.1.’s Senior Brand Manager (Chuck Smith) has a critical choice to make regarding a counter plan for ad placement in a pivotal time frame, against a newly founded branch of a big name brand (Lawry’s). He needs to decide on the best route to take for the sake of the company. Problem Identification Lawry’s (a direct, big name competitor) is launching a new steak sauce product nationally, and is aggressively looking to go head to head with A.1. The “big wigs” over at Lawry’s have spoken to Publix, which is a major grocer in the region, about running an ad in their Memorial Day circular. Publix is large grocery chain based in the south eastern United States and covers five states (Florida, Alabama, Georgia, South Carolina, and Tennessee) with over 1000 locations in that region. With the enormous population base in the area (especially Florida, where they have over 750 locations), losing ground to a competitor such as Lawry’s would not be a good thing. Not only is Lawry’s going after a pivotal ad space, they are entering with an extremely low price point. This price point leaves A.1 with some incredibly difficult choices to make. Identifying the Root Problem Components The problem that A.1 is facing is a quite difficult one to figure out, there seems to be a possible double edged...
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...giant “has little competition, substantial sales, and excellent margins” (Kerin & Peterson, 2010). The customers of A.1. are loyal and the market share of over 50% shows this. The problem facing A.1. is that Lawry’s has decided to launch a new steak sauce during the Memorial Day Weekend which is one of the holidays for the steak sauce industry due to the increase in grilling activities that take place. Lawry’s is owned by Unilever and is known for its seasonings and marinades. Lawry’s will launch its new steak sauce which has similar characteristics to the A.l. steak sauce, in both taste and appearance, and charge less per bottle as well as try to take over A.1.’s Memorial Day sales by offering a two-for$5 promotion through the supermarket Publix. This creates a problem for A.1. because the holiday weekend earns approximately 10% of its annual revenue. The question that Kraft Foods faces is how should the company react to the launch of Lawry’s steak sauce? Problem Identification The problem for Kraft Foods is figuring out how to react to the launch of the new Lawry’s steak sauce. The company has focused both time and resources on a marinade line for A.1, spending $10 million on advertising and $5 million on consumer promotion spending. “The marinade line was projected to lose about $7 million in operating profit in 2003, though this was an improvement from a $10 million loss in 2002. The total brand’s 2003 budget called for profit on the A.1. portfolio to increase 10 percent...
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...Running head: A1 STEAK SAUCE (LAWRY'S DEFENSE) - CASE ANALYSIS A1 Steak Sauce (Lawry's Defense) - Case Analysis Selwyn Paul Davenport University Marketing Strategies MKTG610 Dr. Paula Zobisch Aug 09, 2011 A1 Steak Sauce (Lawry's Defense) - Case Analysis Case Recap A.1. Steak Sauce was founded in England in 1830 by King George's Chef, Henderson William Brand and introduced to North America in the early 1900s. The Sauce became a premier brand of Kraft Foods Inc. who acquired it from Nabisco in 2002. (Kerin & Peterson, 2011, 630). A.1. Steak Sauce had done well in sales, and was able to secure excellent margins for Kraft Foods Inc. with a market share of approximately 50% and a brand awareness that was second to none (Kerin & Peterson, 631). However due to a decrease in beef consumption in United States, Kraft Foods Inc. witnessed a drop in sales which led to subsequent stagnation as sales of the Steak Sauce flattened out. And despite an increase in dollar sales due to higher prices for the sauce, the unit and volume sales of the sauce continued on a flattened trajectory. A.1. Also faced stiff competition from Lawry an organization renowned for its spices and seasonings, who announced the launch of a new steak sauce. Lawry’s strategy was to market their new steak sauce at a reduced price but very similar to A.1., with the goal of making Lawry the better choice for customers. As a result of this new competition from Lawry’s, Kraft Foods and A.1., was faced...
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...Running head: COMPETITIVE FORCES AND SWOT ANALYSIS Competitive Forces and SWOT Analysis Assignment #2 Whole Foods Market Strayer University BUS599016VA016-1116-001 Strategic Management July 17, 2011 Abstract This paper examines the business strategy of Whole Foods Market. The paper will also examine the competitive environment and significant threats to Whole Foods Market’s competitive advantage. The company’s competitive strategy and the impact of the trends in organic foods will also be discussed. Competitive Forces and SWOT Analysis Assignment #2 Whole Foods Market In 1980 Whole Foods Market started out as one small store in Austin, Texas. Today there are more than three hundred stores in North America and the United Kingdom. Whole Foods Market is a mission oriented company (http://www.wholefoodsmarket.com/company/). They speak of their mission in terms of Whole Foods-Whole People-Whole Planet. Whole Foods they search for the finest natural and organic foods available. Their mission is to find the highest quality, least processed natural foods. They search for foods without artificial additives, sweeteners, colorings, and preservatives. Whole People they are a people company. They are passionate about healthy good and a healthy planet. They create a respectful workplace where people are treated fairly and are motivated to succeed. Whole Planet they are committed to take care of the world. They support organic farming and sustainable...
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...Andrew Wash GBA 490-321 Written Case 1 February 12, 2014 Table of Contents Issue #1 ……………………………………………………………………………… 2 Issue #2 ……………………………………………………………………………… 3 Issue #3 ……………………………………………………………………………… 4 Recommendation ……………………………………………………………………. 5 Dominant Economic Characteristics ………………………………………………... 7 PESTEL Analysis …………………………………………………………………… 8 Five Forces Analysis ……………………………………………………………….. 10 Drivers of Change in the Industry …………………………………………………... 12 Current Strategy …………………………………………………………………….. 13 Competitor Analysis ………………………………………………………………... 15 SWOT Analysis …………………………………………………………………….. 17 Financial Analysis ………………………………………………………………….. 19 Issue #1 Trader Joe’s first problem is that information is occasionally leaked regarding the identity of their private label suppliers. Trader Joe’s thrives off keeping the identity of their suppliers a secret to all consumers and media in order to maintain the integrity of their products. Since 80 percent of the products sold at Trader Joe’s are private label, the identity of the supplier is not known because the product is sold under the Trader Joe’s brand name. Information leaks regarding Trader Joe’s suppliers could damage their brand image because it could cause Trader Joe’s to lose its charm to consumers and because it could make other companies wary of supplying their goods. First, information leaks could cause Trader Joe’s to lose its charm in the eyes of the consumer. There were news reports spread within...
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...RUNNING HEAD: COMPETITIVE FORCES AND SWOT ANALYSIS Competitive Forces and SWOT Analysis Teresa Hamlett BUS 599 Strayer University Dr. Russell Handlon January 22, 2012 Competitive Forces and SWOT Analysis Got organic? Concerns for healthier foods have led to consumers purchasing alternative foods. Consumers have found solace with organic foods. Organic foods are considered to be like natural foods. These foods do not contain any harmful processing agents or ingredients or chemicals and pesticides. Whole Foods Market is a producer and seller of organic foods. The trends associated with retailing of organic foods have impacted those of Whole Foods Market. Other supermarkets who are now selling organic foods have created a competitive environment in which Whole Foods Market must vie with. A SWOT analysis will reveal the key strengths, weaknesses, opportunities, and threats Whole Foods Market must face. A further analysis of these will be useful in Whole Foods Market maintaining a competitive advantage in the marketplace. Organic Food Trends “According to the USDA, 2000 was the first year in which more organic food was sold in conventional U.S. supermarkets than in the nation’s 14,500 natural foods stores (Thompson 2009, Pg. C-4).” Supermarkets have stocked more organic foods over the last decade and have even setup sections that only have organic foods in those sections. As consumers are becoming more health conscious, worried about what is in their foods...
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...BUSINESS MARKETING PLAN Executive Summary There are a plethora of restaurants for people to go to get a fast delicious meal. However, the options for healthy eating are far and few in between. BDK Foods was created for the individual or family looking for a healthy food option to choose from without having to be tempted by not so healthy options. At BDK Foods, we keep only healthy items on the menu, therefore there is no need to feel tempted if your friend comes along and order French fries with heavy cheese, because we don’t serve that. Co founders Albandri Banfarj, Khalid Binfaraj, and Andrea Zlochower founded BDK Foods Restaurant because we ourselves were on a health kick and it was difficult to find restaurants that catered to our life-styles which includes healthy eating. With more Americans becoming contentious about their health and weight, we found it necessary to offer this food option for our customers. Whether you’d like to sit down and dine-in, or take your food home, BDK Foods Restaurant is here to provide you a healthy option! Our restaurant serves only the freshest and finest ingredients that are purchased from local producers. Therefore, in addition to creating jobs for locals in our area, BDK Foods Restaurant is keeping local farmers in business. Our partners understand our mission for serving only the finest and freshest ingredients, and are doing a phenomenal job in keeping up the growing demands for orders to keep our restaurant running smoothly...
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...Unit 5 Whole Foods Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Jonelle Newman Professor: Dr. Norris Date: March 29, 2014 Whole Foods Market Case Study Analysis Introduction Whole Foods Market began with a vision from entrepreneur John Mackey and his chain of stores has been successful for 30 years. Whole Foods Market focuses on natural and organic food items. One of the reasons why Whole Foods has been so successful is because their stores are different than its competition and the differentiation “allows them to charge a premium price for premium products.” (Pearce & Robinson, 2013, p. 29-1). Whole Foods focuses on natural and organic foods which is a definite plus as more people become focused on wellness and eating healthier. This leading supermarket chain does not waiver on its core values and mission and their mission statement which has also become their motto is simple: “Whole Foods, Whole People, Whole Planet.” (Farfan, 2014). Synopsis of the Situation Whole Foods has grown drastically over the years. The growth of the supermarket chain has been credited to store openings, acquisitions, and mergers. It is necessary to note that although the company’s total sales continue to increase; the operating margin and stocks have declined. (Pearce & Robinson, 2013). Key Issues There are key issues that have been attributed to the decline of the company. The recession caused...
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...A1 Steak Sauce: Lawry’s Defense Case Recap A1 is a premier steak sauce produced by Kraft Foods. On April 1st, Unilever will launch their own steak sauce under their brand name Lawry’s. As marketing tool, Lawry’s has requested for the upcoming Memorial Day Weekend, that Publix Grocery Stores promote their new product. The managers of A1 know that it is common practice for the other grocery chains to price match and begin to set their own competitive prices for Lawry’s Steak Sauce. It is the job of A1’s marketing team to come up with new marketing and advertising strategies in order to counteract the new competor’s product. Problem Identification The problems before A1 begin with the huge financial support (Kevin & Peterson, 2010) of their new rival. The second problem at hand is the competitors lower priced product that looks virtually the same as A1’s product. A third problem which concerns the marketing team pertains to the lack of growth in the steak sauce market and the failing efforts to expand the market. Problem number four that faces A1 is the grooling task of matching the competitor’s pricing while maintaining their own market share. Identifying the Root Problem Components With 46% of the steak sauce market, A1 is its major player. A1’s profit growth of 10% is being compromised by Lawry’s new product and the added expense of advertising. Another component of A1’s root problem involves, not only the price of the competitor’s product ($1.00 less per...
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