A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” Submitted for the partial fulfillment of the requirement For the award of degree of “Master OF BUSINESS ADMINISTRATION” SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004 ACKNOWLEDGEMENT I Umesh Garg, sincerely thankful to all those people
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briefing: Branding is one of the key elements of marketing in today’s global world (based on Lee and Carter 2012). Critically appraise how marketers can manage brands across transnational markets. Consider the competitive advantage that branding brigs to a product as well as the cultural considerations that must be respected. Choose ONE brand in your industry as an example to illustrate your points. Branding in a Global tourism marketing strategy is key element (Witt and Moutinho, 1995). A brand
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environmental challenges and the insight and vision required to meet them - imperatives such as engaging stakeholders and developing partnerships, understanding the policy-making process, forming corporate responses and drafting environmental management strategies - with the promise of genuine sustainable competitive advantage for their companies. Though for some time now, cost-reduction and differentiation are recognized as key to achieving competitive advantage, there is a need for strategic reorientation
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Contingency-based research has a long tradition in the study of management control systems (MCS). Researchers have attempted to explain the effectiveness of MCS by examining designs that best suit the nature of the environment, technology, size, structure, strategy and national culture. In recent years, contingency-based research has maintained its popularity with studies including these variables but redefining them in contemporary terms. This paper provides a critical review of findings from contingency-based
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Communications Annual Report 2009-10 (28th December, 1932 - 6th July, 2002) Reliance Group - Founder and Visionary Dhirubhai H. Ambani Profile Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group, India’s third largest business house. Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of 109 million including over 2.5 million individual overseas retail customers
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success in the market. The AirAsia Berhad is successfully had a high performance in the previous turbulence environment it faced. Now, the AirAsia Berhad had become the leader in the lowest cost carrier in the airplane industry. Cost Leadership Strategy Datuk Tony Fernandez as CEO of AirAsia Berhad said his philosophy is very clear: before a business can grow, it needs to have its costs under control. It must be cost-efficient and profitable, and it must create value. Costs that do not add value
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Reliance |Growth through Vision | | | |"Growth has no limit at Reliance. I keep revising my vision. | |Only when you can dream
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Case Write Up Prepared by: Claire Liao Case: Heineken, Marketing Management Course Date: 11/11/2015 Heineken is one of the world’s leading brands over 130 years. It is the number 2 imported beer in the U.S and it is number 1 in Europe. Its’s global network of distributors and 115 breweries in more than 65 countries. Premier brands are Heineken are Amstel Light. Heineken aims for sustainable growth as a broad market leader and segment leadership while expanding and optimizing product portfolio
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Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement Trends 37 Advertising and Product Promotion Campaigns 38 Conclusion 40 Recommendations 41 References 42 Annexure 44 EXECUTIVE SUMMARY The report
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relationships. Furthermore they are an organisation that thrive through self-reliance and entrepreneurial spirt always looking for new opportunities to innovate and grow to reach more people. (Simon Woolley 2015) Marketing objectives… Engagement; a key principle to beamish is building relationships and a dialogue with audiences through transparent
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