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Theories of Journalism

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Theories of Communication – MCM 511

VU
LESSON 01

COMMUNICATION
Defining communication
Communication is seen as central to our everyday ideas about what makes life worth living. It is not surprising that academicians have attempted to unravel the secrets of the communication process. In this section of the study we will examine the theorizing and theories of this discipline of communication.
To understand communication theory we need to understand the nature of communication.
Nature of communication
People define terms in different ways, and those differences in definition can have a profound impact on the extent to which we understand each other and the way we move forward with both academic and everyday pursuits.
Given the variety of ways in which words are used and understood, we are often ill-served to search for the single, so-called correct definition of a term.
In other words, it is better to evaluate definition in terms of their utility rather than in terms of their correctness. So we should not assume that there is always a single right way to define a concept. There is a great deal of variation in the definitions. Some are very abstract and some are extremely specific.
Few definitions are cited below.
Communication is the process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience). (Hovland Janis and Kelly in 1953)
Communication is the process by which we understand others and in turn endeavor to be understood by them. It is dynamic, constantly changing and shifting in response to the total situation (Anderson, 1959)
Communication is all of the procedures by which one mind can affect another (W. Weaver, 1949)
Communication means that information is passed from one place to another. (Miller, 1951)
These definitions are incomplete in the sense that Weaver’s definition is...

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