Premium Essay

The Use of Promotional Activities in the Tourism Industry: the Case of Bangladesh

In: Other Topics

Submitted By samim
Words 58440
Pages 234
Blekinge Institute of Technology
School of Management
Master Thesis
M.Sc. in Business Administration

The Use of Promotional Activities in the Tourism Industry: The Case of Bangladesh

[pic]

By
Md. Jakir Hossain Dr. Klaus Solberg Søilen
ID # 670504-P777 Academic Supervisor
E-mail: mjho05@student.bth.se hossainj67@yahoo.com
Date: 07 June, 2006

Abstract

This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. The contribution of the same industry to the world economy is considerable. Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism through out the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market.

As an important element of marketing mix, promotion plays the vital role in marketing any product and service. Tourism product/service is of no exception. Because of the tourists want to know in advance about the attractions and the facilities of a particular destination. The tourist also wants to know other related information of his/her visit to make the same safe, secured and enjoyable. As a result, dissemination of information on travel and tourism-related products and services are highly important. By using the different tools of promotion, marketers attempt to serve this purpose and try to influence the potential tourists’ attitudes in favour of the sponsor’s…...

Similar Documents

Premium Essay

Creating Brand Image of Bangladesh Through Developing Tourism Sector

...image of Bangladesh Course Name: Marketing Management Course Code: MKT-5134 Submitted to: Mr. Ishtiaque Arif Assistant Professor, School of Business Studies Southeast University Submitted By: Name | ID | Md. Zobair Hossain | 2013210005066 | Md. Nazrul Islam | 2013210005067 | Md. Nooruddin | 2013210005086 | Rubel Hossain | 2014010005075 | Al Jabir | 2013210005064 | Date of Submission: May 2, 2014 Acknowledgment At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism......

Words: 6685 - Pages: 27

Free Essay

Strategu Analysis

...Tourism Marketing in Developing countries: a study of Bangladesh Contact Address: S M Nazrul Islam, PG Researcher, Hospitality and Tourism Management, University of Strathclyde, Glasgow Email: smnazrul.islam@starth.ac.uk Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also other sectors. Tourism is already an important sector in some developing countries and will become so for others. Developing countries have been fast growing in tourism industry terms in the world over the last decade. Tourism is one of the most important sectors in a large number of developing countries. Increases in economic growth, disposable income and leisure time, political stability, and aggressive tourism campaigns, among others factors, have fuelled the significant growth of tourism. Developing countries have some common characteristics, such as extreme poverty and widespread conflict (including civil war and ethnic clashes), extensive political corruption, lack of political and social stability, human resource weakness (human assets index, nutrition, health, education and adult literacy), and economic vulnerability. Bangladesh is a developing country in Asia, holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays an important role for the development of tourism. For a long time, Bangladesh has been an attractive......

Words: 7103 - Pages: 29

Premium Essay

Ecotourism

...brought to you by www.bdresearch.org Eco-Tourism: An Investigation into the Conceptual Framework and Policy Requirements for its Growth in Bangladesh Golam Moinuddin* Halima Begum** Abstract Sustainability considerations have been making ways in each and every development initiative in the last two-decades or so. In line of this trend, the concept of eco-tourism emerged and later on, turned out to be an environment friendly and economically beneficial industry taking over a considerable bulk of mass-tourism activity and offsetting some of its negativities. Such a transformation has ultimately positioned eco-tourism to be the substitute of mass-tourism in many tourist destinations. In view of such reality, this article attempts to investigate on the conceptual dynamics and benefits of eco-tourism and explores reflective state of these theoretical underpinnings on the basis of two case studies drawn from successful eco-tourist destinations. In light of such investigative out-puts, the article focuses on the prospects of eco-tourism industry and makes an effort to provide a broad policy framework for the development of the same in Bangladesh. It identifies areas of intervention required in promoting the eco-tourism industry in the country. Finally, it attempts to define and differentiate the respective roles of the private and public sectors in the flourishment and sustainable growth of the sector in the country. Introduction Tourism industry contributes considerably to......

Words: 7403 - Pages: 30

Premium Essay

Ecotourism in Bangladesh

...While tourism is a concept almost everyone around the world is familiar with, ecotourism is a relatively newfangled concept that not too much people have heard of and this is more realistic in the context of our country Bangladesh. Even we, when first assigned with this particular topic as our research project, did not have clear idea what ecotourism exactly was all about. Later, we studied in detail regarding the concept and got to what ecotourism actually is. Two topics that have attracted growing interest in anthropology in the past decade or two are tourism and the environment. Regarding tourism, increasingly people see vacations as a necessary corrective for what they perceive as a more and more stressful working life. Increasingly also, people see the environment as under threat from the profit‐seeking growth that drives corporations. Ecotourism can be broadly defined as an idea of leisure travel that has the object of enjoying features of what is seen as the natural environment in a way that has minimal negative consequences for the environment. Ecotourism is generally taken to include a sociocultural element, the intention of seeing and interacting with people (often identified as “indigenous”) whose customs and appearance seem exotic and attractive and doing so in a way that respects and benefits them. Bangladesh has lots of marvelous tourism spots but most of them are still unexplored by the relevant authority. Having all the minimum requirements, the tourism......

Words: 9064 - Pages: 37

Premium Essay

Tourism Industry of Kuakata : Problems and Prospects

...red Sunrise and Sun set. This beach is 18 km long and 3 km wide. People came here to see the sandy beach slopes into the Bay of Bengal, also the huge expanse of water, the ever green forest in surrounding areas, rows of coconut trees, boats of different kinds and their colorful sails, and surfing waves. Kuakata is also a sanitary for migratory winter birds. Many people visiting Kuakata find interest in Buddhist temples located at nearby places such as Keranipara, Mistiripara, and Kolapara. Many others find the place interesting because of the unique customers and traditions of the Rakhain community. 2.2 About Kuakata: Kuakata , locally known as Sagar Kannya (Daughter of the Sea) is a rare scenic beauty spot on the southernmost tip of Bangladesh. Kuakata in Latachapli union under Kalapara Police Station of Patuakhali district is about 30 km in length and 6 km in breadth. It is 70 km from Patuakhali district headquarters and 320 km from Dhaka. At Kuakata excellent combination of the picturesque natural beauty, sandy beach, blue sky, huge expanse of water of the Bay and evergreen forest in really eye-catching. Kuakata is one of the rarest places which has the unique beauty of offering the full view of the rising and setting of crimson sun in the water of the Bay of Bengal in a calm environment. That perhaps makes Kuakata one of the world’s unique beaches. Kuakata is truly a virgin beach-a sanctuary for migratory winter birds, a series of coconut trees, sandy beach of blue Bay,......

Words: 6321 - Pages: 26

Premium Essay

Report

... 1. Introduction At present in the world the largest and fastest growing industry is the tourism and hotel industry. Though, in Bangladesh the amount of manpower in hotel industry is not that much high with the comparison of the developed country. But in the near future this industry has a bright future in Bangladesh because of the charming natural beauty, lots of historical places and the largest sea beach of the world. The first part is about the Introduction of Hotel Sea Crown. For an expanding economy, a developed & efficient tourism Hotel is important. Bangladesh Resort and Hotel Limited has been incorporated in Bangladesh 09th day of june,2003 as a private company Limited by share under the companies Act 1994. The principle activity of the company is to business of hotel, restaurant, café, refreshment room. The commercial operation from 12th November,2004 with three star deluxe hotel constructed in its own land at Marine Drive, kala Toli, Cox’s Bazar and hotel named after “ Hotel Sea Crown” and its Corporate office is in Gulshan Model Town, Dhaka from where all reservation, marketing and accounts activities are operated. The methodology, scope of the report & the limitations are also described here. The second part is about overview of Hotel Sea Crown, which includes the historical background, mission & objectives of the hotel. It also plays a great role in Bangladesh. So it faces some threats. But it has a lot of opportunity here. All the departments......

Words: 9854 - Pages: 40

Premium Essay

International Trade

...Our project on: Country Specific Advantage in Tourism Industry (Bangladesh Perspective) Submitted To: Koushik Prasad Pathak Lecturer Department of Marketing Date: 21 June, 2011 Jagannath University | Name |Id No | |Md. Mahbubul Hoque |07882824 | |Tanvir Ahmed |091700 | |Utsarika Singha |091764 | |Santana Sharmin |091725 | |Promit Das Gupta |091755 | We are Gallant......

Words: 7825 - Pages: 32

Premium Essay

Markeying Pactice Lemelight on 4ps and Stp

... Table of Contents Executive Summary 4 Introduction 5-7 Report finding analysis, discussions 8-17 Marketing mix 18-28 SWOT analysis 29-30 Conclusion 31 Recommendation 31 Appendix 32   Executive Summary Based on Furniture industry analysis Working with HATIL was a great experience for us. Our whole assignment consists several parts including Company profile, market situation, marketing mix, pricing strategy, distribution, promotional tools and the swot analysis. In current market situation HATIL stands as one of renowned brand with available price, strong distribution and huge demand. HATIL’s product profile is very high. They habe well features, variety, high quality and unique design all the way. Hatil’s segmentation-targetting-positiong statements are also perfect for the current market situation. Also HATIL uses promotional tools for more sell. Allover HATIL is one of successful furniture company in Bangladesh. Working with HATIL gave us pleasure. Our Nexus team are thankful to you for giving us such opportunity to know the real marketing policy. PART-B 7. OBJECTIVE OF THE STUDY: As the students of BBA we should acquire the practical experience .In this case this study will help to acquire the practical experience in the marketing area .Marketing is a wide spread matter .Here Marketing MIX & STP is an important marketing strategy .the main objectives of this study is - • How to communicate with the......

Words: 5222 - Pages: 21

Premium Essay

Feasibility Analysis

...the following two research questions: 1. How should the financial feasibility of an investment project be measured and calculated? 2.How can an investor predict if and when it will be optimal to sell an investment project? A case study will be used to illustrate how feasibility analysis should be conducted. The project used as a case study is a hotel construction project. The location of proposed hotel is Bandorban City beside bus stand. It is a proposed three star hotel. Chapter-2 Literature Review 2.1 What is Feasibility Analysis? The analysis of a problem to determine if it can be solved effectively. The operational (will it work?), economical (costs and benefits) and technical (can it be built?) aspects are part of the analysis. Results of the analysis determine whether the solution should be implemented. A study of applicability or desirability of any management or procedural system from the standpoint of advantages versus disadvantages in any given case. A study to determine the time at which it would be practicable or desirable to install such a system when determined to be advantageous. An analysis of the possibilities for a project or structure; which typically includes factors regarding zoning, alternative uses, building codes, financial, environmental, design and historic significance. 2.2 Types of Feasibility Analysis Technical ...

Words: 7292 - Pages: 30

Premium Essay

Docs

...2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 SMARTPHONE BASED SERVICES SMARTPHONE BASED SERVICES LETTER OF TRANSMITTAL | May 09, 2015 Jameni  Jabed  Suchana Lecturer Dept. of Tourism and Hospitality Management University of Dhaka Subject: Submission of Report. Dear Madam, While making the report we come across many hurdles and pleasant experiences. But the valuable experiences we have gained during the period will undoubtedly benefit us in the years ahead. This report has given us an opportunity to apply our theoretical expertise, sharpen our views, ideas, and communication skills, and bridge them with the real world of practical experience, which will be a good start for our future professional career. We realize that certain information enclosed in this report is not imaginary but real and should attach academic interest. We hope you would find the report in appropriate manner. We appreciate your cooperation and we hope you will call upon us with any queries occasioned by this report. We have tried sincerely to comprehend and translate our knowledge in writing this report. We enjoyed this project work and gladly attend any of your calls to clarify points, if necessary. Sincerely Yours Group : GLADIATORS Section: B (7th batch) Dept. of Tourism and Hospitality Management ACKNOWLEDGEMENT | Completion of this task has made us......

Words: 7798 - Pages: 32

Premium Essay

Case Study

...reputation across a wide range of sectors. Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. So, it is necessary to remove the negative perception about Bangladesh & to spread out the positive news to enhance the image of Bangladesh in the world. 1.2 Broad Objective: The main objective of the study is to understand the perceptions of foreigners & native people about Bangladesh & to find the possible ways that will enhance the image of Bangladesh globally. 1.3 Specific Objectives: Under a broad objective the study focused on some several activities for comprehending an overall review. * To identify the problems that Bangladesh faces in tourism industry. * To find the tourist spots those are renowned globally & domestically. * To identify the solution that will lessen the problems in tourism industry. * To find the awareness of people about the culture of Bangladesh. * To understand the perception of native people and foreigners about the people of Bangladesh. * To find which country of origin is more precious to people. * To identify the factors that limits the investment decision. * To understand the image of the government of Bangladesh around the world. 1.4 Research Design: I. Type of research......

Words: 17374 - Pages: 70

Premium Essay

Entrepreneurship

...Characteristics/Profiles of Bangladeshi Entrepreneurs Several studies were done in order to identify the characteristics or profiles of Bangladeshi entrepreneurs. Papanek (1969) observed psychological trait of risk taking among the people of the then East Pakistan(now Bangladesh). Farouk (1983) did a survey on Bangladeshi entrepreneurs and in this survey he focused on the biography of successful Bangladeshi entrepreneurs. He found that Bangladeshi entrepreneurs are generally hard working, honest, religious, trustworthy, reliable, and less educated and live simple lives. Most of the entrepreneurs in this survey had poor educational background and were not good students. Generally these entrepreneurs come from three groups: 1. Those families who have been in business or industry by tradition and their children Are now in business, 2. Retired government officers or politicians or their family members. 3. Those that began small but achieved considerable success by their personal efforts. Rahman (1989) found that Bangladeshi Entrepreneurs possess some characteristics that are similar to characteristics of entrepreneurs in other countries. He did an extensive survey on 5 living Bangladeshi entrepreneurs and found that they are hard workers, truthful, religious, simple living, honest, sincere, good leaders; task oriented and had capacity to influence others. The highest educational degree they achieved was the Bachelors degree. Most of them started their businesses...

Words: 11869 - Pages: 48

Premium Essay

Green Marketing

...important role in marketing. Governments around the world are concerned about green marketing activities and have attempted in many ways to educate organizations to flourish green activities. In our term paper there has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discusses why going green is important and also examines some of the reasons that organizations are adopting a green marketing philosophy. It also focuses on some of the problems with green marketing. Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Bangladesh is a developing country going through transition within consumers, product and service industries. Due to increased educational opportunity throughout the country people now are more......

Words: 6064 - Pages: 25

Premium Essay

Bal Sara R Ase Ki Ne Bal

...BANGLADESH TRADE POLICY SUPPORT PROGRAMME Comprehensive Trade Policy Of Bangladesh - Draft Final, 15.09.14 - Trade Policy Support Programme (TPSP) Project Task Force – HAK Tower (2nd floor) 3/C-1 Karwan Bazar, Dhaka 1215, Bangladesh 0 BANGLADESH TRADE POLICY SUPPORT PROGRAMME TABLE OF CONTENTS List of Abbreviations ........................................................................................................................ 6 Preamble ....................................................................................................................................... 10 Chapter 1: Rationale, Objectives and Constituents ..................................................................... 11 1.1 Rationale .............................................................................................................................. 11 1.2 Objectives ............................................................................................................................ 14 1.3 Constituents............................................................................................................... 16 1.3.1 Trade in Goods....................................................................................................... 16 1.3.2 Trade in Services and Investment.......................................................................... 17 1.3.3 Behind the Border Policies ....................................................................................

Words: 87571 - Pages: 351

Premium Essay

Hilton

...................................... 30 Price ............................................................................................................................. 30 Place............................................................................................................................. 31 Promotion and Communication Strategies ............................................................. 32 Strategies Improve Income Generation And Brand Loyalty Of Hilton Hotel ......... 35 Analysis Of Current Customer Service And Suggestions For Improvements ...... 38 6.1 Suggestions for improvements Current Services ........................................................... 39 6.1.1 Take appropriate action to improve Value chain Activities ........................................ 39 6.1.1 6.1.2 6.1.3 7.0 8.0 Improve the designing of their room and facilities ................................................. 41 Provide Reasonable Price Package And Give Value For Money And Cost ..... 43 Benchmarking Current Services Practises of Hilton ............................................. 44 Cost Benefit Analysis for Hilton .................................................................................... 45 Current And Future Practices In Improving Quality Of Hilton .................................. 48 8.1 Implement the Balance scorecard Appraisal System to Improve the Quality of the Hilton 49 8.2 Implement Total Quality Management (TQM) systems to improve the Quality of......

Words: 7202 - Pages: 29