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Dependency

In: Computers and Technology

Submitted By charmpaul
Words 893
Pages 4
ASSIGNMENT #1: KRISPY KREME

SUBMITTED BY:
Amper, Shiela Mae
Eslao, Brian
Jarabe, Paolo Jao
Sabijon, Kenneth
Tagotongan, Geneva

SUBMITTED TO:
Ms. Tracy June Dy
BA40 – A | FRANCHISING

April 21, 2015

I. SHORT BACKGROUND Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed® doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in more than 980 locations around the world. Currently Krispy Kreme can be found in 24 countries.
II. ANALYSIS
A. Location Krispy Kreme has stores located all over the United States of America but stores have not been limited to only the US (Canada, United Kingdom, Mexico, Australia and etc.) Krispy Kreme can be found in grocery stores (Wal-Mart & Target), convenience stores, and gas stations. In the Philippines, there are more than 15 branches of Krispy Kreme and that includes the Krispy Kreme Limketkai and Centrio. Krispy Kreme Limketkai and Centrio is such a big advantage for the franchisee because basically it is located on malls. Large, usually enclosed shopping centers containing a mix of different types of businesses, malls are terrific, as they usually service a large area or market and are accessible from major thoroughfares. Malls are natural traffic draws, and the good ones can attract a large number of potential customers to your business. But all that traffic usually comes with a high price. In addition to rent, you'll likely be required to pay for common fees such as area maintenance, association dues, and mall advertising, among other charges.
B. Store Layout & Design The prime key of store layout is the factory inside the store where you can watch how the donuts…...

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