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Total Quality Management (Tqm) and Quality Culture

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TOTAL QUALITY MANAGEMENT (TQM) AND QUALITY CULTURE
Total Quality Management (TQM) is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. What is the definition of TQM? A core definition of TQM describes a management approach that centres on meeting customer requirements by achieving continuous improvement in products. In simplest word, under TQM the company continually strives to be better through learning and problem solving. There are six key features of TQM as stated below:- 1. Total quality management is organization-wide.
To be effective in improving quality, TQM must be supported at all levels of a firm, from the highest executive to the lowest-level hourly employee. TQM extends the definition of quality to all functional areas of the organization, including production, marketing, finance, and information systems.

2. Total quality management is customer-driven.
Quality is defines when meeting or exceeding the customer expectations which TQM recognizes a perfectly produced product has little value if it is not what the customer wants. Thus, customer satisfaction is seen as company highest priority. Since taste and preferences of customer always change then, it is quite difficult to determine what the customer wants are. Hence, the company needs to continually gathered information in order to stay tune with the customer wants.

3. Total quality involves empowerment.
All employees participate in working toward common goals. Total employee commitment can only be obtained after fear has been driven from the workplace, when empowerment has occurred, and management has provided the proper environment. High-performance work systems integrate continuous improvement efforts with normal business operations. Self-managed work teams are one form of empowerment.

4. Total quality has a process

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