Dell

In: Business and Management

Submitted By redapoisson
Words 594
Pages 3
1.1 After carefully reading and understanding the various initiatives used in the company – DELL INC., explain the importance of effective operations management in achieving organizational objectives of Dell as a leading company in computer industry. (Criteria 1.1)

Operation management is the adoption, design and control of the process in production of goods or services. All that to ensure the efficiency of business operation and at the same time meet the effective customer requirement.
For this reason Dell and in spite of what all manufacture used to trust, adopted a new innovative business model in operation management. His sharp vision for the future market should be achieved by:
-cutting out the intermediaries between the manufacture and the customer
-a build-to-order manufacturing
-the customers can themselves configure the product to meet their needs
-the customers pay before they get the products
Indeed the direct sales model enables closer customers integration so DELL built a strong and stable relationship to them which can able the company to collect a various information and databases about customers’ needs so DELL be first not only to release new products but also to maintain a high level in after sales services and anticipate in solving problems.
The DELL direct sale process was adopted using telephone sale but with the emergence of the Internet, Dell Computer could extend the reach and scope of the direct sales model at a relatively low marginal cost.


1.1 Critically evaluate the success of existing in meeting DELL’s overall strategic management objectives?
(Criteria 1.2)

To meet the challenges, overcoming problems, and achieving DELL strategic objectives, the company adopted a both successfully strategy and tactics in operations management processes.
Dell's new approach to the business had two advantages:
(1)…...

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