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| Opportunity Identification and Analysis | | Fall Semester, 2013 Man 385 Unique #04750 | Professor John N. Doggett Class Days Monday and Wednesdays from 9:30 to 11:00 a.m. Class Room UTC 4.118 Office CBA 5.124k Office Hours Wednesdays, 5:30 to 6:30 p.m. or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Canvas
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Teaching Assistants Shelby Chin (Shelby.Chin@mba14.mccombs.utexas.edu)
Course Objectives
I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to translate a “great idea” into a real business will play a role in speeding the beginning of a new recovery. For that reason, I have made several significant changes to this course.

First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm.

Second, I have assigned you two books. These are the best books out there on how to think about innovation and then translate your thoughts into a business that can make things that people want to buy. They will become “let me read that again,” go-to books that you will use long after you graduate from UT.

Third, I am going to press myself and all of you harder than I ever have. I fear that this new global recession will be deeper and more destructive than the one that hit us in 2007-2009. And that recession was the worst since 1948. I want to make sure that each and every one of you is prepared to take advantage of the economic chaos that is buffeting the world.

So, let us get started. Everyone has “great” ideas for a new business. But turning that idea into a functioning business is very hard to do. This course is for students who want to learn how to...

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