Coca Cola SWOT Analysis:
|Strengths |Weaknesses |
|Brand equity/image & recognition |Credit rating |
|Product distribution and worldwide network |Customer concentration, particularly in the US (Wal-Mart accounts for more |
Many small businesses grow by taking opportunities to diversify, although there are risks because of limited resources on all fronts. Businesses should weigh up the risks and costs of opting for growth carefully against the benefits. business diversification isn’t just selling more types of products. Developing a business plan that includes well-researched, strategic efforts will not only expand the reach of the business, but also help increase the value of existing services.
Coca-Cola was created May 1886 in a small pharmacy located in Atlanta, Georgia by Dr. John Pimberton. Back then, nine drinks a day were sold ("The Chronicle of Coca-Cola: Birth of a Refreshing Idea", 2012). Today Coca-Cola is the world’s largest beverage company servicing 200 countries and employing over 6700 people, and currently ranked number 58 on the Fortune 500 list. The company’s mission is to refresh and completely satisfy the world, provide supreme quality at an
Conditions Competitive Analysis
Paula Collins, Candesse Ediger, Kristi Shimmin, Chadrick J. White
September 2, 2013
Current Market Conditions Competitive Analysis
Determining the most appropriate product to launch into the market is a difficult process. This market analysis will help determine the specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola as a comparison to
External Factor Analysis Summary on Coca-Cola
Columbia Southern University
The Coca-Cola Corporation provides consumers over five hundred brands and is the world's largest beverage company. The company has its headquarters in Atlanta. The organization conducts operations in over two hundred countries. This is the reason they have the largest beverage distribution
Table of Contents
BACKGROUND INFORMATION 2
MARKET AND ADVERTISING 4
SWOT ANALYSIS 5
SALES FORCASTING 3
COCA-COLA SWOT ANALYSIS 4
PEPSICO SWOT ANALYSIS 4
Recently our company has been interested in the comparison of other companies so that we may learn from the successes and mistakes of others. With an analytical view, companies that have failed can be broken down and show the decaying
internal and external environments to the executives so measures can be taken to take advantage of the information and succeed. SWOT (strengths, weaknesses, opportunities, threats) analysis is a key element of environmental scanning process which provides detailed information for the organization that can assist in growth and profits. Environmental scanning and SWOT analysis and how organizations use these tools to succeed and grow will be discussed in this paper.
Environmental scanning is a process
Brief Company History
Coca-Cola was first introduced to the market in 1886 and has since been the leader, manufacturer, distributor and marketer within the carbonated soft drink and syrup industry ever since. The worlds leading soft drink was developed by John Pemberton, originally designed to work simply as a carbonated machine. Later, the formula Pemberton created was sold in a pharmacy for a mere five cents a bottle and became a town phenomenon.
Coca-Cola’s mission is to, “Strive to
Today, our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands, while at the same time building a coordinated strategy with direction from the center. Thus, we need to come up with a blended solution that can combine standardization and localization.
Coca-Cola has pursued many strategies of localization and also standardization, yet none of them were