...Public Relations William Saul Introduction Defining the Public Relation becomes broad and argumentative because of how it is being used. The extent of using the concept has touched many activities that makes the real meaning of it so complicated to refer to. The concept is being interpreted in many ways as to how an individual or an organization uses it in its own benefit. Businesses uses Public Relations to communicate with their market, it is used as part of their marketing strategy where good image is created from the perspective and point of view of their market or consumers. In other sector such as Government or Politicians, public relation is used as to build image and gives impression and definition of their jobs, position and responsibilities. While to any individuals, it is used as a form to communicate, interact and build relationship with others. Technology plays an important role of the changes of the perspective of how Public Relation should be actually used. Technology changes the ways as to how public relations is supposed to be put into application and practice where the old and formal ways in doing it is being innovated due to what internet can offer. It becomes more less engaged, less interacting yet becomes more easy and fast as to what social media can offer. With Internet and Technology the activities associated to be doing as a form of public relations evolved along with how technology has bring changes to every individual perspective. It evolve...
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...Strategies for improving customer relations and building customer loyalty range from simply opening up communications channels to implementing elaborate point systems that reward loyalty. Enhanced customer communications approaches include: Providing customer feedback forms • asking about customer needs in general when customers call with problems • Training call-center staff to handle disputes uniformly and constructively • responding directly to customer feedback • demonstrating how the company listens to its customers • encouraging a service culture throughout the organization. * Listening skills * Analytical and problem solving skills, team work. * Have to be able to communicate information to patients effectively. * Be able to effectively communicate leads to better understand of the patients and population. * a. Know how to determine issues better. * b. You need to know how to address, and handle issues better. Strategies Strategies for improving customer relations and building customer loyalty range from simply opening up communications channels to implementing elaborate point systems that reward loyalty. Enhanced customer communications approaches include: Providing customer feedback forms • asking about customer needs in general when customers call with problems • Training call-center staff to handle disputes uniformly and constructively • responding directly to customer feedback • demonstrating how the company listens to its customers...
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...THE DEVELOPMENT OF PUBLIC RELATIONS IN INDONESIA By: Nabila (1406546866) A survey was conducted by the U.S. Department of Labor in Fortune Magazine and U.S. News and World Report said that public relation is one of the fastest growing professions. A public relations is a profession that is needed by all the organization, business, and other sectors. Many common people said that public relations practitioners are only depend on the how well they speak. However, the job that public relations practitioners should do pretty much tough. Not only talking, they have to be able to do many things like giving an advice to the CEO, solving of the organization problem, and evaluating the organizational programs, etc. More definitions on public relations have been determined. These are several definitions of public relations from some experts as follow: Otis Baskin, et.al stated that “Public relations is a management function that helps achieve organizational objective, defines philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and social expectation.”. While Cuplit in Ihut Murni Aritonang, et.al defined that “Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.” Another definition...
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...Public Relations / Public Relations is Timeless Subject / Topic I. Brief Background Information Public Relations innovate over years. Its advancement can never be stopped. It will continue to improve. So is its purpose to every organization. From being an alternative and luxury, it became a vital part of every organization. All companies need Public Relations, just as a company needs its leaders. Although it has different purpose, it will always benefit the social image of the organization. Companies use PR to their advantage; to create a rapport between the company and to the public. People have different perspective, so PR practitioners can also build a good image for the company, and this image will surely be great help for the success of the company. Studying PR is an advantage, for it will help you build a better understanding about the industry and the connection between different associations. ood II. Personal Experience as related to Input PR is everywhere. In our daily lives, we are being involved in different PR practices. Most of the time, we are the receiver; the audience. It comes in different forms. We can find PR in commercials and advocacies, in newspaper and magazine, and many more. It uses several medium to reach the public. In a personal view, PR is inevitably part of our society. Every company uses PR. Public relations is an effort to influence the public. I must say that when it comes to audience, a good PR really affects the public. For...
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...Human Relations in Management Human relations are defined as the art of using systematic knowledge about human behavior to improve personal, job, and career effectiveness. (DuBrin) Employees must frequently work together on projects, communicate ideas and provide motivation to get things done. Developing good human relations skills adds to the organizational effectiveness of a business. Employers that challenge and engage their employees are more likely to retain and attract qualified talent and adapt to meet the needs of a changing marketplace. Human relations begin with self-understanding. This concept can be divided into two sides: public self and private self. The public self is how a person wants the outside world to see them, while the private self is how a person really is. To get an understanding of self you need to consider six sources of information. General information about human behavior, informal feedback from people, feedback from superiors, feedback from coworkers, feedback from self-assessment quizzes, and the Johari window. While the first five sources are self-explanatory, the last one may not be familiar. The Johari window is a grid showing how much information you know about yourself as well as how much other people know about you. It is divided into four regions: what is known by the person about him/herself and is also known by others (free area), what is unknown by the person about him/herself but which others know (blind area), what the person...
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...Police-Community Relations Kaplan University Did you know that 42% of Americans find their local law enforcement untrustworthy? This is due in large part to the number of police related incidents that have been in the news of late. The negative publicity that law enforcement is getting has an adverse effect on all police departments, nationwide. In turn this is having an effect on police-community relations. To better the relations between the Ringgold police department and the community there needs to be more outreach programs. At this time I believe that the community relations are in a good solid place. We have areas that we can improve on. (R. Kinsley, personal communication, February 1, 2015). Our chief of police has a better outlook on the current state of police-community relations that my general community does. In a poll conducted by myself I discovered that 63% of my communities’ population believes that our current state of community police relations is ranked at weak. This was out of the possible choices of: very strong, strong, mediocre, weak, poor and, very poor. This divide between the two leads to great concern. This information also leads to the conclusion that maybe the police-community relations are somewhere between these two. How does local law enforcement endeavor to reestablish and maintain the trust with its community? Incidents of the past have chipped away at the once noble profession. There are many instances in which the community...
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...The human relations movement and motivation theories deal with how people are persuaded to do things they might not otherwise do. The application is generally in the field of occupational studies or human resources, in dealing with how to motivate workers. Motivation theory deals in-depth with processes that explain how human behavior is activated, and why. Motivation theory is considered a crucial area of focus in the field of organizational behavioral. Read more: Human Relations Movement & Motivation Theories | eHow.com http://www.ehow.com/about_6398185_human-relations-movement-motivation-theories.html#ixzz2AmD7JUxi History * The human relations movement is considered to have had its start with Elton Mayo, whose 20-year study of workers at a Western Electric Plant in Cicero, Illinois beginning in 1927 yielded a significant theory called the Hawthorne Effect. This theory is used today in nearly every field of study. Motivation theory history includes many theories, but none more influential than Abraham Maslow's Hierarchy of Needs, which he began working on in 1951. Mayo Mayo's Hawthorne Effect was discovered through a series of three experiments and can be summarized as worker productivity increased by 112 percent when workers believed they were being watched and studied. The three experiments were the illumination experiments was originally intended to determine what level of lighting was optimal, however it was discovered that productivity remained the...
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...Consumer Relations Bulletin Christine Williams HCS131 October 19, 2015 Elizabeth Bowman Consumer Relations Bulletin THE IMPORTANCE OF EFFECTIVE CONSUMER RELATIONS. * Brand management in which you establish a brand and build brand * Building a customer base by creating loyalty, industry, and community respects * Fostering opportunities * New business * Building trust with your employees and patients helps with the business and the workplace as it comes together * Positive customer relations perpetuate business opportunity * Effect on health by being effective towards the customers and patients by listening to them * Ability to effectively communicate information to patients * Ability to communicate with those involved in treating patients * Effective communication leads to better understanding of patients and population * Better determine issues and addressing the issues Be Respectful & Loyal to your Patients Be Respectful & Loyal to your Patients Strategies for Effective Consumer relations * Marketing: paper, e-marketing, media ,and word of mouth * Quality time and active listening makes the customer or patients feel that they are valued * Doing what is best for the customer and patient is customer focus * Delivering promised goals or services * Following – up – support * Following up on promised commitments * Mission Focus: Establishing organizational goals * Maintaining established...
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...Defining Public Relations MKT438 May 2012 Gary Solomon Defining Public Relations Public Relations (PR) is defined in many ways. PR is the management of perception. It involves managing publics perception about someone or an entity like a company. However, it may also focus on a particular product or service of a company. The First World Assembly of Public Relations Associates, held in Mexico City in 1978 defines PR as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which will serve both the organization and the publics interest” (Gary Solomon/University of Phoenix, 2012). However, the British define PR as “Reputational Management.” The Britain’s definition of PR focuses on reputation and the result of what you do and what you say and what others say about you. They also say that PR is about managing reputation in a way that it warrants understanding and support, and also influences opinion and behavior” (Gary Solomon/University of Phoenix, 2012). According to "PRSA Public Relations Society Of America" (2012), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is Public Relations? PRSA's Widely Accepted Definition). Through the paragraph above, one can learn that there are different ways to define PR and although each is different to a degree, they are not independent...
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...Running Head: ORGANIZATIONA AND SOCIETAL RELATIONS Organizational and Societal Relations Nijema Brown University of Phoenix Organizational and Societal Relations Public relations deal’s with both organizational and societal relations functions, which has two elements each, media and employee relations (organizational function) and community relations and social responsibility (societal relations) which, describes the make-up of the functions. This paper is an analysis or how the two functions organizational and societal relations can pose as issues in an organization and ways to address the issue to the public. Functions of Public Relations Public relations have two functions, which are organizational and societal. The organizational function deals with what a company is supposed to do as an organization, while societal function is all about what the public expects from an organization and how an organization communicates and build relationships with the public. Two main elements of organizational function are media and employee relations. Two main elements or the societal function are community relations and social responsibility. Organizational Functions Media Relations Media relations are significantly important to public relations because it is the main way organizations communicate with the public. “The public finds most of its information about a company through the media” (Functions of Public Relations). Different media outlets such as the newspaper...
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...Throughout the case study on Martha Stewart, evidence provided illustrates how public relations can alter the image of a national personality in both negative and positive lights. In particular, the case illustrates how Stewart’s initially poor public relations responses tarnished her image and, only after changing her tactics, did she actually work toward correcting the problem. Ultimately, the Martha Stewart case is pivotal in illustrating how the power of public relations, if used correctly, can revamp a person’s public portrait----even if formal charges of criminal activity exist. Martha Stewart, a “model student” and iconic legend of the kitchen, has been world renown for her success and outspokenness in the past; however, upon receiving allegations of insider trading, Stewart actually became a ‘silent diva’ by inevitably isolating herself from all media and society (Seitel, 17-18). Although this initial public relations response helped Martha avoid responding to the pressing questions from the media, I believe that her silence was counterintuitive to proving her innocence in the sense that her natural personality was “typically feisty” (18). Using logical thinking, most Americans accused of a crime that they were not responsible for would protest, appeal, and flat out become outraged----actions that an already “feisty” Stewart surely would have carried out had she truly believed in her innocence. By remaining silent and withdrawing from her daily life on talk...
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... 8–46 Professional area definitions 9 1 Insights, strategy and solutions 10 2 Leading HR 14 3 Organisation design 17 4 Organisation development 20 5 Resourcing and talent planning 23 6 Learning and development 26 7 Performance and reward 30 8 Employee engagement 33 9 Employee relations 36 39 10 Service delivery and information Behaviours 42–51 The Profession Map behaviours 43 Curious 44 Decisive thinker 45 Skilled influencer 46 Personally credible 47 Collaborative 48 Driven to deliver 49 Courage to challenge 50 Role model 51 1 Profession Map – Our Professional Standards V2.4 Introduction The CIPD Profession Map sets out standards for HR professionals around the world: the activities, knowledge and behaviours needed for success. Use the standards in the CIPD Profession Map for you and your organisation to: • define great HR • diagnose areas of success and improvement • build HR capability • recognise achievement through professional qualifications and membership. By the profession, for the profession Based on research and collaboration with organisations around the world, and continuously reviewed and updated with our research, essentially the CIPD Profession Map shares what the most successful HR professionals know and do at every stage of...
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...Strategies for Building Effective Relationships LDR/300 September 8, 2014 Silburn Pitter Strategies for Building Effective Relationships Building effective relationships requires time and effort. The most effective relations take many forms and are fruitful, effective and satisfying. This only occurs when the parties involved cultivate a level of high trust in their relationships, also called inter-dependence. For this paper we will discuss the basic skills that a leader must possess in order to succeed in building effective relationships. We will also discuss some of the methods used to build effective relationships with superiors and peers. Finally we will look at the role of the leader in different participatory management methods. Leader Skills These features not only facilitate a relationship to mature and deliver exceptional results, but just as importantly, they also preclude a relationship from unraveling under the weight of confusion and external stimuli – a vital aspect in today’s fast-paced and ever-changing world Anyone coming up thru the ranks in the military and in the civilian sector knows that in order for a leader to be successful that they must possess certain leadership skills. Although not all inclusive, these skills will set up a leader to be successful. These skills include: organization and time management, selling skills, resource acquisition and management, technologically savvy, persuasive and negotiating skills, and ethics (Javitch, 2009)...
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...Resourcing and talent planning 6 Learning and development 7 Performance and reward 8 Employee engagement 9 Employee relations 10 Service delivery and information Behaviours The Profession Map behaviours Curious Decisive thinker Skilled influencer Personally credible Collaborative Driven to deliver Courage to challenge Role model 2 4–7 4 6 8–46 9 10 14 17 20 23 26 30 33 36 39 42–51 43 44 45 46 47 48 49 50 51 1 Profession Map – Our Professional Standards V2.4 INTRODUCTION Introduction DESIGN AND ARCHITECTURE The CIPD Profession Map sets out standards for HR professionals around the world: the activities, knowledge and behaviours needed for success. Use the standards in the CIPD Profession Map for you and your organisation to: • define great HR • diagnose areas of success and improvement • build HR capability • recognise achievement through professional qualifications and membership. By the profession, for the profession BANDS AND TRANSITIONS Based on research and collaboration with organisations around the world, and continuously reviewed and updated with our research, essentially the CIPD Profession Map shares what the most successful HR professionals know and do at every stage of their career, which is proving to be a powerful tool. A wide range of organisations and HR professionals are now using the CIPD’s Profession Map to benchmark and build their HR capability at individual, team, function and organisation levels. Who is it for? Since its launch in...
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...mix d. marketing mix 2. Companies often make use of short-term incentives to encourage the purchase or sale of a product or service called ________. a. direct marketing b. sales promotions c. personal selling d. public relations 3. When most people think of marketing, they think first of the common form of paid, nonpersonal, presentation or promotion of ideas, goods, or services by an identified sponsor that is called ________. a. sales promotion b. advertising c. direct marketing d. personal selling 4. Which of the five major promotion tools includes press releases and special events? a. sales promotion b. personal selling c. direct marketing d. public relations 5. The major promotion tool that includes catalogs, telephone marketing, kiosks, the Internet, and more is called ________. a. sales promotion b. direct marketing c. public relations d. advertising 6. ________ includes point-of-purchase displays, premiums, discounts, coupons, specialty advertising, and demonstration. a. Sales promotion b. Direct marketing c. Public relations d. Advertising 7. Companies use all of the following methods to set their advertising budget EXCEPT the ________. a. objective-and-task method b. expert-opinion method c. competitive-parity method d. percentage-of-sales...
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