and safe on intermediary commissions. CHAPTER 3 1. E-tailing as a business models? It can be classified by distrubution channel – a manufacturer or mail.order company selling directly to consumers, virtual e-tailing, a click and mortar strategy with both online and traditional channels, and online malls that provide either referring directories or shared servicces. Social commerse facilitates group buying and location shopping. 2. What shopping portals represent? - a website
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ventures B) foreign trade restrictions C) global economic conditions D) emerging market competition 2. Structure must fit an organization's ________, or it will not work. A) environment B) traditions C) culture D) strategy 3. Firms typically internationalize in response to all of the following EXCEPT ________. A) need for diversification B) affects of governmentalism C) increased global competition D) domestic market saturation 4. Which
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Monitoring and evaluating marketing communications is a difficult process with imprecise outcomes. Critically review this statement for both on-line and off-line campaigns, making reference to appropriate theory, the organisation and tools previously selected. Setting up objectives is vitally important. Measurable objectives enable a business to enumerate the efficiency and the effectiveness of marketing communications’ (MCs) endeavouring impact e.g. to show the effectiveness of the investment
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Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as
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Implementation and Standardization Strategies Success in today’s business world implies that all aspects of planning be utilized to the fullest. This includes the analysis segmentation and targeting of a potential market to facilitate sales whether retail, local, or global. When these protocol are combined this results in implementation and standardization strategies. Current research also show that, “targeting implementation also implies developing media and message strategies to reach each selected segment”(Johansson
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Communications Annual Report 2011-12 Profile Reliance Communications Limited Reliance Communications Limited is the flagship Company of Reliance Group, one of the leading business houses in India. Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of 161 million as on March 31, 2012 including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number
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What is Social Marketing? by Nedra Kline Weinreich The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires
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Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on
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would also like to express our gratitude to the management and all the individuals of PRAN Group who have taken part by assisting us with details on their company, especially to Mr. Chowdhry Kamruzzaman Kamal who is the General Manager (PRAN Sales-Marketing) of PRAN Group. He helped us a lot by giving his valuable time and lots of information which was very essential for us to make our project a superior one. We would also like to take the opportunity to thank our families, friends and classmates
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CUSTOMER SATISFACTION IN RETAIL SECTOR SHIVANI SHARMA (ASST.PROF. - GICTS GROUP OF INSTITUTIONS GWALIOR (M.P) CONTACT NO.: 09926221148 AMBUDI BHOSLE (ASST.PROF.-GICTS GROUP OF INSTITUTIONS) GWALIOR (M.P) CONTACT NO.: 08989695359 ASHISH SHARMA (ASST.PROF.-GICTS GROUP OF INSTITUTIONS) GWALIOR (M.P) CONTACT NO.: 07879154470 ABSTRACT This paper reports on a programme of research aimed at assessing corporate attitudes towards customer satisfaction measurement. The managers are
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