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The Ethical Behavior Of The Better Business Bureau

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Loss of consumer trust is hard to regain for any organization, especially for an organization like the Better Business Bureau whose primary function as a business is built upon being trustworthy. Furthermore, consumers are very suspicious when it comes to consumer reports concerning the ethical behavior of a company. But, for many years the BBB had gain public trust with its rating system of thousands of companies. Additionally, it also helped many companies gain extra business while negative ratings damaged the brand image of others and resulted in company losses.

In this case, the critical issue that pertains to unethical behavior of the Better Business Bureau was the organization willingness to advance better rating to companies

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