...creator and the consumer; it does create a monopoly but only for a short time in order for the creator to profit. Once the term of protection expires the consumer can then take the product and make improvements and even buy it cheaper. Without protection people would choose not to share their creation or invention, which would cause poor economy growth. Due to the laws of protection for IP, many lawsuits are filed each day. These types of lawsuits could last for years. A lawsuit that has lasted for a few years is Apple Inc. vs. Samsung; the lawsuit between the two electronic companies began in April 2011. Apple Inc. filled 12 claims of infringement against Samsung; the infringements are between the two product Apple Inc.’s iPhone and Samsung’s Galaxy. The goal for Apple Inc. is the make Samsung pay for the infringement in the past as well as stops them from infringing anymore in the future (Patel, 2011). A few days later Samsung fires back at Apple Inc. with an infringement lawsuit themselves,...
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...Apple and Samsung Name Institutional Affiliation Apple and Samsung Apple and Samsung are leading brands in electronics and technology around the globe. Apple Inc. was launched as a computer company in 1976. It was established by Steve Jobs, Steve Wozniak and Ronald Wayne. It is considered as one of the best company that has unsurpassed products and services so far. Apple is behind products like Macintosh desktops and laptop computers, phones, iPods, iTouch, iTunes, icloud and Apple TV. Furthermore, Apple Company has its own computers and it develops its own software.Apple is the world’s most valuable company even though it faces fierce competition from its competitors. Apple has partnered with other companies like LG and Samsung for the ipad and iphone displays. All the way, they have partnered with China with a company called Foxconn which is behind manufacturing its devices. Apple operates in 13 countries and has employed over 70,000 employees around the globe. Apple is a solid company that has shown a lot of innovation and growth over the years and it is a force to be reckoned with. On the other hand, Samsung is also an important brand worldwide with its wide range of electronic appliances and technology. Samsung is a North Korean company that was established in 1983. It operates its markets mainly in the United States, Asia and Europe. The first...
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...HEAD: Apple, Inc. SWOT Analysis Apple, Inc. SWOT Analysis AIU – MGT680 Abstract As a senior manager of a computer company, this paper will discuss the company’s competitor, Apple, Inc. This paper will include five factors of strengthens, weaknesses, opportunities, and threats for Apple, Inc. It will explain why those factors are important for this company to know. The paper will also propose a strategy and product that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. Apple, Inc. SWOT Analysis Introduction Apple, Inc. is a major competitor for our company and by doing a SWOT analysis of Apple, Inc. means we can help our own strategies. A SWOT analysis looks at strengthens, weaknesses, opportunities, and threats factors of Apple, Inc. By knowing these factors about Apple, Inc. will be important to our company because it takes a look at our competitor. A strategy and product will also be proposed that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. SWOT Analysis Strengths Apple, Inc. has five great strengths that include innovation, brand, customer loyalty, retail stores and marketing, and cash flow abundance. Apple, Inc. innovation includes being the leader in technological innovation with the release of products such as the iPods, iPhone and more. The 2012 Global Innovation 1000 ranked Apple, Inc. number 1 for the 3rd year in a row. Apple, Inc.’s idea of...
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...types of information system that help people in organization that are Transaction Processing System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function. No expandable memory. After launching a new product the previous product will be lame. There is high cost in downloading apps or...
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...APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis.................................................................................................5-6 SWOT Analysis........................................................................................................6-8 Product Analysis.......................................................................................................8 Promotion/advertising Analysis................................................................................8-9 Pricing Analysis........................................................................................................9 PART II: Recommendation I: Focus On Product Quality......................................................10-11 Recommendation II: Expand International Trade Market......................................11-12 Recommendation III: Design and Innovation.........................................................12 Work cited...............................................................................................................13...
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...4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
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...APPLE INC. CASE ANALYSIS RICHARD CARLISLE COLUMBIA SOUTHERN UNIVERSITY Apple, Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. The corporate headquarters are currently located in Cupertino, CA. In the United States Apple has created or supported about 1,027,000 jobs: 627K due to iOS Ecosystems, 334K due to Apple spending and growth at other companies, and 66K employees nationwide (Apple, Inc., 2015). Despite struggling through the late 1980’s and the recession years of 2008-2009, Apple has maintained its status as a multibillion dollar company. Apple’s Mission and Vision include: Apple's Mission Statement “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. (Farfan, 2015)”. Apple's Vision Statement “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings (Farfan, 2015)”. Apple’s current strategy and objectives were created by CEO Steve Jobs and have been reverberated by his successor CEO Tim Cook: 1. Offer a small number of products 2. Focus on the high end. ...
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...The Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry analysis examples. We did task distribution after internet searching. Description of smartphone, smartphone industry and nature of the industry is handled by Emir Nişancı. Structural analysis within the industry and industry dynamics are handled by Merve Demirkıran, Damla Dutlu and Perihan Yıldırım. Competitor analysis for each key player is handled Anna Bivol. We have had a lot of knowledge that we didn’t know about the smartphone industry through this term project. This term project has had enjoyable and beneficial for us. Keywords: Smartphone Industry, Industry Dynamics, Key Player of Smartphone Industry 1. Introduction This report will focus on the smartphone industry given that the global market, in terms of the major players involved. In this report, we mainly focused on the dynamics of the smartphone industry and the factors that affects the change over the conditions of competition. The smartphone industry consists of all companies that manufacture and sell smartphones...
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...Samsung case I. How attractive is Samsung’s primary (core) industry? Founded in 1938, Samsung is one of the industry leaders in a multitude of industries from power generation through to smart phones (Kovach, 2013). Each of their business units adhere to the same vision of becoming the preferred supplier of products and/or services to their clients, but the methods used to achieve this vision are tailored to suit the specific market focus, therefore demonstrating the adaptability of the company. The biggest players are Apple, Samsung with well over 50% market share. Samsung has achieved these amazing results due to its success in the mobile business, which contributed more than two-thirds of its operating profit. Anyone following Samsung, however, should not overlook its other businesses. In Samsung's non-mobile businesses, the company holds a leading position in solid industries and has consistently increased its year-over-year operating profit for the last several quarters. Most of the innovation for the Samsung products shared the same core design. Samsung flexible product line able them to materialize those ideas to end products with minimal cost occurred. For every new invention and innovation, Samsung does not need to set up a new facility. The results, higher yield against the cost of the production. Lower cost of productions allowed Samsung to offer attractive and competitive price for the consumer. The relatively lower cost gives lots of rooms for the pricing...
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...MKT501 Strategic Marketing Module 2: SLP, Product Management & Situation Analysis Dr. Ronald Zallocco Trident University Constance E. St Julien-Mims August13, 2015 Iphone 7 by Apple Inc. U.S 2 Product Plan for iPhone 7 by Apple INTRODUC TION I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal computer in the world along with OSX, iLife, iWork and professional software. Apple also leads the digital music revolution with its iPod and iTunes online store and has reinvented the mobile phone with its revolutionary iPhone and App store. It’s invention of the ipad is defining the future of mobile media and computing devices (Apple, 2012: n.d). Apple's Product Development Apple may release its next iPhone on September 25, according to the blog Mobile News, which claims to have obtained an internal staff email sent to employees of the British carrier Vodafone. The email reportedly outlined launch plans for the next iPhone, saying the phone would be released on September 25 with preorders starting September 18. Apple has always released the previous iphone in September in the past, but there's no telling exactly when the iphone 7 will be available. Even if Mobile News' email is legitimate, there's no evidence to prove that Vodafone has any knowledge of Apple's iPhone launch...
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...RUNNING HEAD: ANALYSIS OF THE SAMSUNG GALAXY NOTE COMMERCIAL Analysis of the Samsung Galaxy Note Commercial BUS 620 Managerial Marketing Dr. Patricia A. Ryan February 20, 2012 Analysis of the Samsung Galaxy Note Commercial Advertising is defined as, “Any paid form of non-personal (i.e. through some medium, such as radio, print, direct mail, or e-mail) presentation and promotion of ideas, goods, or services by an identified sponsor.” (Mullins, Walker, 2010 p. 344) Examples of mediums include print ads, radio, billboard, posters, web pages, and television, such as the television commercial by Samsung for their new Galaxy Note cell phone. They created a commercial which was first aired during the recent Super Bowl football game shown on television. This commercial was very effective and showed off some of the Galaxy Note’s benefits, differentiated the product from a very specific competitor, all while targeting a specific market segment. Communicating the Galaxy Note’s Benefits The commercial Samsung created for its new Samsung Galaxy Note found an effective and creative way of showing off some of the Galaxy Notes benefits. The ad takes place in a street party atmosphere and throughout the commercial it displays some of the Galaxy Note’s features, including the new phone’s larger screen size, an included stylus, camera capabilities (both front and back, video and still), and video conferencing. Differentiating the Galaxy Note from competitors “As firms seek...
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...project-Consumer analysis driven market analysis pursued by NOKIA,SAMSUNG and LG mobile phones. Abstract-In recent year,adoption of mobile phone devices dramatically increased so fast in india. Having a mobile phone,during 1990,in india considered as luxury. It was owned by rich class businessmen and officers. But reduction in service charges and cost of the handset made it ubiquituos throughout india. Now,Mobile phones have become a part of life of every indian people. It totally realized indian consumers’ hidden needs about to take care of business works and beloved ones. It unveiled other unsought needs likewise messaging,recreation,gaming,and surfing internet etc. due to the other benefits mobile phone s are no longer a device only to make a call but also for other stuffs. Nowadays mobile phones are purchased not only on the basis of its core benefit but also on the basis of its other multi featured facilities. Introduction-India has come in a close second in the sale of mobile phones in the year 2006.china has led the race of mobile sales being the heighest in the world. In India however,the GSM phones rule over the CDMA Handsets. Leading the categories are Nokia, SAMSUNG,LG,SONY Ericssion,MOTOROLA and blackberry. GSM handsets are more preferred over CDMA handsets because of its attribute of portability with every SIM cards. But only three major mobile phone manufacturing companies rule over Indian mobile phone device market named as NOKIA corporation,SAMSUNG electronics...
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...Week 8 Individual Assignment Critical Analysis of Apple Computers University of Maryland University College December 1, 2015 This paper was prepared for AMBA 640, Section 9040, taught by Professor Stewart. Executive Summary Apple, Inc. is one of the world’s most valuable and respected brands. People stand in line for hours and sometimes days, just to get their hands on the newest Apple device. How did Apple take over the technology business? What can we learn from their continued success? According to Forbes, Apple is worth over $741.8 billion (Forbes.com). Apple dominates the computer hardware and Smartphone industries by designing, manufacturing and marketing high quality products. Apple keeps up with the fast paced changes in technology, constantly offering updates and releasing new devices. The purpose of this analysis is to determine best practice and lessons learned to apply to enterprise information systems management. Through a thorough investigation of the organization, I was able to determine that Apple, Inc attributes a great deal of its success to its heavy reliance upon their customer relationship management (CRM) system. Apple puts its customers at its forefront and designs its practices and products around their wants and needs. Apple also depends on its enterprise resource planning tool, SAP. SAP is interfaced throughout multiple parts of the organization including order confirmations, shipment confirmations and inventory management, allowing Apple to function...
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...Jalan SP 6 Sri Petaling, 57000, KL Occupation Employer : Business Executive : Alam Sekitar EcoTechnology Sdn Bhd Usamah Bin Zaid Total Quality Management 1|Page SCHOOL OF GRADUATE STUDIES TABLE OF CONTENT MANAGEMENT AND SCIENCE UNIVERSITY, SHAH ALAM 1.0 Brief Introduction to selected organisation…………………………………..………….3 2.0 Comparing and contrasting the QMT used in the selected organisation…………….4 3.0 Analysis of findings……………………………………………………………………....8 4.0 Recommendations on quality management and conclusion…….……………….........8 Usamah Bin Zaid Total Quality Management 2|Page SCHOOL OF GRADUATE STUDIES MANAGEMENT AND SCIENCE UNIVERSITY, SHAH ALAM Brief Introduction to selected organisations: Panasonic Corporation formerly known as Matsushita Electric Industrial Co., Ltd. is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan. The company was founded in 1918, and has grown to become one of the largest Japanese electronics producers alongside Sony, Hitachi, Toshiba and Canon Inc. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fourth-largest television manufacturer by 2012 market share. Panasonic was founded in 1918 by Konosuke Matsushita as a vendor of duplex lamp sockets. In 1927, it began producing bicycle lamps, the first product which it marketed under the brand name National. During World War II the company operated...
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...Profile Samsung Electronics Company, a main subsidiary of the Samsung Group, is considered one of the worldwide leading consumer electronics brands. Samsung Electronics’ head office is located in Seoul, South Korea. It operates in the Americas, Europe and Asia. The company manufactures and distributes consumer electronics, communication products, semiconductor products and home appliances. Its major products include home appliances, mobile devices, printers, LCD monitors and semiconductors (Datamonitor, 2011). Samsung’s sales revenue consistently increased from 121,294 billion won ($108 billion USD) in 2008 to 154,630 billion won ($138 billion USD) in 2010, and its net profit nearly tripled during the same period, from 5,526 billion won ($4.95 billion USD) to 16,147 billion won ($14.36 billion USD). As related to geography, in 2010, America accounted for 28% of the company’s turnover, followed by Europe (23%), Korea (17%), Asia (16%) and China (16%). Although the company’s largest market in sales changed from Europe to America during the period from 2008 to 2010, the overall sales revenue in each area increased during the same period (Samsung Electronics Company website, 2012). In the third quarter of 2011, Samsung Electronics accounted for 15.5% of the global monitor market share, followed by Dell, Inc. (12.5%) (Koreaherald, 2011). Other key competitors in the semiconductor industry are Hynix Semiconductor Inc. and Intel Corporation. In addition, Apple Inc. is by far the...
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