...body from injury, working extra hard to make you a better player and you are not making a penny but someone else is. If you are an NCAA athlete this is what happens to you. Being to play any sort of college sport makes you a more elite athlete then most people. Imagine how many people played your sport in high school and now you play in college and they don’t. Now comes the long-term argument; should college athletes get paid? Obviously there are two sides for this argument, yes they should get paid and no they should not. I think college athletes should get paid, I think it would help them financially and it would...
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...Logical Argument Essay: Paying College Athletes College athletes juggle busy academic in addition to practice schedules throughout their week. Team sports like basketball and football, as well as individual sports, are extremely popular worldwide, especially in the United States. Pro athletes have statuses similar to Hollywood celebrities, and wages that match. However, no matter how well they currently play, all of them once were amateurs. In this perspective, college athletes are not much different from professionals, yet college athletes have never been financially compensated for their efforts in sports. The NCAA (National Collegiate Athletic Association) prohibits college athletes to be monetarily compensated for their effort. College athletes should be fiscally compensated for a number of reasons. Playing a college sport is like a full time job, except for no financial benefits. A typical 1st division college football player trains approximately 43 hours per week. To put that into perspective, a typical American works 40 hours per week. In addition to the 40+ hours per week of training, college athletes also need to dedicate time to studying. With an intense schedule like this, college athletes are left with no time to make a living. Additionally, NCAA tournament rules often require college athletes to skip classes in favor of nationally televised games that bring in revenue, going to the NCAA, not the athlete who is possibly sacrificing their grades. Based...
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...Should student athletes get paid? COMM/215 The question of should student athletes get paid is an argument that is growing in debate in recent years. Mostly pertaining to college Football and Basketball. Especially when the revenue generated from these sports rival those of its professional counterparts. Some would argue that receiving a full athletic scholarship is payment enough. Or, student athletes are no different from any college student working their way through college. However, these student athletes are not guaranteed full scholarships and deal mostly the same pressures of athletes that make their living playing these sports. For example, a four-year scholarship is not available for student athletes, students receive one year renewable contracts which are at the discretion of the coach. “The current one-year deals are, believe it or not, renewable at the discretion of coaches, who can effectively cut injured or underperforming “student athletes,” as the N.C.A.A. likes to call them” (Nocera, 2011). Student athletes can be cut for anything from performance on the field to behavioral conduct, or poor grades. These athletes are not afforded special privileges however, unlike their working student counterparts, they make their school millions of dollars in revenue each year. “College football and men’s basketball have become such huge commercial enterprises that together they generate more than $6...
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...sports has been whether or not student athletes should get a share of the revenue they generate for the university in which they are attending and participating in college athletics. If college student athletes were to begin receiving compensation, it would cause universities to prioritize the more market-value sports over the non-revenue-generating sports, cause disputes due to unfairness of the more profitable programs being able to recruit the best athletes, and propose many...
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...Donovan Rasberry Shame of College Sports Term Paper Organization _ Administration Mr. Bear April 12, 2012 Should College Athletes Be Paid? “…Three-quarters of a billion dollars built on the backs of amateurs on unpaid labor” (Branch). In recent years, there has been much controversy over whether or not college athletes should be paid. The argument has primarily consisted of whether or not college athletes deserve special monetary treatment over the other students at universities. “College Football Players Deserve Pay for Play” by Rod Gilmore, “Why Student-Athletes Should Not Be Paid” by Kabir Sawhney, and “The Shame of College Sports” by Taylor Branch all voice their opinions on this argument. I believe college athletes should have their full tuition, meals, room and board paid for; but I do not think the school should necessarily be responsible for paying the athletes especially since so many are not responsible with their money. Basically, I believe that the school should not be responsible for giving these student athletes money. In many cases, these athletes walk around campus with rock star status anyway. If they were paid it would further that perception that they were something other than simply a student athlete. If they were to be paid, many of the athletes would simply waste that money on their wants, and not save it for their necessities. The debate must take into account the benefits that colleges and the NCAA reap from these athletes, and in turn what risks...
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...Social Responsibility of, “Is it moral for the University of Notre Dame to pay their college football players?” CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used this data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Jill Burgess *************************************************************** Instructor’s Grade on Assignment: Instructor’s Comments: Table of Contents Introduction Many students who are currently active players for their university's football team are struggling to make ends meet. They simply don't have the funds to buy new clothes, tools for education, or even food not supplied by the university. To make matters worse, the NCAA has created policies restricting players from pursuing avenues of being compensated for services. These policies make living situations for many of the players very uncomfortable. In business, there are unions who protect employees from abuse and unfair treatment in the workplace. Unfortunately for the players, there isn't any one privatized union representing the best interest of student-athletes. Private interest groups exercise most efforts toward the rights of players, and player...
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...Today, professional athletes are one of the most overpaid careers in the country. Baseball players make more than a teacher, and football players earn more than a doctor. These everyday jobs teach students and save people’s lives. However, they do not earn as much money as an athlete, who gets paid for playing a game. These professional athletes cause an unbalanced power in society. Today, professional athletes get a high salary for just playing a game. Baseball players in the Major League Baseball earn an average pay of $1.37 million per year. The average salary for a basketball player in the National Basketball Association is $2.2 million every year. However, a teacher only makes $38,000 annually. A doctor, who saves lives everyday, earns about $130,000 a year. These athletes are mainly for entertainment, but earn more than these important careers. Hockey players, in the National Hockey League earn a paycheck of about $892,000 each year. A National Football league player can earn about $795,000 every year. In the United States, a fireman averages about $40,000 annually; this is not even close to the amount a football player makes. Police officers average a paycheck of about $29,000, this seems very small when comparing it to the high paying salary of these professional athletes. Professional athletes earning this much money is negative because they are basically playing a game, which many people play everyday for free, however they get paid thousands and millions...
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...4 December 2014 Should College Athletes Be Paid? College sports is one of America’s biggest industries. It is an industry that brings in almost 4 billion dollars every year to the NCAA (National Collegiate Athletic Association). The NCAA is not the only one profiting from this large industry. TV networks like ESPN and CBS, retailers, and of course universities make millions each year because of the work of college athletes. It seems that everyone is profiting off the college sports industry except for the ones who are actually performing. College athletes are not being compensated for their hard work and diligence in this highly profitable market industry. While some college athletes get scholarships, which are renewed each year depending on the athlete’s performance and usefulness to the team, that is still not enough to meet the needs of the athletes. Also these college athletes cannot profit off their marketability and their name. College athletes are not allowed to receive anything of monetary value in exchanged for autographs or memorabilia. Every year, thousands of student athletes across America sign the National Collegiate Athletic Association’s Form 08-3a, the “Student-Athlete” form, waiving their right to receive payment for the use of their name and image (Infante et al). However, retailers and college universities make millions off these athletes with university apparel with the athlete’s number on the merchandise. College athletes also bring a lot of interest...
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...The Positive Effects of Basketball Athletes Endorsements by Aristotle Philip Rodriguez Villar October 2015 Chapter 1 The Problem and Its Background Introduction; The use of athletes in advertising campaigns is an ever growing trend. Marketers look for ways to have their products stand out from competing brands. While athletes have been found to endorse both high and low status products, measuring consumers’ attitudes and purchase intentions of these products endorsed by the athletes is important to the success of the product in the marketplace. The success of these endorsed products in the marketplace may also come from star power, which is characterized as unique characteristics possessed by the individual that makes them star worthy.The researcher is familiar with his chosen topic because since he was a little kid he has been a huge fan of basketball and the researcher watched how the basketball industry market and sell their names. He has been updated every releases such as their equipment and other stuff. The researcher preferred this topic because the basketball industry merchandisebecomes one of his collections since he was fond of playing basketball. The researcher findtheir selling items very easy, comfortable, versatile and fashionable to use. For example, a Nike LeBron 12 is very useful in his basketball games and also in fashion sense it is very appealing. One of the most effective and positive associates by transferring different qualities to the product...
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...In 1984, California passed a law that no school district will charge fees for extra-curricular activities. Stealth versions of pay-to-play exist at many high schools around the country. Sometimes they are clothed as transportation fees, equipment fees or donations. Some schools blanket their fees by asking students to donate $150.00 to their booster club, such as Lakeside High School in Atlanta. Therefore, it is a considered a donation, and not a fee. (Brady) 2. There isn’t a current policy in the United States for pay-to-play in schools. It isn’t governed, nor is it required or uncommon for districts to charge some type of fee. This fee is not included with enrollment costs, and typically students cannot participate until the fee is paid in full. Pay-to- play is failing in its basic premise to provide all students with the opportunity to participate in extracurricular activities in public schools. Districts have become financially dependent upon students’ families to provide these opportunities for...
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...stadium in Inglewood * Inglewood City Council voted unanimously to give the project the green light * Rams switched to year-to-year least at the Edward Jones Dome in St. Louis * San Diego Chargers and Oakland Raiders last month said they would build own stadium in Carson * Maintain leverage in home cities, or forestall the Rams’ move to Los Angeles * AEG commissioned report by Tom Ridge, former secretary of Department of Homeland Security * Outlined several safety and operational risks of locating a stadium in Inglewood (Few miles away from LAX) * Peril of placing NFL stadium in direct path flight of LAX – layering risk – outweigh many benefits over the decades-long life span of the facility * AEG paid Mark Rosenker, former chairman of the National Transport Safety Board, to write another report on the potential of accidental threats from laser pointers, drones, stadium lights and even equipment falling off planes * Developers are using sharp elbows to nudge out rivals On Los Angeles, St. Louis Rams and How it all Shakes Out * The Raiders and The Rams left simultaneous playing in LA and Anaheim. * San Diego and Oakland franchises have announced their intention to bury the hatchet of a 54 year rivalry to initiate $1.7 Billion stadium project in the suburb of Carson * Chargers and Raiders trying to accomplish deals in respective cities * St. Louis Rams are trying to get a better stadium than Edward Jones Dome ...
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...Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges...
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...attention of the “1 percent”. This is when they must have realized that it was becoming a huge deal to the community. The Democrats in Congress started to work on doing something about the “99 percent”. They actually started to be beneficial towards the “99 percent” when congress started to take action. Pushing many actions, such as a job. Although the democrats wanted to help the “99 percent” the Republican Party and called it “un-American”. The Republicans calling the campaign and its protesters “un-American” couldn’t have been any more “un-American”. The article does not touch on this as much as it should. What the readers easily understand from Brian Stelter’s article “We Are the 99 Percent” Joins the Cultural and political Lexicon is the importance of the slogan “We are the 99 percent”. He easily explains the impact, feelings and diversity of the slogan. Although the slogan was tossed around in the media. And sometimes mocked by some of its users, it continued to have a strong impact. It was and still is a great slogan; one that will stay relevant throughout history such as “Give me liberty or give death” and “Bring ‘em...
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...John Hill, The Making of a Public Relations Man, Chicago: NTC Business Book 1993 PRO624 SPORT PUBLIC RELATIONS 1. Introduction 2. Focusing on the Sport Organization-Media Relationship 3. Managing the Sport Organization-Media Relationship 4. Sports Marketing and Public Relations 5. Strategies and Tactics 6. Communicating in Times of Crisis 7. Using the Internet in Sport Public Relations 8. Addressing Legal and Ethical Considerations 1. Introduction: - Globally people has been realizing the importance of healthy living thus seeking for an avenue to do so - Events like walkathon, marathon, jogathon, aerobics, Tai Chi and many more has been the inspiration for many to stay healthy - Therefore, sports has become the big business today and it has influence the emergence of sports public relations and marketing - Sport public relations is a communication based function to develop desirable relationships with the organization’s key public. - The importances of sport in public relations are: a) Its relationship to sport marketing, and its benefits to sports organization b) Reputation management in sport and how sport organizations may use public...
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...succeeds or fails. Value chain analysis will exhibit the way Nike is always performing above the competition in its industry. Lastly, the discussion will talk about Nike's brand advertising and how the use of sports icons has increased their sales every year for over 30 years. History Nike has become one of the most well-known brands as of today. The way they have done business over the last fifty one years is why they have been so successful in their line of sports related products. Nike’s mission statement states “Bring inspiration and innovation to every athlete in the world”. Nike has been at the head of the pack all the way since the beginning. Nike was founded on January 25th, 1964. It was originally called Blue Ribbon Sports and then they changed their name to Nike in 1971. Nike has over 44,000 employees. Their famous swoosh was created by a Portland State University student. Carolyn Davidson created the logo and Nike paid her thirty five dollars for it. She was later given stock in the company which is not worth more than $640,000. The company was founded by Bill Bowerman and Phil Knight. Bill...
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