...International Journal of Retail & Distribution Management Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme Jennifer Rowley Article information: To cite this document: Jennifer Rowley, (2005),"Building brand webs", International Journal of Retail & Distribution Management, Vol. 33 Iss 3 pp. 194 - 206 Permanent link to this document: http://dx.doi.org/10.1108/09590550510588361 Downloaded on: 15 September 2014, At: 19:08 (PT) References: this document contains references to 37 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 17452 times since 2006* Downloaded by UNIVERSITI MALAYSIA SABAH At 19:08 15 September 2014 (PT) Users who downloaded this article also downloaded: Jason J. Turner, Karen Wilson, (2006),"Grocery loyalty: Tesco Clubcard and its impact on loyalty", British Food Journal, Vol. 108 Iss 11 pp. 958-964 Mark D. Uncles, Grahame R. Dowling, Kathy Hammond, (2003),"Customer loyalty and customer loyalty programs", Journal of Consumer Marketing, Vol. 20 Iss 4 pp. 294-316 Jennifer Rowley, (2007),"Reconceptualising the strategic role of loyalty schemes", Journal of Consumer Marketing, Vol. 24 Iss 6 pp. 366-374 Access to this document was granted through an Emerald subscription provided by 313615 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about...
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...Disease Amy Blanchard, Jennifer Hodgson, Angela Lamson, and David Dosser East Carolina University, Greenville, North Carolina Little is known about the experience among adult children who have a parent with Parkinson’s Disease (PD). The purpose of this study was to explore, appreciate, and describe their experiences using a phenomenological methodology. Narratives were collected from seven participants who have a parent diagnosed with PD and analyzed according to Colaizzi’s (1978) phenomenological data analysis method. Seven thematic clusters were identified and an exhaustive description is presented to summarize the essence of their lived experience. The study indicates a strong sense of essential positivism from the participants’ stories, and overall, it seems PD has brought some degree of biological, psychological, socially, and/or spiritual meaning to their lives that they may not have otherwise noticed or experienced. Key Words: Parkinson’s Disease, Phenomenology, Biopsychosocial-spiritual, Adult, Children and Illness Introduction “The bond between mother and child is so deeply rooted in our emotions that we fear to discuss openly anything that threatens the bond” – Glenna Atwood (1991) Establishing links between chronic illnesses and family impact are not novel (e.g., Cooke, McNally, Mulligan, Harrison, & Newman, 2001; Kielcolt-Glaser & Newton, 2001, Martire, Lustig, Schultz, Miller, & Helgeson, 2004). However, much of the attention to study inclusion of a family caregiver...
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...Jennifer Park Nicolas Marks MGMT 514 – Principals of Marketing 24 January 2016 Golden Valley Foods, Inc.: A case study Golden Valley Foods, Inc. is a 127-year-old company that prepares packages and sells canned and frozen foods which include fruits, vegetables, pickles and condiments. Golden Valley has more than 30 processing plants in operations and annual sales of approximately $650 million. Much of Golden Valley’s management staff comes from their parent company with the previous president saying “The influence of our old parent company is still with us. As long as new products look like they will increase the company’s sales volume, they are introduced. Traditionally, there has been little, if any attention paid to margins. We are well aware that profits will come through good products in large volume.” (William D Perreault Jr.) Recently this company has gone through a transition with the removal of several directors and the prior president of the company. The newly elected president, Neal Middleton, is facing a severe decline in profits over recent years as well as low personnel morale. Golden Valley Foods, Inc. has major issues facing them with both a decrease in profits and low morale due to the recent departure from their parent company, removal of several directors and the introduction of a new president. By bringing over policies and influences from their parent company, Golden Valley has overlooked an opportunity to tap into some markets their parent...
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...Case study Topic: Disney’s FROZEN as a global pop culture phenomenon FROZEN has been a global sensation with great reception by audiences around the world with its original song “Let It Go”. Let It Go was translated into many languages which captivated people around the globe of all ages . This move by Disney can be seen as a form of “media globalization” via the means of YouTube and theatrical releases on Television in different countries with different cultures and languages. The reception of the film can be seen as a “cultural process” or Cultural globalization which is the intensification and expansion of cultural flows across the globe . Academic Sources 1) Mollet, T. 2013. “With a smile and a song …”: Walt Disney and the birth of the American fairy tale.” Marvels & Tales 27 (1): 109-24. In this journal article, Mollet reviews on how Walt Disney’s production is now being seen as crucial to the construction of the modern American society through his contribution to the formation of a new United States nationalism . The author approaches the topic using cultural studies and textual analysis ofn Disney fairy tales to exemplify how they reflect the dominant (?) culture of America. Her research focuses on analysing Disney films such as “Snow White and The Seven Dwarfs”, “Three Little Pigs”, “Wizard of Oz” and how these films and their characters portray the unstable society and culture of America during the great depression and other different time periodslines. The...
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...QuickView Leadership Series Helping you navigate the leadership landscape Are Leaders Born or Made? Perspectives from the Executive Suite By: William Gentry, Ph.D., Jennifer J. Deal, Ph.D., Sarah Stawiski, Ph.D., and Marian Ruderman, Ph.D. Issued March 2012 Introduction Do you think a leader should be a hero or a negotiator? Out in front leading people or coordinating the work of the group? Destined to be a leader or developed to be a leader? The way we think about leadership affects how we perceive the leaders around us. For instance, if we expect a leader to be a hero, we are likely to see someone who takes charge to save the day as a good leader and someone who asks everyone’s opinions and lets the group make decisions as weak. Alternatively, if we think a leader should be collaborative and focused on making sure decisions arise from the group, we would view someone who is directive as aggressive or a tyrant. our beliefs about how people become leaders affect how we evaluate people’s leadership potential. Believing people are born leaders is likely to result in a focus more on selecIn the same way, tion (identify the right people) rather than on development (develop the people you get). On the other hand, believing that people are made into leaders by their experiences would be more likely to result in a greater focus on making sure people had the right opportunities to develop into leaders. Consider United States Supreme Court Justice Antonin...
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...nutritional factors behind our food. For instance, some of the questions a low income family may ask themselves when purchasing groceries would be: what’s our budget? Versus a high income families would be: what do we want to have for dinner? The natures of these questions are mainly based on the economic inequality which also results in a health inequality which is a major socioeconomic problem in our society that needs to be addressed since obesity has become one of the leading causes of death. The sad but true reality is that health is not a factor when you are hungry if you’re broke. In other words, quantity will beat quality, in most cases, when low income is a factor. This is mainly because healthy food tends to be more expensive, health is not a priority for a low income individuals and the fact of limited access to...
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...Bigger Doesn’t Mean Better When the sun comes out in the County it is a common sight to see children running around in parks, forests, beaches, and even at the plaza. But what people don’t commonly see are the cars rolling by with young eager eyes peering out of the window wanting to run around and only to be driven to the nearest McDonald’s to be stuffed full of preservatives, empty calories, and saturated fats; then taken home to be sat down in front of a television screen to keep them occupied. Within the past 30 years, the number of overweight and obese children has tripled (Lytle), not only decreasing their life span by ten to twenty years, but creating $147 billion a year in weight related medical bills nation-wide. The increasing number of obese adults, teens, and children has reached epidemic proportions and if nothing is done about this crisis then our country will be facing a very fat problem. Knowing that the rate of obesity has increased within the past 30 years it is important to realize how it became a problem in order to resolve it. One of the culprits is the new forms of entertainment being available to the youth, namely television and the internet. With these devices people can gain consistent instant gratification in a short period of time and can easily become addicted to them hindering the likelihood of voluntary exercise. Even though the internet has only been widely popular within the past ten years, the average Americans spends approximately 52 hours...
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...their demand. With this study we tried to understand the growing need for such entrepreneurial opportunities. Entrepreneurship in set up of pre nurseries is in demand because of increase in level of educated parents and income levels, who also expect their children to learn and progress right from the beginning. Entrepreneurship not only involves starting a business but also to nurture it till it grows and start giving the fruits. Study on entrepreneurial opportunity in primary education sector also includes profitability of starting a pre-school and the growth opportunities it provides. OBJECTIVE: 1. To determine the feasibility and profitability of entrepreneurial opportunities in pre/primary education sector in Pune. 2. To study the factors surrounding the set-up of Pre-nursery and also to provide a template to an entrepreneur to start any business. SCOPE OF THE STUDY: 1. Study is limited to only PUNE city. 2. Study has been conducted in specific locations within the city. These locations are: a) Wanorie (Panda Kids) b) Magarpatta city (Euro kids, Zee Kids) c) Koregaon Park (Innovations) 3. Target respondents are limited to: a) Parents of the students studying in the schools as mentioned b) Teachers and staff of the respective schools c) Franchise owners of the respective schools Chapter 2 Review of Literature 1. Small and Medium Enterprise Development Authority (Government Of Pakistan: A study conducted by Small and Medium...
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...What is Decision Making? Some Definitions A good place to start is with some standard definitions of decision making. 1. Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker. Making a decision implies that there are alternative choices to be considered, and in such a case we want not only to identify as many of these alternatives as possible but to choose the one that (1) has the highest probability of success or effectiveness and (2) best fits with our goals, desires, lifestyle, values, and so on. The two important ideas here are that first, there must be some genuine alternatives to choose from among. Note that "Do it" or "Don't do it" does not qualify as a set of alternatives. Only "Do this" or "Do something else" really qualfies. Second, every decision must be made in the light of some standard of judgment. This standard usually gets expressed in the form of criteria, which reflect the values and preferences of the decision maker. These values and preferences are often influenced by corporate rules or culture, law, best practices, and so forth. 2. Decision making is the process of sufficiently reducing uncertainty and doubt about alternatives to allow a reasonable choice to be made from among them. This definition stresses the information-gathering function of decision making. It should be noted here that uncertainty is reduced rather than eliminated. Very few decisions are made with absolute...
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...MA 02138 (617)-497-6828 mlevin@levinlaw.com On Sunday, June 21, 1992, Jennifer Cowart, age thirty-two, and her brother George Kowalski, age twenty-eight, traveled to Pensacola Beach, Florida, for a day of relaxation. At the end of the day, Jennifer and George were heading back to their vehicle when Jennifer noticed a go-kart track. The two entered the track, bought tickets, and began riding. Within one minute, Jennifer’s go-kart bumped into one of the side guardrails, flipped on its side, and burst into flames. Jennifer was seat-belted in the go-kart and could not get out. George tried to run into the fire to save his sister, but the flames were too intense. Bystanders attempted to use a fire extinguisher, but it did little to lessen the inferno. Jennifer was trapped in the burning go-kart for two minutes when her seat-belt finally burned through and she fell to the ground. George grabbed his sister and pulled her away from the fire. Jennifer was alive. She was lying on the asphalt alert, oriented, and coherent. She had suffered 3rd and 4th degree burns covering ninety-five percent of her body. She was suffering the worst pain imaginable. At the scene, Jennifer begged the rescue personnel to “let me die.” Instead, Jennifer was flown to a burn center in Mobile, Alabama, where she remained for one year until she was overcome by an infection and died. Medical personnel described Jennifer as suffering from the most agonizing physical pain they had ever witnessed...
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...The Influence of Personality, Brand Personality, Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June, 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper can be arranged into three parts: personality, values and culture. At first the single constructs are described theoretically, then the relationships and differences between the constructs are discussed shortly. As a last step we tried to integrate and apply the theoretical knowledge at a practical example. For this we chose McDonald's. We think McDonald’s is a good choice because it is present all around the world in many different cultures and it also appeals many different customer types. II Table of Contents Abstract..................................................................................................................................................... I Table of Contents ................................................................................................................................... II 1 2 INTRODUCTION ....................................................................................................................1 PERSONALITY AND BRAND PERSONALITY ........................................
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...of key assumptions 14 Four Scenarios for 2018 14 Co-opetition, 15 Co-existence 15 Competition 15 Conflict 16 10. Testing of scenarios for consistency and reliability 16 Conclusion 17 Recommendation 17 Bibliography 19 Introduction: Tanzania is endowed with some of the world's greatest natural wonders. Following major reforms in its foreign tourism policies, tourism has increased to become the nation's second leading foreign exchange earner. There are many weaknesses at national level including poor infrastructure, lack of trained staff, and legal and regulatory framework. In this paper, a case study of Asilia Lodges and Camps Ltd, I have tried to highlight a number of scenarios analyzed and recommendations have also been drawn to try to improve the current situation in relation to the future. The focus is on hotels and camps operated in national parks and not other hotels such as those operated in township. With increasing number of players in the market, global and regional competition, economic...
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...Licensed to Coventry University Licensed from the SAE Digital Library Copyright 2010 SAE International E-mailing, copying and internet posting are prohibited Downloaded Friday, October 22, 2010 6:54:13 AM SAE TECHNICAL PAPER SERIES 2007-01-2320 Validation of Vehicle NVH Performance using Experimental Modal Testing and In-Vehicle Dynamic Measurements Jennifer M. Headley, Kuang-Jen J. Liu and Robert M. Shaver DaimlerChrysler Corporation Noise and Vibration Conference and Exhibition St. Charles, Illinois May 15-17, 2007 400 Commonwealth Drive, Warrendale, PA 15096-0001 U.S.A. Tel: (724) 776-4841 Fax: (724) 776-0790 Web: www.sae.org Author:Gilligan-SID:4494-GUID:38672946-193.61.107.151 Licensed to Coventry University Licensed from the SAE Digital Library Copyright 2010 SAE International E-mailing, copying and internet posting are prohibited Downloaded Friday, October 22, 2010 6:54:13 AM The Engineering Meetings Board has approved this paper for publication. It has successfully completed SAE's peer review process under the supervision of the session organizer. This process requires a minimum of three (3) reviews by industry experts. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of SAE. For permission and licensing requests contact: SAE Permissions 400 Commonwealth Drive...
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...from not only the education they received but also the environment from which the education was provided.The environment in which one is in plays a key role in the progression a person makes, in terms of cognitive and social development which contribute to educational success. Whether the location is one that catalyzes and promotes growth and excellence, or one that decelerates the maturation of a child’s cognitive and social ability, the neighborhoods in which people are raised in have a large impact on children who are moving through the developmental process. Hence, two vastly different locations, in this case the town of Englewood, Chicago and Wicker Park, Chicago, have completely opposite effects on the children in each respective neighborhood. The notorious neighborhood of Englewood has a reputation for being a crime infested, violent area. On the contrary, Wicker Park is known for the numerous artist that inhabit the town, as well the art shows and festivals that take place annually and the location’s successful school system. The issue of these poverty stricken locations and their effect on the development of children is a serious issue, and can be fixed by restoring the communities which struggle with this instability, and observing the safer community. These safer environments are home to the big names stated above, and safer settings can help the cognitive and social progression in children, and allow them to grow into the next famous individual. Cognitive and social...
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...Abstract: The prohibition of marijuana has been a heated debate for years. This paper will examine the question of whether or not it will be beneficial to the population as a whole, smokers and non-smokers to legalize marijuana. This paper will begin by giving a historical overview of marijuana and how it became illegal. Then, it will attempt to examine and illustrate the many valuable, and beneficial qualities that marijuana has. Relying on the facts found to ultimately come to a conclusion on whether or not legalization would positively effect our country. Introduction Background Information The legalizing of marijuana for both recreational and medical purposes will have significant benefits for smokers and non-smokers, the economy, and the population. Currently any production, sale, distribution, or consumption of the drug marijuana is illegal in forty-eight states in the nation. Legalizing marijuana in this situation would mean executing the same or similar laws as are imposed on to alcohol. “On November 6, 2012, Colorado and Washington became the first states to legalize the sale and possession of cannabis for recreational use since the Marijuana Tax act of 1937 when they passed Colorado Amendment 64 and Washington Initiative 502” (Szalavitz). The few states that have legalized marijuana are instituting practices to integrate the substance into society. To continue, consumption of marijuana would be illegal as well as the purchase of the substance by minors...
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