Premium Essay

Green Mountain Resort Case Study


Submitted By moverby
Words 597
Pages 3
Running head: Turnover Problem

Green Mountain Resort (Dis)solves the Turnover Problem

Introduction The beautiful Green Mountain Resort was a doomed business from the beginning. As the developer failed, the investment bank took it over to fix it up and resell it to at least get their money from it. However, they fell in love with it and made the decision to create a first class operation. The manager and part owner Gunter had a vision of the first class resort. The one thing that was halting this vision was the problem he faced with turnover. The resort was located in the poorest area of the state. That being said, it is hard to find and keep good help when there is little to choose from. When he did find some great help they quickly moved on for better opportunities, because he just did not have much more than entry level positions being a small business. So the problem he faces is what the turnover creates. Gunter cannot expect to provide outstanding service as he seems to be constantly in training mode. The great employees that he wants to have on staff end up leaving for more opportunity. Case Questions
Change Images used by each

Gunter’s change image was that of a coach. The image or reputation of Green Mountain became that of being an excellent place to obtain training to advance one’s career. Gunter mentors those that provide outstanding service and helps them to become even better.
The hospitality literature’s change image was that of the navigator. It described the turnover as a chronic problem and that something needed to be done to stop the turnover or the resort would fail.
The consultant’s change image was that of the interpreter. He helped Gunter to see the turnover issue as a possible positive instead of a negative. Now the resort attracts and helps develop further highly motivated people which is a win win for both Gunter

Similar Documents

Premium Essay

Green Mountain

...Green Mountain Case Study XXXXX CSU Global University Organizational Innovation and Change XXXX XXXXX Defined by PsychCentral, “Cognitive reframing focuses on thinking differently by “reframing” negative or untrue assumptions and thoughts into ones that promote adaptive behavior and lessen anxiety.” (Grohol, 2011) The intent of this writing is to explore the change images found in the Green Mountain Resort Case Study. The specific goals are to identify the change image portrayed by Gunter, the hospitality literature, and the consultant. Also covered is how the change image influenced how to deal with the turnover problem. The next challenge is to select a different change image and describe how it would influence the situation described in the case study. Finally, this writing will summarize the benefits of reframing the change manager’s perspective to solving or not solving a problem. According to Cha-International, the employee turnover rate is the highest in the hospitality Industry. (Cha-International, n.d.) In Green Mountain study, Gunter, the partial owner of the resort, believed the high turnover rate was a major problem, and he was determined to change it. Gunter believed he could fix his “chronically sick organization” by using benefits and promotion opportunities as incentives to convince employees to stay. As described in the book, Management Organizational Change, Gunter performed as a director of change by believing his change action would...

Words: 935 - Pages: 4

Premium Essay

Green Mtnresort

...Green Mountain Resort Green Mountain Resort Organizational crisis is a common occurrence in today’s society. Change is always needed, and it is never a straight forward process. If it was, businesses would always be able to meet their goals. If each and every corporation does not keep up with the changes they will not survive. Change, whether big or small can be extremely challenging and requires a well thought out plan, clever ideas, patience and good leadership. No single method of change management fits every company, but there is a set of practices, tools, and techniques that can be adapted to a variety of situations to (Jones, J, Aguirre, D, Calderone, M, 2004) Change management initiatives are mainly focused at improving organizations effectiveness.  This in turn, helps in ensuring the well being of the organization’s employees, customers and stakeholders. A company has to remain competitive in the tough business climate after all. Organizations quite often believe that change can only be managed through six images of managing changing (Drazen, 2011). Each and every image for managing changes has its own particular kind of pattern and formula of implementing the change which is different from one to another. Change image concepts impact an organization according to the person who implements these images. Naturally image concepts show a manager how change should be managed. Furthermore it gives the manager an overview of their role as a manager of...

Words: 984 - Pages: 4

Premium Essay

Image Paper

...literature on managing change but much of this is devoted to describing key ideas and offering theoretical models of the process. Empirical studies, which use rigorous methods to answer questions about what works in managing organizational change are relatively rare. Furthermore judgments about success tend to be conditional on who is doing the assessment and when the judgments are made (Pettigrew et al., 2001). Nevertheless, there are models available to assist those charged with managing change, and some of these have a body of evidence to support their effectiveness. Different managers will have different images of what managing change means for them (Palmer and Dunford, 2002). These images are likely to be based on the assumptions they make about what can be achieved (intended, partially intended and unintended change outcomes) and how they think they should approach the change task (controlling activities or shaping capabilities). At least six images of change management can be and these are: directing, navigating, caretaking, coaching, interpreting and nurturing. Application Analysis Green Mountain Resort (Dis) solves the Turnover Problem is a case study found in the textbook: Managing Organizational Change: A Multiple Perspectives Approach written by Ian Palmer, Richard Dunford, and Gib Akin (2006). Green Mountain Resort and resort manager Gunter were confronted with a worker retention problem. To solve the turnover problem, three series of image changes have to be implemented...

Words: 607 - Pages: 3

Premium Essay

Case of the Proposed Jiminy Peak Wind Turbine

...1. Two commonly used methods of financial analysis are payback and present value. Payback determines the length of time for an investment to return its original cost (1). Using the assumptions stated below the payback of the Jiminy Nick wind turbine with a cost of about $3.3 million would return the investment in about four years time. Net present value summarizes the initial cost of an investment, the estimated annual cash flows, and expected salvage value, taking into account the time value of money (1). A NPV calculation for the scenario SED is reviewing equals $7,697,286 minus the investment costs of $3,318,000 totaling $4,379,286. The capital budgeting analysis reflects the assumptions stated in the case scenario that the initial investment cost and installation of the wind turbine is $3,900,000 and there is a grant available from the Renewable Energy Trust Fund in the amount of $582,000. A bank loan of $3,300,000 at 7.3% will be obtained leaving an $18,000 difference. The turbine will follow MACRS double-declining balance depreciation schedule for a period of five years including half-year depreciation in the first and last recovery years. Jiminy Peak has an income tax rate of 40%. The company has sufficient taxable income to benefit from any deductions and credits available, and the after-tax weighted average cost of capital of 6%. The turbine’s useful life is 25 years with no terminal disposal value. There will be $100,000 net cash inflow from extended operations and...

Words: 1588 - Pages: 7

Premium Essay

Green Mountain Resort

...Turnover at Green Mountain Resort Matthew J. Riley Colorado State University – Global Online Campus Which of the six change images discussed in this chapter can be identified in the assumptions about managing turnover that were held by; Gunter: I believe Gunter took more of an image of change as a director in the beginning. Acting as a director, he immediately identified vast turnover as a problem at Green Mountain Resort and set a goal to fix the “problem” he realized. As Gunter enlisted help from a consultant he also became a mentor for the staff to change the turnover problem. As he worked with the consultant Gunter continued to be mentor but also became a coach within the organization. As Gunter and the consultant dug into the problem, they found the resort was setting the standard in training for the hospitality industry. This new found information was the shift in looking at turnover as a good thing instead of a problem. The hospitality literature: I believe the literature took on the role of a navigator. It identified the turnover as a major problem which needed to be addressed in the hospitality industry. The literature also makes several suggestions on how an individual can help to reduce or eliminate the effects of the problem. The consultant: In taking the role as the interpreter, the consultant interpreted the problem of turnover to Gunter and was able to change his perspective in a manner which actually helped solve the problem. Gunter now looked at turnover...

Words: 829 - Pages: 4

Free Essay

Green Mountain Resort

...Green Mountain Resort Case Study HRMG314 – Managing Organizational Change Green mountain resort was a small resort that was not expected to be in business very long. The resort manager had other plans, as part owner he had visions of making Green Mountain Resort a first-class resort. The issue he faced with achieving his vision was the resorts turnover problem. He had tried many different strategies to reduce turnover including focusing on streamline training, simplify jobs, don’t become dependent on individuals, and making HR processes more efficient (Palmer, Dunford, & Akin, 2009, p. 40). Despite his efforts his turnover problem still existed, he would lose the best service people and be left with the poorest performers. Gunter held the director image when managing turnover. Since he was the manager and part owner he was directing the organization in a particular way hoping to change the outcome of the turnover (Palmer, Dunford, & Akin, 2009, p.27). The hospitality literature took on the image of a coach. This literature was used to try and shape the organization to be successful (Palmer, Dunford, & Akin, 2009, p.30). The focus was highlighting the training and management development showcasing their capabilities. The consultant took on the role as an interpreter. The consultant listened to the problem and the previous attempts to fix the problem and was able to assist with making sense of the outcome and refocus Gunter...

Words: 730 - Pages: 3

Premium Essay

Using Pertinent Information from the Case Text

...1. Using pertinent information from the case text, prepare a capital budgeting analysis of the wind turbine project using the payback and net present value or internal rate of return models. a. 2. Identify and evaluate the environmental advantages of the wind turbine project. b. Wind energy is friendly to the surrounding environment, as no fossil fuels are burnt to generate electricity from wind energy. c. Wind turbines take up less space than the average power station. Windmills only have to occupy a few square meters for the base, this allows the land around the turbine to be used for many purposes, for example agriculture. d. Newer technologies are making the extraction of wind energy much more efficient. The wind is free, and we are able to cash in on this free source of energy. e. Wind turbines are a great resource to generate energy in remote locations, such as mountain communities and remote countryside. Wind turbines can be a range of different sizes in order to support varying population levels. f. Another advantage of wind energy is that when combined with solar electricity, this energy source is great for developed and developing countries to provide a steady, reliable supply of electricity. g. 3. Identify and evaluate the environmental disadvantages of the wind turbine project. h. The strength of the wind is not constant and it varies from zero to storm force. This means that wind turbines do not...

Words: 1112 - Pages: 5

Free Essay

Green Mountain Case Study

...Courtney J. Owens Ashford University Green Mountain Case Study BUS661: Leading Organizational Change (MFV1350A) Instructor: Dr. Thuong Nguyen December 17, 2013 1. Which of the six change images discussed in this chapter can be identified in the assumptions about managing turnover that were held by -Gunter? In this particular case study Gunter can be identified as the coach. Gunter began to look at his turnover problem from a different perspective and he was able to build on this notion. He became a mentor within the resort because he focused on the reputation that the resort had built for putting out some of the most skilled and qualified workers. Gunter embraced his gift for putting out quality employees and accepted the fact that his workers were qualified enough to attract the likeness of others. -The Hospitality Literature? The hospitality literature is seen as the navigator in the change image. The literature specifically explains what the problem is within the resort was. It was pointed out that turnover was a chronic problem that will always be there, but it has to be endured. The literature also suggested ways to solve to problem such as: streamline training, simplify jobs, don't become dependent on individuals, make HR processes more efficient (Palmer, Dunford and Akin, 2006). -The consultant? The consultant is seen as the interpreter in this case. The consultant took the problems that were explained to him by Gunter and offered him a different perspective...

Words: 824 - Pages: 4

Premium Essay

Blue Mountain Resort

...organizational manager of Green Mountain Resort, contemplated over various issues that were hindering the growth process of his employee’s high turnover problem. As the developers begin planning the implementation of the facilities, the developers did not predict or foresee Green Mountain Resort staying in business for a long time (Palmer, Dunford & Akin, 2009). In the beginning Mr. Gunter was taking more of an image of change as a Director as he identified turnover as a problem and attempted to problem solve around this issue. As the story progressed Mr. Gunter also became a mentor for began to change with the help of the consultant to more of a Coaching role as his resort became the training ground that other resorts looked for when hiring associates. He also became a mentor for others who were seeking training in providing excellent service in the hospitality industry The hospitality literature: The literature played a role of navigator as it identified turnover as a chronic problem that the industry endures and made several suggestions on how one can help reduce the effects The consultant: In taking the role as the interpreter, the consultant interpreted the problem of turnover to Gunter and was able to change his perspective in a manner which actually helped solve the problem. Gunter now looked at turnover as a good thing because of image the resort had in the hospitality industry as a great place to get training for the bigger resorts. This was a great example...

Words: 513 - Pages: 3

Premium Essay

Green Mountain Coffee Roasters

...Luana Bulseco Professor Joseph G. Smith MGMT 3100 May 2, 2013 Green Mountain Coffee Roasters: A Good Cup of Java In the beautiful mountains of Vermont, you will find the home of Green Mountain Coffee Roasters, Inc. (GMCR). In 1981, Robert Stiller, the company founder, while vacationing at a ski resort in Waitsfield, VT found a cup of coffee so good that he bought the company. At the time, Green Mountain was a small, specialty coffee store, and nobody would have imagined that GMCR would become one of the world's leading specialty coffee makers. Today GMCR is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. Reaching this point, however, was not easy and forced GMCR to master their marketing strategies in order to survive the competition. In a time and age when 'environmentally responsible' has become the latest buzzword in social and environmental responsibility is not a trendy marketing move. It is a key concept that has been part of the company's core commitment and values from the time when it was housed in a tiny storefront cafe. In fact, Green Mountain has been named one of the Top 100 Most Socially Conscious Corporations by Business, Inc. for two years running. The company's production plant has been certified organic since 1997, and they remain committed to offering high quality, completely organically grown coffee as a major part of their offerings. In addition to their commitment to organically...

Words: 1976 - Pages: 8

Premium Essay

Managing Organizational Change

...what to do, and implementing the changes with minimal negative reaction are key managerial skills, especially in these increasingly turbulent times. The course will provide: - An overview of change management processes and types of changes - A knowledge of the drivers of change - Models of improving and rebuilding organizations - A variety of factors which affect successful change management - Some live stories of organizational change efforts - An opportunity for the students to frame their own orientation to change management COURSE REQUIREMENTS The course grade will be based on: Group Assignment (30%) Individual Assignments (20%) Final Exam: Case + Test (40%) Participation (10%) Group Assignment A. Analyze and present the case study of organizational change that is assigned to your group. This assignment is intended to provide an opportunity to analyze an actual change process through a systematic and concrete application of the theories you have learned so far. You are expected to apply the readings and class experience to provide an analysis. 1. Put yourself in the role of the decision makers and identify the situation they are faced with 2. Describe the change process 3. Bring in more information about that...

Words: 950 - Pages: 4

Premium Essay


...MARKETING COURSE Articles Books & Chapters Cases Course Modules Online Courses Simulations 2012 MATERIALS Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and eLearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ƒ Babson College ƒ Business Enterprise Trust ƒ Business Expert Press ƒ Business Horizons Magazine ƒ California Management Review ƒ Darden School of Business ƒ Design Management Institute ƒ HEC Montréal Centre for Case Studies ƒ Ivey School of Business ƒ International Institute for Management Development (IMD) ƒ IESE Business School ƒ INSEAD ƒ John F. Kennedy School of Government ƒ Kellogg School of Management ƒ Perseus Books ƒ Princeton University Press ƒ Rotman Magazine ƒ Stanford Graduate School of Business ƒ Sloan Management Review ƒ Social Enterprise Knowledge Network ƒ Thunderbird School of Global Management ƒ Tsinghua University ƒ University of Hong Kong Customer service is available 8 am to 6 pm ET, Monday through Friday. Phone: 1-800-545-7685 (1-617-783-7600 outside the U.S. and Canada) Tech support is available 8 am to 8 pm ET, Monday through Thursday, 8 am to 7 pm ET Friday. Phone: 1-800-810-8858 (1-617-783-7700 outside the U.S...

Words: 5522 - Pages: 23

Premium Essay

Geography Revision

...Geography unit 4 Consuming the Rural Landscape – Leisure and Tourism Leisure: Freedom from time-consuming duties, responsibilities, or activities. Tourism: Temporary movement of people to destinations outside places where they normally live and work. Local Recreation: Surfing, hiking, exploring but it all involves your own local area Non-local Recreation: Going somewhere else to find activities e.g. surfing Business and recreational travel: Travel for pleasure e.g. city guides, coach drives Business and Personal travel: conferences, courses, training, interviews Leisure & non-working time: shopping, visiting museums, toured guides GROWTH OF LEISURE AND TOURISM: Since WWII: * Paid holidays from businesses →1938 UK holiday with pay act 4 days * Increased availability of free time → technology * Incomes have increased, mainly in MEDCs * Access to media e.g. travelling shows and documentaries about distant lands * Development of transport methods: train, car and aircraft carry more people, are faster and safer * People work less hours and have more holidays * Average worker in the EU 4 weeks paid holiday + public holidays * Average USA worker has only 2 paid weeks THE PLEASURE PERIPHERY MODEL: * INVENTED BY Turner and Ash → 1975 * The furthest distance tourist will travel is known as the Pleasure Periphery (PP) PLEASURE PERIPHERY MODEL: Country of origin: UK 1900-1939:...

Words: 3241 - Pages: 13

Premium Essay

Disney Theme Park to India

...acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The Walt Disney Company to India through PESTEL, SWOT and further on this report will use Porters’ 5F and self-referencing criteria as a tool to analyze the possibility of achieving success in the Indian market and will discuss in the discussion section. Finally it will give a conclusion at the end. PESTEL Analysis Political Analysis Since the independence of India in 1947, India has generally...

Words: 3972 - Pages: 16

Premium Essay

Bisleri Project

...characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to be studied to be able to cross-compare and make deductions as to what are the best practices existing. What do we want to study? In broad terms, the major tasks in the project are to study the packaged drinking water industry, which would include the following – • • • Study the market size Study the major players, their market shares, and distribution networks. Study the emerging trends (in...

Words: 7089 - Pages: 29