Executive Summary This marketing plan forms the basis of the introduction of an innovative and unique product by Sunsilk. The analysis allows us to the best strategies to help our product be successful with the internal and external environments which we have analyzed at our best understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient product for consumers who need and want to colour their hair. And we would like to maintain the company’s status as the 2nd brand leader
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Marketing Management – I Post Purchase behaviour of consumers of products of value below Rs. 5 Sunsilk Shampoo sachet 1 Contents Contents .................................................................................................................................................. 2 Objectives of the Study............................................................................................................................ 3 Introduction ...................................
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Questionnaire Customer’s Name: Occupation: Age: 10-19 20-29 30-39 40-49 1) How many times do you use Sunsilk shampoo per week? Put a tick [ ] |Once a week | | |Twice a week
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SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide
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margarine and soap and could be imported more efficiently in larger quantities. * ABOUT SUNSILK: Sunsilk is a hair care brand, primarily aimed at women, producedby the Unilever group. Sunsilk is Unilever·s leading hair carebrand, and ranks as one of the Anglo-Dutch conglomerate's´billion dollar brands". Sunsilk shampoos, conditioners and otherhair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in marketsaround the world including Elidor,
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8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover,
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the analysis of different marketing functions of Lever Brothers Pakistan Limited. Applied on “Sunsilk”. In making this term report, we collected the whole data from publications, internet and various international business magazines. Apart from it I take the opportunity to acknowledge the real efforts of: Mr. Reza A. Syed, for guiding us, Ms. Ayesha Khan (Assistant Product Manager of Sunsilk) and Mr. Khurram (Product Manager) without whose support this report wouldn’t have been possible
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Sunsilk shampoo…product range ¨ Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. ¨ Black Sunsilk with Melanin from Plant Extracts: oleObject2 Dull hair needs a rich black shine. New
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Introduction “Sunsilk” the name relates a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and
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Target those people who use shampoo and trust the shampoo as their best solution for hair care. q Develop quality and brand image so that by trial of your brand leaves with a good image and then followed by usage of bigger pack which then will be used by them. q Identify the key benefits such as hair strengthening, Missing form shampoo and makes them the USP of new brands. The USP could be rebuilding damaged hair, shiny and healthy hair. q Look for different problems for
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