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The Fifth Discipline

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Submitted By demi12
Words 5357
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Sacha Kagan Master CE&CE

2003 page 1

Instructor: Dr. Noordman Seminar: City-Marketing

Book review: Peter Senge, The fifth discipline
Introduction, or why we should listen to Peter Senge In the seminar on City-Marketing, Noordman insisted on the need for a city to develop its own effective organization climate. A city always has an organization climate, but is not often aware of it, and therefore can have a hard time improving its identity and its image. Senge, in The fifth discipline, helps us understand how we can effectively change the underlying assumptions, the values and norms and some behavioural patterns altogether. Moreover, this is not just about changing the organization climate for a better one. It goes well beyond identifying and fixing the short-terms problems a city faces: Senge leads us to change radically the way we think, so that cities can build sustainable organization climates. Truly understanding the principles of the learning organization will even drive us further than building organization climates for effective city-marketing… because city-marketing is merely a part of the whole issue of city-management and city-policy. I have thus to say right ahead, that I will not oppose any of Peter Senge’s fundamental ideas. I rather will insist on how essential his insights are, in order to avoid the misgivings of traditional modernistic thinking, which is too linear and fragmented to help us understand complex systems like cities. We will follow the plot of Senge’s book in its five parts: First getting to know the basic rationale for his plea, then understanding the value of systems thinking before grasping the usefulness of the four other disciplines Senge proposes; and finally addressing some issues arising from their implementation in learning organizations, to find out where this all leads us to. Part I: “How our actions create our

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